Itegra

What Itegra does

Itegra is a B2B distributor of IT and consumer electronics headquartered in Gothenburg, Sweden (legal entity: Komplett Distribution Sweden AB) and operating as a wholly-owned subsidiary of Norwegian conglomerate Komplett Group. The company's primary infrastructure is a 26,000 square-meter automated warehouse in Sandefjord, Norway, equipped with an AUTOSTORE grid-storage system running 75 self-driving robots and two robotic arms that together process over 11,000 orders per day at normal load and more than 20,000 during peak periods. The distribution catalog holds approximately 12,000 articles daily, drawing from over 300 manufacturing partners and 350 leading brands spanning computers, monitors, components, networking, mobile, TVs/audio/video, gaming, office furniture, mobile accessories, and small home electronics.

Itegra serves three B2B customer segments — IT retailers, general retailers, and system integrators — through a closed, account-only webshop that displays customer-specific pricing and is supported by named account managers (including a Key Account Manager and a Marketing Manager) operating from the Gothenburg sales office. In addition to third-party distribution, the company operates a custom PC-assembly line under the Itegra-PC brand producing around 40,000 units annually, making it one of the largest PC producers in the Nordic region, and sells three proprietary retail brands: iiglo (accessories and peripherals), Andersson (home electronics), and Svive (gaming peripherals).

Revenue is generated primarily through wholesale transaction-based pricing on distribution contracts, with margin enhancement from own-brand SKUs and custom-built PCs. Logistics to Swedish customers are handled via PostNord (1–3 business day delivery), and the company holds ISO 14001 environmental certification as part of Komplett Group, with recent operational investments in automated packaging (2022) and AUTOSTORE scaling supporting both ESG positioning and throughput growth.

Name

Itegra

Legal name

Komplett Distribution Sweden AB

Website

https://itegra.se

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Itegra is a Swedish B2B distributor of IT and consumer electronics (Komplett Distribution Sweden AB) serving retailers and system integrators with 12,000 SKUs from 300+ brands, custom PC assembly (40,000 units annually), and three own brands, fulfilled from an automated AUTOSTORE warehouse in Sandefjord, Norway.

Ownership category

akta.pro rank

Product category

IT and Consumer Electronics Distribution

NAICS

Computer Systems Design and Related Services (54151)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045), Wholesale-Electronic Parts & Equipment, Nec (5065)

akta.pro primary industry

Office Supplies, IT & Workplace Procurement Marketplaces (CRAFAHAF)

akta.pro secondary industries

IT Asset Discovery, Inventory & CMDB Services (BPAEAOAE), B2B/EDI & Partner Integration (BPAMAOAJ)

Keywords

• B2B IT distribution
• Consumer electronics wholesale
• IT product distribution
• Custom PC assembly
• Retailer supply chain

Headquarters

HQ city

Gothenburg

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. IT and Consumer Electronics Distribution: Itegra distributes IT and consumer electronics products from over 300 manufacturers to authorized retailers and system integrators. Revenue is generated through product sales with pricing based on distribution agreements and customer-specific contracts.
2. Own Brand Products: Itegra offers three proprietary brands - iiglo (accessories and peripherals), Andersson (home electronics), and Svive (gaming peripherals) - providing higher margins for retailers and additional revenue streams.
3. Custom PC Production (Itegra-PC): Itegra builds custom computers according to customer specifications, producing 40,000 PCs annually as part of Scandinavia's largest PC producer.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Itegra is a B2B distributor that supplies IT and consumer electronics from over 300 manufacturers to authorized retailers and system integrators in Sweden. The company offers a 12,000+ SKU catalog through a closed B2B webshop, produces its own-brand products (iiglo, Andersson, Svive), and assembles custom Itegra-PC computers (~40,000 units annually) from a fully automated 26,000 sqm warehouse in Sandefjord, Norway.

Product overview

Itegra is a B2B distributor of IT and consumer electronics serving retailers, retailers, and system integrators in Sweden. The company operates as a platform with multiple product categories including custom-built Itegra-PC computers (40,000 units annually), own-brand products (iiglo for accessories, Andersson for home electronics, Svive for gaming peripherals), and distribution of over 300 third-party brands. The product portfolio spans computers/tablets, monitors, computer peripherals, TV/audio/video, PC components, networking, mobile phones, gaming equipment, office furniture, mobile accessories, and home appliances. The platform offers B2B ordering through a closed web store with personalized pricing based on customer agreements.

Differentiator

Problem solved

Functional benefit

Brands

• iiglo: Own brand offering products with good functionality and quality. Designed to help retailers increase margins through upselling. Products include screen protectors, cables, monitor stands, docking stations, wrist rests, mobile protection, TV mounts, network cables, office furniture, batteries, keyboards, and more.
• andersson
• Svive

Products and services

• Itegra-PC Custom-built PCs assembled to customer specifications. Itegra builds approximately 40,000 computers annually, positioned as part of one of the Nordic region's largest PC producers, targeting B2B customers including retailers and system integrators.
• iiglo Own-brand product line offering accessories and peripherals with good functionality and quality, designed to help retailers increase margins through upselling. Includes screen protectors, cables, monitor stands, docking stations, wrist rests, mobile protection, TV mounts, network cables, office furniture, batteries, and keyboards.
• Andersson Own-brand home electronics at affordable prices, offering good quality without complicated features, stylishly designed to fit Scandinavian homes. Includes speakers, headphones, TVs, TV mounts, mice and keyboards, PC cases and bags, docking stations, power banks, charging accessories, coffee makers, mobile accessories, and cables.
• Svive Own-brand gaming peripherals designed for Nordic gamers with gaming as a lifestyle. Includes mice, keyboards, chassis, streaming products, and furniture adapted for gaming, with clean and timeless design for comfort during extended play sessions.
• IT and Consumer Electronics Distribution Core wholesale distribution service offering access to over 12,000 SKUs from 300+ manufacturers across categories including computers/tablets, monitors, computer peripherals, TV/audio/video, PC components, networking, mobile phones, gaming equipment, office furniture, mobile accessories, and home electronics. Serves authorized retailers and system integrators in Sweden through a closed B2B webshop.

Quantifiable outcome

• Over 11,000 orders processed daily through automated warehouse
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• PostNordcoreChannel Partner/ Reseller/ DistributorPostNord is Itegra's logistics partner for all regular deliveries to Swedish customers. They handle package delivery including business packages (up to 35kg), postal packages (up to 20kg), and pallet freight. Delivery time is typically 1-3 business days.
• CopyswedeminorOthersItegra is registered as an importer with Copyswede. Registered resellers, organizations for disabled persons, or professional users can purchase products without Copyswede fees by providing their registration number.
• REPA-registretminorOthersItegra is a member of REPA-registret, which finances the collection of cardboard and plastic packaging for thousands of companies in Sweden.
• Elektronikåtervinningsföreningen (EÅF)minorOthersItegra is a member of Elektronikåtervinningsföreningen (EÅF), founded in 2007 to collect and recycle electronic waste in accordance with the WEEE directive.

Scale indicators11 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Avnet: Global electronic component and IT solutions distributor. Shares the B2B wholesale model with Itegra but is a much larger, broader incumbent serving OEMs and resellers worldwide.
• Arrow Electronics: Global distributor of electronic components and enterprise IT solutions. Overlaps with Itegra in IT/CE wholesale and component distribution, but operates as a broad global incumbent.
• TD SYNNEX: Global IT distribution and solutions aggregator serving resellers worldwide. Operates in the same IT/CE wholesale category as Itegra but at much larger scale and broader geographic scope.
• Ingram Micro: One of the world's largest IT product and services distributors. Overlaps with Itegra in IT/CE wholesale to retailers and integrators, but at vastly greater scale and breadth.

Direct peers

• ALSO Group: European B2B wholesaler of IT and consumer electronics serving resellers and system integrators across multiple countries. Closely comparable to Itegra in product breadth, channel model, and value-added distribution services.
• Dustin Group: Nordic-headquartered B2B IT distributor and reseller serving enterprises and the public sector. Directly comparable to Itegra in Nordic focus, IT/PC product mix, and system-integrator customer base.
• EET Group: European value-added distributor of IT and AV/consumer electronics to resellers and integrators. Comparable to Itegra in distribution of peripherals, components, and B2B channel model.
• Bechtle: Major European IT systems integrator and B2B reseller with a sizable distribution and procurement arm. Comparable to Itegra in serving IT retailers and integrators with multi-brand hardware and configuration services.

Regional players

• Westcoast: UK-based IT and consumer electronics distributor to resellers and retailers. Highly comparable distribution model, but primarily UK-focused rather than Scandinavian like Itegra.
• Komplett Group: Norwegian IT retailer and conglomerate and parent of Itegra. Operates the same distribution business from Norway; directly comparable in assortment and channel, but Itegra is the Swedish arm of this group.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/itegra-sverige

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Itegra