Australian College of Physical Education

What Australian College of Physical Education does

Australian College of Physical Education (ACPE) is a private independent tertiary education institution founded in 1917 and headquartered at 10 Parkview Drive, Sydney Olympic Park, NSW, Australia. It specializes in sport, dance, health, business, and physical education, delivering 19 accredited undergraduate and postgraduate degree programs (including Bachelor of Sport Business, Sport Coaching, Football, Health Science, Dance Practice, Dance Education, Education, and postgraduate offerings such as the Graduate Certificate in Sport Operations Management and Graduate Diploma of Sport Management) through face-to-face instruction on its Olympic Park campus and online delivery via the Canvas LMS. ACPE is registered with TEQSA (PRV12066) and CRICOS (01822J), allowing it to enroll both domestic and international students.

The business model is overwhelmingly tuition-driven. Primary revenue streams are domestic tuition (supported by the Australian government's FEE-HELP loan scheme) and international tuition for CRICOS-accredited courses; secondary streams include merchandise sales (branded apparel via The School Locker and New Balance) and venue hire of campus facilities (classrooms, sports halls, dance studios, gym spaces). Pricing is not publicly disclosed. ACPE's go-to-market is direct-to-consumer: it recruits through its own website, the Universities Admissions Centre (UAC), direct applications, high school outreach programs, open days, campus tours, career expos, and a network of 20+ sports industry partnerships (NSW Rugby Union, AFL/NRL, Liverpool FC International Academy NSW, AIS, NSWIS, NSW Sports High Schools Association, Ausdance NSW, among others) that supply work-integrated learning placements and elite athlete referrals.

ACPE serves five primary customer segments - school graduates, career changers, international students, elite athletes/performers, and sports industry professionals - and differentiates on 100+ years of brand heritage, graduate employment outcomes of 86.7-90.1%+, a 100% employment rate for Bachelor of Education graduates, an 88% Student Experience Survey teaching quality score, and its monopoly position in the Sydney Olympic Park sports precinct. The institution has 51-100 employees, no parent company, no disclosed shareholders, and no public financial reporting.

Name

Australian College of Physical Education

Legal name

ACPE Limited trading as The Australian College of Physical Education

Website

https://acpe.edu.au

Company type

Private

Founded year

1917

Operating status

Operating

Headcount range

101–250 employees

Short description

Australian College of Physical Education (ACPE) is a private Australian tertiary institution founded in 1917, delivering 19 accredited undergraduate and postgraduate degrees in sport, dance, health, business, and physical education to domestic and international students from its Sydney Olympic Park campus.

Ownership category

akta.pro rank

Product category

Higher Education / Sports Education

NAICS

Colleges, Universities, and Professional Schools (6113), Sports and Recreation Instruction (611620), Fine Arts Schools (61161)

SIC

Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYEDAAAEAA

University/College Continuing Education (Extension) Programs

Education/Adult & Continuing Education/Continuing Education (Noncredit) & Lifelong Learning Programs

SECONDARYEDAJAFAL

Physical Education & Health Instruction

Education/K–12 / Primary & Secondary Education/K–12 Curriculum, Instruction & Assessment (School-Delivered)

SECONDARYMPAKACAK

University/College Club Sports Programs

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

Keywords

• Higher education degrees
• Sport education programs
• Dance academic programs
• Physical education degrees
• Sport business degrees

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Tuition Fees - Domestic Students: ACPE generates revenue primarily through tuition fees from undergraduate and postgraduate degree programs. Domestic students can access FEE-HELP government loan schemes to finance their studies.
2. Tuition Fees - International Students: International students pay tuition fees for CRICOS accredited courses across sport business, sport coaching, health, education, dance, and football disciplines.
3. Merchandise Sales: ACPE sells merchandise including apparel and accessories through The School Locker partnership with New Balance branding.
4. Venue Hire: ACPE offers venue hire services, renting out campus facilities including classrooms, sports halls, dance studios, and gym spaces.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Australian College of Physical Education (ACPE) is a private higher education institution delivering 19 specialized undergraduate and postgraduate degree programs in sport, dance, health, business, and physical education. Courses are delivered through on-campus instruction at Sydney Olympic Park and online via Canvas LMS, with embedded work-integrated learning placements across partner sports organizations.

Product overview

The Australian College of Physical Education (ACPE) is a higher education institution offering a portfolio of 19 specialized undergraduate and postgraduate degrees across sport, dance, health, business, and physical education disciplines. The institution operates as a unified educational platform with face-to-face and online learning delivery through Canvas LMS. The degree programs include Bachelor degrees in Dance Practice, Dance Education, Football, Health Science (with Exercise major), Sport Business, and Sport Coaching (with Strength & Conditioning and Management specializations), as well as postgraduate offerings including the Graduate Certificate in Sport Operations Management and Graduate Diploma of Sport Management. ACPE provides supporting programs including the Elite Athlete, Performer & Coach Program for flexible study arrangements, an Industry Experience Program for work-integrated learning, Career Development Services, Student Learning Services, and a Student Sport Program for extracurricular activities. The institution is located at Sydney Olympic Park and offers CRICOS-accredited courses for domestic and international students.

Differentiator

Problem solved

Functional benefit

Products and services

• Bachelor of Dance Practice

Quantifiable outcome

• 86.7% Overall Graduate Employment Rate
• +3 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

24 partnerships are on record, tiered minor and core.

• Australian International Sports Organisation (AUSISO)minorStrategic or Co-development Partner · 1 June 2022Partnership with AUSISO providing work placement opportunities for Sports Business students in Semester One 2022.
• NSW Sports High Schools Association (SHSA)coreStrategic or Co-development Partner · 9 August 2021Multi-year strategic partnership connecting ACPE with over 7,000 students across seven Sporting Schools. Includes annual scholarships for one student from each school to pursue a degree at ACPE.
• PRIDE Business CoachingminorStrategic or Co-development Partner · 1 July 2021Partnership with PRIDE Business Coaching to provide 40-hour Work Integrated Learning placements for Sports Business students during COVID lockdowns via remote virtual placements.
• New BalancecoreChannel Partner/ Reseller/ Distributor · 1 January 2021In 2021, ACPE entered into a partnership with New Balance for branded merchandise. Students, alumni and staff can purchase ACPE branded apparel through The School Locker with New Balance branding.
• The School LockercoreChannel Partner/ Reseller/ Distributor · 1 January 2021Partnership with The School Locker as the official merchandise retailer for ACPE, offering online store with home delivery and campus collection options.
• NSW Rugby UnioncoreStrategic or Co-development PartnerACPE has a partnership with NSW Rugby Union providing industry experience opportunities, work placements, and networking for sports business and coaching students. Students gain access to rugby union operations and events.
• AFL/NRL PartnershipcoreStrategic or Co-development PartnerPartnership with Australian Football League and National Rugby League organizations providing industry exposure and work integrated learning opportunities for ACPE students.
• Liverpool FC International Academy NSWcoreStrategic or Co-development PartnerACPE partners with Liverpool FC to deliver the International Academy program in Sydney. ACPE students coach in the program while receiving football development methodology from Liverpool FC.
• Australian Institute of Sport (AIS)coreStrategic or Co-development PartnerPartnership with the Australian Institute of Sport providing elite athlete connections and pathways for ACPE students and alumni.
• NSW Institute of Sport (NSWIS)coreStrategic or Co-development PartnerPartnership with NSW Institute of Sport supporting elite athlete students and providing industry connections for sports business students.
• NSW Rugby LeaguecoreStrategic or Co-development PartnerPartnership with NSW Rugby League providing industry experience and career opportunities for ACPE graduates in sports administration and events.
• Hockey NSWminorStrategic or Co-development PartnerPartnership with Hockey NSW providing industry experience and placement opportunities for sports business and coaching students.
• Water Polo NSWminorStrategic or Co-development PartnerPartnership with Water Polo NSW for industry experience opportunities and student placements.
• Hills FootballminorStrategic or Co-development PartnerPartnership with Hills Football governing body for association football in Sydney's Hills District, providing student coaching and administrative opportunities.
• AUS TKDminorStrategic or Co-development PartnerPartnership with Australian Taekwondo providing industry experience and pathways for ACPE students.
• NSW GoalballminorStrategic or Co-development PartnerPartnership with NSW Goalball supporting para-sport development and student opportunities.
• Gridiron NSWminorStrategic or Co-development PartnerPartnership with Gridiron NSW providing opportunities for students interested in American football and sports administration.
• SportNSWcoreStrategic or Co-development PartnerPartnership with Sport NSW collaborating on Timeout Talks webinar series and sports industry initiatives.
• Ausdance NSWcoreStrategic or Co-development PartnerPartnership with Ausdance NSW, the peak advocacy body for dance with a 40-year history. Provides networking and work experience opportunities for dance students.
• Big Picture Learning Australia (BPLA)minorStrategic or Co-development PartnerPortfolio-based pathway recognizing learners' self-directed learning and achieved capabilities for students from Big Picture schools.
• Training.com.auminorStrategic or Co-development PartnerIndustry partner providing professional development and training connections for ACPE students.
• Arts Unit NSW Department of EducationminorStrategic or Co-development PartnerPartnership with the Arts Unit of NSW Department of Education supporting arts and creative education programs.
• Sydney Olympic Park AuthoritycoreStrategic or Co-development PartnerPartnership with Sydney Olympic Park providing ACPE students with free Lifestyle Membership offering access to hundreds of benefits and facilities across the Park.
• NSW Office of SportminorStrategic or Co-development PartnerCollaborated with NSW Office of Sport to create the Timeout Talks #unitedforsports webinar series covering 16 topics in sports industry.

Scale indicators8 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• TAFE NSW: Government-owned vocational education provider in NSW offering sport, fitness, dance and education-related certificates and diplomas. Comparable as a domestic competitor for non-degree pathways and as a feeder for ACPE's degree programs.

Direct peers

• Federation University Australia: Regional Australian university with strong sport, health and education programs including the Federation Business School and TAFE pathways. Comparable as a multi-disciplinary provider with sport and education focus.
• University of Notre Dame Australia: Private Australian university offering education, health sciences and arts programs. Comparable in mission and as a private higher education peer competing for similar student segments in education and health.
• Torrens University Australia: Private Australian higher education institution offering health, business and sport-related degrees. Comparable to ACPE in being a private, non-traditional university targeting niche professional pathways and international students.
• Bond University: Australia's leading private not-for-profit university, with programs in sport management, health sciences and business. Directly comparable as a private, premium-priced alternative to public universities with strong international student focus.
• Australian Catholic University (ACU): Public university with a strong faculty of health sciences, education and exercise science. Comparable for its emphasis on education and health programs, and as a competitor for ACPE's teacher training and health science cohorts.
• Victoria University: Public university in Melbourne with a well-known sport science and sport management program, including industry placements with Western Bulldogs and other clubs. Direct competitor for sport coaching, exercise science and sport business students.
• La Trobe University: Public research university with one of Australia's largest sport, exercise and health programs, including the La Trobe Sport precinct. Direct competitor for ACPE's exercise science and sport business degrees.

Regional players

• Holmesglen Institute: Large Victorian TAFE offering sport, fitness, health and education programs. Comparable as a vocational/higher education peer focused on practice-based training, with similar sport and health course offerings to ACPE.

Others

• Australian Sports Commission / AIS: Australian government agency that runs the Australian Institute of Sport. Comparable as an ecosystem participant and ACPE partner for elite athlete pathways, and a thought leader in the Australian sport industry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TheACPE
• YouTubeyoutube.com/@ChannelACPE
• Facebookfacebook.com/theacpe
• LinkedInlinkedin.com/school/australian-college-of-physical-education
• Instagraminstagram.com/theacpe

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Australian College of Physical Education