Game Media Asia

What Game Media Asia does

Game Media Asia (legal entity Game Media Asia Limited) is a Hong Kong-headquartered, privately held gaming media network founded in 2018. It operates seven independently operated, locally staffed media brands — Gamebrott (Indonesia, 5.5M users), GamingDose (Thailand, 1.5M), HK Esports (Hong Kong and Africa), EXP.GG Hong Kong (2.1M), EXP.GG Taiwan (1.8M), EXP.GG Vietnam (2.4M), and Guide.GG — producing news, reviews, esports coverage, and gaming guides in six native languages. The network reaches 13.3M monthly active users across Indonesia, Thailand, Vietnam, Taiwan, Hong Kong, and Africa, with 46M monthly video views and 5.15M social followers, and 78% of audience engagement occurring on mobile devices.

The company sells reach to global game publishers and platforms through a unified direct sales motion offering a single contact for multi-market campaigns with localized execution. Revenue streams are entirely advertising-based and span display and native advertising, video and pre-roll, sponsored editorial content written by local journalists, esports tournament and team sponsorships, and social amplification services across Facebook, Instagram, YouTube, and TikTok. Pricing is quote-based and not publicly disclosed. Named enterprise clients include Riot Games, Tencent Games, Garena, Nintendo, PlayStation, Xbox, Moonton, Level Infinite, and Twitch — all game publishers, platform holders, or streaming platforms.

The business is founder-operated under Chairman and Founder Derek Cheung. The company has not disclosed funding, revenue, valuation, or any AI/ML capabilities, and ownership appears privately held with no institutional investors named in available sources. Headcount sits between 101-250 employees, distributed across the seven brand operations and the central Hong Kong sales and management layer.

Name

Game Media Asia

Legal name

Game Media Asia Limited

Website

https://gamemediaasia.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Gaming Media & Advertising

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Media Buying Agencies (541830)

akta.pro industry

PRIMARYMPAFAMAJ

Gaming Media Networks & Aggregators (Multi-site Networks, RSS/Content Syndication)

Media, Entertainment & Sports/Gaming & Interactive Entertainment (Video Games, Esports)/Gaming Media, Journalism & Reviews

SECONDARYMPAFAMAA

Game News & Reporting (Breaking News, Investigative)

Media, Entertainment & Sports/Gaming & Interactive Entertainment (Video Games, Esports)/Gaming Media, Journalism & Reviews

SECONDARYMPAFAEAG

Game Video Distribution & Syndication (Clipping, Highlights, Cross-Posting, RSS/Feeds)

Media, Entertainment & Sports/Gaming & Interactive Entertainment (Video Games, Esports)/Game Streaming, Video & Creator Ecosystems (Game Content)

SECONDARYMPAFAEAJ

Esports Broadcast & Production (Tournament Streaming, Observers, Remote Production)

Media, Entertainment & Sports/Gaming & Interactive Entertainment (Video Games, Esports)/Game Streaming, Video & Creator Ecosystems (Game Content)

Keywords

• Gaming media network
• Digital advertising
• Esports content
• Game publishing
• Native advertising

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Advertising: Display and native advertising placements including high-visibility banner, in-feed, and native placements across all GMA properties with custom creative supported. Multi-market campaigns run simultaneously across five markets with localized execution.
2. Video & Pre-Roll: 46M monthly video views across YouTube, Facebook, and owned platforms including pre-roll, mid-roll, and branded content.
3. Sponsored Content: Editorial reviews and sponsored articles written by local gaming journalists in native language.
4. Esports Sponsorship: Tournament sponsorships, team features, and esports event coverage with direct access to competitive fans across Hong Kong and Africa markets.
5. Social Amplification: 5.15M followers across Facebook, Instagram, YouTube, and TikTok. Boosted posts and community engagement services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Game Media Asia operates a multi-brand gaming media network comprising seven locally-staffed media properties across five Asian markets, producing gaming news, esports coverage, reviews, guides, and streamer content. The company sells advertising, video pre-roll, sponsored editorial content, esports sponsorships, and social amplification to game publishers and brands seeking access to engaged gaming audiences across Southeast and East Asia.

Product overview

Game Media Asia is Asia's #1 Gaming Media Network comprising 7 independently operated brands across 5 markets (Indonesia, Thailand, Vietnam, Hong Kong, Taiwan) and Africa. The portfolio includes Gamebrott (Indonesia, 5.5M users), GamingDose (Thailand, 1.5M users), HK Esports (HK & Africa), EXP.GG (HK, 2.1M users), EXP.GG TW (Taiwan, 1.8M users), EXP.GG VN (Vietnam, 2.4M users), and Guide.GG (Indonesian gaming guides). The network reaches 13.3M monthly active users with 46M monthly video views across 6 native languages, connecting game publishers and brands with engaged gaming audiences through news, esports coverage, reviews, guides, and streamer content.

Differentiator

Problem solved

Functional benefit

Products and services

• Gamebrott Indonesian gaming media brand providing in-depth reviews, news, and esports coverage for Indonesian gamers, with a monthly reach of 5.5M users.
• GamingDose Thailand's daily gaming destination covering news, esports events, reviews, and Thai gaming culture, with a monthly reach of 1.5M users.
• HK Esports Dedicated esports coverage brand for Hong Kong and emerging African markets, ranging from grassroots to professional-level competitive gaming.
• EXP.GG (Hong Kong) Gaming news, esports coverage, and guides for Hong Kong and English-speaking audiences worldwide, with a monthly reach of 2.1M users.
• EXP.GG TW (Taiwan) Localized gaming content brand for Taiwan covering news, reviews, and esports in Traditional Chinese, with a monthly reach of 1.8M users.
• EXP.GG VN (Vietnam) Vietnamese gaming news and esports coverage brand covering local tournaments and international titles, with a monthly reach of 2.4M users.
• Guide.GG Gaming guide hub offering walkthroughs, tips, builds, and strategies for popular titles in Asia, available in Bahasa Indonesia and English.

Quantifiable outcome

• 13.3M Monthly Active Users across network
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core.

• Riot GamescoreGTM or Marketing PartnerMajor game publisher advertising and esports sponsorship partner. Riot Games titles include Valorant which has dedicated esports coverage across GMA network.
• GarenacoreGTM or Marketing PartnerGame publisher advertising partner reaching gamers across Southeast Asian markets.
• Tencent GamescoreGTM or Marketing PartnerGame publisher advertising partner in the GMA network.
• NintendocoreGTM or Marketing PartnerGaming platform publisher advertising partner.
• PlayStationcoreGTM or Marketing PartnerGaming platform advertising partner.
• XboxcoreGTM or Marketing PartnerGaming platform advertising partner.
• ValorantcoreGTM or Marketing PartnerGame title esports and content sponsorship with dedicated coverage across GMA brands.
• MoontoncoreGTM or Marketing PartnerGame publisher with esports coverage through GMA network.
• Level InfinitecoreGTM or Marketing PartnerGame publisher advertising partner.
• TwitchcoreGTM or Marketing PartnerStreaming platform partnership for content amplification and gaming audience reach.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• GameSpot: GameSpot is a long-established gaming media outlet producing reviews, news, and video content with an advertising-led revenue model. A broad incumbent competing for the same publisher marketing budgets as GMA, with a global rather than Asia-localized focus.
• IGN Entertainment: IGN is a global gaming and entertainment media brand producing news, reviews, video, and esports coverage, monetized through display, video, and branded content. A broader incumbent with overlapping formats and advertiser base, though it lacks GMA's localized Asia multi-brand network structure.
• Kotaku: Kotaku is a global gaming media outlet producing news, reviews, and feature content with significant display and native advertising. A broad incumbent competing for the same publisher and platform marketing dollars, with a global rather than Asia-localized audience.

Direct peers

• Dexerto: Dexerto is a gaming and esports media network reaching tens of millions of monthly users across video, social, and editorial. Comparable in business model (multi-format advertising, esports coverage, publisher sponsorships) and audience overlap, though with a Western rather than Asian audience focus.
• Fandom: Fandom operates one of the largest gaming and entertainment wiki/media networks globally with advertising and community-driven content. Directly comparable as a multi-brand gaming and entertainment media network monetized through advertising, although Fandom's reach is global and English-first rather than Asia-focused.

Regional players

• VPEsports: VPEsports is a Vietnam-focused gaming and esports media outlet covering local tournaments, news, and publisher content. Comparable as a regional gaming media network monetized through sponsorships and display advertising, with strong overlap with GMA's EXP.GG VN audience.
• Versus Gaming (Philippines): Versus Gaming is a Philippines-focused gaming media brand covering news, esports, and reviews with a local-language audience. Comparable as a Southeast Asia regional gaming media network with display, video, and sponsorship revenue, with audience and advertiser overlap with GMA's Indonesian and Vietnamese brands.
• AFK Gaming: AFK Gaming is one of India's largest gaming and esports media platforms, producing news, reviews, and esports coverage monetized through advertising and sponsorships. Comparable as a regional gaming media network with deep local language coverage, though focused on India rather than Southeast Asia.

Emerging players

• Esports Insider: Esports Insider is a business-of-esports media outlet covering tournament sponsorships, deals, and industry analysis. Comparable on the esports sponsorship and B2B media side of GMA's business, though with an industry-trade rather than consumer-gamer focus.
• ONE Esports: ONE Esports is a Singapore-headquartered esports media network producing news, video, and tournament content with publisher sponsorships. Directly comparable in the esports media vertical with strong Asia-Pacific orientation, though more focused on tournament IP and event production than GMA's broader multi-market media network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/gamemediaasia
• YouTubeyoutube.com/@gamemediaasia
• Facebookfacebook.com/gamemediaasia
• LinkedInlinkedin.com/company/gamemediaasia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Game Media Asia