What Fixed Ops Digital does

Fixed Ops Digital, founded in 2016 and headquartered in Greenwood Village, Colorado, is a privately-held digital marketing and software firm operating exclusively in the automotive dealership vertical, with a historical focus on fixed-operations (service and parts) marketing. As of 2025 the company rebranded to TradePending, repositioning itself as a single unified platform that consolidates conversion, sales, and service tools for automotive dealerships under the tagline "Convert More. Sell More. Service More. All in One Place." The documented product surface is anchored by a Service Offers module that helps dealerships convert customers and maximize service revenue; the broader platform's remaining modules are implied but not individually disclosed in the source material.

Underlying technology is not disclosed beyond the platform's positioning as a unified dealer stack; there is no public reference to APIs, SDKs, MCP integrations, proprietary models, or core technology components. The company maintains an A-LIGN SOC 2 Type II certification as of 2024, providing a baseline vendor-security posture for handling dealer and customer data. The firm operates at small scale, with a headcount band of 11-50 employees and no disclosed parent company, subsidiaries, or investor backing.

The business model combines elements of a digital marketing agency and a vertical SaaS platform, but pricing models, contract structures, customer counts, revenue mix between services and software subscriptions, and distribution channels are not publicly disclosed. Customer concentration is entirely within the automotive dealership segment, with no named dealership customers or dealer group logos available in the source data. The company has no disclosed funding rounds, acquisitions, leadership team, or geographic footprint beyond its Greenwood Village base.

Name

Fixed Ops Digital

Legal name

TradePending

Website

https://fixedopsdigital.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Fixed Ops Digital (now TradePending) is a private automotive-dealership digital marketing and platform company, founded in 2016 in Greenwood Village, Colorado, that provides unified conversion, sales, and service tooling for dealership fixed operations and broader dealer workflows.

Ownership category

akta.pro rank

Headquarters

HQ city

Greenwood Village

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Core offering

Fixed Ops Digital (now TradePending) operates a digital marketing agency and platform for automotive dealerships, with a primary focus on fixed operations (service department) marketing. The company delivers a unified platform product, Service Offers, that helps dealerships convert customers and maximize service revenue across their service departments.

Product overview

Fixed Ops Digital (now TradePending) is a single unified platform for automotive dealerships that consolidates conversion, sales, and service tools into one place. The company's primary product identified in this source is Service Offers, which addresses the service department side of dealership operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Service Offers Service Offers is a product within the TradePending platform focused on service department offerings for automotive dealerships, enabling them to convert more customers and maximize service department revenue. It is intended for the fixed operations / service department side of automotive dealerships.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• VinSolutions (Cox Automotive): Cox Automotive's dealer CRM and marketing platform, offering conversion, desking, and marketing tools across the full dealership funnel. Comparable to TradePending as a broad incumbent covering conversion, sales, and service technology for automotive dealers, but at much larger scale and as part of a wider Cox portfolio.
• Dominion Dealer Solutions: Dominion provides DMS, CRM, and digital marketing tools for automotive dealers. It overlaps with TradePending on the marketing and conversion side, but as a much larger multi-product dealer-tech incumbent.
• PBS Systems: PBS Systems provides dealership management system (DMS) software with integrated CRM and marketing functionality. Relevant peer because it competes for the same dealership technology budget that TradePending's Service Offers targets.
• Dealertrack (Cox Automotive): Dealertrack delivers dealer management, CRM, and digital retailing solutions as part of Cox Automotive. Comparable to TradePending on the dealership technology and conversion layer, though it operates at significantly broader scale.
• DealerSocket (Solera): DealerSocket provides CRM, marketing, and dealer management software for automotive retailers. It overlaps with TradePending on customer engagement and dealership marketing automation, but is part of Solera's broader dealer-tech suite.

Direct peers

• LotLinx: LotLinx is a digital marketing platform purpose-built for automotive dealerships, focused on inventory merchandising and lead conversion. Comparable to TradePending as a digital-marketing-native dealer specialist, though weighted toward new-vehicle inventory marketing versus fixed ops.
• CarNow: CarNow provides real-time digital retailing and customer engagement tools for automotive dealers, including online scheduling and service-lane functionality. Overlaps with TradePending on the conversion and service engagement layers of dealership digital marketing.
• Activator (TMP Worldwide / automotive marketing): Activator is an automotive-specific digital marketing agency offering paid media, SEO, and service-department marketing programs to dealers. Closely comparable to what Fixed Ops Digital historically offered before the TradePending platform repositioning.
• Digital Air Strike: Digital Air Strike is a digital marketing and customer engagement company focused specifically on automotive dealerships, including service-department engagement, reputation, and lead response. It is the closest direct peer to TradePending's fixed-ops digital marketing focus.

Emerging players

• Roadster (Cars.com): Roadster, now part of Cars.com, provides modern digital retailing and online scheduling tools for dealerships, including service appointments. Relevant adjacent peer that competes with TradePending's conversion and service-booking value proposition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/FixedOpsDigital

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fixed Ops Digital