Ausdance

What Ausdance does

Ausdance (legal name: Australian Dance Council-Ausdance Inc.) is Australia's peak body for dance, operating as a non-profit incorporated in the Australian Capital Territory and founded in 1977 as the Australian Association for Dance Education (AADE). The organization functions as the national coordinating body for the dance sector, delivering advocacy at federal and state levels, professional development resources, injury prevention research, and industry recognition across a federated network of state/territory organizations covering ACT, QLD, SA, VIC, and WA (NSW was wound up in 2023). Its core offerings include the Safe Dance® research program (a registered trademark with 30 years of injury prevention data and published reports I-IV), the Australian Dance Awards, the Brolga peer-reviewed journal, factsheets and teaching guidelines, two choreographic fellowships (Peggy van Praagh and Keith Bain), and Ausdance-approved insurance products for dance teachers, studios, and professionals. The organization also runs the International Young Choreographers Project in Taiwan and partners with World Dance Alliance Asia Pacific for international exchange.

The technology foundation is a web-based platform at ausdance.org.au delivering digital publications, member resources, premium content, and event information, supported by segmented email newsletters and a social presence (Facebook, Twitter, Vimeo). There are no mobile applications, APIs, or disclosed AI/ML capabilities. The business model is non-commercial: the National body operates as a voluntary board without federal funding, relying on free registration memberships, pay-as-you-go purchases of premium publications, commission/royalty income from Ausdance-approved insurance products, and tax-deductible donations. State-level Ausdance organizations are separately funded with their own priorities and programs, creating a federated revenue and delivery model rather than a centralized P&L. Customers span dance teachers and studio owners (SMB), professional dancers and choreographers (mid-market), dance companies (enterprise), and dance students and educators (education), with no anchor customer concentration and a horizontally distributed segment mix.

Name

Ausdance

Legal name

Australian Dance Council-Ausdance Inc.

Website

https://ausdance.org.au

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1–10 employees

Short description

Ausdance is Australia's peak body for dance, operating as a federally structured non-profit that delivers advocacy, injury prevention research, professional development, insurance products, and industry recognition to dance teachers, professional dancers, studios, and dance companies across Australia.

Ownership category

akta.pro rank

Product category

Dance Industry Advocacy and Professional Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industries

Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD), Dance Festivals & Dance Series (MPAGADAJ)

Keywords

• Dance industry advocacy
• Arts professional development
• Dance injury research
• Performing arts awards
• Arts publishing

Headquarters

HQ city

Australian Capital Territory

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership and subscriptions: Free registration for basic membership on ausdance.org.au allowing access to some content, with premium content available for purchase.
2. Publications and content sales: Sale of publications including journals (Brolga), books, research articles, factsheets, and reports. Premium content available for purchase.
3. Insurance products: Ausdance-approved insurance meeting the needs of dance teachers, studios, professional dancers and groups, independent artists and companies.
4. Donations and fundraising: Tax-deductible donations accepted. The organization invites support to continue representing and advocating for the Australian dance industry.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Ausdance is Australia's peak body for dance, delivering advocacy, professional development, and industry research services to the dance community. It sells the Safe Dance® injury prevention research program, distributes the Brolga academic journal and premium digital content, administers the Australian Dance Awards and choreographic fellowships, and provides Ausdance-approved insurance for dance teachers, studios, professional dancers, and companies.

Product overview

Ausdance offers a portfolio of advocacy, research, and professional development products for the Australian dance community. The core offerings include the Safe Dance® program (injury prevention research and guidelines), Australian Dance Awards (annual recognition), dance insurance products, and educational publications including the Brolga academic journal. The organization also administers two choreographic fellowships (Peggy van Praagh and Keith Bain), provides factsheets and guides on professional practice, and offers premium content subscriptions. Key programs support international exchange through the International Young Choreographers Project and establish industry standards through the Australian Guidelines for Teaching Dance.

Differentiator

Problem solved

Functional benefit

Products and services

• Safe Dance® Program A registered-trademark research program investigating injuries in professional dancers, with published reports (Safe Dance I–IV), practice guidelines, and fact sheets for injury prevention and management in dance.
• Australian Dance Awards Annual prestigious performing arts awards program presented by Ausdance National acknowledging innovative and exceptional work of national significance in the professional dance sector.
• Dance Insurance Ausdance-approved insurance product meeting the needs of dance teachers, studios, professional dancers and groups, independent artists and companies.
• Peggy van Praagh Choreographic Fellowship A $10,000 choreographic fellowship awarded to mid-career choreographers, made possible by a bequest from Dame Peggy van Praagh.
• Keith Bain Choreographic Travel Fellowship A fellowship supporting travel and experiences by emerging choreographers across any dance genre, honouring Keith Bain OAM.
• Factsheets and Guides Factsheets covering safe dance floors, award rates for dance teachers, copyright rules, warm-up procedures, child-safe practices, and professional business practices for dance studios.
• Brolga Journal Australia's peer-reviewed journal about dance, publishing research articles, essays and scholarly work on dance practice and theory.
• Premium Content Subscription Subscription-based access to premium articles, journals, and exclusive dance industry publications via the Ausdance website.
• International Young Choreographers Project (IYCP) Annual program held in Taiwan providing young choreographers with artistic and cultural experience, working with dancers from Taiwan and performing in Kaohsiung.
• Australian Guidelines for Teaching Dance Standards document outlining codes of ethical and professional behaviour, emphasising safe dance practice and teaching methodology for dance teachers.

Quantifiable outcome

• Over 150,000 children participate in dance each week in Australia, supported by Ausdance resources
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• Harlequin FloorscoreGTM or Marketing Partner · 1 January 2018Harlequin Floors serves as Principal Sponsor of the Australian Dance Awards. As world leaders in advanced flooring technology for dance and the performing arts, they support thousands of Ausdance members on a daily basis.
• Australian Alliance for Wellness in Entertainment (AAWE)minorStrategic or Co-development Partner · 27 September 2017Entertainment Assist cross-sector peer-to-peer initiative for positive mental health and wellbeing behaviours for a sustainable Australian entertainment industry.
• ArtsPeakcoreStrategic or Co-development Partner · 25 October 1997Confederation of Australia's peak arts organisations collaborating on national advocacy. ArtsPeak promotes the value of the arts and supports growth through purposeful advocacy.
• Australia Council for the ArtscoreOthers · 1 January 1977The Australian Government's arts funding and advisory body that supports and enriches Australia's arts through funding, strengthening and developing the arts sector. Partner since 27 October 1978.
• World Dance Alliance (WDA) Asia PacificcoreStrategic or Co-development PartnerInternational dance organization. Ausdance collaborates with WDA on publications including Asia-Pacific Channels newsletter and the International Young Choreographers Project.
• Australian Dance TheatrecoreStrategic or Co-development PartnerOne of Australia's pre-eminent contemporary dance companies with an increasingly high profile throughout Europe. Partner since 17 August 1977.
• Bangarra Dance TheatrecoreStrategic or Co-development PartnerFuelled by the spirit, energy and inspiration derived from the culture, values and traditions of Indigenous Australians. Partner since 1 October 1989.
• Adelaide College of the ArtsminorStrategic or Co-development PartnerOffers bachelor qualifications in dance as well as advanced diplomas in acting and behind-the-scenes roles. Partner since 1 December 2014.
• Australian College of Physical EducationminorStrategic or Co-development PartnerAustralia's leading provider of specialist undergraduate and postgraduate degrees in sport, dance and physical education.
• Australian Copyright CouncilminorStrategic or Co-development PartnerIndependent non-profit organisation supporting a creative Australia by promoting the benefit of copyright for the common good. Partner since 1 November 1979.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Dance/USA: US national service organization for dance providing advocacy, research and professional development — comparable scope and mission to Ausdance at a larger national scale.
• Dance/NYC: New York-based dance service organization delivering advocacy, research, grants and programs — a direct comparable as a city/state-level dance advocacy body similar in spirit to an Ausdance state branch.
• British Dance Council: UK-based dance standards and education body — comparable as a dance peak body focused on teaching standards, examinations and teacher accreditation similar to Ausdance VIC's RTO role.
• One Dance UK: UK national peak body for dance offering advocacy, resources, training and events for the dance sector — directly comparable in mandate and federated structure to Ausdance.
• Canadian Dance Assembly: Canadian national dance service organization supporting dance professionals and organizations — directly comparable to Ausdance in mission, advocacy focus and services.
• World Dance Alliance: International dance organization collaborating with Ausdance on Asia-Pacific programming and IYCP — comparable as a globally federated dance advocacy and exchange body.

Broad incumbents

• ArtsPeak: Australian confederation of peak arts organisations — comparable as a higher-order national arts advocacy coalition that Ausdance participates in, providing a broader incumbent lens.
• Australia Council for the Arts: Australian Government's arts funding and advisory body — comparable as the incumbent funder/advocate for the arts sector that Ausdance both partners with and depends on for federal support.

Regional players

• Hong Kong Dance Alliance: Hong Kong-based dance advocacy and service organization — comparable as an Asia-Pacific regional dance peak body operating in a different geography.
• National Arts Council (Singapore): Singapore national body promoting the arts including dance — comparable as a regional dance-adjacent advocacy and funding body.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/ausdance
• YouTubevimeo.com/user7058029
• Facebookfacebook.com/Ausdance

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ausdance