360 West Magazine

What 360 West Magazine does

360 West Magazine is the flagship publication of Five Legged Stool, a privately held regional publishing company founded in 2009 and headquartered at 1210 6th Ave in Fort Worth, Texas. The company publishes lifestyle content for affluent North Texas residents living west of Highway 360 across Tarrant, Parker, Johnson, and Hood counties, operating five print titles (360West, 76107 Magazine, 76092 Magazine, 360West Weddings, and North Texas Caregiver), each with digital editions accessible through the company website. The core product is the bimonthly 360West Magazine, with audited circulation by the Circulation Verification Council (CVC) reported as more than double Fort Worth's city magazine and among the highest reader household income averages in the nation. Underlying technology is a standard digital publishing platform combining a CMS-driven website, email newsletter infrastructure (food, travel, real estate, things-to-do lists), and social media channels (Facebook, Instagram, Pinterest, Twitter) cumulatively reaching 45,000+ followers.

The business operates a multi-stream monetization model. Advertising revenue is generated through digital display and programmatic advertising across owned properties. Subscription revenue comes from print and digital magazine subscriptions. Custom publishing produces college and university magazines, Chamber of Commerce directories, event programs, and mall directories on a contract basis. Marketing services layer in targeted email campaigns, direct mail, and experiential marketing through exclusive reader/advertiser events. Direct-mail distribution to high-income households serves as the primary physical distribution channel, supplemented by Barnes & Noble, upscale grocers, luxury advertiser locations, hotels, and high-profile events.

Customer segments split between affluent North Texas households (consumers targeted via subscriptions and direct mail) and local advertisers who value access to that audience. Notable B2B sub-segments include real estate agents and mortgage professionals (served via the Best Real Estate Agents, Top Producers, and Top Mortgage Professionals directories), licensed physicians (Top Doctors across 57+ specialties, facilitated by DataJoe Research), and Tarrant-area attorneys (Top Attorneys across 40 specialties). The magazine's annual recognition franchises create recurring annual revenue cycles, embedding advertisers and professional nominees into a structured calendar of editions, events, and online directories.

Name

360 West Magazine

Legal name

Five Legged Stool

Website

https://360westmagazine.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

360 West Magazine is a privately held Fort Worth-based regional lifestyle publisher (parent: Five Legged Stool) operating five geo-targeted magazines serving affluent North Texas households across Tarrant, Parker, Johnson, and Hood counties, monetized through advertising, subscriptions, custom publishing, and annual peer-reviewed professional directories.

Ownership category

akta.pro rank

Product category

Regional Lifestyle Magazine Publishing

NAICS

Periodical Publishers (513120), Direct Mail Advertising (54186)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising (7310), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

akta.pro secondary industries

Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ), Health, Fitness & Wellness Magazines (MPAJAEAD)

Keywords

• Regional lifestyle magazine
• Print publishing services
• Local advertising sales
• Direct mail marketing
• Custom publishing services

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising Revenue: Digital display advertising and programmatic digital advertising across the company's websites and digital platforms
2. Subscription Revenue: Magazine subscription fees for print and digital editions of 360West and sister publications
3. Custom Publishing: College and university magazines, Chamber of Commerce directories, event programs, mall directories, and materials for local charitable organizations
4. Marketing Services: Targeted email campaigns, direct mail services, and experiential marketing connecting readers and advertisers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels8 records

Core offering

360 West Magazine is a regional lifestyle media company that publishes print and digital lifestyle magazines (360West, 76107, 76092, 360West Weddings, North Texas Caregiver) for affluent North Texas residents, distributes them via direct mail to high-income households and via newsstands and upscale retail, and sells digital and print advertising, custom publishing, and targeted marketing services (programmatic display, email, direct mail) to local advertisers and partner organizations.

Product overview

360 West Magazine operates as a multi-platform regional publishing company producing both print and digital lifestyle publications. The core product is 360West Magazine, a premier lifestyle magazine for Tarrant County, supported by three geo-targeted sub-brands: 76107 Magazine (west Fort Worth), 76092 Magazine (Southlake/Northeast Tarrant), and 360West Weddings (biannual wedding publication). Additional offerings include North Texas Caregiver publication, digital editions of all titles, custom publishing services, and digital marketing solutions including programmatic advertising, targeted email marketing, and direct mail services. All publications are available in both print and digital formats, with the flagship 360West audited by the Circulation Verification Council.

Differentiator

Problem solved

Functional benefit

Products and services

• 360West Magazine Premier lifestyle magazine serving the greater Tarrant County market, targeting readers in north Texas who reside west of Highway 360. Distributed primarily by mail to high-income households with additional distribution through Barnes & Noble, upscale grocery stores, luxury advertiser locations, hotels, and high-profile events. Available in print and digital.
• 76107 Magazine Bimonthly geo-targeted publication distributed in west Fort Worth (zip code 76107), featuring local arts, food, events, people, and community content.
• 76092 Magazine Bimonthly geo-targeted publication distributed in Southlake and greater Northeast Tarrant County (zip code 76092), covering local lifestyle, dining, travel, and community stories.
• 360West Weddings Biannual wedding publication available on newsstands and mailed to newly engaged couples, featuring real weddings, styled shoots, and wedding planning content for the North Texas area.
• North Texas Caregiver Caregiver-focused publication for North Texas, addressing issues relevant to family caregivers in the region.
• Custom Publishing Custom publishing division producing college and university magazines, Chamber of Commerce directories, event programs, mall directories, and various materials for local charitable organizations.
• Digital Advertising Services Digital advertising services including programmatic display advertising, targeted email marketing campaigns, and direct mail services providing comprehensive marketing solutions for clients.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• DataJoe ResearchcoreStrategic or Co-development Partner360West Magazine partners with DataJoe Research to facilitate annual peer-review surveys for Top Doctors, Top Attorneys, Best Real Estate Agents, and Top Mortgage Professionals directories. DataJoe conducts the online peer-voting process, verifies licenses with state regulatory boards, and provides research methodology for these annual recognition programs.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Paper City Magazine: Paper City is a long-running regional lifestyle magazine in Houston covering fashion, interiors, dining, and society with the same advertiser-friendly content mix and direct-mail distribution strategy used by 360West — a comparable Texas regional lifestyle print platform.
• Tribeza: Tribeza is an Austin-based regional lifestyle magazine covering fashion, art, dining, and design with the same local-luxury editorial positioning, supported by advertisers and events in an adjacent Texas metro. Operationally similar to a geo-targeted lifestyle title.
• Fort Worth Magazine: Fort Worth Magazine is the longstanding city magazine serving the Fort Worth market and is explicitly named as the circulation benchmark 360West more than doubles. Operates on the same audited lifestyle-magazine business model in the exact same geography.
• Southlake Style: Southlake Style covers the Southlake/NE Tarrant County area — directly overlapping with 76092 Magazine's geographic footprint — using a similar lifestyle/affluent-community publishing and advertiser-supported model.
• D Magazine: D Magazine is the flagship Dallas lifestyle magazine covering dining, style, real estate, and culture in the DFW metro. It is the most direct competitor to 360West on the eastern side of the same metro, sharing the same advertiser base (luxury, healthcare, real estate) and the same audited lifestyle model.
• D CEO: D CEO is the DFW-based business executive lifestyle magazine covering top-area executives, wealth, and luxury consumption. Shares the same luxury and professional-services advertiser pool as 360West within the same metro.

Broad incumbents

• Texas Monthly: Texas Monthly is a statewide lifestyle and culture publication serving a much broader Texas audience. While not a direct geographic competitor, it competes for the same premium regional advertisers and reader attention pools and dwarfs 360West in scale.
• Community Impact Newspaper: Community Impact produces hyperlocal newspapers and direct-mail publications across DFW and other Texas metros. It competes with 360West's geo-targeted sub-brands (76107, 76092) and the custom publishing division for the same local advertiser dollars.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/360westmag
• Facebookfacebook.com/360West
• Instagraminstagram.com/360West
• Pinterestpinterest.com/360westmag
• LinkedInlinkedin.com/company/scott-publication-360-west-magazine

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 360 West Magazine