Advanced Women's Care

What Advanced Women's Care does

Advanced Women's Care is a single-location, all-female obstetrics and gynecology private medical practice headquartered in Murfreesboro, Tennessee. Founded and operated independently without external investors or parent company ownership, the practice serves women across all life stages — from adolescence through menopause — in the Southeastern United States, with a geographic concentration in Rutherford County, TN. The practice employs 51-100 staff organized around four board-certified physicians (Drs. Leinart, Salter, Parker, Maddox) and two nurse practitioners (Duncan, Ertl Ertl), collectively offering more than 60 years of cumulative OBGYN expertise.

The practice operates two core service lines: comprehensive obstetric services (prenatal care, childbirth, high-risk pregnancy management, post-partum care, lactation support) and gynecology services (annual exams, disease screening, menstrual disorder management, menopause care, and minimally invasive procedures). Clinical infrastructure includes in-office ultrasound imaging, an in-house LabCorp draw station, and access to da Vinci robotic-assisted surgery for gynecological procedures including hysterectomy. Supporting digital infrastructure is limited to a third-party healow patient portal for appointments and messaging, online bill pay through healowpay, and a website with educational blog content. Physicians maintain hospital privileges at Ascension Saint Thomas Rutherford Hospital for deliveries and surgical procedures.

Revenue is generated through insurance-based professional services billing for obstetric and gynecological care. The practice accepts commercial insurance but excludes Medicare and Tricare, and as of June 2024 no longer accepts surrogacy pregnancies due to insurance coverage gaps and legal limitations. The single-location, 8am-4pm Monday-Friday operating model concentrates capacity at one site in Murfreesboro. The patient base is highly fragmented across individual women, with no single employer, payer, or referral partner disclosed as material to revenue. No technology platform, software product, or AI capability is offered beyond the standard patient portal and clinical infrastructure described.

Name

Advanced Women's Care

Legal name

Advanced Women's Care

Website

https://ouradvancedwomenscare.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Advanced Women's Care is a single-location, all-female OBGYN private practice in Murfreesboro, Tennessee, offering obstetric and gynecology services including da Vinci robotic surgery to women across all life stages in the Southeastern United States.

Ownership category

akta.pro rank

Product category

Obstetrics and Gynecology Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)

akta.pro secondary industry

Family Planning & Contraception (Including Abortion Care) (HLAKAJAG)

Keywords

• Obstetrics gynecology services
• Women's healthcare
• Prenatal obstetric care
• Robotic gynecologic surgery
• In-office ultrasound

Headquarters

HQ city

Murfreesboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Patient Care Services: Revenue generated from obstetric and gynecology medical services billed to patients and insurance providers. Services include prenatal care, childbirth, annual exams, diagnostic procedures, and surgical interventions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Advanced Women's Care is a physician-owned obstetrics and gynecology practice that provides comprehensive women's healthcare across all life stages. Services include routine obstetric care, prenatal and postpartum care, well-woman exams, gynecologic care, minimally invasive gynecologic surgery using the da Vinci robotic system, in-office ultrasound, and an in-house LabCorp draw station, with an online patient portal for scheduling, bill pay, and forms.

Product overview

Advanced Women's Care is a single-location, all-female obstetrics and gynecology medical practice offering integrated women's health services. The practice operates two core service lines: Obstetric Services covering prenatal care through post-partum support, and Gynecology Services encompassing annual exams, disease management, and surgical interventions including da Vinci robotic surgery. Supporting infrastructure includes in-office diagnostic capabilities (ultrasound, LabCorp), a patient portal for secure online access, and online bill payment. The practice serves patients throughout all stages of reproductive life.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• LabCorpcoreTechnology or IntegrationIn-house LabCorp laboratory services for convenient patient testing without requiring external lab visits
• Saint Thomas Rutherford HospitalcoreOthersPhysicians maintain hospital privileges at Ascension Saint Thomas Rutherford Hospital for deliveries and surgical procedures. Dr. Salter serves on Saint Thomas OB Simulation Committee and Hospital Credentialing Committee.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Emerging players

• Kindbody: Tech-enabled women's health and fertility clinic chain. Comparable as a multi-site women's health competitor with a digital-first patient experience and overlapping service scope (gynecology, reproductive health).

Direct peers

• Unified Women's Healthcare: National, PE-backed OBGYN practice management platform supporting independent women's health practices. Most directly comparable as a multi-site OBGYN competitor with similar physician-empowered model and scope of services.
• Women's Health USA: Management services organization partnering with independent OBGYN and women's health practices. Comparable as a peer enabling similar physician-owned practices to compete with hospital systems.
• HerMD: Multi-site women's health clinic chain focused on gynecology, menopause, and sexual health with an all-female provider model. Comparable as a women-centered, differentiated-experience OBGYN competitor pursuing a multi-state roll-up strategy.
• Axia Women's Health: PE-backed network of OBGYN and women's health practices across the Mid-Atlantic and Midwest. Comparable in service mix (OB, GYN, minimally invasive surgery, in-office diagnostics) and in operating as a multi-site consolidator of independent practices.

Broad incumbents

• Privia Medical Group — Women's Health: Multi-specialty medical group with a women's health service line that includes OBGYN practices across multiple states. Comparable as an enabling platform for independent OBGYN practices seeking payer leverage and back-office support.

Regional players

• Vanderbilt Health Obstetrics and Gynecology: Academic OBGYN practice in Nashville offering the full women's health service line including high-risk pregnancy and complex gynecology. Competes for the same patient base in the Nashville metro and offers academic-center branding.
• Saint Thomas Medical Partners (Ascension): Physician group affiliated with Ascension Saint Thomas in Middle Tennessee, including OBGYN services at the same hospital where AWC physicians hold privileges. Direct regional competitor for obstetric and gynecologic patients in the Murfreesboro/Nashville market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AWCMurfreesboro

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advanced Women's Care