Kingswood

What Kingswood does

Kingswood is a single-campus senior living community located in Kansas City, Missouri, operating continuously for approximately 40+ years (founded circa 1982-1984) as a privately held / not-for-profit continuing care retirement community (CCRC). The company serves older adults across the full acuity spectrum, offering independent living, assisted living, memory care, skilled nursing, short-term rehabilitation, respite care, home health, hospice care, and a structured wellness program. Its customer base is individual residents and their families, with revenue generated primarily through private-pay monthly fees, entrance/life-care contracts typical of CCRCs, and per-diem skilled nursing and home health billing.

Kingswood's core "product" is the integrated care continuum delivered on one campus, supplemented by two differentiated offerings: the proprietary ASAP Memory Care Program, a branded care philosophy and programming framework for residents with cognitive impairment, and iN2L (It's Never 2 Late), a third-party resident engagement and content technology deployed to support cognitive and social activities. The care continuum is enabled by clinical staff across nursing, therapy, and home health, supported by wellness programming. Kingswood's operating footprint is intentionally concentrated — there is no evidence of multi-campus operations, satellite facilities, or geographic expansion beyond the Kansas City market.

The business model is fundamentally real-estate-plus-services. Revenue is derived from resident fees (housing, meals, services), higher-margin acuity-based fees for assisted living, memory care, skilled nursing, and post-acute rehabilitation, plus home health and hospice billing. As a privately held CCRC, Kingswood does not disclose financials; there is no visible venture, growth, or M&A funding activity, and strategic moves have been limited to incremental service-line additions (home health, hospice, wellness, rehab, respite) and programming differentiation (ASAP, iN2L) rather than geographic or corporate expansion.

Name

Kingswood

Legal name

Kingswood

Website

https://kingswoodretirementliving.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Short description

Kingswood is a privately held, single-campus continuing care retirement community in Kansas City, Missouri, offering a full continuum of senior living services — independent living, assisted living, memory care, skilled nursing, rehabilitation, home health, and hospice — to older adults and their families.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)

akta.pro primary industry

Nonprofit / Faith-Based CCRCs (HLADAEAC)

akta.pro secondary industries

Single-Site CCRCs (HLADAEAE), Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD)

Keywords

• Senior living services
• Assisted living care
• Memory care programs
• Skilled nursing
• Rehabilitation therapy

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Residential Living Fees: Monthly fees for independent living, assisted living, and memory care accommodations. Includes villa and apartment floor plans with various sizes. Fees cover housing, meals, housekeeping, and access to community amenities.
2. Skilled Nursing and Rehabilitation Services: Long-term skilled nursing care and short-term rehabilitation services billed at daily or weekly rates with physician oversight and comprehensive therapy services.
3. Respite Care Services: Short-term respite stays available in Assisted Living, Memory Care, and Skilled Nursing. Billed based on length of stay with minimum requirements (2 weeks to 30 days for Assisted Living/Memory Care; minimum 5 days for Skilled Nursing).
4. Home Health Services: Professional medical care provided in residents' homes including skilled nursing, occupational therapy, physical therapy, and speech therapy services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Kingswood is a continuing care retirement community (CCRC) operating a single campus in Kansas City, Missouri, providing a full continuum of senior living services. Offerings include independent living (villas and apartments), assisted living, memory care, skilled nursing, short-term rehabilitation, respite care, home health, and hospice care, allowing residents to transition between care levels without leaving the community. A wellness program integrates fitness, nutrition planning, mental health workshops, and social activities across all service lines.

Product overview

Kingswood Senior Living is a Continuing Care Retirement Community (CCRC) offering a full continuum of senior living services on one campus. The portfolio includes Independent Living (maintenance-free villas and apartments), Assisted Living (personalized daily support), Memory Care (specialized dementia care using the proprietary ASAP program), Skilled Nursing (24/7 medical care), Short-Term Rehabilitation (post-surgery/illness recovery with physical, occupational, and speech therapy), Respite Care (temporary stays for caregiver relief), Home Health (in-home medical services), and Hospice Care (end-of-life comfort care). A comprehensive Wellness Program supports holistic health across all services. This integrated approach allows residents to transition between care levels without leaving the community.

Differentiator

Problem solved

Functional benefit

Named customers3 records

Segments8 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Amedisys: Large national home health and hospice provider—directly comparable to Kingswood's Home Health and Hospice service lines as a pure-play in those adjacent service categories.
• Benton House: Midwest-based operator of assisted living and memory care communities—directly comparable regional peer with similar service mix and resident profile.
• John Knox Village: Nonprofit CCRC located in Lee's Summit, Missouri, in the Kansas City metro—directly comparable as a single-site, full-continuum CCRC serving the same primary market as Kingswood.
• Encompass Health: Major provider of inpatient rehabilitation services—including physical, occupational, and speech therapy—directly comparable to Kingswood's short-term rehabilitation service line.
• Tallgrass Creek: CCRC in Overland Park, Kansas (Kansas City metro) operated by Erickson Senior Living—comparable single-site full continuum model targeting the same KC metro seniors.
• Legend Senior Living: Operator of independent living, assisted living, and memory care communities across the Midwest and South—comparable multi-service-line operator with similar resident acuity mix.

Broad incumbents

• Brookdale Senior Living: Largest U.S. senior living operator with 600+ communities spanning independent living, assisted living, memory care, and skilled nursing—a broad incumbent offering the same continuum-of-care product line at national scale.
• Life Care Services (LCS): Largest U.S. CCRC management company—directly comparable as a CCRC operator, though LCS operates as a third-party manager across many nonprofit and for-profit communities rather than a single-site operator.
• Five Star Senior Living: National senior living operator offering independent living, assisted living, memory care, and skilled nursing across multiple states—directly comparable continuum service offering.
• Atria Senior Living: Major multi-state operator of independent living, assisted living, and memory care communities—comparable service portfolio to Kingswood across the continuum but at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/kingswood_sl
• Facebookfacebook.com/KingswoodSeniorLiving
• LinkedInlinkedin.com/company/kingswood-senior-living

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kingswood