Credit Union Plus
Credit Union Plus is a member-owned financial cooperative serving Navan, Dunshaughlin, Clonmellon, Ballivor, Kildalkey, and Ballyjamesduff in Ireland through five branches, offering current accounts, savings, personal and green loans, mortgages, business lending, and insurance under a cooperative model regulated by the Central Bank of Ireland.
- Company typePrivate
- Founded1974
- HeadquartersNavan, Ireland
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Credit Union Plus does
Credit Union Plus Ltd. is a member-owned financial cooperative headquartered in Navan, County Meath, Ireland, regulated by the Central Bank of Ireland under the Credit Union Act 1997. Formed through the 2016 amalgamation of local credit unions including the Ballivor/Kildalkey Credit Union (founded 1974), it serves members across a defined common bond covering Navan, Dunshaughlin, Clonmellon, Ballivor, Kildalkey, and Ballyjamesduff through five physical branches across Meath and Cavan counties. The institution provides a full suite of retail financial services including current accounts with Debit Mastercard, savings accounts (government-guaranteed up to €100,000), personal and consolidation loans (Great Rate Loan at 6.5% APR, Greenify Loan at 5.64% APR), mortgages, BizFin business and community loans, car/education/home improvement loans, and a brokered insurance offering across people, home, life, car, and travel categories, supplemented by loyalty programmes such as a monthly Car Draw and an annual Student & Apprentice Prize Draw awarding €1,500 to twelve winners.
The underlying technology platform centres on a PSD2-compliant digital banking stack with SEPA Instant Credit Transfer capability (processing euro payments within 10 seconds, 24/7/365), the CU Online web platform, and a mobile application on iOS and Android supporting biometric login, one-time passcode authentication, and Verification of Payee checks. Members are simultaneously owners with voting rights at the AGM, and any surplus is returned via annual dividends and reinvested in products and community initiatives, distinguishing the cooperative model from shareholder-owned banks. Free automatic Loan Protection Insurance (clearing outstanding loans up to €100,000 on death) and Life Plus Savings Benefit (up to €12,000 payout on death) are bundled into the core membership proposition.
Revenue is generated primarily through net interest margin on member lending, supplemented by fee income from insurance brokerage, payment services, and Car Draw subscriptions. Distribution combines the five-branch physical network with digital channels and strategic partnerships such as the Premier Energy solar installation programme and the BizFin business lending platform. The go-to-market is community-led, relying on common-bond membership, word-of-mouth referrals, local sponsorships, and CX-recognised customer experience (winning the CX Customer Experience Award 10 times consecutively as part of Ireland's most trusted organisation designation). Customer segments include general community members, students and apprentices, and SMEs and community organisations, with cumulative lending exceeding €500 million to the local community over the past fifteen years.
Credit Union Plus firmographics
Firmographics- Name
- Credit Union Plus
- Legal name
- Credit Union Plus Ltd.
- Website
- https://creditunionplus.ie
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Credit Union Plus is a member-owned financial cooperative serving Navan, Dunshaughlin, Clonmellon, Ballivor, Kildalkey, and Ballyjamesduff in Ireland through five branches, offering current accounts, savings, personal and green loans, mortgages, business lending, and insurance under a cooperative model regulated by the Central Bank of Ireland.
- Ownership category
- akta.pro rank
Credit Union Plus industry classification
Industry- Product category
- Retail Banking
- NAICS
- Credit Unions (52213)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)
- akta.pro secondary industries
- Cooperative Banks (Member-Owned Commercial/Retail) (FSABAEAF), Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL)
Keywords
Where Credit Union Plus is headquartered
LocationHeadquarters
- HQ city
- Navan
- HQ country
- Ireland
- HQ region
- Europe
Offices5 records
Markets served
Credit Union Plus business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others
Revenue model
- Loan Interest Income: Primary revenue source: income earned by lending member savings to other members at reasonable interest rates. Interest rate examples: Great Rate Loan at 6.5% (6.71% APR), Greenify Loan at 5.5% (5.64% APR). As a non-profit cooperative, surplus income covers expenses and funds dividends and better products/services for members.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Great Rate Loan - consolidation loan at 6.5% variable (6.71% APR) |
| Subscription | Pay-as-you-go | Greenify Loan - green/sustainable purposes at 5.5% (5.64% APR) |
| Subscription | Pay-as-you-go | Standard Personal Loans |
| Subscription | Monthly | Bereavement Benefit Insurance - optional |
| Subscription | Monthly | Mortgages - Family Home, First Time Buyers, Movers & Switchers |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Credit Union Plus product offering
Product offeringCore offering
Credit Union Plus is a member-owned financial cooperative operating across five branches in Meath and Cavan, Ireland, offering current accounts with Debit Mastercard, savings accounts, personal loans (including Great Rate Loan and Greenify Loan), mortgages, BizFin business and community loans, insurance products, and 24/7 digital banking via CU Online platform and mobile app. As a non-profit cooperative, surplus income is returned to members through competitive savings returns and dividends, with member-owned governance via AGM.
Product overview
Credit Union Plus operates as a community-owned financial co-operative regulated by the Central Bank of Ireland, offering a unified suite of financial services across five branch locations in Meath and Cavan. The core product portfolio centres on transactional and savings products (Current Account with Debit Mastercard, CU Online/Mobile Banking, Savings Accounts), diversified lending (Personal Loans, The Great Rate Loan for debt consolidation, Greenify Loan for sustainable purchases, Mortgages, BizFin Business and Community Loans, Car Loans, Education Loans, Home Improvement Loans), insurance (Life Plus Savings Benefit, Loan Protection Insurance, Bereavement Benefit Programme, and brokered People/Home/Life/Car/Travel Insurance), and convenience payment services (Direct Debit, Standing Orders, Electronic Funds Transfer, Payment Account Facility, SEPA Instant Credit Transfer). The digital banking platform (CU Online) and Mobile App provide 24/7 account access. Loyalty offerings include Car Draw, Student & Apprentice Prize Draw, and Love my Credit Union Rewards. All members receive automatic free Life Plus Savings Benefit and Loan Protection Insurance.
Differentiator
Problem solved
Functional benefit
Brands
- The Great Rate Loan: Debt consolidation loan product with 6.5% interest rate (6.71% APR) for loan amounts between €25,000 and €100,000
- Greenify Loans
- BizFin
- Love my Credit Union Rewards
Products and services
- Current Account
Quantifiable outcome
- Over €500 million lent to the local Navan community over 15 years
- +4 more outcomes
Companies that use Credit Union Plus
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Credit Union Plus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Credit Union Plus partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- CyberSafeKidsminorPartnership providing free access to the CyberSafeKids Better Digital Parenting Handbook and supporting the Same Rules Apply campaign. Credit Union Plus promotes digital safety resources to members and families. Also providing access to the 2025 Digital Parenting Guide.
- Premier EnergycoreExclusive solar panel installation partnership for Credit Union Plus members. Premier Energy offers 10x445W solar panels, 5kW hybrid inverter, SEAI registered installer for €4,990 (after grant). Members can finance installations with Credit Union Plus Greenify Loans. Contact: 0818 998 980 / 087 108 4228 / www.premierenergy.ie.
- Collaborative FinancecoreCredit Union Plus is part of Collaborative Finance, a national group of credit unions working together to offer standardised loan products. Represented at the Collaborative Finance AGM in Portlaoise (May 2025) where Minister of State Robert Troy backed the network's work in developing new loan products for members.
- Bohermeen Celtic Football ClubminorBizFin Community Loan recipient. Club chairperson David Brady publicly praised the lending experience. Testimonial shared via Meath Chronicle article and Credit Union Plus news. Represents community lending impact.
- Navan Meals on WheelsminorCredit Union Plus sponsored a defibrillator for Navan Meals on Wheels located in St Mary's Community Centre, Trimgate Street, Navan. Enhances emergency response capabilities and demonstrates community commitment.
- Fitzsimons Funeral Directors NavanminorListed as a referral resource on the Credit Union Plus bereavement support page. Other listed funeral directors: Farrelly's, James Fox (Navan); McEntaggart (Dunshaughlin); Mullen's (Ballivor); Jimmy Fitzsimmons (Clonmellon); Smiths, Matthews, McBrides, Briody (Ballyjamesduff).
- Government of Ireland (Deposit Guarantee Scheme)coreAll member savings are covered under the Government's Deposit Guarantee Scheme up to €100,000 per member. This regulatory backing provides fundamental trust and safety assurance for members.
- BizFincoreBizFin is a community/business loan programme developed in collaboration with credit unions. Credit Union Plus offers BizFin Community Loans and BizFin Business Loans through the programme. Website: bizfin.ie/cuplus/. Engaged with local businesses and Chambers of Commerce to develop the product.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Credit Union Plus competitors and assessment
Company assessmentBroad incumbents
- EBS (Educational Building Society): Mutual-style Irish savings and mortgage lender (now part of AIB Group) focused on residential mortgages and savings. Closely comparable member-centric savings/mortgage proposition to Credit Union Plus's mortgage and share savings products.
- AIB (Allied Irish Banks): One of the 'Big Two' Irish retail banks with the deepest national branch network and full suite of consumer, SME and mortgage products. Operates inside the same Meath/Cavan geography and competes on current accounts and mortgages.
- Permanent TSB: Major Irish retail bank offering current accounts, mortgages, savings and personal loans nationally. Overlaps with Credit Union Plus on deposit-taking, lending and mortgage products but operates as a full-service bank rather than a community-owned cooperative.
- Bank of Ireland: Ireland's largest indigenous bank providing current accounts, mortgages, savings, personal and business lending across the country. Competes directly with Credit Union Plus for everyday banking and mortgage relationships in the Meath/Cavan region.
Emerging players
- Revolut Ireland: Digital-first challenger with a large Irish user base offering current accounts, payments and consumer credit. Targets the same younger members Credit Union Plus courts via its Student & Apprentice Prize Draw and digital app.
Direct peers
- First South Credit Union: Irish community credit union operating under the same Credit Union Act regime, providing current accounts, savings and personal lending to a defined common bond. Comparable cooperative business model and product mix.
- Progressive Credit Union: Large Irish community credit union offering a comparable suite of current accounts, personal loans, mortgages and member benefits. Same Irish Credit Union Act governance structure and mutual ownership model as Credit Union Plus.
Others
- An Post (State Savings): State-owned provider of deposit and savings products through Ireland's post office network. A non-bank, government-backed deposit alternative that competes for household savings and small savings balances in Credit Union Plus's region.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Credit Union Plus social profiles
Digital presenceCredit Union Plus compliance and trust
Trust signalCompliance7 records
Credit Union Plus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Credit Union Plus leadership team
Management profileNumber of profiles
Profiles1 record
Credit Union Plus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Credit Union Plus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Credit Union Plus
What does Credit Union Plus do?
Credit Union Plus is a member-owned financial cooperative operating across five branches in Meath and Cavan, Ireland, offering current accounts with Debit Mastercard, savings accounts, personal loans (including Great Rate Loan and Greenify Loan), mortgages, BizFin business and community loans, insurance products, and 24/7 digital banking via CU Online platform and mobile app. As a non-profit cooperative, surplus income is returned to members through competitive savings returns and dividends, with member-owned governance via AGM.
Is Credit Union Plus a public or private company?
Credit Union Plus is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Credit Union Plus founded?
Credit Union Plus was founded in 1974. It employs 101 to 250 people.
Where is Credit Union Plus based?
Credit Union Plus is headquartered in Navan, Ireland, in the Europe region.
How does Credit Union Plus make money?
One revenue line is on record: loan Interest Income.
Who are Credit Union Plus's main competitors?
Broad incumbents on record are EBS (Educational Building Society), AIB (Allied Irish Banks), Permanent TSB and Bank of Ireland. Revolut Ireland is listed as an emerging player. Direct peers are First South Credit Union and Progressive Credit Union. An Post (State Savings) is listed as an others.
Does Credit Union Plus have an API?
No public API is recorded for Credit Union Plus.
What industry is Credit Union Plus in?
Credit Union Plus's product category is Retail Banking. Its primary akta.pro industry code is FSABAEAA, Community Credit Unions (Retail/Consumer Focus), with a secondary code of FSABAEAF, Cooperative Banks (Member-Owned Commercial/Retail). Its NAICS code is 52213 and its SIC code is 6141.