Advanced Hearing Services

What Advanced Hearing Services does

Advanced Hearing Services is an independently owned hearing healthcare practice operating a single clinic at 2001 S Shields St, Bldg J2, in Fort Collins, Colorado. Founded circa 2010 and led by Susan D. Baker, BS, BC-HIS, the practice employs two board-certified hearing instrument specialists (Susan Baker and Alyssa Rademacher), one assistant (Kathy Wernsman), and front-desk support, serving adult patients across Northern Colorado with hearing loss, tinnitus, and hearing protection needs. The practice operates a sales-led, direct-to-consumer model in which patients schedule appointments for in-clinic evaluations, fittings, adjustments, repairs, and earwax removal, with patient acquisition driven by community reputation, referrals, Fort Collins Chamber of Commerce membership, and digital content (a free 5-minute online hearing screening, consumer e-book, and blog).

The core product offering centers on Oticon hearing aids across multiple technology tiers and form factors, including Verit, Zeal, Intent, Own, Xceed, and CROS models, all featuring Bluetooth connectivity, BrainHearing technology, and integration with the Oticon Companion smartphone app. Supporting products include Lace AI Pro auditory training software, CapTel captioned telephones, and a broad portfolio of custom hearing protection (earmolds, earplugs, musician monitors, swim plugs, hunting and shooting protection, motorsport, surfer, and occupational plugs). Clinical services span comprehensive diagnostic hearing evaluations, tinnitus treatment (sound therapy, tinnitus retraining therapy, masking features), hearing aid fitting and programming using live speech mapping, in-office and manufacturer-warranty repairs, and cerumen removal. Service differentiation rests on personalized fitting using real-time speech mapping and continuity of provider across the patient relationship.

Revenue is generated through three primary streams: hardware sales of Oticon hearing aids, professional services (evaluations, fittings, adjustments, repairs, earwax removal, and custom protection products), and transaction-based financing facilitated through the CareCredit healthcare credit card for purchases over $200. Pricing is not publicly disclosed; hearing aids are positioned across basic-to-premium technology tiers, and ongoing support is bundled into the device purchase lifecycle. The practice accepts no insurance risk and operates as a privately held, owner-operated entity with no disclosed private equity, venture capital, or parent-company ownership.

Name

Advanced Hearing Services

Legal name

Advanced Hearing Services

Website

https://advancedhearing.net

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Advanced Hearing Services is an independently owned, single-location audiology practice in Fort Collins, Colorado, providing hearing evaluations, hearing aid fittings, tinnitus treatment, earwax removal, and custom hearing protection for adult patients across Northern Colorado, led by board-certified specialist Susan Baker.

Ownership category

akta.pro rank

Product category

Hearing Healthcare Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Audiology & Hearing Diagnostic Centers (HLAFAKAH)

akta.pro secondary industries

Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI), Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL)

Keywords

• Hearing healthcare services
• Hearing aid fittings
• Tinnitus treatment
• Earwax removal
• Custom hearing protection

Headquarters

HQ city

Fort Collins

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Hearing Aid Sales: Sale of hearing aids and devices, including Oticon products at various technology levels (basic, standard, advanced, premium). Revenue is generated through one-time device purchases with ongoing support.
2. Professional Services: Hearing evaluations, hearing aid fittings, tinnitus evaluations, earwax removal, and hearing aid repair services. Ongoing maintenance and follow-up care included.
3. CareCredit Financing: Third-party healthcare credit card financing for hearing aid purchases, enabling patients to pay over time with monthly installments.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Advanced Hearing Services is an independent hearing healthcare clinic in Fort Collins, Colorado that diagnoses hearing loss and provides hearing aids, fittings, repairs, tinnitus treatment, earwax removal, and custom hearing protection products. The practice primarily dispenses Oticon-brand hearing aids and supports patients from initial evaluation through ongoing lifetime care. It also distributes complementary products such as CapTel captioned telephones and LACE AI Pro auditory training software.

Product overview

Advanced Hearing Services is a hearing healthcare clinic providing a comprehensive portfolio of hearing products and services. The core offering centers on Oticon hearing aids (including Verit, Zeal, Intent, Own, Xceed, and CROS models) for various degrees of hearing loss, from mild to severe-to-profound. Supporting products include Lace AI Pro auditory training software and CapTel captioned telephones. The clinic also provides custom hearing protection including earmolds, earplugs, and specialized products for hunting, music, swimming, motorsport, and occupational use. Services include hearing evaluations, tinnitus treatment, hearing aid fitting with live speech mapping, repair, and earwax removal. All hearing aids feature Bluetooth connectivity and integrate with Oticon's companion smartphone app, TV adapter, and ConnectClip device.

Differentiator

Problem solved

Functional benefit

Products and services

• Hearing Evaluation Comprehensive diagnostic testing using state-of-the-art equipment to determine the degree and type of hearing loss, including speech testing, available to adult patients.
• Hearing Aid Fitting and Programming Professional hearing aid fitting service using live speech mapping technology for real-time feedback, including proper fitting, programming, and training on device use for patients purchasing hearing aids.
• Tinnitus Treatment Treatment options for tinnitus sufferers including sound therapy, hearing aids with tinnitus-masking features, tinnitus retraining therapy (TRT), and white noise machines.
• Hearing Aid Repair Repair services for hearing aids from most major manufacturers, including in-office repairs for minor issues and manufacturer repairs for major issues.
• Earwax Removal Professional cerumen (earwax) removal using irrigation or curettage methods, including assessment for contraindications and safe removal at the provider's office.
• Online Hearing Screening Free 5-minute online hearing questionnaire with 10 questions that helps visitors understand their hearing health and generates personalized results encouraging professional evaluation.
• Oticon Verit Hearing Aids Discreet Oticon hearing aid powered by non-rechargeable batteries, available in three behind-the-ear styles with Bluetooth and telecoil loop technology for streaming and hands-free calls.
• Oticon Zeal Hearing Aids Small, discreet Oticon hearing aid with rechargeable batteries, sound quality, and device connectivity, supporting flexible fitting options including same-day fitting.
• Oticon Intent Hearing Aids Oticon hearing aid with 4D Sensor-driven BrainHearing technology that understands listening intentions using movements, environment, and conversation context, with all-day battery life.
• Oticon Own and Own SI Hearing Aids Custom Oticon hearing aids marketed as the world's smallest with BrainHearing technology, available in IIC (invisible-in-canal) style that is virtually invisible in 9 of 10 ears, with custom sizing for all-day comfort.
• Oticon Xceed Hearing Aids Oticon hearing aid marketed as the most powerful for people with severe-to-profound hearing loss, providing 360-degree access to speech with less effort and outstanding clear sound.
• Oticon CROS and CROS PX Hearing Solutions Oticon solutions for people with single-sided hearing loss, providing 360-degree sound awareness from all directions including the poorer hearing side, with no surgical procedures required.
• CapTel Captioned Telephone CapTel captioned telephone that displays every word the caller says during conversation, offered to individuals with hearing loss and supported by a free captioning service with no monthly fees.
• LACE AI Pro Auditory Training Personalized brain training program designed to improve hearing and speech comprehension, based on over 20 years of research, used alongside hearing aids to help users keep up with fast talkers and improve memory.
• Custom Earmolds and Hearing Protection Products Custom-made hearing protection filling the entire ear for protection against hazardous noise above 85 decibels, available in full-shell or half-shell sizes and specialized variants for hunting, music, swimming, motorsport, occupational, and sleep use.
• DefendEar Digital Hunting Hearing Protection DefendEar Hunter, DefendEar 1, and DefendEar 2 electronic hearing protection products offering situational awareness amplification with noise attenuation during shooting, suitable for hunters and shooters.

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

Three partnerships are on record, tiered primary and secondary.

• OticonprimaryTechnology or IntegrationPrimary hearing aid brand partner offering a full range of hearing devices including Oticon Verit, Oticon Zeal, Oticon Intent, Oticon Own, and Oticon Xceed. Provides Bluetooth-enabled hearing aids with BrainHearing technology, smartphone connectivity, and tinnitus masking features. Susan Baker has over 20 years of experience with Oticon products and serves as a certified provider.
• CapTelsecondaryTechnology or IntegrationProvides captioned telephone solutions for individuals with hearing loss. CapTel phones display written captions of everything the caller says. Free captioning service with no monthly fees or service agreements.
• Lace AI ProsecondaryTechnology or IntegrationAuditory training program offered at the clinic. Based on over 20 years of research, Lace AI Pro provides personalized brain exercises to improve hearing and speech comprehension. Clinic is certified to provide this training.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Jabra Enhance: Direct-to-consumer hearing aid brand (formerly Lively) offering online-fitted devices with audiologist support via telehealth. Targets the same mild-to-moderate hearing loss segment as Advanced Hearing Services but bypasses the in-person clinic delivery model.
• Audicus: Direct-to-consumer online hearing aid retailer offering pre-programmed and remote-fitted devices at lower price points than traditional clinics. Represents the emerging channel that disrupts independent dispensers like Advanced Hearing Services, particularly for mild-to-moderate hearing loss patients seeking convenience over in-person service.
• Lexie Hearing: Online and OTC hearing aid brand offering self-fitting devices with optional remote audiology support. Comparable to Advanced Hearing Services in target demographic but competes via a fundamentally different (digital-first, lower-touch) distribution and service model.

Broad incumbents

• NuEar Hearing Centers: National hearing aid retailer affiliated with Starkey, operating franchised clinics offering hearing evaluations, fittings, and Starkey device lines. Highly comparable to Advanced Hearing Services as an independent dispenser model with strong manufacturer alignment, but with broader geographic reach.
• Miracle-Ear: Largest U.S. hearing aid retail chain with hundreds of franchised and company-owned clinics offering comprehensive hearing evaluations, fittings, and a broad device portfolio. Comparable to Advanced Hearing Services in service mix (evaluations, fittings, ongoing care) but operates at vastly greater geographic scale and with national brand recognition.
• HearUSA: Multi-state audiology practice network offering hearing evaluations, fittings, and a broad device portfolio across the U.S. Closely parallels Advanced Hearing Services' clinical service model but operates at significantly larger geographic and patient scale, often through insurer partnerships.
• Connect Hearing: National hearing care provider (a Sonova brand) offering hearing evaluations, fittings, and Phonak/Sonova devices across a multi-state clinic network. Directly comparable to Advanced Hearing Services in service mix and patient demographic, with the differentiating factor of operating as a manufacturer-affiliated network.
• Beltone: Long-established hearing care retailer with a national dealer network providing hearing evaluations, fittings, and Beltone-branded hearing aids. Closely parallels Advanced Hearing Services' model of combining professional audiology services with proprietary device sales, but with broader geographic reach and brand awareness.
• Costco Hearing Aid Center: In-store hearing aid dispensing service within Costco warehouses offering basic hearing evaluations and device fittings at materially lower price points. Competes directly with independent practices like Advanced Hearing Services on convenience and price, particularly for cost-sensitive consumers in similar suburban markets.
• HearingLife: Large multi-state audiology practice group offering hearing evaluations, fittings, and ongoing care across hundreds of U.S. locations. Comparable in core service offering and patient demographic to Advanced Hearing Services, with a focus on personalized care analogous to the owner-operator model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AdvHearingLLC
• LinkedInlinkedin.com/company/advanced-hearing-services-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advanced Hearing Services