Auto Trim Design
Auto Trim Design is a privately held, direct-to-consumer e-commerce retailer in Neenah, Wisconsin, selling custom vehicle decals, vinyl wraps, paint and headlight protection films, installation tools, and car care products to individual car, truck, motorcycle, boat, and snowmobile owners across the United States and select international markets.
- Company typePrivate
- Founded2004
- HeadquartersNeenah, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Auto Trim Design does
Auto Trim Design, operating as Auto Trim DESIGN of Northeast Wisconsin, Inc., is a privately held direct-to-consumer e-commerce retailer headquartered at 990 S. Lake Street, Neenah, Wisconsin. The company sells custom vehicle decals, graphics, stickers, and vinyl wraps for cars, trucks, motorcycles, boats, and snowmobiles, complemented by a broader aftermarket product portfolio that includes InvisiGARD headlight and paint protection film kits, specialty tint films, installation tools, and a growing line of car care products (GraphXOff adhesive remover, Brilliant plastic finish restorer, ceramic coatings, and odor eliminators). The business is built on a made-to-order model in which graphics are manufactured upon order and shipped to customers, with a $9.95 RUSH service available by phone at (920) 832-0094.
Underlying technology is manufacturing- and SKU-driven rather than software-driven: the proprietary elements are registered trademarks (Auto Trim DESIGN, InvisiGARD, GraphXOff, Brilliant) covering protection films and chemical formulations, plus a long-tail, vehicle-specific catalog of decal templates. The e-commerce storefront runs on GoECart shopping cart software, and fulfillment is executed exclusively through USPS, with domestic First Class, Priority, and Express options for the contiguous 48 states plus D.C., and international First Class and Global Priority to Canada and other countries. The customer segment is horizontal: individual vehicle owners seeking personalization, restoration, and protection, with no enterprise or B2B channels disclosed.
The revenue model is one-time product purchase with no subscription or recurring contract layer. Pricing is unit-based, ranging from roughly $4.95 for the lowest shipping option to $559.95 at the top end of an Auto Vaccine Odor Eliminator Kit, with most graphics and decals priced in the low double digits. Marketing is primarily owned-channel (website, Facebook, YouTube, email newsletter) supplemented by reciprocal link partnerships with adjacent automotive accessory sites. The company has 1-10 employees, has never raised outside capital, and has no parent company, subsidiaries, or M&A history on record.
Auto Trim Design firmographics
Firmographics- Name
- Auto Trim Design
- Legal name
- Auto Trim DESIGN of Northeast Wisconsin, Inc.
- Website
- https://autotrimdesign.net
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Auto Trim Design is a privately held, direct-to-consumer e-commerce retailer in Neenah, Wisconsin, selling custom vehicle decals, vinyl wraps, paint and headlight protection films, installation tools, and car care products to individual car, truck, motorcycle, boat, and snowmobile owners across the United States and select international markets.
- Ownership category
- akta.pro rank
Auto Trim Design industry classification
Industry- Product category
- Automotive Aftermarket Customization & Protection Products
- NAICS
- Automotive Parts and Accessories Retailers (44133)
- SIC
- Retail-Auto & Home Supply Stores (5531), Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Automotive Exterior Trim & Appearance Components Manufacturing (Moldings/Badges/Grilles/Chrome/Cladding) (IMACAKAE)
Keywords
Where Auto Trim Design is headquartered
LocationHeadquarters
- HQ city
- Neenah
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Auto Trim Design business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- E-commerce Retail Sales: Direct-to-consumer online sales of vehicle graphics, decals, vinyl wraps, paint protection films, headlight protection, and car care products. Products are manufactured upon order and shipped directly to customers. Revenue is generated through one-time product purchases with optional expedited shipping.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Product Pricing |
| Unit Pricing | Pay-as-you-go | Shipping Options |
| Unit Pricing | Pay-as-you-go | RUSH Order Service |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Auto Trim Design product offering
Product offeringCore offering
Auto Trim Design is a direct-to-consumer e-commerce retailer that designs, manufactures, and ships custom vehicle decals, graphics, vinyl wraps, paint and headlight protection films, and a line of car care and installation products. Products are made-to-order and sold individually to individual vehicle owners of cars, trucks, motorcycles, boats, and snowmobiles, with the company owning proprietary brands such as InvisiGARD, GraphXOff, and Brilliant.
Product overview
Auto Trim Design operates as a Car & Motorcycle Graphic Superstore offering a comprehensive portfolio of vehicle customization products. The core offering centers on vehicle decals and graphics (including rally stripes, flame kits, body side graphics, hood graphics, and rear window decals) available for cars, trucks, motorcycles, boats, and snowmobiles. The company complements its graphics products with InvisiGARD headlight and paint protection film kits, a complete line of car care products (plastic restorers, polishes, ceramic coatings, odor eliminators), installation tools and supplies (squeegees, application fluids, removal products), and specialty vinyl films (carbon fiber wraps, woodgrain, camouflage, reflective materials). With over 20 years of experience, the company emphasizes custom graphics design, vehicle accessory installation, and manufactures products upon order to ensure freshness and quality.
Differentiator
Problem solved
Functional benefit
Products and services
- Vehicle Decals & Graphics Custom decals and graphics for cars and trucks, including vehicle-specific designs, rally stripes, flame graphics, and body side kits for various makes and models. Manufactured to order for individual vehicle owners seeking to personalize their vehicles.
- Motorcycle Graphics Custom graphics and decals designed specifically for motorcycles, allowing riders to personalize their bikes with unique designs and color schemes.
- Boat & Snowmobile Graphics Decals and graphics for boats and snowmobiles, providing vehicle-specific customization options for outdoor recreational vehicles.
- Rear Window Graphics Pre-designed and custom rear window graphics and kits, including patriotic themes, camouflage patterns, and flag designs for various vehicle models.
- Universal Graphics & Decals General-purpose decals and graphics applicable across multiple vehicle types, including emblems, badges, and themed designs.
- Roll Striping and Film Vinyl roll striping, pinstripe products, and specialty films including carbon fiber wraps, woodgrain vinyl, camouflage patterns, and reflective materials sold by the roll for vehicle customization.
- Light & Soft Top Tint Films Transparent tint films for headlights, tail lights, and soft tops available in various colors including smoke, blue, yellow, red, pink, and green.
- InvisiGARD Headlight Protection Kits Clear protective film kits (proprietary InvisiGARD brand) designed to shield vehicle headlights from road debris, scratches, and UV damage while maintaining visibility.
- InvisiGARD Paint Protection Kits Paint protection film products (proprietary InvisiGARD brand) designed to protect vehicle paint finishes from stone chips, scratches, and environmental damage.
- Exterior Trim and Accessories Various exterior trim components and accessories to enhance and customize vehicle exteriors, including chrome accents and trim pieces.
- Car Care Products Automotive cleaning, detailing, and restoration products including exterior washes, polishes, ceramic coatings, plastic trim restorers, odor eliminators, and interior cleaners.
- Gift Certificates Gift certificate products that allow customers to purchase Auto Trim Design's vehicle graphics, protection films, and car care products as gifts redeemable on the company's website.
Companies that use Auto Trim Design
Customer profileSegments1 record
Ideal customer profiles1 record
Auto Trim Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Auto Trim Design partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- United States Postal Service (USPS)Primary shipping carrier for order fulfillment. Services include First Class Domestic, Priority Mail, Express Mail domestically, and First Class International and Global Priority Mail for international orders. Provides Track & Confirm services for most shipping options.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Auto Trim Design competitors and assessment
Company assessmentDirect peers
- Trim Illusion: Online retailer of chrome delete kits, exterior trim overlays, and vehicle appearance accessories for cars and trucks. Comparable as a small-to-mid specialty DTC retailer focused on exterior vehicle appearance customization, overlapping Auto Trim Design's exterior trim and accessory category.
- RealTruck: E-commerce retailer specializing in truck and Jeep aftermarket accessories, including exterior trim, decals, and protection products. Comparable in its focus on vehicle appearance customization sold direct-to-consumer.
- Dr. Beasley's: Niche car care brand sold direct and through resellers, offering plastic sealants, polishes, and interior care products. Comparable because Auto Trim Design actively resells Dr. Beasley's Plastic Sealant, indicating category overlap in the premium car-care segment.
- Griot's Garage: Direct-to-consumer car care brand selling polishes, ceramic coatings, cleaners, and detailing accessories. Comparable in DTC car-care positioning and enthusiast-customer focus, overlapping with Auto Trim Design's RejeX, ceramic spray, and finish restorer lines.
- Chemical Guys: Direct-to-consumer car care brand and retailer offering detailing products, ceramic coatings, polishes, and cleaners. Comparable to Auto Trim Design's car care product line, which includes RejeX, Xtreme Clean, Magna Shine Ceramakote, and Forever BLACK kits.
- VVIVID Vinyl: Specialty retailer and brand of vehicle vinyl wrap films, including color-change wraps, carbon fiber, and chrome films. Directly comparable as a vinyl-wrap/vehicle-customization e-commerce retailer serving DIY car and motorcycle owners.
Emerging players
- DipYourCar: Specialty retailer focused on Plasti Dip, vinyl wraps, and DIY vehicle customization kits sold direct-to-consumer. Comparable as a niche DTC peer in the vehicle appearance customization space, though with a different core technology (dip coating vs. decals/vinyl).
Broad incumbents
- CARiD: Large online aftermarket auto parts and accessories retailer carrying exterior trim, graphics, lighting, protection, and car care products. Comparable as a multi-category e-commerce destination for vehicle appearance and accessory upgrades, but at significantly greater scale and breadth.
- Avery Dennison: Manufacturer of vehicle wrap vinyl films (Avery Dennison Supreme Wrapping Film) sold through a global distributor and installer network. Comparable as a major upstream supplier in the same vinyl-wrap category Auto Trim Design serves.
- 3M: Diversified manufacturer with a major automotive films business, including paint protection film (e.g., 3M Pro Series), wrap films, and reflective materials. Comparable as a large-scale incumbent in vehicle appearance films where Auto Trim Design's InvisiGARD competes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Auto Trim Design social profiles
Digital presenceAuto Trim Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Auto Trim Design leadership team
Management profileNumber of profiles
Profiles2 records
Auto Trim Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Auto Trim Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Auto Trim Design
What does Auto Trim Design do?
Auto Trim Design is a direct-to-consumer e-commerce retailer that designs, manufactures, and ships custom vehicle decals, graphics, vinyl wraps, paint and headlight protection films, and a line of car care and installation products. Products are made-to-order and sold individually to individual vehicle owners of cars, trucks, motorcycles, boats, and snowmobiles, with the company owning proprietary brands such as InvisiGARD, GraphXOff, and Brilliant.
Is Auto Trim Design a public or private company?
Auto Trim Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Auto Trim Design founded?
Auto Trim Design was founded in 2004. It employs 1 to 10 people.
Where is Auto Trim Design based?
Auto Trim Design is headquartered in Neenah, United States, in the North America region.
How does Auto Trim Design make money?
One revenue line is on record: E-commerce Retail Sales.
Who are Auto Trim Design's main competitors?
Direct peers on record are Trim Illusion, RealTruck, Dr. Beasley's, Griot's Garage, Chemical Guys and VVIVID Vinyl. DipYourCar is listed as an emerging player. Broad incumbents are CARiD, Avery Dennison and 3M.
Does Auto Trim Design have an API?
No public API is recorded for Auto Trim Design.
What industry is Auto Trim Design in?
Auto Trim Design's product category is Automotive Aftermarket Customization & Protection Products. Its primary akta.pro industry code is IMACAKAE, Automotive Exterior Trim & Appearance Components Manufacturing (Moldings/Badges/Grilles/Chrome/Cladding). Its NAICS code is 44133 and its SIC code is 5531.