JUCI

What JUCI does

JUCI (legal entity Juci Corporation) is a privately held, US-based direct-to-consumer wellness brand that manufactures and sells reusable crystal-infused elixir water bottles. Founded between 2018 and 2019 (privacy policy dated May 2018; blog activity from July 2019) and headquartered at 738 Hanbury Dr, Des Plaines, Illinois, the company was bootstrapped with no disclosed institutional funding or management team beyond a developer credited on the website footer. It sells exclusively through its WooCommerce-powered DTC storefront at myjuci.com, shipping within the United States only, with no physical retail or third-party distribution.

The product line centers on a proprietary crystal-chamber design: a 450ml vessel constructed from stainless steel, BPA-free materials, and high borosilicate glass, into which users insert interchangeable single crystals to change the bottle's purported energetic properties. Seven crystal variants — Amethyst, Black Obsidian, Citrine Quartz, Clear Quartz, Colored Fluorite, Rose Quartz, and Smoky Quartz — are offered as bottles at a uniform $65 and as standalone replacement 'crystal points' at $35, with documented country-of-origin sourcing for several SKUs (Argentina, Madagascar, Mozambique, China). This dual-tier structure creates a small attach-revenue stream on top of the one-time bottle purchase.

Commercially, JUCI targets two customer segments: wellness-conscious individual consumers pursuing holistic/spiritual hydration practices and gift buyers seeking premium wellness-themed gifts. Marketing is concentrated on organic social (Facebook, Instagram, Pinterest), an email newsletter, and on-site educational content describing each crystal's properties. The company reinforces purchase confidence with a 30-day return policy, a 100% satisfaction guarantee, and complimentary 2-day US shipping, and partners with OneTreePlanted to donate a portion of bottle-sale profits to reforestation — a sustainability positioning lever that is central to the brand's value proposition.

Name

JUCI

Legal name

Juci Corporation

Website

https://myjuci.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

JUCI (Juci Corporation) is a US-based direct-to-consumer wellness brand that designs, manufactures, and sells reusable crystal-chamber elixir water bottles and interchangeable crystal points via its myjuci.com storefront, targeting wellness-conscious consumers and gift buyers.

Ownership category

akta.pro rank

Product category

Wellness / Crystal-Infused Water Bottles

NAICS

Glass Container Manufacturing (327213), Bottled Water Manufacturing (312112)

SIC

Glass Containers (3221), Beverages (2080)

akta.pro primary industry

Replacement Filter Cartridges & Consumables (CRAJAJAH)

akta.pro secondary industries

Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC), Food & Beverage Glass Packaging (Beer, Wine, Spirits, Soft Drinks, Water) (IMALAEAA)

Keywords

• Crystal water bottles
• Elixir water bottles
• Interchangeable crystal points
• Holistic wellness products
• Stainless steel water bottles

Headquarters

HQ city

Des Plaines

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Crystal Water Bottle Sales: One-time sale of crystal water bottles (Elixir Water Bottles) priced at $65.00. Each bottle includes interchangeable crystal chamber and comes with free bottle sleeve and 2-day shipping.
2. Crystal Point Sales: One-time sale of individual crystal points at $35.00 each. These are replacement/interchangeable crystals that can be added to existing bottles for different crystal properties.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

JUCI designs and sells reusable crystal elixir water bottles that allow users to infuse drinking water with crystals via an interchangeable internal chamber. The line includes seven 450ml stainless-steel and BPA-free borosilicate glass bottles (Amethyst, Black Obsidian, Citrine, Clear Quartz, Colored Fluorite, Rose Quartz, Smoky Quartz) priced at $65 each, plus seven matching replacement crystal points priced at $35 each, sold directly to consumers online.

Product overview

JUCI is a direct-to-consumer wellness brand selling crystal-infused water bottles and interchangeable crystal points. The product line consists of seven distinct crystal water bottles (Amethyst, Black Obsidian, Citrine Quartz, Clear Quartz, Colored Fluorite, Rose Quartz, and Smoky Quartz) priced at $65 each, and seven matching crystal points priced at $35 each. The bottles feature a crystal chamber design allowing users to replace crystals, and are made from stainless steel, BPA-free and high borosilicate glass with a 450ml capacity. The crystal points serve as add-on modules enabling users to swap crystals in their existing bottles to access different energetic properties. All products include free 2-day shipping within the United States and a 100% satisfaction guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• Amethyst Crystal Elixir Water Bottle 450ml reusable crystal elixir water bottle featuring an Amethyst crystal in an interchangeable chamber, marketed for spiritual and calming properties. Sold direct-to-consumer on myjuci.com for $65 with free bottle sleeve and free 2-day U.S. shipping.
• Black Obsidian Elixir Water Bottle 450ml reusable crystal elixir water bottle featuring a Black Obsidian crystal in an interchangeable chamber, marketed for protective and grounding properties. Sold direct-to-consumer on myjuci.com for $65.
• Citrine Quartz Elixir Water Bottle 450ml reusable crystal elixir water bottle featuring a Citrine Quartz crystal in an interchangeable chamber, marketed for abundance and positivity properties. Sold direct-to-consumer on myjuci.com for $65.
• Clear Quartz Elixir Water Bottle 450ml reusable crystal elixir water bottle featuring a Clear Quartz crystal ("The Master Healer") sourced from Madagascar in an interchangeable chamber. Sold direct-to-consumer on myjuci.com for $65.
• Colored Fluorite Elixir Water Bottle 450ml reusable crystal elixir water bottle featuring a Colored Fluorite crystal sourced from Argentina in an interchangeable chamber, marketed for peace, bliss, and calming properties. Sold direct-to-consumer on myjuci.com for $65.
• Rose Quartz Elixir Water Bottle 450ml reusable crystal elixir water bottle featuring a Rose Quartz crystal sourced from Mozambique in an interchangeable chamber, marketed for love, peace, and tranquility properties. Sold direct-to-consumer on myjuci.com for $65.
• Smoky Quartz Elixir Water Bottle 450ml reusable crystal elixir water bottle featuring a Smoky Quartz crystal in an interchangeable chamber, marketed for motivation, new opportunities, and stability properties. Sold direct-to-consumer on myjuci.com for $65.
• Amethyst Crystal Point (replacement) Interchangeable replacement crystal point designed to be swapped into a JUCI elixir water bottle chamber, allowing users to change the crystal-infusion type. Sold individually on myjuci.com for $35.
• Black Obsidian Crystal Point (replacement) Interchangeable replacement crystal point for Black Obsidian, designed to slot into the JUCI bottle chamber to switch the crystal-infusion type. Sold individually on myjuci.com for $35.
• Citrine Quartz Crystal Point (replacement) Interchangeable replacement crystal point for Citrine Quartz, designed to slot into the JUCI bottle chamber to switch the crystal-infusion type. Sold individually on myjuci.com for $35.
• Clear Quartz Crystal Point (replacement) Interchangeable replacement crystal point for Clear Quartz, designed to slot into the JUCI bottle chamber to switch the crystal-infusion type. Sold individually on myjuci.com for $35.
• Colored Fluorite Crystal Point (replacement) Interchangeable replacement crystal point for Rainbow Fluorite (Colored Fluorite), sourced from China, designed to slot into the JUCI bottle chamber to switch the crystal-infusion type. Sold individually on myjuci.com for $35.
• Rose Quartz Crystal Point (replacement) Interchangeable replacement crystal point for Rose Quartz, sourced from Mozambique, designed to slot into the JUCI bottle chamber to switch the crystal-infusion type. Sold individually on myjuci.com for $35.
• Smoky Quartz Crystal Point (replacement) Interchangeable replacement crystal point for Smoky Quartz, designed to slot into the JUCI bottle chamber to switch the crystal-infusion type. Sold individually on myjuci.com for $35.

Quantifiable outcome

• Products maintain 5-star average ratings across all bottle varieties
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• OneTreePlantedcoreStrategic or Co-development PartnerNon-profit environmental partnership where JUCI donates a portion of profits from every bottle purchase to OneTreePlanted (onetreeplanted.org). The partnership supports tree planting initiatives to help minimize waste from oceans and save landscapes and forests. This aligns with JUCI's environmental mission and provides customers with an emotional benefit that their purchase contributes to sustainability.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• S'well: Premium reusable water bottle brand with strong D2C and retail presence, similar price points ($25-65) and a lifestyle/wellness positioning that overlaps directly with JUCI's target buyer.
• bkr: Premium reusable water bottle brand positioned around wellness, aesthetics, and lifestyle — directly comparable to JUCI on D2C model, price point, and target consumer.
• Klean Kanteen: Premium reusable stainless steel water bottle brand with strong sustainability narrative — directly comparable to JUCI on reusable-bottle category and eco-conscious positioning.
• BruMate: Premium insulated drinkware brand with D2C focus and lifestyle positioning, comparable to JUCI on price point, channel strategy, and target consumer.
• Mira: Premium reusable water bottle brand with D2C focus and lifestyle/wellness branding, comparable to JUCI on distribution model and consumer positioning.
• Takeya: Premium insulated water bottle brand with strong D2C presence and similar mid-premium price points, overlapping with JUCI's reusable-bottle offering.
• Simple Modern: D2C premium reusable water bottle brand with broad SKU range and similar consumer audience; competes in the same reusable-bottle category as JUCI.

Broad incumbents

• CamelBak: Established hydration brand with broad bottle and hydration-pack portfolio. Overlaps with JUCI on reusable-bottle category and target consumer but operates at much larger scale and through broader channels.
• YETI: Premium drinkware leader with broad portfolio (coolers, tumblers, bottles). Overlaps with JUCI's reusable-bottle category and premium positioning but at much larger scale and with broader retail distribution.
• Hydro Flask: Large established premium insulated water bottle brand with broad product portfolio and mass retail distribution. Overlaps with JUCI on target market and reusable-bottle category but not on crystal/wellness niche.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/myjuci
• Instagraminstagram.com/myjuci
• Pinterestpinterest.com/myjuci
• Xx.com/myjuci
• LinkedInlinkedin.com/company/myjuci

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JUCI