What Snowball does

Snowball Digital AS is a privately held Norwegian design and technology agency headquartered in Skien that operates as part of the New Normal Group. The firm sells project-based professional services spanning product strategy, UX/UI design, engineering, growth marketing, branding, and value testing, acquired through inbound website inquiries, free consultations, and direct outreach to a customer base that includes both growth-stage startups and established enterprises across fintech, e-commerce, IoT, railway, oil and gas, fashion, and travel. Its core technology stack combines modern front-end and back-end tooling (React, React Native, GraphQL, headless e-commerce architecture, IoT platforms) with AI-augmented design tools (Galileo AI, Uizard, Adobe Sensei) and Predictive UX methodology.

Beyond services, Snowball has co-founded two product businesses that extend its revenue mix beyond agency work: Dimension Four, an IoT platform for real-time data integration launched in 2021, and Crystallize, a headless e-commerce platform with a GraphQL API and PIM that is also used as the firm's own CMS. Notable client engagements include the CEMIT railway data intelligence service (which won the Gründerprisen 2023), the Nomono hardware-to-SaaS pivot, the Okay authentication platform repositioning, the Carlings virtual showroom, and the Metsa.ai hotel discovery chatbot. The firm is founder-led by CEO Aleksander Farstad and rebranded to Snowball.Digital in 2025 as part of a repositioning toward AI-augmented product engineering.

The company has not disclosed funding rounds, revenue, or external institutional investors; its financial scale can only be inferred from its 11-50 employee band and project-based pricing model, placing run-rate revenue in the low single-digit millions USD range with low confidence.

Name

Snowball

Legal name

Snowball Digital AS

Website

https://snowball.digital

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Snowball Digital AS is a Skien, Norway-based design and technology agency that delivers product strategy, UX/UI design, engineering, and branding services to startups and enterprises across fintech, e-commerce, IoT, railway, and travel, while also co-founding proprietary platforms including the Dimension Four IoT platform and the Crystallize headless e-commerce service.

Ownership category

akta.pro rank

Headquarters

HQ city

Skien

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Services - Agency Engagements: Project-based custom engagements for strategic product design, app development, branding, marketing, and system engineering services. Clients engage through consultations and project scoping for end-to-end digital solutions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Snowball is a design and technology agency offering strategic product design, app development, branding, marketing, and system engineering services. The firm partners with businesses and brands to deliver end-to-end digital experiences, combining human expertise with AI-powered workflows and intelligent AI agents to accelerate product development and bring ideas to market efficiently.

Product overview

Snowball Digital is a design and technology agency offering a comprehensive portfolio of services and incubated products. Their service offerings include Product Strategy, Product Design, Engineering, Growth Marketing, Branding and Identity, and Value Testing. The company has also developed several proprietary products including: Crystallize (headless e-commerce platform with GraphQL API and PIM), CEMIT (railway data intelligence service using IoT and AI), Okay (authentication platform for KYC/ACS/IAM/PSD2), Dimension Four (IoT platform co-founded by Snowball), Nomono Studio (audio SaaS combining hardware and cloud editing), Metsa.ai (AI-powered hotel discovery with chatbot), Bill Kill (invoice payment app), Carlings Virtual Showroom (VR clothing experience), Inflow Control (digital platform for oil/gas), and Splæsh (branding services). These products work alongside their agency services to deliver end-to-end digital transformation for clients.

Differentiator

Problem solved

Functional benefit

Brands

• Dimension Four: An IoT platform designed to simplify real-time data integration and management, providing scalable solutions for businesses and smart cities. Co-founded by Snowball.

Products and services

• Product Strategy Services

Quantifiable outcome

• CEMIT platform awarded Gründerprisen 2023 for innovation in railway industry
• +2 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• New Normal GroupcoreStrategic or Co-development PartnerParent company/group that Snowball is part of. Snowball works closely with sister companies within the group to push boundaries and embrace new challenges, assembling tailor-made multidisciplinary teams for client engagements.
• SplæshcoreStrategic or Co-development PartnerCollaborative partnership for content strategy, video production, and visual content creation. Worked together on Inflow Control and Bill Kill projects, combining Snowball's digital expertise with Splæsh's video and visual storytelling capabilities.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Instrument: Independent digital agency delivering brand, product design, and engineering work for enterprise and high-growth clients. Comparable to Snowball in end-to-end digital transformation scope and project-based engagements.
• Ueno: Independent digital agency providing design, branding, and development services for tech-forward clients. Comparable to Snowball in boutique positioning, multi-discipline offering, and high-growth client focus.
• Work & Co: Boutique digital product studio known for end-to-end product design and engineering on flagship client engagements (e.g., Nike, Google). Closely comparable to Snowball in offering strategy, design, and engineering under one roof for growth-stage and enterprise clients.
• Clay: Design and technology studio that designs, builds, and ships digital products and brands. Closely comparable to Snowball in incubation-style engagements and full-stack delivery.
• Fantasy: Design and engineering studio that builds digital products for ambitious brands. Comparable to Snowball in full-stack services and brand-led digital work for growth-stage and enterprise clients.
• Ustwo: Digital product studio combining strategy, design, and engineering, with a strong record of building apps and platforms. Comparable to Snowball in scope of services and boutique-agency positioning.

Broad incumbents

• IDEO: Global design consultancy with deep practice across product design, digital, and innovation strategy. Comparable to Snowball in design-led digital transformation work, though operating at a much larger scale.
• Huge: Large global digital agency offering strategy, design, marketing, and technology services across enterprise clients. Comparable to Snowball in service mix but at significantly larger scale and broader geographic footprint.
• Frog: Global design and innovation firm delivering strategy, design, and engineering for enterprise and growth-stage clients. Comparable to Snowball in multidisciplinary service offering and product design orientation.
• R/GA: Global digital agency spanning brand, product, marketing, and venture-building. Comparable to Snowball in end-to-end offering and venture-style engagements, but with a much larger portfolio and broader client roster.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/snowballtweets
• Facebookfacebook.com/snowballdigital
• LinkedInlinkedin.com/company/snowball-digital/posts/?feedView=all
• Instagraminstagram.com/snowballdigital

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Snowball