Adrenaline Group
Adrenaline Group is a private Auckland, New Zealand-based experience design agency with 11–50 employees that creates and implements brands and retail environments; no further operational details are documented in the source material.
- Company typePrivate
- Founded-
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Adrenaline Group does
Adrenaline Group is a private experience design agency headquartered in Auckland, New Zealand, that, according to its firmographic profile, creates and implements brands and retail environments for its clients. The company is sized at 11–50 employees, consistent with a small-to-mid-sized creative services boutique operating in brand strategy and physical retail design.
The firm's operating model is described as service-based — delivering brand creation and retail environment implementation work — but no further detail on services, pricing structure, client segments, geographic footprint beyond Auckland, project portfolio, or technology stack is documented in the available source material. Public disclosures on revenue, funding, ownership, leadership, and partnerships are absent.
The corporate web presence (adrenalinegrouppr.com) is a default WordPress installation containing only a placeholder "Hello world!" post dated February 8, 2021, and no subsequent substantive content, case studies, or corporate disclosures. This state of the website, combined with the absence of any other verifiable operational signals in the input data, means that essentially all material business information beyond the high-level firmographic description is unverified.
Adrenaline Group firmographics
Firmographics- Name
- Adrenaline Group
- Website
- https://adrenalinegrouppr.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Adrenaline Group is a private Auckland, New Zealand-based experience design agency with 11–50 employees that creates and implements brands and retail environments; no further operational details are documented in the source material.
- Ownership category
- akta.pro rank
Adrenaline Group industry classification
Industry- Product category
- Brand & Experience Design Services
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Event Strategy & Experience Design (BPAFAGAA)
- akta.pro secondary industries
- Brand Activations & Pop-Ups (Retail/Street/Guerrilla) (BPAFAGAF), Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)
Keywords
Where Adrenaline Group is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Markets served
Adrenaline Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Adrenaline Group product offering
Product offeringCore offering
Adrenaline Group is an experience design agency that creates and implements brands and retail environments. The firm offers services spanning brand identity creation, brand implementation, and the design of physical or experiential retail environments for client organizations.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Creation and Implementation
Companies that use Adrenaline Group
Customer profileIdeal customer profiles1 record
Adrenaline Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Adrenaline Group partnerships and signals
Strategic signalRecent moves1 record
Adrenaline Group competitors and assessment
Company assessmentDirect peers
- Fake Love: Experiential design studio that creates immersive brand experiences and interactive retail environments. Direct peer to Adrenaline Group in combining strategic brand work with physical environment design and fabrication.
- MKG (Mastroianni Karu): Independent creative experience agency focused on brand experiences, pop-ups, and retail activations. Closely aligned with Adrenaline Group's positioning as a boutique experience design and retail environment builder serving brand marketers.
- MAS Event Design: Boutique event and experiential design agency producing branded environments, activations, and live experiences. Similar studio-scale operations and creative-led model to Adrenaline Group.
Emerging players
- Held+Team: APAC-focused experiential and brand activation studio building retail and event experiences for challenger brands. Comparable in boutique scale and experience-design positioning, with overlapping APAC geographic reach.
Regional players
- Federation Studios: Independent New Zealand brand and retail design studio producing retail environments and brand experiences. Operates in the same Auckland market and adjacent design categories as Adrenaline Group.
- Reaktor (NZ experiential): New Zealand-based creative and experiential agency that designs brand activations and live experiences in the Auckland market. Most direct geographic peer to Adrenaline Group within the same domestic market.
Broad incumbents
- Jack Morton Worldwide: Global experiential marketing agency owned by IPG that designs and produces brand experiences, events, and retail activations. Highly comparable to Adrenaline Group as a full-service experience design shop serving major brands, though much larger and broader in geographic and service scope.
- GMR Marketing: Large experiential and sponsorship activation agency operating across sports, retail, and brand experiences. Comparable to Adrenaline Group for delivering integrated brand and retail environment programs, but at significantly greater scale and with global footprint.
- George P. Johnson Experience Marketing: Large experience marketing agency producing brand experiences, events, and retail environments for global brands. Comparable offering to Adrenaline Group but at enterprise scale across multiple regions.
- Spark Foundry (experience practice): Global media and experience agency with experiential and retail activation capabilities. Adjacent competitor for retail environment and brand experience briefs, though broader in scope.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks4 records
Key highlights3 records
Customer concentration
Adrenaline Group social profiles
Digital presenceAdrenaline Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adrenaline Group leadership team
Management profileNumber of profiles
Adrenaline Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adrenaline Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adrenaline Group
What does Adrenaline Group do?
Adrenaline Group is an experience design agency that creates and implements brands and retail environments. The firm offers services spanning brand identity creation, brand implementation, and the design of physical or experiential retail environments for client organizations.
Is Adrenaline Group a public or private company?
Adrenaline Group is a private company. It is classified as unknown and is currently operating.
When was Adrenaline Group founded?
Adrenaline Group was founded in -1. It employs 11 to 50 people.
Where is Adrenaline Group based?
Adrenaline Group is headquartered in Auckland, New Zealand, in the Oceania region.
Who are Adrenaline Group's main competitors?
Direct peers on record are Fake Love, MKG (Mastroianni Karu) and MAS Event Design. Held+Team is listed as an emerging player. Regional players are Federation Studios and Reaktor (NZ experiential). Broad incumbents are Jack Morton Worldwide, GMR Marketing, George P. Johnson Experience Marketing and Spark Foundry (experience practice).
Does Adrenaline Group have an API?
No public API is recorded for Adrenaline Group.
What industry is Adrenaline Group in?
Adrenaline Group's product category is Brand & Experience Design Services. Its primary akta.pro industry code is BPAFAGAA, Event Strategy & Experience Design, with a secondary code of BPAFAGAF, Brand Activations & Pop-Ups (Retail/Street/Guerrilla). Its NAICS code is 54181 and its SIC code is 7311.