Astrid Leisner & Søn

What Astrid Leisner & Søn does

Astrid Leisner & Søn, operating legally as Leisner ApS (CVR 36974664), is a Danish welfare-technology company founded in 1973 by Astrid Leisner and headquartered in Assens, Denmark. The company manufactures and distributes a focused portfolio of incontinence-care and daily-living aids — primarily enuresis (bedwetting) alarms, waterproof and breathable bedding, washable incontinence underwear, medication reminder watches and pill boxes, epilepsy and fall-detection monitoring equipment, and ergonomic support pillows. Its flagship Danish-manufactured AL-Petit enuresis alarm family (MK-9 and MK-8) is CE-marked under the medical devices directive and offers sound-only, sound+vibration, and cotton-sensor variants; the company claims an 83% treatment success rate among users of its alarms combined with its free expert guidance, and reports that it has helped more than 95,000 Danish children become dry at night over its history.

The company's product technology blends proprietary electromechanical design (sensor-based alarm units, vibrating reminder watches, wireless fall-detection mats, epileptic-seizure armbands such as NightWatch) with coated textile engineering — specifically 50% Polyester-Jersey / 50% Polyurethane waterproof breathable bedding that is washable at up to 95°C and allergen/dust-mite free. Floor mats and call systems integrate physically with major Danish institutional care-call brands (Aid-Call, BLIC/STANLEY, INTERCALL, MEDICARE, QUANTEC, SAS) via connector-specific variants. Roughly 15+ products carry HMI numbers on the Danish Hjælpemiddelbasen (Assistive Device Registry), enabling municipal reimbursement pathways for institutional and private buyers.

The business model is primarily direct e-commerce via leisner.dk, supplemented by Danish pharmacy distribution for the AL-Petit Budget alarm and direct B2B/institutional sales to municipalities, nursing homes and care institutions. Revenue is generated through one-time unit-priced product sales with tiered volume discounts on bedding (3%-8% off at 6/12/24 units). Free expert telephone guidance is bundled with every alarm purchase as a customer-success lever not offered through pharmacy or online-only channels. The company operates with 1-10 employees, is family-owned (CEO Sune Leisner, son of founder Astrid Leisner; COO Irena Andreasen), and discloses no external funding, parent company, or subsidiaries.

Name

Astrid Leisner & Søn

Legal name

Leisner ApS

Website

https://leisner.dk

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1–10 employees

Short description

Astrid Leisner & Søn is a Danish welfare-technology company founded in 1973 that manufactures and distributes enuresis alarms, waterproof bedding, incontinence care products, medication reminder devices, and nursing call systems to private families and care institutions in Denmark.

Ownership category

akta.pro rank

Product category

Healthcare Aids and Welfare Technology

NAICS

Surgical Appliance and Supplies Manufacturing (339113)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro industry

PRIMARYHLAHALAH

Continence Care Products (Adult Incontinence Pads/Briefs, Underpads, External Collectors)

Healthcare & Life Sciences/Medical Devices & Diagnostics/Wound Care, Ostomy & Continence Products

SECONDARYCRAIAMAG

Alarm Systems & Monitoring Kits Retail

Consumer Products & Retail/Home & Furniture Retail/Smart Home & Home Security Retail

Keywords

• Enuresis alarms
• Waterproof bedding
• Incontinence products
• Medication reminder devices
• Welfare technology

Headquarters

HQ city

Assens

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Product Sales: The company sells a comprehensive range of health-technology and welfare products through its own webshop (leisner.dk). Revenue is generated through one-time product purchases across categories: enuresis alarms, waterproof bedding, incontinence underwear, medication reminders, pillows, and call systems. Pricing is listed per product with tiered volume discounts on some items.
2. Pharmacy Sales: Certain products, notably the AL-Petit Budget alarm, are also available for purchase at Danish pharmacies (without the free guidance), providing a secondary retail channel.
3. B2B / Institutional Sales: Municipalities, care institutions, and professional buyers purchase products for use in care homes, hospitals, and home-care settings. These clients contact the company directly for bulk orders, special sizing, or specialized configurations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Astrid Leisner & Søn (Leisner ApS) sells Danish-manufactured enuresis/bedwetting alarms, waterproof and breathable bedding textiles, washable incontinence underwear, medical call systems for fall/epilepsy/dementia monitoring, and medication reminder watches and pill boxes, distributed primarily through its own Danish e-commerce site, pharmacies, and direct B2B sales to municipalities and care institutions. All enuresis alarm purchases include free personalized expert telephone guidance throughout the treatment process.

Product overview

Astrid Leisner & Søn (Leisner.dk) is a Danish healthcare aids company founded in 1973, offering a comprehensive portfolio of medical assistance products centered on incontinence care and daily living support. The core product lines include enuresis/bedwetting alarms (AL-Petit Budget MK-9 series, Wet-Stop 3+, Liberty wireless alarm, Apollo 24 daytime alarm) that help train bladder control in children; washable incontinence underwear for boys and girls; waterproof bedding including fitted sheets, duvet covers, and pillow protectors; and medication management tools including WatchMinder3 reminder watch, pill boxes with timers, and Cadex/VibraLITE vibrating watches. The company also offers Kaldeanlæg (call systems) for epilepsy monitoring, fall detection, and dementia care; support and positioning pillows including heat/cold therapy cherry stone and rapeseed pillows; and various daily living aids like stocking aids and menstrual underwear. All products are available through their Danish e-commerce platform with free expert guidance for alarm products. The company has helped over 95,000 Danish children become dry at night and claims an 83% success rate with their alarms and counseling.

Differentiator

Problem solved

Functional benefit

Products and services

• AL-Petit Enuresis Alarm (MK-9, MK-8) Danish-manufactured bedwetting (enuresis) alarm with sensor-based urine detection, available in sound-only, sound+vibration and cotton-sensor variants. CE-marked medical device used by children to learn bladder control; comes with batteries, a Danish manual and free expert telephone guidance throughout the treatment period.
• Wireless Enuresis Alarm Liberty Wireless bedwetting alarm set with two pairs of sensor underwear, 10 different alarm sounds, adjustable volume and built-in nightlight in the receiver. Designed for children learning bladder control without cables between sensor and alarm unit.
• Wet-Stop 3+ Enuresis Alarm Portable bedwetting alarm with AAA battery, alligator-clip sensor, multiple sound/vibration options and a progress chart with star stickers to motivate children during alarm training.
• Apollo 24 Daytime Urine Alarm Discreet daytime urine alarm for children experiencing daytime incontinence. Pocket-sized device with three sound levels plus vibration to support bladder-control training during waking hours.
• Waterproof Bedding Range Waterproof yet breathable bedding including fitted sheets, duvet covers, pillow protectors and 4-layer absorbent sheets. Made from 50% Polyester-Jersey / 50% Polyurethane coating; allergen-free, dust-mite barrier, phthalate-free; washable up to 95°C. Multiple sizes with HMI numbers for Danish municipal reimbursement eligibility.
• Washable Incontinence Underwear (Girls Hipster / Boys Boxer) Washable, reusable incontinence underwear in hipster (girls) and boxer (boys) styles, absorbing 75–125 ml. Breathable cotton blend, discreet fit, hypoallergenic; an alternative to disposable incontinence products for children and adults.
• Absorbent Sitting Mat 50x50 cm Absorbent sitting mat for wheelchairs and light incontinence, with a breathable top and waterproof underside. Absorbs 2,000 ml/m² and is available in multiple colors; HMI-registered for potential municipal reimbursement.
• Pjama Incontinence Nightwear Washable incontinence nightwear for children, providing discreet and reusable nighttime protection as an alternative to disposable products.
• Kaldeanlæg (Medical Call Systems) Flexible call systems for fall detection, incontinence sensors, dementia care, person-call and staff alerting in both private and institutional settings. Includes wired and wireless transmitters, pagers, alarm receivers, adapters and floor mats, with integration connectors for major Danish nursing call systems.
• NightWatch Epilepsy Alarm Epilepsy monitoring alarm that detects nighttime seizures via pulse and motion sensors on a wrist armband and sends alerts to caregivers for rapid response. Includes comfort plaster/protective membranes for skin protection.
• WatchMinder3 Reminder Watch Professional vibrating reminder watch with up to 30 daily vibration alarms and 65 preset text messages. Rechargeable via USB, no app required; designed for children and adults with ADHD, autism, incontinence or memory needs. HMI-registered.
• LEISNER Children's Watch with 8 Alarms Children's reminder watch with up to 8 daily programmable vibration or sound alarms, plus step counter, calorie counter and distance display. Creates structure and predictability for children needing routine support.
• VibraLITE Reminder Watch Vibrating reminder watch for discreet alerts and medication reminders, available in multiple strap variants and a Mini children's version. HMI-registered.
• Pill Boxes with Timer (MiniTell, Cadex, Carousel) Timer-equipped pill boxes for medication reminders, including the MiniTell, Carousel S28 Advance and electronic Cadex pill case. Help users with memory or cognitive challenges manage complex medication schedules.
• Heat and Cold Therapy Pillows (Cherry Stone, Rapeseed) Natural-fill neck and body pillows for heat or cold therapy. Cherry stone pillow can be microwaved for warmth or frozen for cooling; rapeseed pillow is heavier with a gentle massage effect. Hypoallergenic with 100% cotton covers.
• Support and Positioning Pillows (My7, Plushy Moon) Ergonomic support and positioning pillows, including the '7'-shaped My7 with two filling types and the half-moon Plushy Moon with plush cover. Used sitting or lying down for body support, wheelchair armrest support and relaxation.

Quantifiable outcome

• 83% of children using Leisner enuresis alarms and guidance achieved dryness at night
• +2 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Hjälpmedelinsitutet (Hjælpemiddelbasen / HMI)coreOthersMany Leisner products are listed on the Hjælpemiddelbasen (Assistive Device Registry), making them potentially reimbursable or subsidizable through Danish municipal assistive device schemes. This registration is a critical channel for institutional and professional buyers and a key trust signal for consumers.
• Tinstitut (Demens i Hjemmet)minorStrategic or Co-development PartnerLeisner participates in dementia-related projects and is listed on Tinstitut's platform, which focuses on welfare technology for people with dementia living at home. This partnership supports visibility among dementia care professionals and families.
• Kontinens DanmarkminorStrategic or Co-development PartnerListed as a member of Kontinens Danmark, the Danish continence association. Provides legitimacy in the incontinence treatment space and connects the company with healthcare professionals specializing in continence care.
• Welfare Tech Region (Velfærdsteknologi)minorStrategic or Co-development PartnerMember of Welfare Tech Region, a Danish welfare technology cluster connecting companies, municipalities, and researchers in the health and care technology sector. Supports knowledge sharing and B2G partnerships.
• VHSyddanmark (Syddansk Vækstforum / Erhvervsudvikling)minorStrategic or Co-development PartnerListed as a partner of VHSyddanmark, a Southern Denmark regional development initiative supporting innovative companies in the welfare technology sector.
• Udvikling FynminorStrategic or Co-development PartnerPartner of Udvikling Fyn, the regional development organization for Funen (Fyn), Denmark, supporting business growth and innovation in the region where Leisner's headquarters is located.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• PottyMD: US-based retailer specializing in bedwetting alarms, potty training, and incontinence products. Closely comparable e-commerce-first motion and product mix to Leisner's enuresis-alarm and incontinence portfolio.
• Abena: Danish manufacturer and supplier of incontinence products, washable underwear, and bedding — directly comparable to Leisner's core continence-care range and operating from the same Danish market with overlapping B2B institutional channels.
• LivAssured (NightWatch): Dutch manufacturer of the NightWatch epilepsy seizure-detection system, which Leisner resells in Denmark. Comparable as a niche medical-alarm specialist operating in the same welfare-technology segment Leisner serves.
• DryBuddy: Specialist manufacturer of enuresis/bedwetting alarms with wireless sensor options — directly competes with Leisner's AL-Petit and Wireless Liberty enuresis alarms in the same pediatric incontinence treatment category.
• Pjama: Swedish maker of washable incontinence nightwear for children and adults — Leisner distributes Pjama products (Pjama Inkontinens Nattøj, HMI 85091), making Pjama both a supplier and a direct competitor in the children's incontinence nightwear category.

Broad incumbents

• PAUL HARTMANN: German medical and hygiene products group with incontinence, wound care, and personal hygiene lines. Comparable as a broader medical-aids incumbent selling into European care institutions and pharmacies, where Leisner also competes for B2B wallet.
• TENA (Essity): Global market-leading incontinence brand owned by Essity, offering adult pads, underwear, and skin care across Europe. Overlaps with Leisner's adult incontinence underwear and waterproof bedding portfolio, but at vastly greater scale and broader retail footprint.
• Tunstall Healthcare: UK/Nordic provider of telecare, telehealth, and nurse-call systems including fall detectors and epilepsy sensors — closely comparable to Leisner's Kaldeanlæg call systems and integration with Danish nursing-call platforms (Aid-Call, INTERCALL, etc.).
• Attends Healthcare: European incontinence products manufacturer (adult briefs, underpads, washable solutions) selling into care institutions and retail — comparable on adult incontinence and bedding but at much larger scale.
• Mediq: European distributor of medical devices, incontinence supplies, and care technology to institutions and home-care providers — directly overlaps with Leisner's B2B sales motion to Danish municipalities and care homes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LeisnerDanmark

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Astrid Leisner & Søn