Vib's
Vib's is a French multi-brand fashion retailer operated by Groupe Beaumanoir, serving women, men, and teenagers through 200 stores across France and the vibs.com e-commerce platform, aggregating the Cache Cache, Bonobo, Bréal, and Jennyfer brands.
- Company typePrivate
- Founded-
- HeadquartersSaint-lô, France
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Vib's does
Vib's is a French multi-brand fashion retail concept wholly operated by Groupe Beaumanoir, one of France's established fashion conglomerates whose portfolio also includes Cache Cache, Bonobo, Bréal, Jennyfer, Morgan, and Caroll. Vib's serves three customer segments — women (primary), men, and teenagers (Ado) — through a dual-channel model combining 200 physical stores across France with a national e-commerce platform at vibs.com. The retail proposition aggregates four in-house fashion brands (Cache Cache, Bonobo, Bréal, Jennyfer) under a single storefront, offering apparel and accessories (dresses, tops, jeans, jackets, shoes, jewelry, bags) at affordable price points roughly ranging from €5 to €60, with frequent promotional markdowns of -20% to -60% and a -10% first-order incentive for new website accounts.
The company runs on a Salesforce Commerce Cloud (Demandware) e-commerce platform with supporting services including E-reservation (online reservation for in-store pickup), free returns, physical and electronic gift cards (E-carte cadeau), and the Club Vib's loyalty program. Marketing channels span organic social (Facebook, Instagram, LinkedIn, TikTok @vibsofficiel), email newsletter, store locator, and the loyalty program. No mobile app is offered. Product breadth is substantial: over 328 teen/adolescent SKUs in the Ado category and over 5,968 sale items across women and men's categories. Vib's received the "Meilleure Chaîne de magasins de l'année – MODE FEMME" (Best Store Chain of the Year, Women's Fashion) award in 2025.
Vib's generates revenue through one-time unit sales across its physical stores and e-commerce site, plus gift card sales, with no subscription, licensing, or recurring revenue model. Geographic scope is exclusively France; the company has no disclosed international operations. The business is privately held under the Groupe Beaumanoir umbrella with no independent funding rounds, public listing, or standalone financial disclosures in the source data. No AI/ML capabilities, API platform, or third-party integrations are disclosed.
Vib's firmographics
Firmographics- Name
- Vib's
- Legal name
- Vib's
- Website
- https://vibs.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Vib's is a French multi-brand fashion retailer operated by Groupe Beaumanoir, serving women, men, and teenagers through 200 stores across France and the vibs.com e-commerce platform, aggregating the Cache Cache, Bonobo, Bréal, and Jennyfer brands.
- Ownership category
- akta.pro rank
Where Vib's is headquartered
LocationHeadquarters
- HQ city
- Saint-lô
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Vib's business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Sales - Physical Stores: Revenue from sales of multi-brand fashion (Cache Cache, Bonobo, Bréal, Jennyfer) through 200 physical stores across France, offering clothing and accessories for women, men, and teenagers.
- E-commerce Sales: Online retail sales through vibs.com, the first multi-brand website of Groupe Beaumanoir, offering the same product range with home delivery, e-reservation, and free returns.
- Gift Cards: Sale of physical and electronic gift cards (E-carte cadeau) as additional revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Teen/Ado clothing starting at €5 |
| Unit Pricing | Pay-as-you-go | Women's clothing range €7-50 |
| One time/ perpetual license | Pay-as-you-go | Gift Cards |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Vib's product offering
Product offeringCore offering
Vib's is a multi-brand fashion retail concept operated by Groupe Beaumanoir that sells clothing and accessories for women, men, and teenagers through 200 physical stores across France and the vibs.com e-commerce platform. The assortment spans four owned fashion brands — Cache Cache, Bonobo, Bréal, and Jennyfer — at affordable price points (roughly €5 to €60), supported by services such as gift cards, a loyalty program, e-reservation, home delivery, and free returns.
Product overview
Vib's is a multi-brand fashion retail concept operated by the Beaumanoir Group, combining an e-commerce platform with 200 physical stores across France. The offering centers on four fashion brands—Cache Cache, Bonobo, Bréal, and Jennyfer—spanning women's, men's, and teenage (Ado) clothing categories. Women's collections include dresses, tops, pants, jeans, skirts, jackets, coats, sweaters, and accessories (shoes, jewelry, bags, scarves). Men's lines feature t-shirts, shirts, pants, jeans, bermudas, polos, and outerwear. The teen section offers age-appropriate styles in jeans, joggings, sweatshirts, and casual wear. Additional services include gift cards (physical and digital), a loyalty program, e-reservation for in-store pickup, and free returns.
Differentiator
Problem solved
Functional benefit
Products and services
- Cache Cache Women's fashion brand sold through Vib's, offering dresses, blouses, shorts, and contemporary casual wear for the affordable segment.
- Bonobo Fashion brand offering contemporary clothing for women and men, including jeans, t-shirts, bermudas, and polo shirts, focused on casual and trendy styles.
- Bréal Fashion brand available at Vib's featuring pants, jeans, ensembles, and dresses for women with modern styling.
- Jennyfer Teen fashion brand sold through Vib's offering jeans, sweatshirts, joggings, and pants designed for teenagers.
- Gift Cards (Carte Cadeau & E-carte Cadeau) Digital and physical gift card products allowing customers to purchase and redeem store credit for Vib's merchandise across all brands and categories.
Companies that use Vib's
Customer profileSegments3 records
Ideal customer profiles3 records
Vib's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vib's partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Groupe BeaumanoircoreVib's is the multi-brand retail concept of Groupe Beaumanoir, one of France's leading fashion groups. Groupe Beaumanoir owns multiple fashion brands including Cache Cache, Bonobo, Bréal, Jennyfer, Morgan, and Caroll. Vib's serves as the group's first multi-brand retail website and operates 200 stores across France.
Scale indicators4 records
Recent moves5 records
Expansion highlights3 records
Vib's competitors and assessment
Company assessmentDirect peers
- Kiabi: French affordable fashion retailer operating a multi-channel (stores + e-commerce) model targeting families with affordable apparel for women, men, and children. Directly comparable to Vib's on price positioning, geography (France-centric), and family-oriented value proposition.
- Cache Cache (standalone brand stores): Standalone retail presence of Cache Cache, one of the four brands aggregated under Vib's and a sibling property of Groupe Beaumanoir. Directly comparable as the same brand offered in a different distribution format, competing for the same French mid-market women customer.
- La Redoute: Historic French multi-category apparel and home retailer with a strong e-commerce platform and a network of physical/relay points. Comparable to Vib's as a French-headquartered, omnichannel mid-market fashion retailer with similar customer demographics and price band.
- Camaïeu: French mid-market women's apparel retailer with a store network and e-commerce presence. Comparable to Vib's on women's fashion focus, French geographic base, and affordable price positioning — a direct category peer.
- Jennyfer (standalone brand): Standalone presence of Jennyfer, the teen-focused brand within the Vib's portfolio and another Groupe Beaumanoir sibling. Comparable as a direct competitor in teen/ado fashion, the same segment Vib's newly entered in 2026.
- Promod: French affordable women's fashion retailer with stores across France and an online platform. Highly comparable to Vib's on women's fashion focus, mid-market pricing, and French footprint, though less family-oriented.
Emerging players
- Shein: Digital-native ultra-fast-fashion retailer rapidly gaining share in the French affordable apparel market. Comparable to Vib's on price band and target demographic (especially teens/young women), and is a primary competitive headwind for any mid-market European affordable-fashion retailer.
Broad incumbents
- Primark: European affordable fashion mass-market retailer with growing French footprint and online presence in select markets. Comparable to Vib's as a competitor for the price-sensitive family apparel customer in France, though Primark operates at even lower price points and larger format stores.
- Zara (Inditex): Global fast-fashion incumbent with significant French store presence and leading integrated e-commerce. Comparable to Vib's on women/men/teen fashion at accessible price points, but at significantly larger scale and with vertically integrated supply chain.
- H&M: Global fast-fashion incumbent operating a large store footprint across France plus a mature e-commerce platform. Comparable to Vib's on affordable women's/men's/teen fashion but with global scale, broader price band, and stronger brand recognition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Vib's social profiles
Digital presenceVib's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vib's leadership team
Management profileNumber of profiles
Vib's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vib's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vib's
What does Vib's do?
Vib's is a multi-brand fashion retail concept operated by Groupe Beaumanoir that sells clothing and accessories for women, men, and teenagers through 200 physical stores across France and the vibs.com e-commerce platform. The assortment spans four owned fashion brands — Cache Cache, Bonobo, Bréal, and Jennyfer — at affordable price points (roughly €5 to €60), supported by services such as gift cards, a loyalty program, e-reservation, home delivery, and free returns.
Is Vib's a public or private company?
Vib's is a private company. It is classified as corporate owned and is currently operating.
When was Vib's founded?
Vib's was founded in -1. It employs 101 to 250 people.
Where is Vib's based?
Vib's is headquartered in Saint-lô, France, in the Europe region.
How does Vib's make money?
Three revenue lines are on record. Retail Sales - Physical Stores are the primary driver. The others are E-commerce Sales and gift Cards.
Who are Vib's's main competitors?
Direct peers on record are Kiabi, Cache Cache (standalone brand stores), La Redoute, Camaïeu, Jennyfer (standalone brand) and Promod. Shein is listed as an emerging player. Broad incumbents are Primark, Zara (Inditex) and H&M.
Does Vib's have an API?
No public API is recorded for Vib's.