Phil Gilbert Toyota

What Phil Gilbert Toyota does

Phil Gilbert Toyota is a privately held, two-rooftop Toyota motor dealership operating in Greater Sydney, New South Wales, under the corporate entity 4K Gilberts Pty Ltd (Lic No: MD098513). The business runs showrooms in Lidcombe (76 Parramatta Road, headquarters) and Croydon (2-14 Parramatta Road), plus a service-only site at 144 Frances Street, Lidcombe, serving retail consumers and small fleet/commercial buyers across Greater Sydney. Its team includes a New Vehicles Manager (Sean Roche), Service Department Manager (Jack Gebrael), and Customer Relationship Manager (Veronica Zakis) covering both sites.

The dealership retails Toyota's full Australian range — cars (Yaris, Corolla Hatch, Corolla Sedan, Camry, GR86, GR Supra, GR Corolla, GR Yaris), SUVs (Yaris Cross, Corolla Cross, C-HR, RAV4, bZ4X, bZ4X Touring, Fortuner, Kluger, LandCruiser Prado, LandCruiser 300), and utes/vans (HiLux, LandCruiser 70, HiAce, Tundra, Coaster) — across petrol/diesel, Hybrid Electric (HEV), Plug-in Hybrid Electric (PHEV), and Battery Electric (BEV) powertrains. Technology carried into the dealership from Toyota includes Toyota Safety Sense (pre-collision safety, lane departure alert, dynamic radar cruise control, lane trace assist, Intelligent Park Assist), Toyota Connected Services (SOS call, automatic collision notification, stolen vehicle tracking, remote vehicle control) via the myToyota Connect app, wireless Apple CarPlay and Android Auto, and a Connected Voice Assistant.

Revenue is generated across five streams: new and certified pre-owned vehicle sales (one-time), finance and insurance products through Toyota Financial Services (Toyota Personalised Repayments, Full-Service Lease, Toyota Access, car insurance — yielding recurring commissions), service and maintenance by factory-trained technicians, Toyota Genuine Parts and Accessories, and a dedicated fleet sales program. Go-to-market is primarily direct-to-consumer through the two physical showrooms, supplemented by online vehicle browsing, enquiry forms, test-drive booking, and trade-in valuation tools. Partnerships with JET Charge (home AC wall chargers for BEV buyers), Plugshare (public charging locator), Uniden, St John Ambulance, and MAXTRAX support accessory and EV ecosystem revenues. No funding rounds, M&A activity, or public listing are identified; the company operates as a family-controlled proprietary limited.

Name

Phil Gilbert Toyota

Legal name

4K Gilberts Pty Ltd

Website

https://philgilberttoyota.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Phil Gilbert Toyota is a privately held Toyota franchise dealership operating two Greater Sydney showrooms in Lidcombe and Croydon, retailing Toyota's full new and certified pre-owned range — including hybrid and BEV models — alongside servicing, finance, parts, and fleet sales to consumer and small-commercial buyers.

Ownership category

akta.pro rank

Headquarters

HQ city

Lidcombe

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sales of new Toyota vehicles including cars, SUVs, utes, and vans. Also sells pre-owned vehicles including Toyota Certified Pre-Owned Vehicles and demonstrator vehicles.
2. Finance and Insurance: Provides vehicle financing through Toyota Personalised Repayments, Full-Service Lease, Toyota Access, and car insurance products. Revenue from financing arrangements and insurance commissions.
3. Service and Maintenance: Vehicle servicing by trained Toyota technicians using genuine parts and accessories. Includes Toyota Genuine Service, capped price servicing, and recall services.
4. Parts and Accessories: Sales of Toyota Genuine Parts and Toyota Genuine Accessories including exterior accessories, interior accessories, electrical accessories, canopies, and trays.
5. Fleet Sales: Dedicated fleet sales program for small fleet and commercial buyers with tailored financing and vehicle solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Phil Gilbert Toyota is a Toyota franchise motor dealership operating two showroom locations in Lidcombe and Croydon in Greater Sydney, Australia. The dealership sells new Toyota vehicles (cars, SUVs, utes, vans), Toyota Certified Pre-Owned vehicles, and demonstrator units, and provides in-house vehicle servicing, genuine parts and accessories, Toyota Financial Services finance and insurance products, and a fleet sales program.

Product overview

Phil Gilbert Toyota is a new and used Toyota dealership in Greater Sydney with two locations in Lidcombe and Croydon. The dealership offers Toyota's full vehicle portfolio including cars (Yaris, Corolla, Camry, GR Supra, GR86, GR Corolla, GR Yaris), SUVs (Yaris Cross, Corolla Cross, C-HR, RAV4, bZ4X, bZ4X Touring, Fortuner, Kluger, LandCruiser Prado, LandCruiser 300), and commercial vehicles (HiLux, LandCruiser 70, HiAce, Tundra, Coaster). The product range includes conventional petrol/diesel, Hybrid Electric (HEV), Plug-in Hybrid Electric (PHEV), and Battery Electric (BEV) powertrains. Beyond vehicle sales, the dealership provides servicing, Toyota Financial Services, Toyota Connected Services, Toyota Safety Sense technology, and Toyota Genuine Accessories.

Differentiator

Problem solved

Functional benefit

Products and services

• bZ4X All-electric SUV with up to 591km WLTP range (2WD), 22kW AC charging, 14-inch touchscreen, wireless chargers, and Toyota Safety Sense.
• bZ4X Touring All-electric SUV with panoramic roof, up to 488km WLTP range, 280kW dual EV motor, 603L cargo space, and Vehicle to Load (V2L) capability.
• HiLux Legendary ute available with V-Active 48-volt hybrid technology, 150kW/500Nm diesel engine, towing up to 3,500kg, and 12.3-inch multimedia touchscreen.
• HiLux BEV Battery electric variant of the HiLux ute combining legendary toughness with electric performance.
• Kluger 7-seater family SUV with AWD Hybrid Electric System, turbocharged engine option, 2,000kg braked towing, Toyota Safety Sense and Toyota Connected Services.
• RAV4 Mid-size SUV available in Hybrid Electric and Plug-in Hybrid Electric variants.
• Fortuner 7-seat off-road SUV with 150kW/500Nm turbo diesel, 3,100kg braked towing, 4x4 with rear diff lock, 5-star ANCAP rating.
• Yaris Compact car available in Hybrid Electric variant.
• Yaris Cross Subcompact SUV available in Hybrid Electric variant.
• Corolla Hatch Compact hatchback available in Hybrid Electric variant.
• Corolla Sedan Sedan available in Hybrid Electric variant.
• Corolla Cross Compact SUV available in Hybrid Electric variant.
• Camry Sedan available in Hybrid Electric variant with advanced styling.
• C-HR Sleek and muscular small SUV available in Hybrid Electric variant.
• LandCruiser 300 Full-size SUV available in Performance Hybrid variant.
• LandCruiser Prado Mid-size SUV known for off-road capability.
• LandCruiser 70 Legendary workhorse utility vehicle for tough tasks.
• GR Supra Legendary sports car reborn with performance focus.
• GR86 Sporty rear-wheel drive coupe.
• GR Corolla High-performance GR variant of Corolla.
• GR Yaris High-performance GR variant of Yaris.
• HiAce Professional and reliable commercial van.
• Tundra Full-size pickup truck.
• Coaster Comfort and versatility bus.
• Pre-Owned Vehicles (Toyota Certified Pre-Owned and Demonstrators) Certified pre-owned Toyota vehicles with warranty coverage, plus demonstrator vehicles available for inspection and purchase.
• Toyota Genuine Service Vehicle servicing performed by trained Toyota technicians using genuine parts and accessories, including capped price servicing and recall services.
• Toyota Financial Services Finance and insurance products including Toyota Personalised Repayments, Full-Service Lease, Toyota Access, and car insurance.
• Toyota Genuine Parts and Accessories Sales of Toyota Genuine Parts and Toyota Genuine Accessories including exterior, interior, and electrical accessories, canopies, and trays.
• Fleet Sales Program Dedicated fleet sales program for small fleet and commercial buyers with tailored financing and vehicle solutions.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature4 records

Partnerships

One partnership is on record.

• JET ChargecoreTechnology or IntegrationJET Charge supplies complimentary ABB Single Phase 7kW AC wall chargers for Toyota BEV customers (bZ4X). Installation services provided by licensed electricians through JET Charge partnership.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• AutoNation: Largest US automotive retailer (NYSE: AN). Comparable business model of multi-location new and used vehicle dealerships with finance, service, and parts operations; useful public-market benchmark for dealer economics and digital retail trends.
• Penske Automotive Group: Global premium automotive retailer (NYSE: PAG) operating franchised dealerships across the US, UK, and Europe. Useful comparator for franchised-dealer margin structure, premium-brand mix, and service revenue intensity.
• Eagers Automotive: Australia's largest automotive retailer (ASX: APE) operating multi-brand dealerships nationwide. Serves as a public-market benchmark for Australian dealer economics, scale, and consolidation trends affecting single-franchise operators like Phil Gilbert Toyota.
• Lithia Motors: Major US public automotive retailer (NYSE: LAD) with an aggressive acquisition strategy of single-point dealerships. Provides a strategic benchmark for franchise consolidation and growth-by-acquisition pathways that Phil Gilbert Toyota could pursue or be acquired into.

Direct peers

• Alto Toyota: Toyota franchise dealership in Western Sydney (Blacktown), directly competing with Phil Gilbert Toyota for Toyota new-vehicle, service, and fleet customers across the same Parramatta Road corridor catchment.
• Autosports Group: ASX-listed Australian automotive retail group operating multiple new-vehicle franchises including Toyota. Provides a direct comparison point for franchise dealer unit economics, margin profiles, and multi-site operating leverage.
• Peter Warren Automotive Group: Sydney-based multi-franchise automotive retailer operating Toyota dealerships alongside other OEM brands. Comparable in geography and customer base, providing a benchmark for how multi-brand and single-brand dealers compete in Greater Sydney.
• Chatsworth Toyota: Sydney metropolitan Toyota dealer offering the same full lineup of Toyota passenger, SUV, and commercial vehicles with comparable service and finance offerings, competing for Sydney-wide Toyota buyers.

Emerging players

• CarMax: Largest US used-vehicle retailer (NYSE: KMX). Comparable through its certified pre-owned vehicle program (analogous to Toyota Certified Pre-Owned at Phil Gilbert Toyota) and as a benchmark for omnichannel used-car retail innovation.

Others

• Bapcor: ASX-listed Australian aftermarket auto parts distributor and retailer (ASX: BAB). Adjacent peer through its trade and retail parts business that competes with the dealership's Parts and Accessories revenue stream from a wholesale-distribution angle.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/phil-gilbert-toyota

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phil Gilbert Toyota