Ausdance
Ausdance is Australia's peak body for dance, operating as a federally structured non-profit that delivers advocacy, injury prevention research, professional development, insurance products, and industry recognition to dance teachers, professional dancers, studios, and dance companies across Australia.
- Company typePrivate
- Founded1977
- HeadquartersAustralian Capital Territory, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Ausdance does
Ausdance (legal name: Australian Dance Council-Ausdance Inc.) is Australia's peak body for dance, operating as a non-profit incorporated in the Australian Capital Territory and founded in 1977 as the Australian Association for Dance Education (AADE). The organization functions as the national coordinating body for the dance sector, delivering advocacy at federal and state levels, professional development resources, injury prevention research, and industry recognition across a federated network of state/territory organizations covering ACT, QLD, SA, VIC, and WA (NSW was wound up in 2023). Its core offerings include the Safe Dance® research program (a registered trademark with 30 years of injury prevention data and published reports I-IV), the Australian Dance Awards, the Brolga peer-reviewed journal, factsheets and teaching guidelines, two choreographic fellowships (Peggy van Praagh and Keith Bain), and Ausdance-approved insurance products for dance teachers, studios, and professionals. The organization also runs the International Young Choreographers Project in Taiwan and partners with World Dance Alliance Asia Pacific for international exchange.
The technology foundation is a web-based platform at ausdance.org.au delivering digital publications, member resources, premium content, and event information, supported by segmented email newsletters and a social presence (Facebook, Twitter, Vimeo). There are no mobile applications, APIs, or disclosed AI/ML capabilities. The business model is non-commercial: the National body operates as a voluntary board without federal funding, relying on free registration memberships, pay-as-you-go purchases of premium publications, commission/royalty income from Ausdance-approved insurance products, and tax-deductible donations. State-level Ausdance organizations are separately funded with their own priorities and programs, creating a federated revenue and delivery model rather than a centralized P&L. Customers span dance teachers and studio owners (SMB), professional dancers and choreographers (mid-market), dance companies (enterprise), and dance students and educators (education), with no anchor customer concentration and a horizontally distributed segment mix.
Ausdance firmographics
Firmographics- Name
- Ausdance
- Legal name
- Australian Dance Council-Ausdance Inc.
- Website
- https://ausdance.org.au
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ausdance is Australia's peak body for dance, operating as a federally structured non-profit that delivers advocacy, injury prevention research, professional development, insurance products, and industry recognition to dance teachers, professional dancers, studios, and dance companies across Australia.
- Ownership category
- akta.pro rank
Ausdance industry classification
Industry- Product category
- Dance Industry Advocacy and Professional Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Arts, Entertainment, and Recreation (71)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)
- akta.pro secondary industries
- Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD), Dance Festivals & Dance Series (MPAGADAJ)
Keywords
Where Ausdance is headquartered
LocationHeadquarters
- HQ city
- Australian Capital Territory
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Ausdance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership and subscriptions: Free registration for basic membership on ausdance.org.au allowing access to some content, with premium content available for purchase.
- Publications and content sales: Sale of publications including journals (Brolga), books, research articles, factsheets, and reports. Premium content available for purchase.
- Insurance products: Ausdance-approved insurance meeting the needs of dance teachers, studios, professional dancers and groups, independent artists and companies.
- Donations and fundraising: Tax-deductible donations accepted. The organization invites support to continue representing and advocating for the Australian dance industry.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free membership |
| One time/ perpetual license | Pay-as-you-go | Premium content and publications |
| Subscription | Annual | Dance insurance |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Ausdance product offering
Product offeringCore offering
Ausdance is Australia's peak body for dance, delivering advocacy, professional development, and industry research services to the dance community. It sells the Safe Dance® injury prevention research program, distributes the Brolga academic journal and premium digital content, administers the Australian Dance Awards and choreographic fellowships, and provides Ausdance-approved insurance for dance teachers, studios, professional dancers, and companies.
Product overview
Ausdance offers a portfolio of advocacy, research, and professional development products for the Australian dance community. The core offerings include the Safe Dance® program (injury prevention research and guidelines), Australian Dance Awards (annual recognition), dance insurance products, and educational publications including the Brolga academic journal. The organization also administers two choreographic fellowships (Peggy van Praagh and Keith Bain), provides factsheets and guides on professional practice, and offers premium content subscriptions. Key programs support international exchange through the International Young Choreographers Project and establish industry standards through the Australian Guidelines for Teaching Dance.
Differentiator
Problem solved
Functional benefit
Products and services
- Safe Dance® Program A registered-trademark research program investigating injuries in professional dancers, with published reports (Safe Dance I–IV), practice guidelines, and fact sheets for injury prevention and management in dance.
- Australian Dance Awards Annual prestigious performing arts awards program presented by Ausdance National acknowledging innovative and exceptional work of national significance in the professional dance sector.
- Dance Insurance Ausdance-approved insurance product meeting the needs of dance teachers, studios, professional dancers and groups, independent artists and companies.
- Peggy van Praagh Choreographic Fellowship A $10,000 choreographic fellowship awarded to mid-career choreographers, made possible by a bequest from Dame Peggy van Praagh.
- Keith Bain Choreographic Travel Fellowship A fellowship supporting travel and experiences by emerging choreographers across any dance genre, honouring Keith Bain OAM.
- Factsheets and Guides Factsheets covering safe dance floors, award rates for dance teachers, copyright rules, warm-up procedures, child-safe practices, and professional business practices for dance studios.
- Brolga Journal Australia's peer-reviewed journal about dance, publishing research articles, essays and scholarly work on dance practice and theory.
- Premium Content Subscription Subscription-based access to premium articles, journals, and exclusive dance industry publications via the Ausdance website.
- International Young Choreographers Project (IYCP) Annual program held in Taiwan providing young choreographers with artistic and cultural experience, working with dancers from Taiwan and performing in Kaohsiung.
- Australian Guidelines for Teaching Dance Standards document outlining codes of ethical and professional behaviour, emphasising safe dance practice and teaching methodology for dance teachers.
Quantifiable outcome
- Over 150,000 children participate in dance each week in Australia, supported by Ausdance resources
- +1 more outcomes
Companies that use Ausdance
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Ausdance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Ausdance partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Harlequin FloorscoreHarlequin Floors serves as Principal Sponsor of the Australian Dance Awards. As world leaders in advanced flooring technology for dance and the performing arts, they support thousands of Ausdance members on a daily basis.
- Australian Alliance for Wellness in Entertainment (AAWE)minorEntertainment Assist cross-sector peer-to-peer initiative for positive mental health and wellbeing behaviours for a sustainable Australian entertainment industry.
- ArtsPeakcoreConfederation of Australia's peak arts organisations collaborating on national advocacy. ArtsPeak promotes the value of the arts and supports growth through purposeful advocacy.
- Australia Council for the ArtscoreThe Australian Government's arts funding and advisory body that supports and enriches Australia's arts through funding, strengthening and developing the arts sector. Partner since 27 October 1978.
- World Dance Alliance (WDA) Asia PacificcoreInternational dance organization. Ausdance collaborates with WDA on publications including Asia-Pacific Channels newsletter and the International Young Choreographers Project.
- Australian Dance TheatrecoreOne of Australia's pre-eminent contemporary dance companies with an increasingly high profile throughout Europe. Partner since 17 August 1977.
- Bangarra Dance TheatrecoreFuelled by the spirit, energy and inspiration derived from the culture, values and traditions of Indigenous Australians. Partner since 1 October 1989.
- Adelaide College of the ArtsminorOffers bachelor qualifications in dance as well as advanced diplomas in acting and behind-the-scenes roles. Partner since 1 December 2014.
- Australian College of Physical EducationminorAustralia's leading provider of specialist undergraduate and postgraduate degrees in sport, dance and physical education.
- Australian Copyright CouncilminorIndependent non-profit organisation supporting a creative Australia by promoting the benefit of copyright for the common good. Partner since 1 November 1979.
Scale indicators4 records
Recent moves7 records
Expansion highlights4 records
Ausdance competitors and assessment
Company assessmentDirect peers
- Dance/USA: US national service organization for dance providing advocacy, research and professional development — comparable scope and mission to Ausdance at a larger national scale.
- Dance/NYC: New York-based dance service organization delivering advocacy, research, grants and programs — a direct comparable as a city/state-level dance advocacy body similar in spirit to an Ausdance state branch.
- British Dance Council: UK-based dance standards and education body — comparable as a dance peak body focused on teaching standards, examinations and teacher accreditation similar to Ausdance VIC's RTO role.
- One Dance UK: UK national peak body for dance offering advocacy, resources, training and events for the dance sector — directly comparable in mandate and federated structure to Ausdance.
- Canadian Dance Assembly: Canadian national dance service organization supporting dance professionals and organizations — directly comparable to Ausdance in mission, advocacy focus and services.
- World Dance Alliance: International dance organization collaborating with Ausdance on Asia-Pacific programming and IYCP — comparable as a globally federated dance advocacy and exchange body.
Broad incumbents
- ArtsPeak: Australian confederation of peak arts organisations — comparable as a higher-order national arts advocacy coalition that Ausdance participates in, providing a broader incumbent lens.
- Australia Council for the Arts: Australian Government's arts funding and advisory body — comparable as the incumbent funder/advocate for the arts sector that Ausdance both partners with and depends on for federal support.
Regional players
- Hong Kong Dance Alliance: Hong Kong-based dance advocacy and service organization — comparable as an Asia-Pacific regional dance peak body operating in a different geography.
- National Arts Council (Singapore): Singapore national body promoting the arts including dance — comparable as a regional dance-adjacent advocacy and funding body.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ausdance social profiles
Digital presenceAusdance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ausdance leadership team
Management profileNumber of profiles
Profiles9 records
Ausdance subsidiaries and ownership
Company hierarchySubsidiaries5 records
Ausdance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ausdance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ausdance
What does Ausdance do?
Ausdance is Australia's peak body for dance, delivering advocacy, professional development, and industry research services to the dance community. It sells the Safe Dance® injury prevention research program, distributes the Brolga academic journal and premium digital content, administers the Australian Dance Awards and choreographic fellowships, and provides Ausdance-approved insurance for dance teachers, studios, professional dancers, and companies.
Is Ausdance a public or private company?
Ausdance is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Ausdance founded?
Ausdance was founded in 1977. It employs 1 to 10 people.
Where is Ausdance based?
Ausdance is headquartered in Australian Capital Territory, Australia, in the Oceania region.
How does Ausdance make money?
Four revenue lines are on record. Membership and subscriptions are the primary driver. The others are publications and content sales, insurance products and donations and fundraising.
Who are Ausdance's main competitors?
Direct peers on record are Dance/USA, Dance/NYC, British Dance Council, One Dance UK, Canadian Dance Assembly and World Dance Alliance. Broad incumbents are ArtsPeak and Australia Council for the Arts. Regional players are Hong Kong Dance Alliance and National Arts Council (Singapore).
Does Ausdance have an API?
No public API is recorded for Ausdance.
What industry is Ausdance in?
Ausdance's product category is Dance Industry Advocacy and Professional Services. Its primary akta.pro industry code is EDAMAAAH, Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance), with a secondary code of EDAAAGAD, Dance & Movement (Ballroom, Contemporary, Social Dance). Its NAICS code is 711320 and its SIC code is 7900.