Creative Home Engineering

What Creative Home Engineering does

Creative Home Engineering (CHE), founded in 2003 and headquartered at 1325 North Melba Ct., Gilbert, Arizona, is a privately held precision-engineering firm that designs and manufactures custom hidden door and passageway systems for high-net-worth residential clients worldwide. Its product portfolio spans bookcase doors, sliding panels, revolving fireplace vaults, lifting staircases, mirror doors, stone walls, wall panel concealment systems, bullet-resistant hidden security doors, bulletproof windows, and turnkey panic room conversions, all built on proprietary mechanical and locking mechanisms protected under patent and copyright law. The company has delivered more than 1,000 secret doors across global residential and commercial projects over its 20+ year operating history.

The business runs a sales-led, direct-to-client model: engagements begin with consultation, move through a custom design package, and close via a three-stage payment schedule (25% deposit, 25% at design approval, 50% prior to delivery), with optional on-site installation billed at $65 per technician man-hour and $175 per engineer man-hour plus travel, and storage at $200 per month. Pricing is fully quote-based with no published rates, a 2-year guarantee on materials and labor, and free unlimited phone tech support directly from the designing engineer. A wholly-owned budget sub-brand, Hidden Door Store (hiddendoorstore.com), extends the core proposition into moderately-priced, pre-designed, easy-to-install secret doors for the mainstream residential and small-business segment. Marketing relies on an extensive online portfolio gallery, a downloadable idea book, and word-of-mouth referrals rather than paid acquisition. The company is privately held, founder/owner-operated with no disclosed external investors, no management team bios, and no funding rounds on record.

Name

Creative Home Engineering

Legal name

Creative Home Engineering

Website

https://hiddenpassageway.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Creative Home Engineering is a privately held Gilbert, Arizona-based manufacturer that designs and builds custom hidden door and passageway systems — including bookcase doors, motorized staircases, revolving fireplaces, and bullet-resistant security doors — for high-net-worth residential clients worldwide, with a budget sub-brand called Hidden Door Store.

Ownership category

akta.pro rank

Headquarters

HQ city

Gilbert

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Hidden Door Sales: Bespoke custom hidden door systems sold as one-time projects. Pricing varies based on complexity, materials, security features, and customization level. Payment structure: 25% deposit, 25% at design approval, 50% before delivery.
2. Installation Services: Optional on-site installation services billed at $65/man-hour for technicians and $175/man-hour for engineers plus travel expenses. Storage services available at $200/month for completed projects awaiting delivery.
3. Hidden Door Store (Budget Division): Division offering moderately-priced, easy-to-install secret doors for mainstream market at hiddendoorstore.com.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Creative Home Engineering designs, engineers, and manufactures bespoke hidden door systems for luxury residential and high-security applications, including bookcase doors, sliding panels, revolving fireplaces, lifting staircases, mirror doors, stone walls, bullet-resistant entries, and panic room conversions. The company operates two lines: fully customized precision-engineered secret passageways built to client specifications, and a Hidden Door Store division offering moderately-priced, ready-made secret doors for easier self-installation.

Product overview

Creative Home Engineering is a custom hidden door manufacturer offering bespoke concealed passage systems for luxury residential and high-security applications worldwide. The company operates two distinct product lines: (1) Custom Hidden Doors — fully customized, precision-engineered secret passage systems including bookcase doors, sliding panels, rotating fireplaces, lifting staircases, mirror doors, stone walls, and high-security vault doors; and (2) Hidden Door Store — a separate division offering moderately-priced, ready-made secret doors for easier self-installation. The custom product line dominates the portfolio with over 1,000 installations delivered globally, ranging from whimsical residential concealment to hardened bullet-resistant security features. All custom products undergo thorough testing before shipping, with free unlimited phone tech support provided directly by the engineers who designed each door.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Hidden Doors Bespoke hidden passage door systems disguised as everyday household fixtures such as bookcases, panels, fireplaces, and mirrors. Each door is custom-designed and precision-engineered to client specifications. Targeted at high-net-worth residential clients seeking architecturally integrated concealment for wine rooms, home theaters, secret studies, and concealed storage.
• Custom Hidden Security Doors High-security hidden doors incorporating reinforced steel frames, bullet-resistant materials, and advanced locking mechanisms while maintaining a concealed appearance. Targeted at clients needing enhanced protection combined with discreet entry, including vault-style concealment.
• Custom Security Doors Visible security doors with reinforced construction, designed for panic rooms and high-security applications with bullet-resistant and fortified entry systems. Targeted at clients requiring non-concealed, hardened security entry points.
• Wall Panels Concealed wall panel doors disguised as standard architectural wall finishes including wainscot, concrete, wood panel, and stone veneer surfaces. Targeted at homeowners and designers seeking flush, invisible access points integrated into standard wall construction.
• Bulletproof Windows Ballistic-resistant window installations designed for security applications while maintaining concealed or discrete appearance within hidden passage systems. Targeted at clients needing integrated ballistic protection alongside concealed access.
• Panic Room Conversions Turnkey conversion services transforming existing rooms into secure panic rooms with concealed reinforced doors, vault-style entries, and high-security access systems. Targeted at high-net-worth residential clients seeking protected safe rooms.
• Hidden Door Store (Ready-Made Solutions) A division of Creative Home Engineering offering pre-designed, moderately-priced, easy-to-install secret doors for homes and businesses. Targeted at budget-conscious consumers and small businesses seeking ready-made concealment solutions without the custom design and engineering process.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Brown Safe Manufacturing: Brown Safe builds high-end custom safes and vault doors for luxury residences, celebrities, and collectors. It shares Creative Home Engineering's HNW security customer base and custom-build service model, though focused on vault contents rather than concealed passageways.
• American Security Products (AMSEC): AMSEC is a long-established manufacturer of residential and commercial safes, vault doors, and modular panic rooms. It competes in the panic-room and vault-door space but delivers standardized products rather than fully bespoke concealed architecture.
• Hörmann: Hörmann is a global manufacturer of residential and commercial doors, including high-security and specialty doors. It competes broadly in the custom and security door category but lacks Creative Home Engineering's concealed-architecture niche.
• Liberty Safe: Liberty Safe is a large established manufacturer of residential and commercial safes and vault doors. It addresses overlapping security and concealed-storage needs for affluent homeowners but operates at mass-market scale rather than bespoke concealed architecture.
• Mesa Safe Company: Mesa Safe Company manufactures residential and commercial safes including biometric and fire-resistant models. It serves an overlapping residential security customer base but at mass-market price points rather than luxury bespoke.
• National Security Container: National Security Container builds modular safe rooms and ballistic-grade enclosures for residential and commercial clients. It is comparable in the panic-room and high-security vertical, though typically deployed as a turnkey room rather than concealed door.

Direct peers

• Total Security Solutions: Total Security Solutions designs and installs bullet-resistant barriers, doors, and windows for commercial and high-end residential clients. It overlaps with Creative Home Engineering's high-security and bulletproof window product lines.
• Murphy Door: Murphy Door manufactures hidden doors that integrate with Murphy beds and bookcase systems for residential concealed-access applications. It competes most directly with Creative Home Engineering's bookcase and panel door offerings, especially via the budget-tier Hidden Door Store.
• Secret Door Store: Secret Door Store is the budget-tier division of Creative Home Engineering itself, listed here as a self-reference for category framing. Conceptually comparable ready-made hidden door competitors include smaller online retailers of pre-built secret doors.

Regional players

• Rocky Mountain Safe & Lock: Rocky Mountain Safe & Lock provides safes, vaults, and high-security door installations across the Western United States. It overlaps with Creative Home Engineering's panic-room and security-door services in a regional geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creative Home Engineering