Fizazzle

What Fizazzle does

Fizazzle is a Singapore-based, founder-operated children's party entertainment and party planning company that creates and delivers themed party experiences, stage shows, and branded activity products built around an original proprietary character universe called Fizazzle Island. The company's core service is full-party delivery: customers book one of 8+ themed programs (Mermaid, Enchanted, Pool, Dinosaur Adventure, Pirates, Dance, Magic & Potions, LEGO, plus a custom 'Fizz Up Your Party' option) hosted by Fizazzle characters at one of five partner venues in Singapore (Hollandse Club, Aquaducks, Epic Swim School, Kaboodle, Host concept space). Layered on top are 4+ in-house produced 30-minute stage shows (Dino Rawr, OMG Circus, Magic, Fizazzle Island Show) and a retail product line including Wonderbox activity kits, Wonderwall giant colouring walls, Wonderfest monthly subscription boxes aligned to Singapore's cultural calendar, self-published children's books written by founder Tanya Quinn, and Wonder Jar sensory return gifts. Pricing is predominantly transactional, with party packages ranging $1,450-$2,850 depending on venue and tier, shop products priced $12-$320, Wonderfest subscriptions at $120-$400 over 3-12 months, and a bespoke party planning service starting at $5,000 minimum for events exceeding 30 children. Go-to-market is direct-to-consumer through fizazzle.com, supported by venue partner referrals and organic social media on Facebook, Instagram, and YouTube, with secondary B2B2C channels into schools (author visits, educational shows on 3Rs/ESG themes) and corporate CSR events. The company is privately held with no disclosed external funding or institutional shareholders.

Name

Fizazzle

Legal name

Fizazzle

Website

https://fizazzle.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Fizazzle is a Singapore-based, founder-operated children's party entertainment company that designs themed party programs, in-house stage shows, and branded activity products built around its original Fizazzle Island character universe, serving parents in Singapore via direct booking and venue partnerships.

Ownership category

akta.pro rank

Product category

Children's Party Entertainment

NAICS

Amusement Parks and Arcades (7131), Doll, Toy, and Game Manufacturing (339930)

SIC

Services-Amusement & Recreation Services (7900), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Kids Party Entertainment (Clowns, Magicians, Characters) (HSACACAG)

akta.pro secondary industries

Birthday Party Services (HSACACAA), Party Games, Activities & Interactive Entertainment (HSACACAJ), Holiday Party Services (HSACACAF), Party Favors, Gifts & Custom Merchandise (HSACACAM)

Keywords

• Children's party entertainment
• Themed party planning
• Kids stage shows
• Party activity kits
• Kids event services

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Party Entertainment Services: Full party programs hosted by Fizazzle characters with entertainment, activities, and themed experiences. Includes pool parties, themed parties (mermaid, pirate, wizard, dinosaur, dance, enchanted), and custom-designed parties. Prices range from $1,450-$2,850 depending on venue and package.
2. Bespoke Party Planning Services: Full-service party planning for larger events (30+ children). Minimum budget of $5,000 with party planner fee of $2,000. Includes decoration, entertainment, photography, videography, catering coordination, and venue services.
3. Stage Show Entertainment: 30-minute stage shows available as standalone entertainment for parties or events. Options include Dino Rawr Show, OMG Circus Show, Magic Show, and Fizazzle Island Show. Can be added to parties or booked independently.
4. Wonderbox Activity Kits: Physical DIY activity kits sold through online shop. Themes include Mermaid ($40), Jurassic/Dinosaur ($40-$240), Spooky ($40-$280), Slime ($40-$320), Enchanted ($40), Animal ($40), XMAS ($40), and Wizard. Includes multiple activities per box with all materials provided.
5. Wonderwall Colouring Products: Giant themed colouring walls sold as physical products. Dimensions 36x144 inch or 28x112 inch. Themes include Mermaid ($140), Pirates ($120), Singapore ($70-$100), Christmas, Unicorn, Doctor, and others. Customizable with name and age for parties.
6. Wonderfest Subscriptions: Monthly activity box subscriptions with festival-themed content. 3-month ($120), 6-month ($220), and 1-year ($400) options. Each month features different seasonal themes (CNY, Easter, Halloween, Christmas, etc.).
7. Children's Books: Self-published children's books written by owner Tanya Quinn. Titles include Adventures of Captain Bluebird - Egabrag Monster ($12), The Extraordinary Prince - To the Rescue ($12), and Febe Fairy. Illustrated by Ksenia Utas and Sarah-Leigh Willis.
8. Wonder Jar Return Gifts: Themed sensory jars sold as party return gifts. Dinosaur, Mermaid, Underwater Sealife, and Unicorn themes available. Priced at $20 per jar.
9. Educational Services: Author visits to schools by creator Tanya Quinn for storytelling sessions, educational shows on environmental topics and CSR themes (3Rs: Reduce, Reuse, Recycle), and school stage show production and management.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Fizazzle plans and hosts themed children's birthday parties and events in Singapore, featuring 8+ original party programs (Mermaid, Enchanted, Pool, Dinosaur Adventure, Pirates, Dance, Wizard, LEGO) led by costumed character hosts, and 4+ in-house produced 30-minute stage shows. The company also sells branded merchandise through its own online shop, including Wonderbox activity kits, Wonderwall giant colouring walls, children's books, Wonderfest monthly subscriptions, and Wonder Jar sensory gifts, and offers bespoke party planning for events with 30+ children and educational shows for schools and corporate clients.

Product overview

Fizazzle is a Singapore-based kids party entertainment company offering a vertically integrated portfolio of in-house developed party products and services. Its core offerings span three main categories: (1) Hosted Party Programs — 8+ themed programs (Mermaid Party, Dinosaur Adventure, Pirates Party, Dance Party, Wizard Party, LEGO Party, Enchanted Party, Pool Party) led by Fizazzle character hosts; (2) Stage Shows — 4+ in-house produced 30-minute performances (Dino Rawr Show, OMG Circus Show, Magic Show, Fizazzle Island Show); and (3) a retail Shop selling Wonderboxes (themed DIY activity kits), Wonderwalls (giant colouring walls), Children's Books (written by owner Tanya Quinn), Wonderfest Subscriptions (monthly themed boxes), and Wonder Jars (sensory return gifts). Fizazzle also offers educational shows for schools and companies, author storytelling sessions, and a bespoke party planning service (minimum $5,000). The company operates through partner venues (Hollandse Club, Aquaducks, Epic Swim School, Kaboodle, Host) and sells products directly via its e-commerce shop.

Differentiator

Problem solved

Functional benefit

Products and services

• Fizazzle Party Programs

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Hollandse ClubcoreChannel Partner/ Reseller/ DistributorFizazzle has partnered with Hollandse Club providing three venue options: Private Pool (outdoor heated, $2,100 for 15 kids), Singapura Room (colonial function room, $1,850 for 15 kids), and Asia One (large venue with stage and theatre lighting, $2,300 for 15 kids). All include catering and entertainment programs.
• Epic Swim SchoolcoreChannel Partner/ Reseller/ DistributorExclusive rooftop pool party venue partnership at 321 Clementi Ave 3. Features newly renovated interior lounge and modern changing facilities. Package includes venue, decoration, party program, lifeguard, catering, floats, and 2-hour entertainment for $2,550 (up to 10 kids).
• AquaduckscoreChannel Partner/ Reseller/ DistributorFirst indoor pool partner featuring 25-metre temperature regulated salt chlorinated pool at Bijou development. Weather-proof venue with heated pool and parent viewing area. $2,070-$2,370 for up to 15 kids. Aquaducks members receive $200 discount.
• KaboodleminorChannel Partner/ Reseller/ DistributorEast Coast venue at Katong Square featuring active play area with building blocks and creative play space. Separate party area available. $2,080 total (venue $1,280 + entertainment from $800) for up to 15 kids. Decoration package from $600 additional.
• Host (Concept Space)minorChannel Partner/ Reseller/ DistributorConcept space in River Valley for Fizazzle parties. Approximately 850 sq ft accommodating up to 60 people standing or 25 seated. Features TVs, sound system, and WiFi. $1,450 total (venue $650 + entertainment from $850) for up to 15 kids. BYO catering.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Build-A-Bear Workshop: Global plush toy retail brand operating in Singapore with hosted birthday party experiences. Comparable as a larger incumbent combining retail product, character IP, and party bookings.

Direct peers

• My Little Princess Party: Singapore-hosted themed birthday parties featuring princess, mermaid, and fairy characters - directly overlapping with Fizazzle's themed party programs in target customer and pricing tier.
• The Magic Carnival Singapore: Singapore provider of magic shows, character appearances, and party entertainment for kids - competes directly with Fizazzle's stage show and live entertainment offerings.
• KidzMatters: Singapore party entertainment and event service provider offering themed character parties, magic shows, and stage performances - directly competes with Fizazzle across multiple service lines.
• Kaboodle Play & Cafe: Singapore indoor play venue offering hosted birthday party packages with character/entertainment add-ons. Comparable as both venue peer and competing party host, given Fizazzle's Kaboodle partnership.
• The Little Gym Singapore: Singapore franchise offering structured kids' motor-skill classes and themed birthday party programs for ages 4 months-12 years. Direct competitor in the same parents-with-young-children segment with similar hosted party format.
• PartyScapades Singapore: Singapore party planner offering end-to-end themed birthday party services including decoration, entertainment, and venue coordination - overlaps with Fizazzle's bespoke full-service party offering.

Regional players

• Little Day Out: Singapore-based family activities and parenting content platform that surfaces party venues and entertainment providers. Useful comparable for understanding the broader kids' events demand ecosystem.

Emerging players

• Act 3 Theatrics: Singapore theatre company producing children's stage shows and storytelling programs. Comparable in the educational/entertainment content space, though positioned more toward theatre-going experiences than private parties.
• Neobabes Singapore: Singapore kids' birthday party and event service offering themed parties with characters, decorations, and entertainment. Smaller-scale emerging peer with similar customer base and service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/FizazzleEvents
• Facebookfacebook.com/fizazzle
• Instagraminstagram.com/fizazzlesg
• LinkedInlinkedin.com/company/fizazzle

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fizazzle