Profitality
Profitality is a Miami-based industrial engineering consulting firm founded in 2008 that helps multiunit restaurant brands optimize unit economics through facility design, labor management, process re-engineering, and computer simulation services.
- Company typePrivate
- Founded2008
- HeadquartersMiami, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Profitality does
Profitality (operating as Profitality Labor Guru, or PLG) is a Miami-based industrial engineering consulting firm founded in 2008 that helps multiunit restaurant brands optimize unit economics through improved facility design, labor management, process re-engineering, and operational efficiency. The company was formed by merging Juan Martinez's Profitality with Ignacio Goris's Labor Guru, combining the founders' complementary expertise in foodservice IE consulting and labor management. Its cumulative client base spans more than 200 restaurant concepts, including over 70% of the "Top 100" US foodservice concepts, with named engagements including Golden Corral (Homeward Kitchen prototype), Domino's Pizza (Pizza Theater concept), and several QSR, fast casual, and casual dining brands. The firm serves multiunit operators across QSR, fast casual, casual dining, grocery, and stadium/arena segments, with a senior consulting team holding 120+ years of combined industry experience.
The firm's service portfolio consists of seven core consulting engagements—Strategic Operations & Investment Study, Prototype Facility Design, Retrofit Facility Design, Labor Management, Process Re-Engineering, Modeling & Computer Simulation, and Outsourcing—supplemented by Menu Development and Retail Design modules. Its core technology stack combines classical industrial engineering techniques (time and motion studies, work sampling, process mapping, ergonomics analysis, computer simulation, and statistical analysis) with a proprietary web-based labor management system (Profitality Labor Guru) developed by President Ignacio Goris. Profitality monetizes through project-based professional services engagements delivered directly to enterprise clients via direct enterprise field sales; pricing is not publicly disclosed and engagements are typically multi-year contracts.
Profitality's go-to-market relies on thought leadership and direct enterprise field sales: Principal Juan Martinez publishes regularly in foodservice and Industrial Engineering journals, speaks at industry events, and sits on the Foodservice Consultants Society International (FCSI) Board of Trustees. The company is privately held by its co-founders with no external institutional investment, and operates a director-level share purchase program for key employees. The firm is small (1-10 employees) and executes engagements through a senior consulting team. Marketing channels include content marketing via industry columns, conference speaking, webinars, FCSI network referrals, and downloadable e-brochures (Profitality, Simulation, and Private Equity). The firm has received industry recognition including a 2023 FES Magazine Top Achiever Consultant award for Juan Martinez.
Profitality firmographics
Firmographics- Name
- Profitality
- Legal name
- Profitality
- Website
- https://profitality.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Profitality is a Miami-based industrial engineering consulting firm founded in 2008 that helps multiunit restaurant brands optimize unit economics through facility design, labor management, process re-engineering, and computer simulation services.
- Ownership category
- akta.pro rank
Where Profitality is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Profitality business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Industrial Engineering Consulting Services: Profitality provides consulting services to restaurant brands to optimize their unit economics through improved facility design, labor management, process reengineering, and operational efficiency. Services are delivered through project-based engagements with multiunit restaurant operators.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Consulting services for restaurant brands |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Profitality product offering
Product offeringCore offering
Profitality provides industrial engineering and ergonomic consulting services to multiunit restaurant brands, applying techniques such as time and motion studies, work sampling, process mapping, computer simulation, and ergonomic analysis. Its portfolio includes Strategic Operations & Investment Study, Prototype Facility Design, Retrofit Facility Design, Labor Management, Process Re-Engineering, Modeling & Computer Simulation, Outsourcing, Menu Development, and Retail Design services. The firm delivers these through project-based engagements aimed at optimizing unit economics, reducing capital and operating costs, and improving customer throughput capacity.
Product overview
Profitality is an industrial engineering consulting company that helps restaurant brands optimize their investment to drive better 'unit economics' to support brand growth. The company applies Industrial Engineering Techniques and Ergonomic Principles. Its service portfolio consists of seven core consulting services (Strategic Operations & Investment Study, Prototype Facility Design, Retrofit Facility Design, Labor Management, Process Re-Engineering, Modeling & Computer Simulation, and Outsourcing), supplemented by Menu Development and Retail Design modules. The company also utilizes a proprietary web-based labor management system called Profitality Labor Guru during consulting engagements. Services span across foodservice segments including Quick Service, Fast Casual, Casual Dine, Grocery, and Stadium/Arena venues.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategic Operations & Investment Study Holistic investment analysis and review of current operations performance and facility design to objectively quantify areas inhibiting customer service, hospitality, and profitability, including competitive industry benchmarks and a prioritized Operations Engineering Strategic Improvement Plan.
- Prototype Facility Design Develops the operating system and facility platform and investment design for new restaurant prototypes, right-sizing back-of-house and front-of-house resources for current and future menu and sales growth with a focus on superior investment models and higher ROI.
- Retrofit Facility Design Develops retrofit designs for existing restaurant locations to improve customer service, hospitality, throughput, sales, labor efficiency, and product quality and consistency delivery.
- Labor Management Improves customer service and sales throughput capacity while reducing labor costs by developing activity-based and work-standards-based labor guidelines that provide the 'right labor' in the 'right place' at the 'right time'.
- Process Re-Engineering Re-engineers processes and procedures, labor deployment, equipment platforms, and workstation designs to eliminate production and facility bottlenecks inhibiting customer service and throughput sales capacity.
- Modeling & Computer Simulation Develops computer models that facilitate objective analysis of strategy and tactical business and design issues, resulting in optimum use of investment and labor resources.
- Outsourcing Services Provides organizations with Ergonomics and Industrial Engineering expertise to support internal project efforts, including process mapping, delay analysis, ergonomic analysis, computer simulation, time and motion analysis, statistical analysis, work measurement, labor standards development, and facility layout.
- Menu Development Develops operating system and platform designs to facilitate menu growth while delivering optimum product quality, consistency, customer service, and hospitality.
- Retail Design Develops 'Brand Right' retail designs that integrate optimally with the operating platform and system design to enhance customer hospitality experience and drive sales.
Quantifiable outcome
- 35% Prototype Facility Size Reduction (QSR Sandwich Concept)
- +11 more outcomes
Companies that use Profitality
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles3 records
Profitality technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Profitality partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- WD PartnerscoreGolden Corral hired design firms WD Partners and Profitality to work together on the Homeward Kitchen prototype. This was a collaborative design engagement where both firms contributed to the fast-casual spinoff prototype development.
- Labor GurucoreProfitality merged with Labor Guru, a company founded by Ignacio Goris. The merger created Profitality Labor Guru (PLG), the current organization. The companies combined their expertise in industrial engineering consulting and labor management.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Profitality competitors and assessment
Company assessmentEmerging players
- Tenzo: Restaurant analytics and labor optimization SaaS platform that automates scheduling, demand forecasting, and labor recommendations; competes with Profitality's labor management service via a software-first delivery model.
- 7shifts: Restaurant team management and labor scheduling SaaS targeting multiunit operators, partially overlapping with Profitality's labor optimization service by embedding labor standards into software workflows.
Direct peers
- Boelter Companies: Foodservice design, equipment, and consulting firm serving restaurant and hospitality operators with kitchen design and operational services, overlapping with Profitality's prototype and retrofit facility offerings.
- WD Partners: Foodservice and retail design/consulting firm that partnered directly with Profitality on Golden Corral's Homeward Kitchen prototype. Competes on restaurant facility design and brand prototyping, often serving the same multiunit restaurant buyer.
- Clevenger Group: Foodservice industry consulting firm providing operations, labor, and facility design services to restaurant operators, competing head-to-head with Profitality for multiunit restaurant engagement work.
- Ricca Design Studios: Foodservice design and consulting firm providing kitchen, equipment, and operational design for restaurant and hospitality clients; directly comparable in facility design and IE-style consulting.
- Rees Group: Foodservice design and consulting firm providing planning, design, and operational services to restaurant and institutional foodservice clients, comparable on facility design and operational consulting.
- Aaron Allen & Associates: Multiunit restaurant strategy and operations consulting firm offering concept optimization, franchising, and operational improvement services to restaurant brands, overlapping directly with Profitality's IE-led engagement model.
Broad incumbents
- McKinsey & Company (Restaurants & Hospitality Practice): Global management consultancy serving restaurant and hospitality clients on strategy and operations, often competing for larger enterprise engagements where Profitality's vertical specialization is a counter-positioning.
- Deloitte (Consumer & Restaurant Practice): Large professional services firm with a consumer/restaurant consulting practice advising operators on operations and digital transformation; competes for the same multiunit restaurant buyer but at broader scope and price point.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Profitality social profiles
Digital presenceProfitality financial estimates
Financial estimateRevenue estimate
Valuation estimate
Profitality leadership team
Management profileNumber of profiles
Profiles6 records
Profitality funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Profitality M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Profitality
What does Profitality do?
Profitality provides industrial engineering and ergonomic consulting services to multiunit restaurant brands, applying techniques such as time and motion studies, work sampling, process mapping, computer simulation, and ergonomic analysis. Its portfolio includes Strategic Operations & Investment Study, Prototype Facility Design, Retrofit Facility Design, Labor Management, Process Re-Engineering, Modeling & Computer Simulation, Outsourcing, Menu Development, and Retail Design services. The firm delivers these through project-based engagements aimed at optimizing unit economics, reducing capital and operating costs, and improving customer throughput capacity.
Is Profitality a public or private company?
Profitality is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Profitality founded?
Profitality was founded in 2008. It employs 1 to 10 people.
Where is Profitality based?
Profitality is headquartered in Miami, United States, in the North America region.
How does Profitality make money?
One revenue line is on record: industrial Engineering Consulting Services.
Who are Profitality's main competitors?
Emerging players on record are Tenzo and 7shifts. Direct peers are Boelter Companies, WD Partners, Clevenger Group, Ricca Design Studios, Rees Group and Aaron Allen & Associates. Broad incumbents are McKinsey & Company (Restaurants & Hospitality Practice) and Deloitte (Consumer & Restaurant Practice).
Does Profitality have an API?
No public API is recorded for Profitality.