go2UBL
Exact is a Dutch cloud-based business software provider serving SMEs and their accountants with finance, ERP, and AI-powered automation tools, trusted by more than 675,000 companies and supported by 2,000+ specialists from its Delft headquarters.
- Company typePrivate
- Founded2014
- HeadquartersBeverwijk, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What go2UBL does
Exact is a Dutch business software company headquartered at Molengraaffsingel 33, 2629 JD Delft, Netherlands, providing cloud-based finance and ERP software primarily to small and medium-sized enterprises (SMEs) and their accountants. The company's core offering consists of a Finance Software module that delivers professional reporting, multi-company organization support, and financial control, extended by an ERP Software module designed to connect and automate end-to-end business processes such as ordering, invoicing, VAT, and valuation. Layered on top are AI Agents for Purchase, Banking, and Debtor Management, plus industry-specific solutions for accounting, commerce, manufacturing, hospitality, professional services, and construction, and accountant-focused editions for Tax, Annual Reporting, and Practice Management.
The platform is delivered as a cloud-based subscription service and is powered by advanced AI technologies that the company highlights as central to its roadmap, including text-based generative AI and autonomous workflow agents. According to the company's own material, more than 675,000 companies trust Exact and 2,000+ specialists are available to support customers. The go-to-market motion is sales-led, combining direct phone outreach, web contact forms, and a multi-channel organic presence across LinkedIn, Facebook, YouTube, Instagram, and a branded Spotify podcast.
Exact operates primarily in the Netherlands within Western Europe. The company is privately held, with no parent company, subsidiaries, public listing, or disclosed funding rounds identified in the source data. The company is actively operating, evidenced by a current website, recent (2024–2026) news articles, product announcements around AI Agents, and a December 2024 leadership appointment of Lotte de Burlet as Chief Human Resources Officer. No specific founding date, revenue figures, or M&A history are disclosed in the input.
go2UBL firmographics
Firmographics- Name
- go2UBL
- Legal name
- Exact
- Website
- https://go2ubl.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Exact is a Dutch cloud-based business software provider serving SMEs and their accountants with finance, ERP, and AI-powered automation tools, trusted by more than 675,000 companies and supported by 2,000+ specialists from its Delft headquarters.
- Ownership category
- akta.pro rank
go2UBL industry classification
Industry- Product category
- Electronic Invoicing Software
- NAICS
- Software Publishers (513210)
- akta.pro primary industry
- E-Invoicing & Invoice Presentment (B2B/B2G) (FSAMAJAF)
Keywords
Where go2UBL is headquartered
LocationHeadquarters
- HQ city
- Beverwijk
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
go2UBL business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations
Revenue model
- Business Software Subscription: Software solutions for SMEs and accountants provided as ongoing subscription-based services with AI features integrated into finance and ERP platforms
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
go2UBL product offering
Product offeringCore offering
go2UBL provides automated electronic books (e-invoicing) services based on the UBL (Universal Business Language) standard. The company enables businesses to generate, process, and exchange electronic invoices in compliance with UBL format specifications for streamlined accounting and invoicing workflows.
Product overview
Exact offers a unified business software platform for SMEs and their accountants, combining Finance Software as the core with ERP Software that connects and automates business processes. The platform includes AI Agents for autonomous financial tasks (Purchase, Banking, Debtor Management), supported by industry-specific solutions for accounting, commerce, manufacturing, hospitality, professional services, and construction. Additional modules include Tax and Annual Reporting Editions and Practice Management for accounting firms. All offerings are powered by advanced AI technologies.
Differentiator
Problem solved
Functional benefit
Products and services
- Automated Electronic Books (e-Invoicing)
Companies that use go2UBL
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles1 record
go2UBL technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature4 records
go2UBL partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
go2UBL competitors and assessment
Company assessmentDirect peers
- Tipalti: Global payables automation platform covering invoice capture, approval workflows, and payment execution. Competes for the same AP automation and e-invoicing workflows at SMB and mid-market segments.
- Basware: Finland-headquartered provider of AP automation, e-invoicing, and B2B financial networks. Operates one of the largest open e-invoicing networks globally and competes directly on automated invoice processing and UBL/structured formats.
- Bill.com: Cloud-based platform for SMB invoice management, AP/AR automation, and B2B payments. Comparable automation focus on the invoicing workflow for SMEs and accountants.
- Crossinx: European provider of e-invoicing networks and B2B integration. Direct competitor in UBL/Peppol-based e-invoice exchange for European businesses, particularly in DACH and Benelux markets.
- Tradeshift: B2B e-invoicing and supply chain payments platform. Comparable technology focus on electronic invoicing and invoice-to-pay automation for businesses operating cross-border.
- Pagero: Cloud-based e-invoicing and Peppol access point provider. Direct competitor on UBL/structured e-invoice delivery, with particular strength in Nordic and European regulatory compliance.
Broad incumbents
- Coupa: Business spend management platform including invoicing, AP automation, and supplier network capabilities. Larger incumbent offering e-invoicing as part of a broader spend management suite.
- Visma: Nordic/Dutch-headquartered provider of accounting, ERP, payroll, and business software for SMEs and accountants. Direct overlap with go2UBL's Dutch SME and accountancy customer base.
- Exact: Dutch business software company providing finance, ERP, and AI-driven invoicing solutions to SMEs and accountants. Direct overlap on automated invoicing but operates a much broader platform with 675,000+ customers and 2,000+ specialists.
Regional players
- AFAS Software: Dutch ERP, payroll, and accounting software vendor serving SMEs. Comparable Dutch regional focus and overlapping functionality on invoicing automation for the local market.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat4 records
Key risks4 records
Key highlights3 records
Customer concentration
go2UBL social profiles
Digital presencego2UBL financial estimates
Financial estimateRevenue estimate
Valuation estimate
go2UBL leadership team
Management profileNumber of profiles
Profiles1 record
go2UBL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
go2UBL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about go2UBL
What does go2UBL do?
go2UBL provides automated electronic books (e-invoicing) services based on the UBL (Universal Business Language) standard. The company enables businesses to generate, process, and exchange electronic invoices in compliance with UBL format specifications for streamlined accounting and invoicing workflows.
Is go2UBL a public or private company?
go2UBL is a private company. It is classified as unknown and is currently operating.
When was go2UBL founded?
go2UBL was founded in 2014. It employs 1 to 10 people.
Where is go2UBL based?
go2UBL is headquartered in Beverwijk, Netherlands, in the Europe region.
How does go2UBL make money?
One revenue line is on record: business Software Subscription.
Who are go2UBL's main competitors?
Direct peers on record are Tipalti, Basware, Bill.com, Crossinx, Tradeshift and Pagero. Broad incumbents are Coupa, Visma and Exact. AFAS Software is listed as a regional player.
Does go2UBL have an API?
No public API is recorded for go2UBL.
What industry is go2UBL in?
go2UBL's product category is Electronic Invoicing Software. Its primary akta.pro industry code is FSAMAJAF, E-Invoicing & Invoice Presentment (B2B/B2G). Its NAICS code is 513210.