WeSub
WeSub is a Warsaw-headquartered subscription financing platform that lets manufacturers, retailers, and OEMs convert equipment sales into recurring subscriptions across consumer electronics, beauty, HoReCa, healthcare, and lighting, operating in Poland, Switzerland, and France.
- Company typePrivate
- Founded2021
- HeadquartersWarszawa, Poland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What WeSub does
WeSub is a Warsaw-based subscription financing platform that enables manufacturers, distributors, and retailers to convert one-time equipment sales into recurring subscriptions. The company finances the transaction upfront and assumes credit, identity, and end-of-term risk, while partners deliver the equipment and WeSub collects monthly payments with options to exchange, extend, or return at term end. Operating in Poland, Switzerland (WeSub Suisse S.A., Lausanne), and France (WeSub France SAS, Epagny Metz-Tessy), WeSub targets verticals including consumer electronics, beauty/aesthetics, HoReCa (hotels, restaurants, cafés), healthcare, and LED lighting, serving both B2B merchants and, since 2023, B2C consumers via an Alior Bank distribution partnership.
The core WeSub Platform is complemented by a modular proprietary stack: RentPay integrates subscription as a payment option inside e-commerce checkouts (with a dedicated PrestaShop module), RentDealer automates subscription origination at the physical and online point of sale, and ValuePredictor applies machine learning to internet-sourced pricing data for refurbished-device valuation. Supporting infrastructure includes WeBook (subscriber portal), WeSmart (consumer subscription brand), WeAccount (account management), WeAdjust (subscription adjustment workflows), RentPlugIn (deployable widget for OEM reseller sites), and a General Subscription Agreement (GUS) framework that governs partner contracts.
Revenue is generated primarily through the financing spread between upfront equipment purchase and monthly subscription collections, plus lifecycle transaction fees. Go-to-market combines direct enterprise field sales, channel partnerships (notably ASUS Business Rent at OEM resellers and Alior Bank for B2C), and product-led self-serve tools (RentPay, RentDealer). Pricing is quote-based, monthly, and not publicly disclosed. Customers include electronics retailers (Komputronik, Sferis, Alsen, iDream, Zibi/Szybka), aesthetics operators (Swiss Elegance France), healthcare OEMs (Applink), and lighting suppliers (Schahlled). The company is privately held (WeSub S.A., KRS 0000891739), founded operationally in 2021 with origins in 2018, and announced an April 2026 internal merger with its wholly-owned subsidiary Rent Up Europe S.A.
WeSub firmographics
Firmographics- Name
- WeSub
- Legal name
- WeSub S.A.
- Website
- https://wesub.eu
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WeSub is a Warsaw-headquartered subscription financing platform that lets manufacturers, retailers, and OEMs convert equipment sales into recurring subscriptions across consumer electronics, beauty, HoReCa, healthcare, and lighting, operating in Poland, Switzerland, and France.
- Ownership category
- akta.pro rank
WeSub industry classification
Industry- Product category
- Subscription Financing Platform
- NAICS
- Sales Financing (52222), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324)
- SIC
- Finance Lessors (6172), Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Procurement, Vendor Management & Purchase-to-Pay (P2P) (FSAGAJAK)
Keywords
Where WeSub is headquartered
LocationHeadquarters
- HQ city
- Warszawa
- HQ country
- Poland
- HQ region
- Europe
Offices3 records
Markets served
WeSub business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription Financing Revenue: WeSub provides financing for equipment subscriptions. When a customer chooses subscription, WeSub verifies identity, finances the transaction, and pays merchants the total equipment value upfront. Merchants deliver equipment while WeSub handles ongoing payment collection, risk management, and end-of-term options (exchange, extension, or return).
- Partner Integration Services: WeSub provides free tools enabling partners to add subscription as a payment method. Revenue derived from financing spread and payment processing across the subscription lifecycle.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscription financing for equipment with monthly payments, identity verification, and end-of-term options. |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels3 records
WeSub product offering
Product offeringCore offering
WeSub operates a B2B2C subscription financing platform that enables manufacturers, distributors, and retailers to offer equipment subscriptions to their customers without modifying their core systems or sales processes. WeSub finances each transaction upfront, paying merchants the full equipment value, while handling customer identity verification, ongoing payment collection, risk management, and end-of-term lifecycle options (equipment exchange, subscription extension, or return). The platform is supported by proprietary tools including RentPay (e-commerce payment gateway), RentDealer (POS subscription automation), and ValuePredictor (AI-powered equipment valuation for refurbished device sellers).
Product overview
WeSub is a subscription-based financing platform that operates as a B2B2C ecosystem, combining WeSub (the core platform and brand) with several modular tools and sub-brands. The core WeSub Platform converts one-off equipment sales into recurring subscription revenue for merchants. Three key proprietary tools sit on top of the platform: RentPay (payment gateway for e-commerce checkout integration), RentDealer (point-of-sale automation for in-store and online sales partners), and ValuePredictor (AI-powered equipment valuation and pricing optimization for refurbished device sellers). Supporting sub-brands include WeSmart (consumer-facing subscriptions), WeBook (subscriber client portal), WeAdjust (subscription adjustment service), and the Generalna Umowa Subskrypcji (GUS) contractual framework. The platform targets multiple verticals (consumer electronics, beauty, HoReCa, medical, photovoltaics) and markets across Poland, Switzerland, and France. WeSub also operates a PrestaShop module and RentPlugIn widget for partner e-commerce integrations.
Differentiator
Problem solved
Functional benefit
Brands
- RentPay: Payment gateway enabling easy implementation of subscription or rental models in online stores. Integrates with checkout process as seamlessly as standard payment methods.
- RentDealer
- ValuePredictor
- WeSmart
- WeAccount
- WeAdjust
Products and services
- WeSub Platform A subscription-based financing platform that enables manufacturers, distributors, and retailers to add equipment subscription options to existing online and in-store sales channels without modifying core systems. WeSub handles financing, identity verification, risk management, and payment processing, converting one-off sales into recurring revenue streams for merchants.
- RentPay A payment gateway enabling easy implementation of subscription or rental models directly within an online store's checkout. Integrates with checkout processes as seamlessly as standard payment methods, requiring no complex development or changes to the customer journey; helps merchants launch subscription-based sales channels that increase conversion and basket value.
- RentDealer A solution created by WeSub for sales partners that enables subscription-based financing directly at the point of sale, both online and offline. Automates processes, streamlines paperwork, and helps partners increase sales by introducing flexible payment options tailored to market needs.
- ValuePredictor An advanced tool for refurbished device sellers that scans and analyzes data from across the internet — from marketplaces to auction platforms — to predict how equipment value changes over time. Enables accurate device pricing, optimal rental or subscription terms, and maximized profit while minimizing risk for circular-economy participants.
- WeSmart A consumer-facing subscription service brand under WeSub, with its own terms and conditions governing subscription agreements for individual customers accessing equipment subscriptions via the Alior Bank partnership.
- WeAdjust A WeSub service offering with dedicated regulations (WeSub_RegulaminWeAdjust_19112025.pdf), enabling adjustment or modification features within the subscription ecosystem for merchants and subscribers.
Quantifiable outcome
- +254% increase in activated subscriptions for Komputronik
- +2 more outcomes
Companies that use WeSub
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles3 records
WeSub technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature4 records
WeSub partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Alior BankcoreIn 2023, WeSub partnered with Alior Bank to expand its subscription offerings to individual consumers (B2C segment), complementing the B2B focus.
- ASUScoreASUS Business Rent partnership created solution for renting ASUS equipment at all ASUS resellers. WeSub deployed RentPlugIn buttons at selected online stores. First deployment at ITnes e-commerce.
- SchahlledminorLighting subscription partnership developed together with Schahlled. WeSub purchases LED lighting from Schahlled for subscribers, enabling free lighting modernization paid through electricity savings.
- ApplinkminorCreated innovative pay-per-use subscription method for Point of Care hand sanitizing stations. WeSub helped Applink expand customer base by making their healthcare devices accessible through usage-based subscription.
- KomputronikcoreMajor Polish electronics retailer achieved +254% increase in activated subscriptions using WeSub platform, building new sales channel based on subscription model.
- Swiss Elegance FrancecoreFrench aesthetics and medical beauty company achieved €500k in contract value, opening new sales channel by lowering entry barrier for clients.
- Rent Up Europe S.A.coreWeSub S.A. and Rent Up Europe S.A. announced merger plan (April 2026). WeSub is the acquiring company (holds 100% of shares in Rent Up). Merger via acquisition under Polish Commercial Companies Code.
Scale indicators6 records
Recent moves9 records
Expansion highlights6 records
WeSub competitors and assessment
Company assessmentDirect peers
- GRENKE AG: GRENKE is a German-listed specialist in SMB equipment leasing and financing across Europe. WeSub competes in the same fundamental category — providing flexible financing for small-business equipment — although GRENKE focuses on traditional leases while WeSub layers a subscription/circular-economy model on top.
- Grover: Grover offers consumer-electronics subscription rentals across Europe. It directly overlaps WeSub's consumer-electronics vertical from the B2C side, including subscription UX, device-lifecycle management, and refurbishment economics.
- Younited Credit: Younited is a Paris-based consumer and SME credit platform operating across France and several EU markets. It overlaps WeSub's French operations and its SMB/consumer subscription-credit thesis, with stronger scale and regulatory standing.
- Octane (Octane Lending, Inc.): Octane provides point-of-sale equipment financing for powersports, outdoor power, and similar durable goods. It is a direct analogue to WeSub's RentDealer/POS subscription financing flow, with comparable unit economics and credit-risk profile.
Regional players
- Alma: Alma is a French BNPL provider for merchants, primarily serving the French market. It is a direct functional peer within France — competing for the same checkout integration, the same merchant relationships, and the same consumer-financing demand that WeSub France targets.
Broad incumbents
- Klarna: Klarna is the dominant European BNPL provider and has been expanding into longer-term, larger-ticket financing. WeSub competes for the same merchant checkout wallet share and the same consumer demand for 'pay-later/subscription' flexibility.
- DLL Group: DLL is a global vendor-finance and equipment-leasing incumbent serving manufacturers, distributors, and dealers. WeSub's merchant-financing value proposition (paying the merchant upfront, collecting from the end customer) maps closely onto DLL's vendor-finance model, though DLL operates at much larger scale and asset classes.
- Bread Financial: Bread Financial is a large US-listed payments and consumer-credit company offering point-of-sale financing, credit cards, and BNPL. It represents the incumbent scaled equivalent of WeSub's subscription-financing model at enterprise retailers.
- Cofidis: Cofidis is a major European consumer-credit and equipment-financing provider, particularly strong in France and Poland. It is a broad incumbent against which WeSub must compete for both merchant partnerships and end-customer credit demand in its core French and Polish markets.
Emerging players
- ChargeAfter: ChargeAfter is a multi-lender BNPL orchestration platform for enterprise retailers. It competes for the same e-commerce checkout integration slot (analogous to RentPay) but routes credit to third-party lenders rather than underwriting on its own balance sheet.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
WeSub social profiles
Digital presenceWeSub financial estimates
Financial estimateRevenue estimate
Valuation estimate
WeSub leadership team
Management profileNumber of profiles
Profiles7 records
WeSub subsidiaries and ownership
Company hierarchySubsidiaries2 records
WeSub funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WeSub M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WeSub
What does WeSub do?
WeSub operates a B2B2C subscription financing platform that enables manufacturers, distributors, and retailers to offer equipment subscriptions to their customers without modifying their core systems or sales processes. WeSub finances each transaction upfront, paying merchants the full equipment value, while handling customer identity verification, ongoing payment collection, risk management, and end-of-term lifecycle options (equipment exchange, subscription extension, or return). The platform is supported by proprietary tools including RentPay (e-commerce payment gateway), RentDealer (POS subscription automation), and ValuePredictor (AI-powered equipment valuation for refurbished device sellers).
Is WeSub a public or private company?
WeSub is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WeSub founded?
WeSub was founded in 2021. It employs 11 to 50 people.
Where is WeSub based?
WeSub is headquartered in Warszawa, Poland, in the Europe region.
How does WeSub make money?
Two revenue lines are on record. Subscription Financing Revenue is the primary driver. The others are partner Integration Services.
Who are WeSub's main competitors?
Direct peers on record are GRENKE AG, Grover, Younited Credit and Octane (Octane Lending, Inc.). Alma is listed as a regional player. Broad incumbents are Klarna, DLL Group, Bread Financial and Cofidis. ChargeAfter is listed as an emerging player.
Does WeSub have an API?
No public API is recorded for WeSub.
What industry is WeSub in?
WeSub's product category is Subscription Financing Platform. Its primary akta.pro industry code is FSAGAJAK, Procurement, Vendor Management & Purchase-to-Pay (P2P). Its NAICS code is 52222 and its SIC code is 6172.