Entertainment Technology Concepts

What Entertainment Technology Concepts does

Entertainment Technology Concepts GmbH (ETC) is a German full-service event technology provider founded on April 1, 2013, by Alexander Klaus and Volker Suhre, who previously held senior operational roles at CT Germany and Gahrens+Battermann GmbH. The company is headquartered in Erkrath (Düsseldorf metro area) with a second branch in Braunschweig opened in 2018, and operates with 40+ employees serving the German and European event production market. ETC specializes in the rental, operation, and installation of LED display technology, media server systems, video projection, and lighting for TV productions, concerts, trade shows, and corporate events.

The company's technical core is its rental inventory of 6,000+ LED modules from ROE Visual (Diamond 2/3, CB5, CB8, Vanish 8, BlackMarble 4, Carbon) and KTL (Zircon 7 LED floor), complemented by 100+ video processors (Brompton, Colorlight, Novastar), 8 ArKaos media servers plus Green Hippo, Pandoras Box, Catalyst, MA VPU, and a proprietary ETC Multiserver built on Vertex basis, and Panasonic DLP laser projectors ranging from 7,000 to 50,000 ANSI lumen. Distinctive proprietary assets include the LED Deserttruck (a MAN KAT1 8x8 military truck platform with 2.40m x 7.20m LED display for remote/outdoor environments) and 500 sqm of transparent LED (9mm pitch, 90% transparency, 5,500 nits). Revenue is generated via project-based equipment rental (usage-based), full-service project management from concept to execution (professional services), permanent installations, and a long-term POS/retail rental business line launched in 2019.

ETC's go-to-market is enterprise field sales targeting German TV networks (ProSieben, RTL, Sky), major production studios (MMC Studios Köln, Brainpool, Bavaria, btf), and event organizers, with decade-long engagements on flagship formats including The Masked Singer Germany, Germany's Next Topmodel, DSDS, The Voice of Germany, Let's Dance, 1LIVE Comedy-Nacht, and the Carolin Kebekus Show. The company is founder-owned, privately held, bootstrapped, with no external institutional capital identified.

Name

Entertainment Technology Concepts

Legal name

Entertainment Technology Concepts GmbH

Website

https://etc-europe.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Entertainment Technology Concepts (ETC) is a German founder-owned event technology provider specializing in LED and media technology rental, project management, and installation for TV productions, concerts, trade shows, and corporate events, operating a 6,000+ LED module rental park from Erkrath and Braunschweig.

Ownership category

akta.pro rank

Product category

Event Technology Services

NAICS

Performing Arts Companies (7111)

SIC

Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Event Production & Technical Services (Staging, Lighting, Sound, Video) (MPAGAAAG)

Keywords

• Event technology services
• LED display rental
• Media server rental
• Live event production
• Video projection services

Headquarters

HQ city

Erkrath

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Rental: Rental of LED modules, media servers, projectors, LED strips and lighting equipment for events of all sizes. Short and long-term rental options available.
2. Project Management: Full-service project management from concept to execution including planning, technical design, and on-site implementation.
3. Installation Services: Permanent installations of complete sets including design, technical planning, and budget-conscious implementation for TV studios, events, and corporate spaces.
4. Long-term POS Rentals: Long-term rental services for media technology installations at point-of-sale locations, flagship stores, and shopping malls (new business area launched 2019).

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Entertainment Technology Concepts GmbH provides full-service event technology solutions including rental of LED modules, media servers, projectors and lighting equipment, complemented by project management from concept to execution and fixed installations for TV studios, retail and corporate spaces. The company operates a rental park of over 6,000 LED modules and 100+ processors, delivering turnkey visual solutions for TV productions, concerts, trade shows and live events across Germany.

Product overview

Entertainment Technology Concepts (ETC) is a full-service event technology provider specializing in LED and media technology rental and installation. The core portfolio spans indoor, outdoor, transparent, and floor LED modules (including ROE Diamond, CB, Vanish, BlackMarble, and KTL Zircon series), a range of media servers (Green Hippo, Pandoras Box, Catalyst, ETC Multiserver), DLP laser projectors from Panasonic (7,000 to 50,000 ANSI lumen), and LED strips/profiles. Services include project management, equipment rental, and fixed installations for TV productions, concerts, trade shows, and conferences. The company operates a rental park of over 6,000 LED modules and 100+ processors (Brompton, Colorlight, Novastar), serving clients in Germany across two locations (Erkrath and Braunschweig).

Differentiator

Problem solved

Functional benefit

Products and services

• Project Management Services Full-service project management from concept to execution including holistic concept development tailored to client wishes and requirements, covering TV sets, concerts, trade shows, and conferences.
• Equipment Rental

Quantifiable outcome

• 10 consecutive seasons supporting The Masked Singer Germany
• +2 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• ArKaoscoreTechnology or Integration · 22 October 2019Belgian media server specialist providing ArKaos Pro 4K media servers. ETC owns 8 ArKaos servers and organized ArKaos Media Master Training at their facilities in October 2019 in partnership with LMP college. Training conducted by Benjamin Bauwens from ArKaos.
• LMP [college]minorImplementation/ SI/ Consulting Partner · 22 October 2019Training organization that co-organized ArKaos Media Master Training at ETC facilities. Provides professional education in event technology.
• Michaelis GmbH (Erkrath)minorStrategic or Co-development Partner · 9 August 2019Partner company for complete outdoor production setup. ETC collaborates with Michaelis GmbH for full-service outdoor event production capabilities.
• ROE VisualcoreTechnology or IntegrationMajor LED module supplier including Diamond 2/3, CB5, CB8, Vanish 8, BlackMarble 4, and Carbon LED products. Key technology partner for ETC's LED rental inventory.
• Brompton TechnologycoreTechnology or IntegrationVideo processor supplier. ETC maintains over 100 processors including Brompton units for LED control in productions.
• ColorlightcoreTechnology or IntegrationLED video processor manufacturer supplying processing units for ETC's LED modules.
• NovastarcoreTechnology or IntegrationLED control system and processor manufacturer providing video processing solutions for ETC's rental inventory.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• PRG (Production Resource Group): Global leader in event production and entertainment technology with full-service video, lighting, audio, and rigging. Operates across Europe including Germany; competes for the same major TV, concert, and corporate event projects but at significantly larger scale.
• Media Invest (formerly MCI Group / T-Systems events): Global events and meetings company with significant German operations, providing event production, AV, and technology services. Operates at a larger scale and broader scope but overlaps on trade show and corporate event AV.
• Neumann&Müller (N&M): Major German event technology provider covering event, media, and conference technology with a strong corporate event and trade show focus. Broader portfolio than ETC but overlaps on video/LED for major productions.
• NEP Group: Global broadcast services and outside broadcast provider supplying LED, projection, and crew for live TV and entertainment productions. Comparable in broadcast-led event technology and project-based service model.

Direct peers

• Satis&Fy (now part of PRG): German full-service event technology provider historically strong in trade shows, corporate events, and broadcast, with deep LED and video expertise. Closely comparable in customer mix and DACH market focus.
• Gahrens + Battermann: One of Germany's largest full-service event technology providers, offering LED, lighting, audio, video, and rigging. Direct overlap with ETC in TV and corporate event production; Volker Suhre worked there 16+ years. Closest comparable in scale and service breadth.
• Lang AG: German specialist in LED screen rental, projection, and media servers for live events, trade shows, and broadcast. Highly comparable in LED inventory, technology focus, and project-based delivery model, serving similar German and European clients.
• Habegger GmbH: Swiss-headquartered full-service event technology company with a strong DACH presence, providing lighting, video, and rigging for trade shows, concerts, and TV productions. Comparable mid-sized European competitor in event technology rental and project services.

Others

• ROE Visual: Major LED display manufacturer and ETC's core technology supplier (Diamond, CB, Vanish, Carbon series). Relevant ecosystem participant; while not a direct competitor, ROE's broader European rental partners shape the competitive set ETC operates in.
• LMP Lichttechnik: German lighting and event technology distributor and training partner. ETC co-organises ArKaos training with LMP; while primarily a distributor, LMP's event technology services and training programs sit in the same DACH market ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Entertainment Technology Concepts