Rent Up Sp Z O O

What Rent Up Sp Z O O does

Rent Up Sp Z O O, operating commercially as RentUp, is a Polish online subscription and rental platform for new and refurbished consumer electronics, founded in 2018 and headquartered in Warsaw at ul. Adama Branickiego 15. The company, which rebranded from Niesklep.pl to RentUp in 2024, operates under the group entity WeSub S.A. and claims leadership in Poland for renewed-device rental and subscription. The platform serves both businesses (B2B, primary segment) and individual consumers (B2C) with a catalog spanning smartphones (Apple iPhone 12 through 17 series, Samsung Galaxy S and Z lines), laptops (MacBook, Lenovo ThinkPad, HP, Dell, ASUS, MSI), tablets, smartwatches, monitors, gaming laptops and consoles, headphones, drones, photography equipment, electric scooters, home appliances (notably Thermomix TM7), and accessories.

The underlying technology is a self-serve e-commerce platform with an online subscription/lease management workflow that supports a 15-minute application process, a Renew Quality Certification program for refurbished devices (authorized-service inspection, battery warranty below 85% capacity, disinfected hardware), and the SafeUp protection package bundled into business rentals. Consumer rentals are financed through a partnership with Alior Bank, offering 24 interest-free monthly installments (RRSO 0%).

RentUp monetizes through recurring monthly rental and lease fees. Business customers sign 12-month subscription contracts (with optional equipment exchange after 6 months and a SafeUp+ protection upgrade), consumers enter 24-month installment plans through Alior Bank, and a FLEX option enables month-to-month rental with one-month termination notice at a guaranteed same price. A 10% refundable deposit applies. The company claims over 10,000 business customers, naming Allegro, Żabka, Decathlon, ING, Domowo, and MOKATE as enterprise clients. Distribution is digital-first via the rentup.pl e-commerce platform, supplemented by direct B2B sales with dedicated account managers and a refer-a-friend program.

Name

Rent Up Sp Z O O

Legal name

WeSub S.A.

Website

https://rentup.pl

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

RentUp is a Warsaw-based online subscription and rental platform for new and refurbished electronics (smartphones, laptops, tablets, gaming, home appliances), serving Polish businesses and consumers via monthly subscription, long-term lease, and flexible FLEX rental models.

Ownership category

akta.pro rank

Product category

Electronics Rental Services

NAICS

Consumer Electronics and Appliances Rental (532210), Other Consumer Goods Rental (53228)

SIC

Services-Computer Rental & Leasing (7377), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Electronics & TV Rental (Home Entertainment) (CRAIAOAD)

akta.pro secondary industry

Appliance Rental (Major & Small Appliances) (CRAIAOAC)

Keywords

• Device rental services
• Electronics subscription leasing
• Renewed refurbished devices
• Business equipment rental
• Consumer gadget rental

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Device Subscription/Rental: Monthly rental fees for smartphones, laptops, and other electronics. Customers pay a monthly fee to use devices with options to extend, exchange, purchase, or return after contract period.
2. Long-term Lease: 12-month or 24-month subscription contracts for businesses and consumers with fixed monthly payments and equipment protection included.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

RentUp operates a long-term device rental and subscription platform offering new and renewed (refurbished) electronics, including smartphones, laptops, tablets, smartwatches, monitors, gaming consoles, headphones, drones, home appliances, photography equipment, scooters, and accessories. The company serves both businesses (subscriptions with equipment exchange, SafeUp protection, and VAT invoices) and consumers (rentals financed through Alior Bank with 24 interest-free installments), and operates from Warsaw, Poland under the legal entity WeSub S.A.

Product overview

RentUp is a long-term device rental and subscription platform offering both renewed (refurbished) and brand-new devices from authorized distribution. The platform operates as a B2B and B2C marketplace covering smartphones (iPhone, Samsung Galaxy), laptops (MacBook, ThinkPad, HP, Dell, ASUS, MSI), monitors, smartwatches, tablets, gaming laptops, consoles, headphones, drones, home appliances, photography equipment, and accessories. The company offers flexible rental periods with FLEX termination options, includes SafeUp protection coverage with all rentals, and enables equipment exchanges after 6-24 months. Products are available through subscription (primarily for businesses) and rental models (for consumers via Alior Bank financing).

Differentiator

Problem solved

Functional benefit

Products and services

• Smartphone Rental Long-term rental and subscription of smartphones including Apple iPhone series (iPhone 12 through iPhone 17) and Samsung Galaxy S and Z foldables, offered to both business customers and individual consumers.
• Laptop Rental Long-term rental and subscription of laptops from Apple (MacBook Air/Pro), Lenovo (ThinkPad), HP, Dell (Vostro), ASUS (ZenBook, Vivobook, ExpertBook, TUF Gaming), and MSI gaming laptops.
• Monitor Rental Rental and subscription of computer monitors, with over 80 monitor products available on the platform.
• Smartwatch Rental Rental and subscription of smartwatches including Apple Watch (Series 6 through Series 11, Ultra, SE) and Samsung Galaxy Watch models.
• Tablet Rental Long-term rental of tablets including Apple iPad, iPad Air, iPad Pro, and iPad mini, with over 70 products available.
• Gaming Laptop Rental Rental and subscription of gaming laptops including MSI Katana, ASUS TUF Gaming, ASUS ROG Strix, Lenovo Legion, and HP Victus with dedicated graphics cards.
• Gaming Console Rental Rental and subscription of gaming consoles including Xbox Series X, ASUS ROG Ally, and Lenovo Legion Go handheld gaming devices.
• Headphone Rental Rental of headphones including Apple AirPods (2nd and 3rd generation) and AirPods Max.
• Drone Rental Rental of drone equipment for consumers and businesses.
• Home Appliance Rental Rental of home appliances including premium kitchen equipment such as the Thermomix TM7 and vacuum cleaners, marking expansion beyond core electronics.
• Photography Equipment Rental Rental of photography equipment for consumers and businesses.
• Electric Scooter Rental Rental of electric scooters.
• Accessory Rental Rental of electronic accessories, with over 150 accessory products available on the platform.
• Desktop Computer Rental Rental and subscription of desktop computers including Apple iMac and Mac mini.

Quantifiable outcome

• Equipment exchange available after 6 months for businesses, 12 months for consumers

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• WeSub S.A.coreOthersParent company WeSub S.A. operates the RentUp platform. The platform was formerly known as Niesklep.pl. WeSub handles service incidents, insurance claims, and equipment management for the rental business.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Regional players

• Hygglo: Swedish peer-to-peer rental marketplace with a strong consumer electronics category. Comparable in product category and subscription-style rental but operates in a different geography (Nordics) and via a marketplace model rather than owned inventory.

Direct peers

• Raylo: UK-based smartphone and consumer electronics subscription service offering flexible month-to-month rentals with option to upgrade, return, or purchase. Comparable core offering (smartphone-led subscription rental) and customer base (consumers and small businesses).
• Grover: Berlin-based consumer electronics subscription platform operating across Europe with both B2B and B2C offerings. Closest comparable in business model (subscription tech rental) and target customer base (consumers and SMEs seeking device access without ownership).
• Hofy: London-based B2B device-as-a-service provider offering laptops, monitors, and other equipment to companies across Europe on subscription. Directly comparable to RentUp's B2B segment in product, customer type, and managed-service delivery.

Others

• GRENKE AG: German-listed leasing company specializing in IT equipment, office technology, and small-ticket asset finance for SMEs across Europe. Comparable as an underlying B2B equipment lessor and potential financing partner/competitor in the device-leasing value chain.
• DLL Group: Global vendor finance and leasing provider, including technology and equipment leasing for businesses. Comparable as a large-scale equipment-leasing ecosystem participant that could partner with or compete against RentUp at the B2B fleet level.

Broad incumbents

• Samsung Access: Samsung's direct device subscription program for Galaxy smartphones and other devices. Comparable in subscription-based access to devices and overlaps with RentUp's smartphone and smartwatch categories as a manufacturer-direct alternative.
• Vodafone Device Plans: Major European mobile carrier offering device installment and subscription plans (e.g., Vodafone EVO) bundling smartphones with service contracts. Comparable as an alternative channel for consumer device access in Poland and across Europe, with carrier-distribution scale.
• Apple iPhone Upgrade Program: Apple's direct-to-consumer annual iPhone subscription and upgrade program. Represents the OEM-direct threat that competes on brand trust, financing convenience, and seamless upgrades within the same smartphone category RentUp serves.

Emerging players

• Subscribii: Australia-based smartphone subscription service allowing customers to access devices on monthly plans. Directly comparable in product focus (smartphones) and subscription model, though operating in APAC rather than Europe.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rentup-pl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rent Up Sp Z O O