Elite Heating and Air
Elite Heating and Air is a privately held, Bradenton, Florida-based HVAC, plumbing, and electrical service contractor serving residential and commercial customers across Sarasota and Manatee counties since 1999, with same-day service, 24/7 emergency response, and GreenSky-backed financing.
- Company typePrivate
- Founded1999
- HeadquartersBradenton, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Elite Heating and Air does
Elite Heating and Air (DBA Elite Custom Services) is a privately held, full-service residential and light-commercial contracting company based in Bradenton, Florida. Founded in 1999, the company holds three active Florida state contractor licenses — HVAC (CAC058339), Plumbing (CFC1434204), and Electrical (EC13014935) — enabling it to deliver an integrated home-comfort offering across air conditioning, heating, plumbing, and electrical trades. Its service footprint is concentrated in Sarasota and Manatee counties, with recent extensions into Riverview and Port Charlotte in southwest Florida. The company advertises same-day service, next-day installations, 24/7 emergency response without overtime fees, and a 100% satisfaction guarantee.
The business model is direct-to-consumer and primarily transactional: customers schedule service by phone, online, or walk-in, and field technicians dispatched in fully stocked vehicles perform on-site repair, installation, and maintenance work. Revenue is generated across three trade verticals plus financing-driven system replacements, supported by promotional coupons, military and senior discounts, and a GreenSky partnership that provides 0% financing and monthly payment plans starting at ~$95/month for qualifying full HVAC and air-handler purchases. The marketing mix combines a content-and-coupon website, paid promotional offers, online scheduling, and a 2022 strategic partnership with Mr. AC that has expanded coverage and brand reach. Elite is rated A+ by both the BBB and Angie's List and is an authorized Daikin Comfort Pro Dealer.
Operationally, Elite differentiates on service-quality signals — in-house employees only (no subcontractors), 150 hours of annual technician training, background and drug screening, and Spanish-speaking staff. Its strategic posture is one of disciplined regional consolidation: deepening wallet share within existing Florida geographies through cross-trade service expansion (notably electrical and EV charger installation) and financing-enabled system replacements, rather than aggressive multi-state geographic expansion. The company is privately held with no disclosed institutional investment, no disclosed headcount, and no publicly disclosed revenue.
Elite Heating and Air firmographics
Firmographics- Name
- Elite Heating and Air
- Legal name
- Elite Heating and Air
- Website
- https://elitecustomservices.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Elite Heating and Air is a privately held, Bradenton, Florida-based HVAC, plumbing, and electrical service contractor serving residential and commercial customers across Sarasota and Manatee counties since 1999, with same-day service, 24/7 emergency response, and GreenSky-backed financing.
- Ownership category
- akta.pro rank
Elite Heating and Air industry classification
Industry- Product category
- HVAC and Plumbing Services
- NAICS
- Plumbing, Heating, and Air-Conditioning Contractors (23822), Plumbing, Heating, and Air-Conditioning Contractors (238220)
- SIC
- Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)
- akta.pro primary industry
- Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA)
- akta.pro secondary industry
- Air Conditioner (AC) Repair & Maintenance (HSAOAHAF)
Keywords
Where Elite Heating and Air is headquartered
LocationHeadquarters
- HQ city
- Bradenton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Elite Heating and Air business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- HVAC Services: Air conditioning repair, installation, tune-up, and emergency services for residential and commercial properties
- Plumbing Services: Full-service plumbing including repair, drain cleaning, water heater services, toilet repair, backflow testing, and repiping
- Electrical Services: Residential electrical services including inspections, wiring, panel upgrades, EV charger installation, and generator services
- Financing Services: Partnered with GreenSky for consumer financing on system installations, enabling 0% financing and payment plans for customers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | $50 OFF Any HVAC, Plumbing or Electrical Service |
| Unit Pricing | Pay-as-you-go | $79 Seasonal HVAC Tune Up + No Breakdown Guarantee |
| Unit Pricing | Pay-as-you-go | $99 on Plumbing or Electrical Inspections |
| Unit Pricing | Pay-as-you-go | $99 OFF Drain Clearing Service |
| Unit Pricing | Pay-as-you-go | Up to $400 Off Water Heater Replacements |
| Subscription | Monthly | New System for as little as $95/month |
| Transaction based/ take rate | Pay-as-you-go | 0% Financing on Major Repairs |
| Unit Pricing | Pay-as-you-go | 10% Military and Senior Discounts |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Elite Heating and Air product offering
Product offeringCore offering
Elite Heating and Air provides residential and commercial HVAC, plumbing, and electrical services across Sarasota and Manatee counties in Florida. Core offerings span repair, installation, tune-up/maintenance, and 24/7 emergency response across four service lines (air conditioning, heating, plumbing, electrical), supplemented by indoor air quality solutions, water treatment, and consumer financing through GreenSky.
Product overview
Elite Heating and Air operates as a service-based contracting company offering integrated home comfort and infrastructure services across four core areas: Air Conditioning, Heating, Plumbing, and Electrical. The company provides a comprehensive portfolio of service modules including repair, installation, tune-up/maintenance, and emergency services for each category. Add-on offerings include indoor air quality solutions, water treatment, whole-house surge protection, and smart thermostat products. The company also provides strategic partnerships (Mr. AC) and financing services through GreenSky to support customer purchases. Services are delivered to both residential and commercial customers in Bradenton, Sarasota, and surrounding Florida communities.
Differentiator
Problem solved
Functional benefit
Products and services
- Air Conditioning Services Comprehensive air conditioning services for residential and commercial properties, including repair, installation, tune-up, ductless mini-split system service, and emergency repair. Targets homeowners and businesses needing cooling system service in the Bradenton/Sarasota region.
- Heating Services Heating system services for residential properties, including furnace repair, furnace installation, furnace tune-up, heat pump services, and heat pump maintenance. Designed to keep homes warm through the winter season in Florida's climate.
- Plumbing Services Full-service plumbing for residential properties, including repair, drain cleaning, toilet repair/installation, backflow testing, tankless and standard water heater services, water line repair, repiping, burst pipe repair, emergency plumbing, and water treatment. Targets homeowners experiencing leaks, clogs, or fixture failures.
- Electrical Services Residential electrical services for Bradenton, FL homeowners, including installation, inspections, wiring, panel upgrades, EV charger installation, ceiling fan services, whole house generators, indoor/outdoor lighting, circuit breaker services, landscape lighting, and whole-house surge protectors. Delivered by licensed residential electricians.
- Commercial HVAC and Plumbing Services Commercial heating, cooling, and plumbing services for business properties, including maintenance and installations. Targets commercial business owners in Bradenton and Sarasota needing commercial HVAC and plumbing support.
- 24/7 Emergency HVAC, Plumbing, and Electrical Services 24/7 emergency repair service covering heating, cooling, air conditioning, plumbing, and electrical failures at standard rates with no overtime or after-hours fees. Available to residential and commercial customers throughout the service area.
- Indoor Air Quality Services Indoor air quality solutions including air filtration systems, air purification, humidifiers, dehumidifiers, UV systems, and carbon monoxide detector installation. Targets homeowners seeking improved air quality in their residences.
- Consumer Financing Services Consumer financing options for HVAC, plumbing, and electrical installations provided through the GreenSky partner, including 0% APR financing for 12 months on new system installations and monthly payment plans starting at $95/month. Subject to credit approval.
Quantifiable outcome
- No emergency fees for after-hours service - 24/7 emergency HVAC, plumbing, and electrical repair at standard rates
Companies that use Elite Heating and Air
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Elite Heating and Air technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Elite Heating and Air partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Mr. ACcoreElite Heating & Air partnered with Mr. AC (owned by Andy Naylor) to expand HVAC service coverage in Bradenton, Sarasota, and surrounding areas. Mr. AC has been providing honest and transparent HVAC services since 2015, with 15 years of industry experience. The partnership allows both companies to serve a larger service area and provide benefits including 24/7 emergency service, warranty protection, and free estimates.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Elite Heating and Air competitors and assessment
Company assessmentDirect peers
- Cool Today: Florida-based residential HVAC, plumbing, and electrical services company operating across the Tampa Bay and Southwest Florida region. Closest direct competitor to Elite given overlapping geography, identical three-trade service mix, and similar SMB/residential customer base.
- Del-Air Heating and Air Conditioning: Long-standing Florida residential HVAC, plumbing, and electrical contractor founded in 1983, headquartered in Sanford, FL. Direct competitor with the same multi-trade residential service model and parallel Daikin dealer relationship.
- Mr. AC: Bradenton/Sarasota-area HVAC contractor owned by Andy Naylor; both Elite's direct local competitor and strategic partner (formalized 2022). Operates in the same two-county geography with overlapping residential AC service offerings.
- Yes! Air Conditioning and Plumbing: Florida residential HVAC and plumbing service company. Comparable in service mix and target customer (homeowners), with similar emphasis on tune-ups, repairs, and installations across a regional Florida footprint.
Broad incumbents
- Benjamin Franklin Plumbing: Largest national plumbing franchise in the U.S. Overlaps directly with Elite's plumbing service line (drain cleaning, water heater, repiping) and competes for residential plumbing wallet share.
- Roto-Rooter: National plumbing and drain cleaning services company. Overlaps with Elite's plumbing, drain cleaning, and emergency plumbing service offerings, with significantly broader geographic reach and brand awareness.
- ARS / Rescue Rooter: National residential HVAC, plumbing, and electrical services platform owned by American Residential Properties. Offers overlapping trade services at much greater scale with national call-center infrastructure; competes for the same homeowner wallet.
- ServiceMaster Brands: National franchisor of home services including restoration and HVAC-adjacent offerings. While broader in scope, its brand portfolio and franchise network compete for the same residential service customer.
Emerging players
- HomeServe USA: Home services and warranty provider enabling residential customers to access HVAC, plumbing, and electrical contractors through subscription plans. Functions as both a potential customer-acquisition channel and a competitor for service revenue.
Regional players
- Coolray: Multi-trade residential HVAC, plumbing, and electrical services company operating across the Southeastern U.S. Comparable multi-trade platform and homeowner target, though operating in adjacent geographies rather than Southwest Florida.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights8 records
Customer concentration
Elite Heating and Air social profiles
Digital presenceElite Heating and Air compliance and trust
Trust signalCompliance7 records
Elite Heating and Air financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elite Heating and Air leadership team
Management profileNumber of profiles
Elite Heating and Air funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elite Heating and Air M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elite Heating and Air
What does Elite Heating and Air do?
Elite Heating and Air provides residential and commercial HVAC, plumbing, and electrical services across Sarasota and Manatee counties in Florida. Core offerings span repair, installation, tune-up/maintenance, and 24/7 emergency response across four service lines (air conditioning, heating, plumbing, electrical), supplemented by indoor air quality solutions, water treatment, and consumer financing through GreenSky.
Is Elite Heating and Air a public or private company?
Elite Heating and Air is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Elite Heating and Air founded?
Elite Heating and Air was founded in 1999. It employs 11 to 50 people.
Where is Elite Heating and Air based?
Elite Heating and Air is headquartered in Bradenton, United States, in the North America region.
How does Elite Heating and Air make money?
Four revenue lines are on record. HVAC Services are the primary driver. The others are plumbing Services, electrical Services and financing Services.
Who are Elite Heating and Air's main competitors?
Direct peers on record are Cool Today, Del-Air Heating and Air Conditioning, Mr. AC and Yes! Air Conditioning and Plumbing. Broad incumbents are Benjamin Franklin Plumbing, Roto-Rooter, ARS / Rescue Rooter and ServiceMaster Brands. HomeServe USA is listed as an emerging player. Coolray is listed as a regional player.
Does Elite Heating and Air have an API?
No public API is recorded for Elite Heating and Air.
What industry is Elite Heating and Air in?
Elite Heating and Air's product category is HVAC and Plumbing Services. Its primary akta.pro industry code is HSAOAGAA, Residential HVAC System Installation (Furnace/AC/Heat Pump), with a secondary code of HSAOAHAF, Air Conditioner (AC) Repair & Maintenance. Its NAICS code is 23822 and its SIC code is 3430.