Mr.AC Cooling & Heating
Mr. AC Cooling & Heating is a privately held Florida residential HVAC services provider serving homeowners in Sarasota and Manatee Counties with AC repair and installation, heating, indoor air quality, ductless mini-splits, smart thermostats, and plumbing repair via direct-to-consumer phone and online scheduling.
- Company typePrivate
- Founded2015
- HeadquartersSarasota, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Mr.AC Cooling & Heating does
Mr. AC Cooling & Heating (legal entity: Mr. AC Heating and Air Conditioning, Inc.) is a privately held Florida residential HVAC services company headquartered in the Sarasota/Manatee County region, with a registered entity address in Pompano Beach, FL. The firm provides end-to-end air conditioning repair, refrigerant service (legacy R22 and modern R410A), system installation, heating service (furnaces, heat pumps, and ductless systems), indoor air quality solutions (germicidal UV lights, whole-house air purifiers, Rotobrush duct cleaning), ductless/mini-split installations, smart thermostat integration, and adjacent plumbing repair. Its technical capability centers on certified technician dispatch, inverter-compressor-based ductless heat pump systems, and specialty IAQ equipment installations rather than on proprietary software or AI systems.
The go-to-market is direct-to-consumer and locally focused: customers book via phone (941-area-code numbers) or online scheduling, with 24/7 availability, same-day service, next-day installation, free estimates, and a "no surprise, up-front pricing" / "no emergency fees" positioning. Revenue is generated through per-visit service and repair fees plus project-based installation revenue (hardware sales for installed equipment), with modest promotional coupons ($50 off HVAC repair, $50 off plumbing repair) used for demand stimulation. The customer base is overwhelmingly residential Florida homeowners — particularly in Sarasota, Bradenton, Palmetto, Parrish, and Venice — with marginal light-commercial/office capability. Marketing runs through service-area landing pages, coupons, online scheduling CTAs, organic social, email outreach, and a co-marketed "Better Together" alliance with Elite Heating & Air (established 1999). The company has no disclosed institutional investors, no parent company, no funding rounds, and no app, API, or AI/ML capabilities; founder/co-owner Michael Maier and an unnamed co-owner lead the business.
Mr.AC Cooling & Heating firmographics
Firmographics- Name
- Mr.AC Cooling & Heating
- Legal name
- Mr. AC Heating and Air Conditioning, Inc.
- Website
- https://callmrac.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mr. AC Cooling & Heating is a privately held Florida residential HVAC services provider serving homeowners in Sarasota and Manatee Counties with AC repair and installation, heating, indoor air quality, ductless mini-splits, smart thermostats, and plumbing repair via direct-to-consumer phone and online scheduling.
- Ownership category
- akta.pro rank
Mr.AC Cooling & Heating industry classification
Industry- Product category
- Residential HVAC Services
- NAICS
- Plumbing, Heating, and Air-Conditioning Contractors (23822), Plumbing, Heating, and Air-Conditioning Contractors (238220), Heating Equipment (except Warm Air Furnaces) Manufacturing (333414)
- SIC
- Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430), Heating Equipment, Except Electric & Warm Air Furnaces (3433), Electric Housewares & Fans (3634)
- akta.pro primary industry
- Air Conditioner (AC) Repair & Maintenance (HSAOAHAF)
- akta.pro secondary industries
- HVAC System Replacement & Change-Outs (HSAOAGAB), Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA), New Construction HVAC Rough-In & Final Set (Residential/Light Commercial) (HSAOAGAL), Heat Pump Repair & Maintenance (HSAOAHAD), HVAC System Cleaning & Coil Service (Indoor Units) (HSAOAHAK), Residential Demand Response (Smart Thermostats, HVAC, Water Heating, Home Batteries) (EUAFAGAA)
Keywords
Where Mr.AC Cooling & Heating is headquartered
LocationHeadquarters
- HQ city
- Sarasota
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Mr.AC Cooling & Heating business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- HVAC Service, Repair, and Maintenance Fees: One-time per-visit charges for diagnostic services, AC/heating repair, indoor air quality evaluations, duct cleaning, coil cleaning, blower/fan repair, and refrigerant leak repair. "No Emergency Fees" and "No Surprise, Up Front Pricing" positioning. Same-day service and next-day installation create per-job revenue.
- HVAC System Installation: Project-based revenue from new cooling/heating system installations, ductless mini-split installations, and smart thermostat installations. Customers receive free estimates and are assigned a dedicated Mr. AC representative from initial estimate through installation completion.
- Plumbing Repair Services: Plumbing repair services offered alongside HVAC (supported by a $50 Off Any Plumbing Repair coupon), implying cross-trade service revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | $50 Off Any Plumbing Repair coupon |
| Other | Pay-as-you-go | FREE Same-Day Second Opinions for System Installs |
| Other | Pay-as-you-go | $50 Off Any HVAC Repair coupon |
| Other | Pay-as-you-go | Free Installation Estimates |
| Other | Pay-as-you-go | Free Indoor Air Quality Evaluation |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Mr.AC Cooling & Heating product offering
Product offeringCore offering
Mr. AC Cooling & Heating delivers end-to-end residential HVAC services for Florida homeowners, covering AC repair and replacement, heating service and installation, ductless mini-split systems, smart thermostat installation, and indoor air quality solutions (UV germicidal lights, whole-house air purifiers, Rotobrush duct cleaning), with adjacent plumbing repair services. Service is delivered through certified technician dispatch, online scheduling, 24/7 availability, and free estimates and indoor air quality evaluations.
Product overview
Mr. AC Cooling & Heating operates as a single, locally focused HVAC service brand rather than a multi-product software platform. Its core offering is end-to-end heating, ventilation, and air conditioning service for homeowners in Florida (Manatee and Sarasota Counties), organized around four primary service lines: AC Services (Cooling) with repair, replacement, and refrigerant specialties (R22 and 410A); AC Installation of cost-effective, high-efficiency systems; Heating Services covering furnaces, heat pumps, and ductless mini-splits; and Indoor Air Quality, which bundles the Ultra Violet Lights, Whole House Air Purifiers, and Rotobrush Duct Cleaning add-on products. Specialty offerings sit alongside these, namely Ductless Mini-Split Systems and Smart Thermostat installations, and the company also extends into adjacent home services such as Plumbing Repair. Together, the four core service lines form the home-comfort backbone, while the IAQ, ductless, and smart-thermostat offerings function as installed-product modules layered on top of those services.
Differentiator
Problem solved
Functional benefit
Products and services
- AC Services (Cooling) Full-range air conditioning repair and installation services in Manatee and Sarasota Counties, including A/C repair and replacement, air flow correction, thermostat installation and repair, refrigerant leak service, coil cleaning, compressor replacement, blower and fan repair, evaporator and condenser coil replacement, and R22 and 410A refrigerant handling, targeting Florida residential homeowners.
- AC Installation Cost-effective, high-efficiency cooling and heating system installation with free estimates and a dedicated Mr. AC representative guiding customers through estimate-to-completion, targeting Florida homeowners replacing or installing new HVAC equipment.
- Heating Services Comprehensive heating services for Florida homes covering furnaces, heat pumps, and ductless mini-splits, including heating installation, repair, maintenance tune-ups, safety inspections, and indoor air quality solutions, for residential customers needing reliable heating in cooler periods.
- Ductless Mini-Split Systems Energy-efficient ductless heat pump and air conditioner systems with inverter compressors and wall-mounted indoor units paired with an outdoor compressor, suited for additions, sunrooms, enclosed lanais, or master bedrooms where window units are undesirable, for Florida homeowners needing zoned cooling and heating.
- Smart Thermostats Installation of modern smart thermostats enabling remote temperature control via smartphone, tablet, or computer, with scheduling, personalization, and energy savings across a wide range of HVAC systems, for homeowners wanting connected, programmable temperature control.
- Indoor Air Quality Services Indoor air quality services and solutions for Sarasota, Bradenton, Palmetto, Parrish, Venice and surrounding communities, including a free Indoor Air Quality Evaluation and offerings such as germicidal Ultra Violet Lights, whole-house air purifiers, and Rotobrush air duct cleaning, for Florida homeowners concerned about airborne contaminants and respiratory health.
- Ultra Violet (UV) Lights Germicidal UV light systems integrated into HVAC systems that destroy micro-organisms to maintain a germ-free environment, enhance airflow, improve system efficiency and performance, and reduce operating costs, for homeowners wanting added biological protection in their ductwork.
- Whole House Air Purifiers Whole-home air purification systems that eliminate harmful airborne pollution, contaminants, and odors that standard HVAC filters cannot capture, helping households with asthma, allergies, or other respiratory issues while protecting HVAC equipment and ductwork from buildup.
- Duct Cleaning (Rotobrush) Air duct cleaning using the Rotobrush system with a 90% increase in vacuum power to remove heavy buildup within the duct system, improving HVAC efficiency and indoor air quality for Florida homeowners concerned about dust and contaminants.
- Plumbing Repair Plumbing repair services offered by Mr. AC as part of its home services portfolio (promoted via a $50-off coupon; not combinable with other offers and not applicable to drain clearings), targeting Florida homeowners needing plumbing fixes alongside their HVAC service.
Quantifiable outcome
- 10+ years of HVAC industry experience
- +3 more outcomes
Companies that use Mr.AC Cooling & Heating
Customer profileSegments4 records
Ideal customer profiles4 records
Mr.AC Cooling & Heating technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Mr.AC Cooling & Heating partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Mr.AC Cooling & Heating competitors and assessment
Company assessmentRegional players
- HomeTeam Pest Defense: Florida residential home-services provider (pest control rather than HVAC). Comparable as a regional single-trade home-services operator with door-to-door and online scheduling, illustrating the same SMB residential-services playbook in the same geography.
Direct peers
- Air Zero: Florida residential HVAC service company with a focus on indoor air quality, ductless systems, and energy-efficient upgrades. Comparable in Florida-only footprint and IAQ-led upsell strategy.
- Service Champions Heating & Air Conditioning: Residential HVAC service and replacement provider operating in Florida (Tampa/Orlando) and California. Comparable on residential-only service model, online scheduling, and tiered install offerings.
- Elite Heating & Air: Sarasota/Manatee-based HVAC and plumbing provider (established 1999) and Mr. AC's 'Better Together' partner. Directly comparable service area, residential customer base, and combined HVAC + plumbing offering.
- Del-Air Heating, Air Conditioning and Refrigeration: Florida-based residential HVAC and electrical service company with deep Central Florida presence. Closely comparable in residential service orientation, full HVAC replacement/repair portfolio, and Florida geographic focus.
- Cool Today (now part of R.K. Heating & Air): Large Florida residential HVAC, plumbing, and electrical service provider operating across Tampa Bay, Sarasota, Orlando, and Jacksonville. Directly comparable in service mix (cooling, heating, IAQ, plumbing) and Florida homeowner target customer, but at significantly larger scale.
- Hoffman Electrical & Air Conditioning: Tampa Bay-based residential HVAC and electrical service provider. Comparable in Florida homeowner focus, 24/7 service positioning, and bundled HVAC + electrical service portfolio.
- Precision Air & Heating: Florida residential HVAC service and installation company serving Tampa Bay and surrounding counties. Closely comparable in service area geography, residential homeowner targeting, and core AC/heating install-and-repair offering.
Broad incumbents
- Trane Technologies: Global HVAC manufacturer with extensive U.S. dealer network competing for residential install and replacement jobs in Florida. Provides competitive context on equipment pricing, rebates, and dealer-support economics.
- Carrier: Global HVAC equipment manufacturer with a large U.S. dealer/installer network. Comparable as a counterparty and competitive context for residential HVAC install jobs, though operating at vastly larger scale and primarily as a manufacturer rather than direct-to-consumer service.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Mr.AC Cooling & Heating social profiles
Digital presenceMr.AC Cooling & Heating financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mr.AC Cooling & Heating leadership team
Management profileNumber of profiles
Profiles2 records
Mr.AC Cooling & Heating funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mr.AC Cooling & Heating M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mr.AC Cooling & Heating
What does Mr.AC Cooling & Heating do?
Mr. AC Cooling & Heating delivers end-to-end residential HVAC services for Florida homeowners, covering AC repair and replacement, heating service and installation, ductless mini-split systems, smart thermostat installation, and indoor air quality solutions (UV germicidal lights, whole-house air purifiers, Rotobrush duct cleaning), with adjacent plumbing repair services. Service is delivered through certified technician dispatch, online scheduling, 24/7 availability, and free estimates and indoor air quality evaluations.
Is Mr.AC Cooling & Heating a public or private company?
Mr.AC Cooling & Heating is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mr.AC Cooling & Heating founded?
Mr.AC Cooling & Heating was founded in 2015. It employs 11 to 50 people.
Where is Mr.AC Cooling & Heating based?
Mr.AC Cooling & Heating is headquartered in Sarasota, United States, in the North America region.
How does Mr.AC Cooling & Heating make money?
Three revenue lines are on record. HVAC Service, Repair, and Maintenance Fees are the primary driver. The others are HVAC System Installation and plumbing Repair Services.
Who are Mr.AC Cooling & Heating's main competitors?
HomeTeam Pest Defense is listed as a regional player. Direct peers are Air Zero, Service Champions Heating & Air Conditioning, Elite Heating & Air, Del-Air Heating, Air Conditioning and Refrigeration, Cool Today (now part of R.K. Heating & Air), Hoffman Electrical & Air Conditioning and Precision Air & Heating. Broad incumbents are Trane Technologies and Carrier.
Does Mr.AC Cooling & Heating have an API?
No public API is recorded for Mr.AC Cooling & Heating.
What industry is Mr.AC Cooling & Heating in?
Mr.AC Cooling & Heating's product category is Residential HVAC Services. Its primary akta.pro industry code is HSAOAHAF, Air Conditioner (AC) Repair & Maintenance, with a secondary code of HSAOAGAB, HVAC System Replacement & Change-Outs. Its NAICS code is 23822 and its SIC code is 3430.