Casa del Vino

What Casa del Vino does

Casa del Vino SA is a privately held Swiss wine merchant headquartered in Dietikon, Switzerland, with operating history dating back over 30 years. The company was formally established in 1994 by combining three predecessor wine-trade entities: Zanini (specializing in Ticino Merlot and Italian premium wines), Riegger (international full-range brands), and Casa del Vino SA itself (positioned as Switzerland's leading Spanish wine specialist). It sells wines and spirits through a hybrid online-and-physical model that delivers exclusively to Switzerland and the Principality of Liechtenstein, operating from a catalog of over 1,800 products spanning red, white, rosé, sparkling, fortified, and non-alcoholic wines plus spirits and specialty items.

The company operates its own e-commerce webshop at casadelvino.ch, a flagship Enoteca Wine World retail and tasting venue in Lugano, a central warehouse in Rupperswil for direct pickup, and a network of five partner retail locations across Switzerland (Vanoli in Thalwil and Lyssach, La Esquina in Wallisellen, Magnum Wine Bar in St. Gallen, and L'Arco dei Sapori in Lenzburg). The technology stack is conventional: a standard webshop with customer account management, order processing, and integrations with TWINT, PostFinance Pay, and major credit cards; analytics and remarketing via Google Analytics, Google Ads, and Meta Pixel; and a third-party gift voucher platform (E-Guma). No proprietary AI or ML capabilities are disclosed.

The business model combines one-time retail sales with professional services for the B2B gastronomy and specialty-trade channel, which receives custom wine list development, dedicated personal advisors, and volume-based pricing. Pricing is in CHF inclusive of VAT with free delivery above CHF 200, volume discounts of 5% above CHF 500 and 10% above CHF 1,000 for logged-in customers (with notable exclusions for promotions, rarities, spirits, subscriptions, and En Primeur offerings), and dedicated En Primeur subscription campaigns for early access to premium Bordeaux vintages. Revenue is supplemented by editorial content (Passion Magazin), curated tasting sets, gift vouchers, sommelier consulting, and organized wine events and tastings. Revenue is not publicly disclosed; the company is privately held with no institutional investors or funding rounds disclosed in the available data.

Name

Casa del Vino

Legal name

Casa del Vino SA

Website

https://casadelvino.ch

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Casa del Vino SA is a privately held Swiss wine merchant operating an online shop with over 1,800 products, a flagship Enoteca in Lugano, and a B2B service line for gastronomy and specialty trade across Switzerland and Liechtenstein.

Ownership category

akta.pro rank

Product category

Specialty Wine Retail

NAICS

Beer, Wine, and Liquor Retailers (4453), Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Food Stores (5400)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

akta.pro secondary industries

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Fine Wine & Luxury Spirits Retail (CRANABAE), Liquor Stores (Off-Premise Spirits Retail) (CRANABAA)

Keywords

• Wine retail
• Online wine shop
• Spirits distribution
• Wine subscription
• B2B gastronomy supply

Headquarters

HQ city

Dietikon

HQ country

Switzerland

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wine and Spirits Retail: Casa del Vino generates revenue primarily through direct product sales of wines, spirits, and accessories via online shop and physical retail locations. The company offers over 1,800 products across categories including red wine, white wine, rosé, sparkling wine, champagne, spirits, and specialty items. Volume-based discounts are offered (5% from CHF 500, 10% from CHF 1,000) to incentivize larger orders.
2. B2B Services for Gastronomy and Trade: Customized wine assortment development, wine list consulting, and concept solutions for restaurants and specialty retailers. Gastronomy customers receive 1% online discount on entire basket and access to dedicated personal advisors.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Casa del Vino retails an online and physical assortment of more than 1,800 wines, spirits, and accessories under its own storefront, with a flagship Enoteca in Lugano, partner pickup points, and a dedicated B2B service for restaurants and specialty retailers offering custom wine lists, sommelier consulting, and volume pricing.

Product overview

Casa del Vino is a Swiss wine retailer operating primarily as an e-commerce platform with over 1,800 products. The core offering is the Online Wine Shop (Webshop), complemented by a physical Enoteca Wine World in Lugano. Key product lines include Wine Subscriptions/En Primeur (notably Bordeaux 2025), B2B services for gastronomy and specialty trade, and the proprietary Passion Magazin editorial publication. Additional offerings encompass Degustationssets (tasting sets), gift vouchers via E-Guma, personal wine consulting, and organized wine events. The company serves private customers, the hospitality sector, and specialty retailers, sourcing wines from Spain, Italy, France, Switzerland, Portugal, and select overseas regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Wine Shop (Webshop) E-commerce platform enabling customers to browse and purchase wines and spirits online around the clock, featuring over 1,800 products organized by country, region, grape variety, and wine style. Targets private wine consumers across Switzerland and Liechtenstein.
• Enoteca Wine World (Lugano) Physical wine boutique and tasting room in Lugano offering wine tastings and personalized sommelier consultation for private customers.
• Wine Subscription / Bordeaux En Primeur En Primeur subscription service that allows customers to secure premium Bordeaux wines early through pre-arrival purchases, including the 2025 Bordeaux En Primeur offering.
• B2B / Gastronomie und Fachhandel Tailored business services for restaurants and specialty retailers, including custom wine list development, bulk pricing, dedicated personal advisors, and scheduled delivery planning. Gastronomy customers receive a 1% online basket discount.
• Degustationssets (Tasting Sets) Pre-curated tasting sets bundling multiple wines for guided at-home tasting experiences, such as the Degustations-Set La Vie en Rose.
• Gift Vouchers / Geschenkgutscheine Digital and physical gift vouchers available for purchase through the integrated E-Guma platform, enabling recipients to select wines of their choice.
• Wine Events and Tastings Organized wine events, tastings, and courses for both private customers and business clients, with corporate team enrollment available at special rates.
• Passion Magazin Proprietary editorial publication featuring themed wine region coverage, culinary pairings, and lifestyle content such as the Provence-focused summer edition.

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Four partnerships are on record, tiered minor.

• VanoliminorChannel Partner/ Reseller/ DistributorPartner retail location for Casa del Vino products in Thalwil and Lyssach, Switzerland. Vanoli stores carry a selection of Casa del Vino wines and provide local pickup options for online orders.
• La EsquinaminorChannel Partner/ Reseller/ DistributorPartner location in Wallisellen offering Casa del Vino wine products and local customer service.
• Magnum Wine BarminorChannel Partner/ Reseller/ DistributorPartner wine bar in St. Gallen providing Casa del Vino products and wine tasting experiences.
• L'Arco dei SaporiminorChannel Partner/ Reseller/ DistributorPartner location in Lenzburg offering Casa del Vino wine selection and local customer service.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mövenpick Wein: Switzerland's most prominent specialty wine retailer combining a flagship-store network in Zurich/Basel/Bern with a deep online shop spanning price tiers — the closest structural analogue to Casa del Vino's DTC e-commerce + Enoteca + B2B model.
• Hawesko: Germany's leading wine mail-order and online retailer with broad private-label and vintage coverage; comparable in catalog scale, multi-channel execution, and ambition for premium/rare wine content.
• Schlumberger Vertriebsgesellschaft: Long-established German/Austrian wine merchant operating across retail and wholesale channels with curated producer portfolios — directly comparable on multi-channel wine retail plus trade-supply dynamics.
• Laithwaites: UK's largest direct-to-consumer wine merchant combining subscription/club mechanics with a broad e-commerce range — closely mirrors Casa del Vino's blend of everyday catalog, club-style offerings, and personalized advisory.
• Berry Bros & Rudd: Historic UK fine wine merchant with deep Bordeaux allocation, En Primeur activity and trade services — the most direct analogue for Casa del Vino's premium/rare wine and B2B fine-wine positioning.
• Weinfreund: DACH-focused online wine retailer competing on curation and breadth at accessible price points; comparable as a digital-first DTC wine retailer with similar advisory-led positioning.
• Wein & Co: Austrian specialty wine retailer operating a chain of wine bars/retail concepts paired with e-commerce — structurally similar to Casa del Vino's physical tasting experience plus online shop combination.
• Pieroth: German wine merchant built on a personal-advisor, subscription/club model with B2B gastronomy activity — parallels Casa del Vino's sommelier-led advisory and contracted customer relationships.

Broad incumbents

• Coop (Switzerland): Switzerland's largest grocery retailer with a dominant wine aisle, own-label programs and high promotional intensity — the principal broad-incumbent competitor compressing pricing across Casa del Vino's Swiss addressable market.

Emerging players

• Vivino: Global wine marketplace/community app influencing how consumers discover and purchase wine digitally; an emerging player reshaping discovery, pricing transparency and DTC expectations that Casa del Vino must respond to.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casa del Vino