Cinnamon Interactive

What Cinnamon Interactive does

Cinnamon Interactive B.V. is a privately held Dutch web development agency founded in 1998 and headquartered at Zuiderplein 15 in Leeuwarden, Netherlands. The firm designs, builds, hosts, and maintains custom websites built on the open-source Drupal and WordPress content management systems, with a specialty in information-heavy public-sector, heritage, and social-domain projects. Service offerings span accessibility auditing and WCAG 2.1 AA certification, security audits, custom integrations with external systems (e.g., Exact Online CRM, Vaarplan reservation system), managed VPS hosting, and UX/usability services that include an internally developed eyetracking analysis tool. The firm is ISO 27001 certified, Stichting Drempelvrij accredited, and a nominated Drupal specialist; it built and secured the 2014 Nuclear Security Summit website used by 58 world leaders including President Obama.

The business operates on a project-based professional services model with bespoke quoting and no standardized pricing tiers (a published eyetracking service is priced at €75 per screenshot). Its primary customer segments are Dutch government and semi-public bodies, heritage and UNESCO-affiliated non-profits, and social-domain organizations; secondary segments include SMB e-commerce and other non-profits. Go-to-market is direct sales with relationship-led acquisition, augmented by referrals from strategic UX partner Imaga (whose principal Marco Kramer became a co-shareholder in 2017) and hosting partner Underdark, plus content marketing via the corporate website, LinkedIn, Instagram, and Facebook. Ownership is concentrated among the founding shareholders and long-tenured co-owners, with no external institutional investment.

Cinnamon employs approximately eight people, and revenue is not publicly disclosed. Recent activity signals modest expansion in accessibility services ahead of the 2025 EU web accessibility mandate and an extension into mobile applications through a co-development partnership with Noardcode; the firm deployed an AI Assistant chatbot on its own corporate website in March 2025.

Name

Cinnamon Interactive

Legal name

Cinnamon Interactive B.V.

Website

https://cinnamon.nl

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Cinnamon Interactive is a privately held Dutch web development agency in Leeuwarden that builds and hosts custom Drupal and WordPress websites for government, heritage, and social-domain clients, with added accessibility, security, and managed hosting services. Founded in 1998 with about 8 employees, it is ISO 27001 certified.

Ownership category

akta.pro rank

Headquarters

HQ city

Leeuwarden

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D

Revenue model

1. Website Design and Development: Custom website design, development, and implementation services. Projects range from simple informational sites to complex e-commerce and multi-language platforms. Pricing varies based on scope, with typical project costs determined by requirements gathering, design, development, and testing phases.
2. CMS Development and Implementation: Custom content management system development using Drupal and WordPress, including custom modules, integrations, and reusable installation profiles for government organizations.
3. Hosting Services: Managed hosting on VPS infrastructure with monitoring dashboards, proactive threat detection, and flexible scaling capabilities. Hosting services transitioned to improved infrastructure with Underdark as hosting partner.
4. Security Audits and Scans: Security audit services for both Cinnamon-hosted and external websites, including vulnerability scanning, log monitoring, and compliance assessments against AVG/GDPR requirements.
5. Accessibility Services: Accessibility audits, implementation of WCAG 2.1 AA compliance, and remediation services to meet EU web accessibility legislation requirements.
6. Usability Testing Services: Eyetracking analysis and user testing services to optimize website designs, with individual screenshots priced at €75 each.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Cinnamon Interactive is a Dutch web development agency that designs, builds, and maintains custom websites using the open-source Drupal and WordPress CMS platforms. The firm delivers end-to-end website projects including custom design, CMS implementation, accessibility compliance (WCAG 2.1 AA), security auditing, hosting on VPS infrastructure, custom integrations with external systems (CRM, ERP, booking platforms), and UX/usability testing using proprietary eyetracking tools.

Product overview

Cinnamon Interactive is a Dutch web development agency founded in 1998, based in Leeuwarden, offering design, development, and management of websites. Their core product offering is custom website development using two open-source content management systems — Drupal and WordPress — supplemented by a range of specialized services. These services include accessibility auditing (with WCAG 2.1 AA certification via Cardan Technobility), custom development (maatwerk) for integrations with external systems such as Exact CRM and Exact Online, security audits, hosting and server management (including VPS infrastructure and monitoring dashboards), UX design and usability testing (including eyetracking tools), and an AI Assistant chatbot feature on their own website. The company also built an internal eyetracking analytics tool offered to clients. Projects span sectors including government, heritage, social domain, e-commerce, and non-profit organizations.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 85% of municipal website visitors find what they need through top-task tiles
• +3 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ImagacoreStrategic or Co-development Partner · 1 January 2019UX and website optimization specialist. Marco Kramer from Imaga became co-shareholder of Cinnamon Interactive in 2019, after 2 years of intensive collaboration. This partnership enables Cinnamon to truly place end-user needs at the center of every digital project and leverage data-driven approaches.
• NoardcodecoreTechnology or IntegrationApp development partner based in Leeuwarden. Noardcode collaborated with Cinnamon to build the Kennisbundel app for Divosa, allowing content management from the same Drupal CMS for both website and mobile app.
• UnderdarkcoreTechnology or IntegrationHosting partner providing VPS infrastructure with extensive experience in diverse hosting solutions. Underdark has subsidiary companies that build custom software, enabling specialized advice for complex requirements. They are also active in making websites as secure as possible.
• Lava (Amsterdam)minorStrategic or Co-development PartnerDesign agency from Amsterdam that collaborated with Cinnamon on the Nuclear Summit website project.
• Imaga (User Experience)coreStrategic or Co-development PartnerConducts customer focus sessions together with Cinnamon, analyzing web statistics and identifying improvement opportunities from the user perspective. Also performs video analysis, eyetracking, and user testing services.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Finalist: Dutch IT services firm with web development, CMS, and managed services capabilities. Overlaps with Cinnamon's hosting/managed services and CMS development offerings, but serves a broader customer base.
• Hoppinger: Larger Dutch digital agency offering Drupal and WordPress development alongside broader digital strategy and marketing. Competes for similar Dutch mid-market and public-sector clients but at greater scale.

Others

• Imaga: Dutch UX and conversion optimization firm, co-shareholder of Cinnamon Interactive. Strongly comparable as a UX research and eyetracking provider serving the same Dutch client segments.
• Underdark: Dutch hosting partner of Cinnamon Interactive that provides VPS infrastructure and security-focused hosting. Comparable as an enabling infrastructure provider in the same Dutch CMS/hosting ecosystem.

Direct peers

• LimoenGroen: Dutch digital agency specialized in Drupal and WordPress development for government, healthcare, and cultural organizations. Directly comparable to Cinnamon on platform stack, vertical focus, and use of accessibility/security as differentiators.
• Pronamic: Dutch WordPress specialist agency focused on enterprise-grade WordPress implementations, hosting, and maintenance. Comparable to Cinnamon on WordPress platform focus and ongoing managed-service revenue model.
• Level Level: Dutch WordPress agency delivering custom development, performance optimization, and accessibility-compliant sites. Comparable to Cinnamon on WordPress specialization and accessibility focus.
• Iquality: Dutch Drupal agency focused on complex content-driven websites for public-sector and enterprise clients. Comparable to Cinnamon on Drupal specialization, multi-site architectures, and government vertical.
• Exitable: Dutch web agency specialized in Drupal and open-source CMS development. Similar boutique scale and platform-centric delivery model to Cinnamon Interactive.

Regional players

• QDN: Northern Netherlands digital agency operating from the same regional footprint as Cinnamon. Comparable on regional Dutch market focus, Drupal/WordPress stack, and SMB/government client mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cinnamonNL
• LinkedInlinkedin.com/company/cinnamon-interactive
• Instagraminstagram.com/cinnamon_interactive
• Xx.com/cinnamonNL

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cinnamon Interactive