EVZ

What EVZ does

EVZ (Eissportverein Zug) is a professional Swiss ice hockey club founded in 1967 in Zug, Switzerland, competing in the Swiss National League and fielding men's, women's, and youth teams (U21-Elit through U12, plus Young Bulls and EVZ Prospects Challenge). The club operates through EVZ Management AG and a multi-entity corporate structure consisting of wholly-owned subsidiaries EVZ Sport AG (sports operations), EVZ Gastro AG (hospitality and gastronomy, including the recently acquired Strandbad Zug catering business), The Hockey Academy AG, and EVZ Nachwuchs AG (youth talent development). Home games are staged at the OYM hall (BOSSARD Arena) in Zug, with a new stadium under construction under the 'Keep Building' project slated to expand future capacity and hospitality inventory.

The club's product portfolio centers on live ice hockey entertainment, segmented across ticket sales (season tickets in standing and seating, individual game tickets with dynamic pricing, youth and children's discounts), premium hospitality (Dine & View at CHF 220–270/person, Rink Seats, VIP Loges and Corners, Ice Ride, Legends Club), corporate sponsorship and hospitality packages, merchandise through shop.evz.ch and on-site retail, and arena gastronomy. The technology stack is unusually mature for a club of this size: a digital-only EVZ Tickets App built on tixngo with blockchain-encrypted ticket transfer and resale; a unified internal data hub synchronizing website, mobile, ticketing, access control, point-of-sale, and CRM; a My EVZ customer portal with single sign-on; a Membercard digital wallet accepted at EVZ catering outlets and partner venues (67 Sixtyseven Sportsbar, Fondue Chalet Zug); and fan-engagement tooling powered by Engage Engine (Infront). Content distribution extends across Eissport TV, EISZEIT Magazin, the Hertitalk podcast, EVZ App, and an owned website ecosystem built with yawave ag and andré murer gmbh.

EVZ's revenue model combines transaction-based income (tickets, hospitality, merchandise, catering), recurring sponsorship subscriptions (general sponsor Zuger Kantonalbank; main sponsors Sika, Bossard, Binelli Group, Novartis, Glencore, Ottos), and a multi-channel go-to-market that pairs direct-to-consumer digital distribution with a dedicated enterprise sales team for sponsorship and premium hospitality. The customer base spans ice hockey fans (season ticket holders, individual game attendees, fan-club members), corporate clients (Dine & View, VIP Loges, sponsorship), and youth and families (The Hockey Academy, youth teams). EVZ is a private Swiss Aktiengesellschaft; no public ticker, no parent company, and no institutional equity ownership are evidenced. EVZ is acknowledged as Swiss Champions of the 2025/26 National League season.

Name

EVZ

Legal name

EVZ Management AG

Website

https://evz.ch

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

51–100 employees

Short description

EVZ (Eissportverein Zug) is a professional Swiss National League ice hockey club founded in 1967, operating men's, women's, and youth teams out of the BOSSARD Arena in Zug, Switzerland, with diversified revenue across ticketing, premium hospitality, corporate sponsorship, merchandise, and arena gastronomy.

Ownership category

akta.pro rank

Product category

Professional Ice Hockey / Sports Entertainment

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Team Sports Matches (Club & National) (MPAGAMAB)

Keywords

• Professional ice hockey
• Sports entertainment
• Premium hospitality
• Digital ticketing platform
• Youth hockey development

Headquarters

HQ city

Zug

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: Revenue from individual game tickets (National League and Women's Team), season tickets (standing and seating), and dynamic pricing for qualifying round games.
2. Premium Hospitality: Revenue from Dine & View packages (CHF 220-270 per person), Rink Seats, VIP Loges, and Legends Club access.
3. Sponsorship: Partnership arrangements with general sponsor (Zuger Kantonalbank), main sponsors (Sika, Bossard, Binelli Group, Novartis, Glencore, Ottos), and other commercial partners.
4. Merchandise and Fanshop: Online and physical fan shop sales including fan items, merchandise, and EVZ vouchers.
5. Catering and Gastronomy: Food and beverage sales at OYM hall events through EVZ Gastro AG, including Legends Club, 67 Sixtyseven Sportsbar, Fondue Chalet Zug, and various stadium catering outlets.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

EVZ (Eissportverein Zug) operates a professional Swiss ice hockey club that sells live game attendance for its Men's, Women's, and youth teams competing in the Swiss National League at the OYM hall (BOSSARD Arena). Core sellable offerings include season tickets and dynamic-priced individual game tickets, premium hospitality packages (Dine & View, Rink Seats, VIP Loges, Ice Ride), fan merchandise through the online and physical Fanshop, and youth hockey development through The Hockey Academy. The club operates through EVZ Management AG and subsidiaries EVZ Sport AG, EVZ Gastro AG, The Hockey Academy AG, and EVZ Nachwuchs AG.

Product overview

EVZ (Eissportverein Zug) is a Swiss ice hockey club offering a portfolio of products and services centered around live hockey experiences at the OYM hall (BOSSARD Arena). The core offering includes men's, women's, and youth hockey teams, supported by a digital ticketing ecosystem (EVZ Ticket App) that replaced physical tickets with blockchain-secured digital passes. Premium offerings include Dine & View hospitality dining, Rink Seats premium viewing, VIP Loges, and Ice Ride experiences. Customer engagement is facilitated through My EVZ Login portal, Membercard for hospitality access and payments, and Eissport TV for game highlights. The organization operates through affiliated companies: EVZ Management AG (operations), EVZ Sport AG (sports), EVZ Gastro AG (gastronomy), and The Hockey Academy AG (youth development).

Differentiator

Problem solved

Functional benefit

Brands

• Hockey Academy: Youth hockey development and education programs for young talents
• My EVZ
• EVZ Tickets App
• Young Bulls
• Eissport TV

Products and services

• EVZ Ticket App Digital ticketing mobile application that replaced all physical and PDF tickets. Uses encrypted blockchain technology for secure ticket management, transfer, and resale. Available on Apple App Store and Google Play Store.
• My EVZ Login Online customer portal for managing season tickets, individual tickets, profile information, and EVZ services such as Membercard and online fan games.
• Dine & View Premium hospitality package combining a match ticket with terrace seating and a multi-course dining experience (appetizers, soup, main course buffet, dessert, exclusive wines, beverages à discrétion, coffee, tea). Pricing is CHF 220 per person in the regular season, CHF 230 (1/4-Final), CHF 250 (1/2-Final), and CHF 270 (Final) per person in the playoffs.
• Rink Seats Premium seating directly behind the boards offering a close-up view of the ice hockey action, located behind the flexible glass barrier in the OYM hall.
• VIP Loge & Corners VIP hospitality boxes and corner seating options offering exclusive access and premium services for corporate clients and high-end fans.
• Ice Ride Premium experience allowing fans to ride the ice resurfacing machine (zamboni) in the OYM hall.
• EVZ Men's Team Ice Hockey Matches Live Swiss National League men's ice hockey matches plus Champions Hockey League group phase and playoff games at the OYM hall (BOSSARD Arena). Season tickets cover up to 38 home games per season including playoffs.
• EVZ Women's Team Ice Hockey Matches Live Women's Team home games with dedicated season tickets and fan promotions, supporting women's ice hockey in Switzerland.
• EVZ Fanshop (Merchandise) Official fan merchandise store at shop.evz.ch and a physical shop located at the OYM hall main entrance, selling fan items, apparel, and EVZ vouchers.
• The Hockey Academy Youth hockey development and education programs operated by The Hockey Academy AG, covering performance sport and grassroots pathways from base/registration level through U21-Elit.
• EVZ Season Tickets Annual subscriptions for standing or seating season tickets covering all National League home games including playoffs. Champions Hockey League group phase, 1/8 and 1/4 final home games are included if EVZ qualifies. Fixed pricing per season with renewal process in May.
• Individual Game Tickets Individual game tickets for National League and Women's Team matches with dynamic pricing based on demand. Cheapest prices are available online and for early bookers; youth under 20 receive discounted rates with proof of age and children under 6 enter free when accompanied by an adult.
• Eissport TV Video content platform featuring game highlights, interviews, and hockey-related content from EVZ matches and events.

Quantifiable outcome

• Swiss Champions 2025/26 - recent championship success demonstrating competitive excellence

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Four partnerships are on record, tiered minor.

• Casa del VinominorStrategic or Co-development PartnerExclusive wine supplier for Dine & View terrace, providing red and white wines for the premium hospitality experience.
• 67 Sixtyseven SportsbarminorStrategic or Co-development PartnerSports bar venue accepting Membercard payment function for catering at games and events.
• Fondue Chalet ZugminorStrategic or Co-development PartnerRestaurant venue accepting Membercard payment function for catering experiences.
• HotelcareerminorChannel Partner/ Reseller/ DistributorOnline job board where EVZ Gastro AG posts employment opportunities.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Genève-Servette HC: Genève-Servette HC plays in the Swiss National League from Geneva with similar sponsorship, hospitality, and arena-based revenue streams; serves as a regional comparator with a comparable francophone market dynamic.
• HC Fribourg-Gottéron: HC Fribourg-Gottéron is a long-standing Swiss National League club with a passionate fan base, similar membership/season-ticket structure, and sponsorship-driven revenue — directly comparable in club-tier economics to EVZ.
• HC Davos: HC Davos is a historic Swiss National League club that EVZ faced in the 2025/26 championship run (multiple game highlights on EVZ website), sharing the same league economics, sponsorship structures, and matchday revenue model.
• EHC Biel-Bienne: EHC Biel-Bienne plays in the Swiss National League with a bilingual market (German/French) and operates a similar multi-stream revenue model (tickets, sponsors, hospitality, fanshop), serving as a peer for mid-tier Swiss NL club economics.
• Lausanne HC: Lausanne HC competes in the Swiss National League with a comparable premium hospitality and corporate sponsorship offering out of the Vaudoise Arena, making it a direct peer for revenue-mix and scale benchmarking.
• ZSC Lions: ZSC Lions compete in the Swiss National League out of Zurich with comparable premium hospitality, corporate sponsorship, and arena-based event operations — directly comparable in product mix and B2B/B2C revenue layering to EVZ.
• SCL Tigers: SCL Tigers compete in the Swiss National League out of Langnau with a similar community-rooted membership club structure, providing a peer reference for mid-table NL economics and family/youth-driven fan segments.
• HC Lugano: HC Lugano operates in the Swiss National League from the Italian-speaking canton of Ticino with a comparable mix of season tickets, premium hospitality, sponsorships, and a strong youth academy — comparable in scale and operating model.
• SC Bern: SC Bern is the largest and most established club in the Swiss National League, operating from PostFinance Arena in Bern with a similarly diversified ticketing, hospitality, sponsorship, and merchandise model — making it the closest revenue-mix comparable to EVZ.

Regional players

• EHC Red Bull München: EHC Red Bull München operates in Germany's PENNY DEL with a sophisticated commercial platform (premium hospitality, sponsorships, arena entertainment) — a regional peer benchmark for what a top-tier European hockey club with multi-stream revenue can look like at scale, though in a different national league and market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights8 records

Customer concentration

• TikToktiktok.com/@evz_official
• LinkedInlinkedin.com/company/evz-eissportverein-zug

Revenue estimate

Valuation estimate

Number of profiles

Profiles25 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EVZ