Algreen Products
Algreen Products is a privately held, family-founded manufacturer of decorative rain barrels, self-watering planters, bird baths, composters, raised garden beds, and faux greenery sold direct-to-consumer and through Home Depot, RONA, Tractor Supply Co, Walmart, and Wayfair across North America.
- Company typePrivate
- Founded1993
- HeadquartersCambridge, Canada
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Algreen Products does
Algreen Products is a privately held, family-founded manufacturer and retailer of home and garden products, incorporated in New York (USA) with operations serving North American consumers. Founded approximately in 1993, the company designs, produces, and sells decorative rain barrels, self-watering planters, bird baths, composters, raised garden beds, water gardening features, and premium faux greenery. Its core technology rests on two proprietary platforms: the EcoFlow Self-Watering System, which delivers water from below through an integrated reservoir with a built-in water-level indicator, and the Rainwatr rainwater collection and storage system, which links rain barrels via diverter kits and expansion components. Products are built using roto-molded resin and composite blends that combine natural stone with recycled plastic for weather-, UV-, and corrosion-resistant finishes, marketed under sub-brands including Rainwatr and EcoFlow.
The company's business model is a hybrid direct-to-consumer and retail distribution model. Algreen operates its own e-commerce storefront at algreenproducts.com (US warehouse fulfillment, free shipping over $75, and an Algreen Rewards loyalty program) while also distributing through major retail partners — Home Depot, RONA, Tractor Supply Co, Walmart, and Wayfair — across the United States and Canada. Revenue is generated through one-time unit sales, with rain barrels priced $169.99–$290.00, planters $39.99–$149.99, self-watering planters $49.99–$129.99, and faux greenery $44.99–$149.99. The customer base consists of residential homeowners, garden enthusiasts, environmentally conscious consumers focused on water conservation, and a smaller share of landscape designers and professional installers. The company does not disclose financial results, has no institutional funding, and operates with 11–50 employees.
Algreen Products firmographics
Firmographics- Name
- Algreen Products
- Legal name
- Algreen Products, inc
- Website
- https://algreenproducts.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Algreen Products is a privately held, family-founded manufacturer of decorative rain barrels, self-watering planters, bird baths, composters, raised garden beds, and faux greenery sold direct-to-consumer and through Home Depot, RONA, Tractor Supply Co, Walmart, and Wayfair across North America.
- Ownership category
- akta.pro rank
Algreen Products industry classification
Industry- Product category
- Garden and Outdoor Living Products
- NAICS
- Lawn and Garden Equipment and Supplies Retailers (4442)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Irrigation, Hoses & Watering Systems Retail (CRAIAIAD)
- akta.pro secondary industries
- Water Features Design & Installation (Ponds, Fountains, Waterfalls) (HSAIABAE), Gutters, Downspouts & Rainwater Systems (IMADAFAM)
Keywords
Where Algreen Products is headquartered
LocationHeadquarters
- HQ city
- Cambridge
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Algreen Products business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: One-time purchase revenue from selling garden products including rain barrels, planters, bird baths, composters, and faux greenery directly to consumers through their e-commerce website.
- Retail/Distribution Sales: Sales through retail partners including Home Depot, RONA, Tractor Supply Co, Walmart, and Wayfair who distribute Algreen products to their customer bases across US and Canada.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Rain Barrels - Entry to Premium |
| Unit Pricing | Pay-as-you-go | Self-Watering Planters |
| Unit Pricing | Pay-as-you-go | Decorative Planters |
| Unit Pricing | Pay-as-you-go | Bird Baths |
| Unit Pricing | Pay-as-you-go | Faux Greenery |
| Unit Pricing | Pay-as-you-go | Faux Greenery - Premium Trees |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
Algreen Products product offering
Product offeringCore offering
Algreen Products develops, manufactures, and sells decorative and functional home and garden products including rain barrels, self-watering planters, decorative planters, bird baths, composters, raised garden beds, water gardening features, and faux greenery. Its product lineup is anchored by two proprietary technology platforms: the EcoFlow Self-Watering System integrated into planters and the Rainwatr rainwater collection system used in decorative rain barrels, both built using composite resin blends of stone and recycled plastic via roto-molded construction for weather-resistant outdoor durability.
Product overview
Algreen Products is a family-founded outdoor living and garden products company operating for over 30 years, offering a diversified portfolio of sustainably crafted garden and outdoor products. The product lineup centers on two proprietary technology platforms: the Rainwatr System for rainwater collection and the EcoFlow Self-Watering System for planters. Core product categories include: decorative rain barrels (Cascata, Athena 80G, Barcelona 100G, Wicker, Castilla, Madison) ranging from 50-100 gallons with downspout connectivity; self-watering planters (Olympus, Covington, Modena, Crete, Athena) featuring integrated reservoirs with hand-finished textures; decorative planters including the Hammered Texture collection and Valencia line with various finishes; bird baths with marbled glaze finishes; the Soil Saver Composter (Better Homes & Gardens recognized); raised garden beds and vertical growing systems; water gardening features (ponds, fountains, pumps); and a premium faux greenery collection with lifelike artificial plants and rock covers. Products are made with recycled and recyclable materials, shipped from U.S. warehouses, and sold through major retail partners including Home Depot, Walmart, Wayfair, Rona, and Tractor Supply.
Differentiator
Problem solved
Functional benefit
Brands
- Rainwatr: Rainwater collection system brand for rain barrels and related water management products.
- EcoFlow
Products and services
- Cascata Rain Barrel A 65-gallon decorative rain barrel with roto molded resin construction designed to connect to standard residential downspouts for rainwater collection and storage, featuring a double-walled body, brass spigot, corrosion-proof screen guard, and removable crown planter top.
- Athena Rain Barrel (50 Gallon) A 50-gallon decorative rain barrel with UV-resistant roto molded resin construction designed for residential downspout connection, featuring a tall narrow profile for space-conscious outdoor placement.
- Athena Rain Barrel (80 Gallon) An 80-gallon high-capacity decorative rain barrel with UV-resistant roto molded resin construction, dual rear overflow ports for linking multiple barrels, and a tall narrow profile for space-conscious outdoor placement.
- Barcelona Rain Barrel (100 Gallon) A 100-gallon high-capacity decorative rain barrel with roto molded resin construction, brass finish spigot, dual rear overflow ports, and classic ceramic-inspired styling.
- Wicker Rain Barrel (50 Gallon) A 50-gallon decorative rain barrel in a wicker-inspired finish designed to connect to standard residential downspouts for rainwater collection.
- Castilla Rain Barrel (50 Gallon) A 50-gallon decorative rain barrel in a terracotta finish designed for residential downspout connection and rainwater storage.
- Madison Rain Barrel (50 Gallon) A 50-gallon decorative rain barrel in a charcoal stone finish designed for residential downspout connection and rainwater storage.
- EcoCascata Rain Barrel (65 Gallon) A 65-gallon decorative rain barrel in a terracotta finish designed to connect to standard residential downspouts for rainwater collection and storage.
- Olympus Self-Watering Planter A softly tapered self-watering planter inspired by hand-thrown clay and natural stone, featuring an integrated EcoFlow reservoir system, overflow drain, and clay-inspired textured surface, available in 16.5", 20.5", and 26" sizes with a 10-year warranty.
- Covington Self-Watering Planter A self-watering planter collection featuring classic architectural detailing with a structured paneled design, an integrated self-watering system, and stone or painted wood finishes; compatible with the Rainwatr system.
- Modena Self-Watering Planter A modern self-watering planter collection with smooth silhouettes and matte or high-gloss finishes, featuring an integrated water-level indicator, removable liners, handles, and integrated wheels; compatible with the Rainwatr system.
- Crete Self-Watering Planter A modern self-watering planter combining clean form with a hand-finished concrete-inspired texture, designed for versatile indoor and outdoor use.
- Athena Self-Watering Planter A clean sculptural tapered self-watering planter with a hand-finished texture inspired by natural stone and clay, designed for indoor and outdoor use.
- Hammered Texture Indoor/Outdoor Planter A lightweight decorative planter with a dimpled hammered texture surface inspired by hand-finished materials, crafted from a composite blend for a stone-like appearance with easy mobility.
- Valencia Planter Collection A versatile decorative planter collection using a proprietary material blend with hand-finished textures that capture the look of stone, wood, or ceramic while remaining lightweight; includes squares, rounds, bowls, window boxes, and tall patio styles.
- Round Planter with Elevated Plant Shelf A round decorative planter with an elevated plant shelf for displaying multiple plants, finished in a terracotta color.
- Urn Planter A decorative urn-style planter designed for residential outdoor and indoor display.
- Marbled Glaze Bird Bath An outdoor bird bath with a glossy marbled bowl finish inspired by glazed pottery, featuring durable composite construction from natural stone and recycled materials with a fillable pedestal base for stability; available in Blue Marble, Gray, Red Marble, and Green Marble finishes.
- Soil Saver Composter A stationary outdoor composter with a solid-walled pest-resistant design and efficient airflow, recognized by Better Homes & Gardens as a top-performing stationary composter.
- Water Gardening Collection A collection of water garden features including ponds, fountains, waterfalls, pumps, and accessories designed for reliable performance indoors or outdoors.
- Raised Garden Beds and Growing Systems Raised garden beds and vertical growing systems designed for practical space-efficient planting, crafted from durable wood materials.
- Faux Greenery Collection A premium faux greenery collection featuring lifelike textures and hand-finished details, including ficus, snake plant, monstera, orchid, olive tree, palm, eucalyptus, magnolia, and artificial rock covers in contemporary white planters.
Quantifiable outcome
- Reduced municipal water usage through rainwater collection (50-100 gallons per barrel)
- +3 more outcomes
Companies that use Algreen Products
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Algreen Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Algreen Products partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Home Depot (US and Canada)coreMajor home improvement retailer distributing Algreen rain barrels and garden products through US and Canadian retail locations and online platforms. Rain barrels available in-store and online.
- RONA (Canada)coreCanadian home improvement retailer carrying Algreen rain barrel products for Canadian consumers. Products available through RONA's retail and online channels.
- Tractor Supply Co (US)coreFarm and ranch supply retailer distributing Algreen rain barrels, reaching rural and suburban customers interested in water conservation and gardening.
- Walmart (US)minorMass-market retailer offering Algreen rain barrels through Walmart's online marketplace, expanding product accessibility to value-conscious consumers.
- Wayfair (US and Canada)coreLeading online home goods platform distributing Algreen decorative planters and rain barrels across US and Canadian markets through Wayfair's e-commerce platform.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Algreen Products competitors and assessment
Company assessmentDirect peers
- Good Ideas: Direct competitor focused on decorative rain barrels and rain water harvesting products for residential use. Closely comparable to Algreen in product category (rain barrels), retail distribution (Home Depot, Walmart), and consumer target (homeowners).
- Campania International: Manufacturer of cast stone and garden planters, fountains, and outdoor décor sold through garden centers and home improvement retailers. Comparable in garden décor product mix (planters, water features) and homeowner target.
- Bloem Living: Manufacturer of resin-based planters, garden planters, and outdoor living products sold through major retailers. Closely comparable in material technology (rotomolded resin planters), product mix (planters, self-watering), and big-box retail distribution.
- Mayne: Manufacturer of decorative planters, window boxes, and outdoor garden products sold through home improvement retailers. Comparable in product category (planters, garden décor), target customer, and Home Depot/Canadian retail channels.
- Crescent Garden: Premium planter manufacturer offering indoor and outdoor decorative planters sold through garden centers and home retailers. Comparable in product positioning (decorative planters with weather-resistant finishes) and target customer (homeowners).
- Achla Designs: Manufacturer of garden décor, planters, bird baths, and outdoor accessories. Directly comparable to Algreen's bird bath, planter, and garden décor categories and independent garden-center retail distribution model.
Emerging players
- Veradek: Direct-to-consumer premium planter and outdoor décor brand with modern designs. Comparable in product category (decorative planters), DTC-first go-to-market motion, and target customer (design-conscious homeowners).
- RTS Companies (EarthBox): Maker of self-watering container gardening systems (EarthBox) targeted at homeowners. Comparable to Algreen's EcoFlow Self-Watering System in functional positioning (low-maintenance, integrated water management for residential gardeners).
Broad incumbents
- Keter: Large global incumbent in resin-based outdoor living, storage, and garden products. Overlaps with Algreen on resin planters and outdoor décor, distributed through the same big-box retail channels but at much greater scale.
- Suncast: Larger incumbent in outdoor storage, garden products, and resin-based consumer durables. Sells through the same mass and home improvement retail channels as Algreen, overlapping on planters and outdoor living categories.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Algreen Products social profiles
Digital presenceAlgreen Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
Algreen Products leadership team
Management profileNumber of profiles
Algreen Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Algreen Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Algreen Products
What does Algreen Products do?
Algreen Products develops, manufactures, and sells decorative and functional home and garden products including rain barrels, self-watering planters, decorative planters, bird baths, composters, raised garden beds, water gardening features, and faux greenery. Its product lineup is anchored by two proprietary technology platforms: the EcoFlow Self-Watering System integrated into planters and the Rainwatr rainwater collection system used in decorative rain barrels, both built using composite resin blends of stone and recycled plastic via roto-molded construction for weather-resistant outdoor durability.
Is Algreen Products a public or private company?
Algreen Products is a private company. It is classified as family owned and is currently operating.
When was Algreen Products founded?
Algreen Products was founded in 1993. It employs 11 to 50 people.
Where is Algreen Products based?
Algreen Products is headquartered in Cambridge, Canada, in the North America region.
How does Algreen Products make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are retail/Distribution Sales.
Who are Algreen Products's main competitors?
Direct peers on record are Good Ideas, Campania International, Bloem Living, Mayne, Crescent Garden and Achla Designs. Emerging players are Veradek and RTS Companies (EarthBox). Broad incumbents are Keter and Suncast.
Does Algreen Products have an API?
No public API is recorded for Algreen Products.
What industry is Algreen Products in?
Algreen Products's product category is Garden and Outdoor Living Products. Its primary akta.pro industry code is CRAIAIAD, Irrigation, Hoses & Watering Systems Retail, with a secondary code of HSAIABAE, Water Features Design & Installation (Ponds, Fountains, Waterfalls). Its NAICS code is 4442 and its SIC code is 5200.