DataJoe LLC
DataJoe LLC is a research and data platform founded in 2001 that builds workplace awards programs, professional nomination lists, online directories, and survey software for regional publishers and media brands across the US.
- Company typePrivate
- Founded2001
- HeadquartersLakewood, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What DataJoe LLC does
DataJoe LLC is a research and data-services platform founded in 2001 and headquartered in Greeley, Colorado, that builds research tools, online directories, and data-to-print utilities for business and trade publishers. The company serves regional media brands and publishers with a four-product suite: Workplace Awards (employee-survey-based employer recognition programs), Insights (turnkey online professional directories monetized via sponsorships), Nominations (multi-channel research and peer-nomination campaigns producing Top Doctor / Top Dentist / Top Lawyer style lists), and Software (licensable survey, contact, and data-form management tooling). Its underlying platform combines a database of millions of US professional contacts with proprietary auto-population, multi-channel outreach (email, phone, fax, social), and a rules-based anti-cheat algorithm branded as ResearchIntegrity. A 4-5 tiered vetting process (license checks, disciplinary review, primary source verification) underpins premium professional lists.
DataJoe generates revenue through annual subscription programs and software licensing sold via direct sales to publisher partners, with co-branded deployments under the publisher's brand. Pricing is not publicly disclosed; engagements are scoped through 'Request a Demo' and 'Talk to an Expert' CTAs. The company's go-to-market is sales-led, deliberately positioning itself as a publisher-partner that does not compete on the sales side or monetize advertiser relationships directly. Named publisher customers include Washingtonian, Boston Magazine, 5280, Georgia Trend, Los Angeles Business Journal, BNC, Morris, Gazette, LNP, 417, and Bizwest Media, the latter being a sister company that served as the launch partner for the Insights directory product.
The company is privately held as an LLC with no disclosed external funding, acquisitions, or institutional investors, and operates with a small leadership team (1-10 employees) led by President Johnny Levy alongside Operations/Technical Manager Caleb Anthony, Project Manager Lydia Anthony, and Research Specialist Michelle Pearson. Programs typically produce 100-200 finalists and approximately 25 winners per Workplace Awards cycle, and the company reports having surveyed 250,000+ employees cumulatively across its deployments.
DataJoe LLC firmographics
Firmographics- Name
- DataJoe LLC
- Legal name
- DataJoe LLC
- Website
- https://datajoe.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DataJoe LLC is a research and data platform founded in 2001 that builds workplace awards programs, professional nomination lists, online directories, and survey software for regional publishers and media brands across the US.
- Ownership category
- akta.pro rank
DataJoe LLC industry classification
Industry- Product category
- Research & Publishing Software
- NAICS
- Directory and Mailing List Publishers (51314)
- SIC
- Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Data Sharing, Data Exchange & Data Marketplace Platforms (HDAEABAH)
- akta.pro secondary industry
- Data Extraction & Structuring (Invoices, POs, Receipts, KYC) (BPAAAKAF)
Keywords
Where DataJoe LLC is headquartered
LocationHeadquarters
- HQ city
- Lakewood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
DataJoe LLC business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Workplace Awards Programs: DataJoe partners with publishers and media brands to create workplace awards programs. They do not compete on the sales side or make money from advertisers of participating companies. They provide actionable reporting for partners to give to participating companies.
- Top Professional Lists (Nominations): End-to-end nomination list programs for publishers targeting medical, legal, dental, and real estate professional categories. Includes premium lists with 4-5 tiered vetting process including license checks, disciplinary action review, and primary source verification.
- Online Directory Programs: Turnkey online directory solutions for publishers enabling digital revenue through sponsorships. DataJoe provides the technology platform, professional data, and comprehensive sales strategy.
- Software Licensing: Licensing of DataJoe's research and survey management software to publishers and media companies, customized from the ground up to empower research teams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Workplace Awards programs with typical 100-200 finalists and approximately 25 winners per program |
| Subscription | Annual | Software licensing with customizable features for research teams |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
DataJoe LLC product offering
Product offeringCore offering
DataJoe develops and operates a proprietary research and data platform that enables publishers and media brands to create workplace awards programs, online professional directories, and top professional nomination lists (e.g., Top Docs, Top Dentists). The platform includes multi-channel research campaign management, an anti-cheat algorithm to ensure voting integrity, professional contact data assets spanning millions of US professionals, and licensable survey/data management software. Customers (primarily regional publishers and trade journals) receive turnkey solutions including methodology, technology, and actionable reporting for participating companies.
Product overview
DataJoe LLC offers a four-product portfolio of research and publishing tools designed for media publishers and business brands. The core offerings include Workplace Awards (employee survey-based awards programs), Insights (turnkey online directory creation), and Nominations (top professional lists such as Top Docs using multi-channel research and peer nomination). Software licensing provides add-on functionality for teams to manage surveys, contacts, and data forms independently. The products work together as an integrated suite: publishers use Nominations and Workplace Awards to generate curated lists, Insights to display those honorees in monetizable online directories, and Software to manage the underlying research operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Workplace Awards Research-powered awards program that enables publishers and media brands to recognize top workplaces in their communities through employee surveys and proprietary methodology. Typical programs produce 100-200 finalists and roughly 25 winners, with free reports provided to participating companies and award ceremonies that draw hundreds of attendees.
- Insights (Online Directory Program) Turnkey online directory solution that enables publishers to become the authoritative hub of info-commerce in their markets by creating digital directories featuring professional profiles, specialties, accomplishments, and contact information, monetized via sponsorships.
- Nominations (Top Professional Lists) Platform for creating Top Professional lists (e.g., Top Docs, Top Dentists, Top Lawyers) across medical, legal, dental, and real estate categories through multi-channel peer nomination campaigns, license verification, and a 4-5 tiered vetting process including license checks, disciplinary action review, and primary source verification.
- DataJoe Software Licensable research management software enabling research teams to create surveys, manage contacts, build custom data forms, auto-update lists based on data changes, generate rankings, and export print-quality PDFs, with no database administration expertise required.
Quantifiable outcome
- 250,000+ employees surveyed through Workplace Awards programs
- +2 more outcomes
Companies that use DataJoe LLC
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles2 records
DataJoe LLC technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
DataJoe LLC partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Bizwest MediacoreBizwest Media is a sister company to DataJoe and the authoritative business voice for Northern Colorado and Boulder County. Bizwest used DataJoe's platform to create an online directory model that generated revenue via sponsorships in its first year, establishing itself as a useful tool for the business community.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
DataJoe LLC competitors and assessment
Company assessmentEmerging players
- Avvo: Avvo is an online directory for lawyers with ratings, reviews, and profile data. It serves the same legal professional vertical as DataJoe's Top Lawyers nominations and could compete with publisher-hosted legal directories.
- ZocDoc: ZocDoc is an online directory and booking platform for medical professionals. It overlaps with DataJoe's Nominations and Insights products in the medical professional directory space, though ZocDoc is consumer-facing rather than publisher-partnered.
- Comparably: Comparably runs workplace awards and culture benchmarking programs targeting employers and business communities. It overlaps with DataJoe's Workplace Awards on culture recognition but uses a different technology-led, self-service model rather than publisher partnerships.
- Healthgrades: Healthgrades is a leading online directory of doctors and healthcare providers. It directly competes with DataJoe's Top Doctors nominations and Insights medical directories by aggregating the same professional data publishers seek to monetize.
Broad incumbents
- Angi: Angi (formerly Angie's List) is a leading online directory for home services professionals. It parallels DataJoe's professional directory model for the real estate, mortgage, and home services verticals DataJoe already serves.
- Indeed: Indeed operates the largest workplace reviews and employer recognition platforms globally, including Indeed Work Wellbeing and employer branding tools. It is a broad incumbent in the workplace culture and employer content space where DataJoe operates.
- Yelp: Yelp is the dominant consumer-facing local business directory. It is comparable to DataJoe's Insights product because both aggregate professional and business profile data into searchable, monetizable directory formats.
Direct peers
- Energage: Energage powers the Top Workplaces USA program in partnership with publishers across the country. It directly competes with DataJoe's Workplace Awards offering by running employer surveys, ranking companies, and co-branding with regional media outlets like The Washington Post and The Boston Globe.
- Great Place to Work: Great Place to Work Certification and Fortune's Best Workplaces lists are workplace culture recognition programs that compete head-to-head with DataJoe's Workplace Awards. Both products sell employer recognition and benchmarking to publishers and HR communities.
Others
- TopRank: TopRank is a B2B marketing agency that runs employer branding and Top Employer programs. While not a direct competitor to DataJoe's research platform, it operates in the adjacent employer branding and recognition space publishers also buy.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key highlights7 records
Customer concentration
DataJoe LLC social profiles
Digital presenceDataJoe LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
DataJoe LLC leadership team
Management profileNumber of profiles
Profiles4 records
DataJoe LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DataJoe LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DataJoe LLC
What does DataJoe LLC do?
DataJoe develops and operates a proprietary research and data platform that enables publishers and media brands to create workplace awards programs, online professional directories, and top professional nomination lists (e.g., Top Docs, Top Dentists). The platform includes multi-channel research campaign management, an anti-cheat algorithm to ensure voting integrity, professional contact data assets spanning millions of US professionals, and licensable survey/data management software. Customers (primarily regional publishers and trade journals) receive turnkey solutions including methodology, technology, and actionable reporting for participating companies.
Is DataJoe LLC a public or private company?
DataJoe LLC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DataJoe LLC founded?
DataJoe LLC was founded in 2001. It employs 1 to 10 people.
Where is DataJoe LLC based?
DataJoe LLC is headquartered in Lakewood, United States, in the North America region.
How does DataJoe LLC make money?
Four revenue lines are on record. Workplace Awards Programs are the primary driver. The others are top Professional Lists (Nominations), online Directory Programs and software Licensing.
Who are DataJoe LLC's main competitors?
Emerging players on record are Avvo, ZocDoc, Comparably and Healthgrades. Broad incumbents are Angi, Indeed and Yelp. Direct peers are Energage and Great Place to Work. TopRank is listed as an others.
Does DataJoe LLC have an API?
No public API is recorded for DataJoe LLC.
What industry is DataJoe LLC in?
DataJoe LLC's product category is Research & Publishing Software. Its primary akta.pro industry code is HDAEABAH, Data Sharing, Data Exchange & Data Marketplace Platforms, with a secondary code of BPAAAKAF, Data Extraction & Structuring (Invoices, POs, Receipts, KYC). Its NAICS code is 51314 and its SIC code is 7374.