IMAXX

What IMAXX does

IMAXX AG is a Frankfurt-based German real estate investment boutique structured as a privately-held Aktiengesellschaft (AG) under the legal name IMAXX Aktiengesellschaft für Immobilien-, Technologie- & Informationstransfer. The company provides advisory, sales, and portfolio management services for commercial and residential real estate, operating as the brokerage arm of the broader IMAXX Gruppe at over 10 nationwide locations across Germany. Core offerings cover the full property lifecycle — investment consulting, transaction intermediation (both on-market and off-market), rental placement, and ongoing portfolio oversight — delivered through direct, relationship-based advisory.

Revenue is generated almost entirely through transaction-based commissions disclosed on the company's pricing page. Property sales are charged on a tiered scale: 5% + VAT for transactions up to €5,000,000, 4% + VAT from €5,000,001 to €10,000,000, and 3% + VAT above €10,000,000, with a €3,000 net minimum. Business and company sales carry a flat 5% + VAT fee, and forced auctions are billed at 5% + VAT of total expenses. Residential rental intermediation is charged at 2x the monthly net rent, while commercial rentals (offices, shops, halls) are billed at 3x the monthly rent to the engaging party.

The go-to-market model is sales-led and heavily relationship-driven. IMAXX identifies three customer segments — real estate investors (primary), property owners and buyers, and cooperative banking institutions (Genossenschaftliche Banken) — with the cooperative banking partnerships cited as the foundation of deal flow and the firm's positioning as a "bundesweit führendes Maklerunternehmen" (nationwide leading broker) in that sector. Off-market deal access is treated as a core obligation rather than a marketing term. There is no proprietary technology platform; the entire value proposition rests on partner networks, advisor expertise, and the IMAXX Gruppe's cross-segment coverage of the property lifecycle.

Name

IMAXX

Legal name

IMAXX Aktiengesellschaft für Immobilien-, Technologie & Informationstransfer

Website

https://imaxx-ag.de

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Frankfurt-based German real estate investment boutique providing advisory, brokerage, and portfolio management services for commercial and residential properties. Serves investors, property owners/buyers, and cooperative banking institutions across 10+ nationwide locations via tiered transaction commissions and off-market deal access.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Industrial & Logistics Brokerage (BPAJABAC)

akta.pro secondary industries

Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing) (BPAJANAE), Industrial & Logistics Real Estate Asset Management (BPAJAMAC)

Keywords

• Real estate brokerage
• Investment advisory
• Portfolio management
• Property transactions
• Off-market deals

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Real Estate Brokerage Commission: Success fee (Erfolgs-Honorar) based on property transaction value. Property sales are charged on a tiered scale: 5% + VAT for purchases up to €5,000,000, 4% + VAT for €5,000,001 to €10,000,000, and 3% + VAT for amounts exceeding €10,000,000, with a minimum of €3,000 net. Business and company sales are charged at 5% + VAT of the total contract sum. Forced auction sales are charged at 5% + VAT of total expenses.
2. Rental Intermediation Fees: Residential rental intermediation charged at 2x the monthly net rent from the landlord/tenant. Commercial rental, leasing, and similar contracts for offices, shops, halls, etc. are charged at 3x the monthly rent from the party engaging the service.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

IMAXX AG operates as a real estate investment boutique specializing in the brokerage, advisory, and portfolio management of investment-grade properties across Germany. The firm intermediates property sales, purchases, and rentals for investors, property owners, and buyers, with a particular emphasis on off-market (Off-Market) transactions and partnership-driven deal flow, leveraging its nationwide network of over 10 locations and long-standing relationships with cooperative banking institutions (genossenschaftliche Banken).

Product overview

IMAXX AG operates as a single unified real estate investment boutique offering advisory, sales, and portfolio management services. The company does not appear to offer distinct software products or modules; rather, it provides a consolidated suite of real estate services including property brokerage, investment consulting, and transaction management for commercial and residential properties.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Investment Advisory Investment advisory service helping investors identify, evaluate, and structure investment-grade real estate opportunities, including on-market and off-market deals, across German markets.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Cooperative Banking Sector Institutions (Genossenschaftliche Banken)coreStrategic or Co-development PartnerIMAXX AG maintains long-standing cooperative relationships with various institutions from the cooperative banking sector (genossenschaftlicher Bankensektor). This partnership forms the foundation of their success, providing a high-quality network in wealth management and enabling IMAXX to offer real estate intermediation at the highest level to banking customers. The cooperation spans multiple years and includes joint service offerings in the real estate and wealth management space.

Scale indicators1 record

Recent moves1 record

Broad incumbents

• Cushman & Wakefield Germany: Global real estate services firm providing brokerage, investment advisory, and asset management across Germany. Directly comparable in commercial real estate intermediation and capital markets advisory, but operates as a broad incumbent with global infrastructure.
• BNP Paribas Real Estate Germany: Real estate advisor and broker with a strong German presence, offering investment sales, advisory, and asset management. Comparable to IMAXX across commercial brokerage and capital markets advisory, with banking sector linkages analogous to IMAXX's cooperative banking relationships.
• CBRE Germany: One of the largest global commercial real estate services firms, with a German office providing brokerage, investment sales, and advisory. Overlaps with IMAXX in commercial property intermediation and capital markets advisory, but at significantly larger scale and broader service portfolio.
• Savills Germany: International real estate advisory firm with German operations spanning investment, brokerage, and portfolio management. Comparable to IMAXX in serving institutional investors and providing advisory across commercial property transactions.
• JLL Germany (Jones Lang LaSalle): Global commercial real estate services firm with a substantial German presence offering brokerage, investment advisory, and portfolio management. Comparable to IMAXX across advisory, sales, and portfolio management functions, but operates at significantly greater scale and breadth.
• Colliers International Germany: International real estate services firm offering investment sales, brokerage, and advisory in Germany. Comparable in commercial brokerage and investment advisory activities, with similar target clients (institutional investors) but broader geographic reach and a larger deal platform.

Direct peers

• Engel & Völkers: German-headquartered international real estate brokerage with a strong commercial and residential intermediation franchise. Directly comparable to IMAXX in core brokerage and advisory services, particularly in the German market where both firms serve investors and operate on commission-based revenue models.
• Aengevelt Immobilien: Long-established German commercial real estate brokerage and advisory firm. Direct competitor to IMAXX in German commercial property intermediation, with similar boutique positioning and focus on investor clients.
• NAI Apollo Germany: German commercial real estate consultancy offering brokerage, investment advisory, and valuation services. Comparable to IMAXX in commercial property intermediation and investor advisory, with a similar boutique operating model.
• blackolive advisors: German commercial real estate advisory boutique focused on investment sales and capital markets advisory in Germany. Comparable to IMAXX as a German-focused boutique brokerage serving institutional investors with similar deal sizes and advisory services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/imaxx-ag

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IMAXX