Leuag

What Leuag does

Leuag AG is a privately held Swiss medical technology distribution and service company founded on April 1, 1984 by Peter Leu and headquartered in Alpnach Dorf (Obwalden), with a branch office in Chexbres (Vaud) serving French-speaking Switzerland. Operating exclusively within Switzerland across all language regions (German, French, and Italian), the company serves hospitals, university clinics, public hospitals, and private clinics with a comprehensive portfolio of medical equipment spanning four domains: radiology (digital radiography, mobile X-ray, EOS full-body 2D/3D imaging, cone beam CT, detectors), surgical C-arm imaging (mobile C-arms from Ziehm, mini C-arms from Orthoscan, endovascular planning software), patient monitoring (Nihon Kohden systems for vital signs, EEG, neuromuscular monitoring, anesthesia depth, bladder scanning), and cardiology (defibrillators, ambulatory blood pressure monitors, Holter ECG, resting ECG, atrial fibrillation). The company is the exclusive or authorized Swiss distributor for more than 15 international medical technology brands including Canon, Ziehm Imaging, Nihon Kohden, EOS Imaging, Spacelabs Healthcare, Orthoscan, Planmed, Senzime, and Vitacon, and has maintained continuous ISO 9001 quality management certification since 1996. Following two management buyouts (2000 and early 2018), Leuag operates as an independently held, mid-sized enterprise with management ownership.

Revenue is generated through three complementary streams: one-time sales of capital equipment, recurring sales of accessories and consumables (SpO2 sensors, blood pressure cuffs, ECG cable systems, sterile drapes, TEE probe covers, etCO2 measurement products), and lifetime service and maintenance contracts covering planning, installation, commissioning, training, repairs, and remote support. Pricing is quote-based through individual consultation rather than publicly disclosed. The go-to-market combines a direct enterprise field sales force covering both German-speaking and French-speaking Switzerland with full-stack service support, complemented by customer engagement channels including the company website, the annually published "Living Leuag" customer magazine (since 1996), product news updates, customer events such as the annual EOS Key User Meeting, and email/newsletter communications. Recent commercial activity in 2025 included three product launches — a sterile patient cover for 3D scans (September 2025), the Orthoscan Versa mini C-arm (October 2025), and the Ziehm QuantumStream C-arm platform (November 2025) — reflecting active renewal of the distributed product portfolio.

Name

Leuag

Legal name

Leuag AG

Website

https://leuag.ch

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

Privately held Swiss medical technology distributor founded in 1984, exclusively distributing radiology, surgical C-arm, patient monitoring, and cardiology equipment from international manufacturers (Canon, Ziehm, Nihon Kohden, EOS, Spacelabs) to hospitals and clinics across Switzerland, with added lifetime service and consumables.

Ownership category

akta.pro rank

Product category

Medical Equipment Distribution

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Electronic and Precision Equipment Repair and Maintenance (811210)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Durable Medical Equipment (DME) & Home Health Distribution (CRAOAHAF)

Keywords

• Medical equipment distribution
• Radiology imaging systems
• Patient monitoring devices
• Surgical C-arm imaging
• Medical technology services

Headquarters

HQ city

Alpnach

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Medical Equipment Sales: Sale of medical imaging, surgical, monitoring and cardiology equipment from international manufacturers including Canon, Ziehm, Nihon Kohden, EOS, Spacelabs, Orthoscan, Planmed, Senzime, and Vitacon to hospitals and clinics across Switzerland.
2. Accessories and Consumables: Growing portfolio of accessories and consumables including SpO2 sensors, blood pressure cuffs, ECG cable systems, temperature measurement, etCO2 measurement, sterile drapes, infusion pressure cuffs, and TEE probe covers.
3. Service and Maintenance: Planning, installation, commissioning, repairs and maintenance services for the lifetime of equipment installations.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Leuag AG is a Swiss medical technology distributor and service provider that distributes high-quality medical imaging, surgical, patient monitoring, and cardiology equipment from leading international manufacturers (Canon, Ziehm Imaging, Nihon Kohden, EOS Imaging, Spacelabs, Orthoscan, Planmed, Senzime, Vitacon) to hospitals and clinics across Switzerland. The company also supplies a growing portfolio of accessories and consumables and provides complementary services including planning, installation, commissioning, training, repairs, and lifetime maintenance of the installed equipment.

Product overview

Leuag AG is a Swiss medical technology distributor and service provider founded in 1984, serving hospitals and clinics across Switzerland. The company offers a comprehensive portfolio of medical equipment across four main categories: Radiology (digital radiography, mobile X-ray, EOS body imaging, cone beam CT, detectors), Surgical C-arm imaging (mobile C-arms from Ziehm, mini C-arms from Orthoscan, endovascular planning software), Patient Monitoring (Nihon Kohden systems for vital signs, EEG, neuromuscular monitoring, anesthesia depth, bladder scanning), and Cardiology (defibrillators, ambulatory BP monitors, Holter ECG, resting ECG, atrial fibrillation). Additionally, Leuag distributes a growing range of accessories and consumables including monitoring sensors, etCO2/O2 delivery products, sterile surgical drapes, infusion pressure cuffs, and TEE probe covers. The company operates as a distributor for major international brands including Canon, Ziehm, Nihon Kohden, Spacelabs, Orthoscan, EOS, Planmed, and Senzime, while providing installation, training, and maintenance services.

Differentiator

Problem solved

Functional benefit

Products and services

• Röntgenanlagen (Digital Radiography / DR) Digital radiography systems for diagnostic X-ray imaging, distributed by Leuag in Switzerland under partnership with Canon. Used by hospitals, clinics, and radiology departments for general diagnostic imaging.
• Mobiles Röntgen (Mobile X-ray) Mobile X-ray systems for bedside and emergency imaging in hospitals and clinical settings.
• EOS Ganzkörper (2D/3D Full-Body Imaging) Full-body 2D/3D imaging system using slot-scanning technology for orthopedic and spine diagnostics. Exclusive Swiss partnership with EOS Imaging.
• Cone Beam CT Cone beam computed tomography systems for 3D dental and maxillofacial imaging.
• Detektoren (Digital X-ray Detectors) Digital X-ray detectors used as components for radiography systems.
• Multifunktionssysteme RX/DL (RF) Multi-functional radiography/fluoroscopy (RF) systems for general and specialized diagnostic imaging.
• Mobile C-Bogen (Surgical C-arm) Mobile C-arm surgical imaging systems for intraoperative imaging during surgeries. Distributed in Switzerland under partnership with Ziehm Imaging.
• Mini C-Bogen (Mini C-arm) Compact mini C-arm systems for outpatient and specialized surgical procedures, distributed under partnership with Orthoscan. The new Orthoscan Versa launched October 2025 as the successor to the Mobile DI.
• Endovaskuläre Fallplanung und 3D Bildfusion Endovascular case planning and 3D image fusion software for vascular interventions, used in hybrid operating rooms and interventional radiology.
• Patientenmonitoring (Patient Monitoring Systems) Comprehensive patient monitoring systems for ICU and critical care, distributed under partnership with Nihon Kohden (Life Scope product line).
• Spot Check-Monitoring Portable spot-check monitoring devices for non-continuous patient vital sign assessment.
• EEG-Patientenmonitoring EEG-based patient monitoring for neurocritical care and intraoperative neuromonitoring.
• Neuromuskuläre Überwachung Neuromuscular monitoring systems (Tetragraph by Senzime) for surgical depth assessment.
• Narkosetiefeüberwachung (Anesthesia Depth Monitoring) Anesthesia depth monitoring systems for surgical patients.
• Blasenscan-Systeme (Bladder Scan Systems) Bladder scan systems from Vitacon for non-invasive urinary volume assessment.
• Defibrillatoren (Defibrillators) Automated external defibrillators (AED) and advanced life support defibrillators distributed through the Spacelabs partnership.
• Langzeit-Blutdruckmonitor (Ambulatory Blood Pressure Monitor) Ambulatory blood pressure monitoring devices (ABPM/Holter for blood pressure) for long-term cardiovascular monitoring.
• Langzeit-EKG-Analysegeräte/-Rekorder (Holter) Holter ECG monitors and analyzers for long-term cardiac rhythm monitoring.
• Ruhe-EKG (Resting ECG / Stress Testing) Resting ECG and ECG stress testing equipment for cardiac diagnostics.
• Vorhofflimmern (Atrial Fibrillation Detection) Atrial fibrillation detection and monitoring solutions for cardiac care.
• Monitoringzubehör (Monitoring Accessories) Monitoring accessories including SpO2 sensors, blood pressure cuffs, ECG cable systems, electrodes, and temperature probes.
• etCO2-Messung und O2-Abgabe End-tidal CO2 monitoring and oxygen delivery products including dual nasal cannulas, masks, and VersaStream sampling lines.
• Sterile Abdeckungen (Sterile Drapes) Sterile surgical drapes and covers for C-arms, mini C-arms, ultrasound, and 3D imaging equipment. The new 3D-scan compatible patient cover was launched in September 2025.
• Druckmanschetten für Infusionen (Infusion Pressure Cuffs) Pressure cuffs for infusion systems used in clinical and surgical settings.
• TEE-Sonden-Überzüge (TEE Probe Covers) Transesophageal echocardiography (TEE) probe covers for cardiology and intraoperative use.
• Medizintechnik Service und Wartung Planning, installation, commissioning, repairs, and maintenance services across the lifetime of installed medical equipment. Includes remote servicing and clinical training.
• Ziehm QuantumStream (Premium Mobile C-arm Platform) Premium mobile C-arm platform from Ziehm Imaging featuring 2k × 2k continuous image resolution and 4k UHD output across the entire premium C-arm portfolio. Launched in Switzerland by Leuag in November 2025.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• CanoncoreChannel Partner/ Reseller/ DistributorMajor brand partner for digital radiography (DR) systems. Canon radiography equipment distributed exclusively through Leuag in Switzerland.
• Ziehm ImagingcoreChannel Partner/ Reseller/ DistributorPremium partner for mobile C-arm surgical imaging systems. Full portfolio including Ziehm QuantumStream with 2k x 2k continuous resolution.
• Nihon KohdencoreChannel Partner/ Reseller/ DistributorKey partner for patient monitoring systems including Life Scope monitors distributed through Leuag in Switzerland.
• EOS ImagingcoreChannel Partner/ Reseller/ DistributorExclusive partner for EOS full body 2D/3D imaging systems in Switzerland. Company hosts annual EOS Key User Meeting.
• Spacelabs HealthcarecoreChannel Partner/ Reseller/ DistributorCardiology product partner for ECG analyzers, Holter recorders, and related monitoring equipment.
• OrthoscancoreChannel Partner/ Reseller/ DistributorMini C-arm specialist partner. Distributing Orthoscan Versa portable imaging solution successor to Mobile DI.
• PlanmedminorChannel Partner/ Reseller/ DistributorMammography and orthopedic imaging equipment partner.
• SenzimeminorChannel Partner/ Reseller/ DistributorNeuromuscular monitoring specialist. Products include Tetragraph and related monitoring solutions.
• VitaconminorChannel Partner/ Reseller/ DistributorBladder scan systems and related monitoring products.
• ShimadzuminorChannel Partner/ Reseller/ DistributorMedical equipment partner for various imaging and diagnostic solutions.
• ArcomaminorChannel Partner/ Reseller/ DistributorRadiography equipment partner.
• SafewarmminorChannel Partner/ Reseller/ DistributorPatient warming solutions and related products.
• StephanixminorChannel Partner/ Reseller/ DistributorSurgical and imaging equipment partner.
• NRTminorChannel Partner/ Reseller/ DistributorMedical technology equipment partner.
• ControlXminorChannel Partner/ Reseller/ DistributorMedical imaging and control technology partner.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Getinge AB: Swedish medical technology company providing operating rooms, ICU, sterilization, and surgical workflow solutions with a strong direct sales and service presence across Europe. Comparable to Leuag in combining capital equipment sales with installation, training, and aftermarket service across multiple clinical departments.
• Agfa-Gevaert NV: Belgian company with a Healthcare division supplying direct radiography (DR) solutions, enterprise imaging software, and related services to hospitals — directly overlapping Leuag's Canon DR radiology portfolio. Comparable enterprise sales motion with bundled hardware, software, and service offerings.
• Steris plc: Ireland/US-listed medical equipment and sterilization services provider with a significant recurring service and consumables book supporting installed hospital equipment. Comparable in marrying capital sales to high-margin service and consumables revenue across multiple hospital departments.
• Mindray Medical International: Chinese medical device manufacturer with global direct and distributor-led sales of patient monitoring, ultrasound, and in-vitro diagnostics. Comparable in offering a multi-modality hospital equipment portfolio with the same kind of country-level distribution-and-service model that Leuag operates in Switzerland.
• Carl Zeiss Meditec AG: German ophthalmology and microsurgery medical technology company that distributes premium surgical and imaging systems through country-level sales/service subsidiaries with consumables and service revenue streams. Comparable integrated sales+service+consumables model and similar hospital customer base to Leuag.
• Drägerwerk AG: German medical and safety technology company that designs, manufactures, distributes, and services hospital equipment (anesthesia, monitoring, ventilation, neonatal care) through direct country sales and service organizations. Like Leuag, it bundles capital equipment with lifetime service and consumables across multiple hospital departments, though at vastly larger scale and as a manufacturer rather than pure distributor.

Others

• Nihon Kohden Corporation: Japanese patient monitoring manufacturer and Leuag's principal partner for ICU/OR monitoring products. Operates direct sales subsidiaries across most major markets while relying on country-level exclusive distributors like Leuag in smaller European territories.
• Canon Medical Systems: Japanese imaging OEM and Leuag's principal partner for digital radiography in Switzerland. Not a direct competitor in Switzerland (Leuag is its exclusive distributor), but a principal-supplying OEM with parallel direct-sales operations in larger markets, making it the most strategically relevant counterpart to Leuag.
• Ziehm Imaging GmbH: German manufacturer of mobile C-arms and a core Leuag principal for premium surgical imaging. While Leuag is its exclusive Swiss channel, Ziehm runs its own direct sales/service in larger European countries — making it an OEM-partner peer whose channel decisions directly shape Leuag's trajectory.

Emerging players

• Esaote SpA: Italian manufacturer of ultrasound and dedicated MRI systems with a strong European distributor-and-service network for hospital imaging. Comparable in selling through specialized country-level channels that bundle equipment sales with applications training and aftermarket service to mid-size European hospitals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

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Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leuag