What Ecohub does

Ecohub (operating as EHB Renew Eco SRL) is a Romanian online retailer specializing in solar and HVAC equipment for the domestic market. The company runs a self-serve e-commerce platform at ecohub.ro offering 259 products across nine categories: Hitachi heat pumps, solar thermal systems (panels, controllers, expansion vessels, pumping stations, DHW boilers, buffer tanks), photovoltaic systems (Canadian Solar and Victron Energy panels, Fronius and Victron inverters, gel batteries, MPPT/PWM charge controllers, mounting hardware, MC4 connectors), Daikin air conditioning (single and multi-split), fan coils, underfloor heating, pool heating panels, and Nikken Pimag water filters.

The platform operates on a transactional e-commerce model with no subscription or recurring component. Revenue is generated through direct one-time sales of branded hardware from manufacturers including Daikin, Hitachi, Fronius, Victron Energy, Canadian Solar, Grundfos, Wilo, and Honeywell, priced individually in Romanian Lei and fulfilled via cash on pickup, bank transfer, or cash on delivery. Order validation occurs by phone or email before fulfillment, and customers in the Oradea area can collect orders from the warehouse location by arrangement. The underlying technology is standard solar PV and thermal equipment plus HVAC components — the company does not develop proprietary hardware or software.

Ecohub serves two customer segments: residential homeowners seeking renewable energy and HVAC solutions for individual properties, and DIY installers and small contractors purchasing components to assemble complete solar or heating systems. Marketing is conducted primarily through organic search and on-site SEO for product/category queries, supplemented by a newsletter opt-in flow during registration and checkout. The company is privately held with no disclosed institutional investors, parent entity, or external capital structure.

Name

Ecohub

Legal name

EHB Renew Eco SRL

Website

https://ecohub.ro

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Ecohub (EHB Renew Eco SRL) is a Romanian online retailer selling solar thermal, photovoltaic, and HVAC equipment (259 SKUs across 9 categories) to residential homeowners and small contractors via ecohub.ro.

Ownership category

akta.pro rank

Product category

Renewable Energy and HVAC Equipment Retail

NAICS

Electronics and Appliance Retailers (449210)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

HVAC & Air Treatment Appliance Retail (Air Conditioners, Heat Pumps, Air Purifiers/Dehumidifiers) (CRACACAE)

Keywords

• Solar product retail
• Photovoltaic equipment
• Heat pump sales
• HVAC equipment
• Solar thermal systems

Headquarters

HQ city

Uileacu De Munte

HQ country

Romania

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales: Direct one-time sales of solar panels, photovoltaic components, heat pumps, air conditioning units, and heating accessories through the e-commerce platform. Revenue is generated per transaction with no recurring subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Ecohub operates an online retail store (ecohub.ro) selling solar energy, photovoltaic, heat pump, and HVAC equipment to Romanian customers. The catalog includes 259 products across 9 main categories such as solar thermal panels, photovoltaic panels, inverters, batteries, charge controllers, Hitachi heat pumps, Daikin air conditioning units, fan coils, underfloor heating, thermostats, and mounting/electrical accessories. Products are sold directly to end customers via online checkout with optional pickup in Oradea.

Product overview

Ecohub is an online solar and photovoltaic products retailer based in Romania, operating as a multi-category e-commerce platform. The product portfolio centers on renewable energy solutions including solar thermal systems (solar panels, controllers, expansion vessels, pumping stations, DHW boilers, buffer tanks), photovoltaic systems (panels, on-grid and off-grid inverters, gel batteries, MPPT/PWM charge controllers, mounting hardware, MC4 connectors), and HVAC products (Hitachi heat pumps, Daikin air conditioning units, fan coils, underfloor heating). The platform offers 259 products across 9 main categories, featuring brands such as Daikin, Hitachi, Fronius, Victron Energy, Canadian Solar, Grundfos, Wilo, and Honeywell. The company operates as EHB Renew Eco SRL and serves customers in Romania with both online sales and local pickup options.

Differentiator

Problem solved

Functional benefit

Products and services

• Solare termice (Solar thermal panels and accessories)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Amazon: Global e-commerce incumbent. While not focused on Romanian renewable energy, it sets the price-discovery and convenience benchmark for self-serve online retail of HVAC and consumer electronics, indirectly defining the competitive floor for Ecohub.
• SunPower: Established residential and commercial solar company. While operating at far larger scale and primarily as a manufacturer/installer, it represents the global benchmark for residential solar economics and channels against which a focused solar retailer like Ecohub must compete for the same end-customer wallet.

Direct peers

• Cel.ro: Romanian online retailer with a broad assortment of electronics, appliances, and home-equipment categories. Operates a self-serve e-commerce model comparable to Ecohub's and overlaps on selected HVAC and electronics SKUs.
• eMAG: Largest general-merchandise e-commerce platform in Romania, selling air conditioners, heat pumps, solar components, and electronics directly to consumers. Directly comparable self-serve e-commerce model with overlapping product categories and a far larger assortment and traffic base.
• Flanco: Romanian electronics and appliance retail chain with a strong e-commerce channel. Sells air conditioning, white goods, and small consumer electronics — a directly comparable omnichannel electronics retailer serving Romanian households.
• Altex Romania: National Romanian electronics and home-appliance retailer with both online and physical stores. Overlaps directly with Ecohub on Daikin AC, Hitachi heat pumps, and small electronics, and competes for the same self-serve residential customer.

Regional players

• Brico Depot: Home-improvement chain present in Romania. Sells HVAC, plumbing, electrical, and basic renewable-energy equipment, competing for the same residential and small-contractor project business.
• Leroy Merlin Romania: Home-improvement big-box chain operating in Romania. Competes for renovation-driven demand around heating, underfloor heating, and increasingly heat-pump and solar solutions for the residential segment Ecohub targets.
• Dedeman: Romania's largest DIY and home-improvement chain. Sells HVAC, plumbing, electrical, and increasingly renewable-energy-adjacent products to installers and homeowners, competing with Ecohub for the same project-based buyer in the same Romanian market.
• Hornbach Romania: DIY/home-improvement chain with Romanian stores and an online channel. Targets the same professional installer and serious-DIY buyer as Ecohub, with overlapping categories in electrical, heating, and renewable-energy accessories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ecohub