MeinProspekt
MeinProspekt is a German digital platform that aggregates and distributes weekly retail brochures and offers from major German retailers (EDEKA, REWE, Lidl, Kaufland, dm, etc.) to deal-seeking consumers via web and free mobile apps. It operates as a portal under Bonial International GmbH, monetizing through retailer advertising fees for digital flyer distribution.
- Company typePrivate
- Founded2008
- HeadquartersBerlin, Germany
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What MeinProspekt does
MeinProspekt is a German digital brochure aggregation platform that consolidates weekly retail flyers and offers from major German retailers into a centralized online and mobile interface. Founded in 2008 and operated as a portal under Bonial International GmbH (part of Bonial International Group), the platform serves two primary customer groups: deal-seeking German consumers who use the free service to browse, search, and compare retailer offers, and German retail chains (including EDEKA, REWE, Lidl, Kaufland, dm-drogerie markt, MediaMarkt Saturn, OBI, and others) that distribute their weekly brochures through the platform to reach location-targeted shoppers. The core technology consists of digitized brochure rendering, location-based offer filtering, product-specific search across multiple retailer flyers, and a store finder with opening hours and directions. Distribution is delivered through a responsive web platform at meinprospekt.de and free iOS/Android mobile applications.
The platform operates a product-led, self-serve go-to-market motion: consumers access the service without registration or payment via app stores or web, while retailer relationships are structured as B2B advertising and brochure-distribution partnerships. Revenue is generated by charging retailers for digital distribution of their flyers and offers, rather than from consumer fees. The value proposition centers on replacing paper-based flyer distribution with a centralized, mobile-accessible, location-aware discovery experience that drives foot traffic to participating retailers' physical stores. Geographic coverage spans all major German cities, and the platform supports an expanding vertical mix spanning supermarkets, discounters, drugstores, electronics retailers, home improvement, furniture, pharmacies, and garden centers.
MeinProspekt's competitive positioning rests on incumbency in the German digital flyer category, established relationships with the country's largest retail chains (via the Bonial network), and consumer brand recognition built since 2008. The mobile app has accumulated 29,000+ ratings at 4.5/5 stars, indicating meaningful consumer adoption. The business is privately held with no public revenue or funding disclosures beyond two early-stage rounds in 2010 (HTGF) and 2011 (Logan Capital AG, Mountain Partners). Operational headcount at the MeinProspekt legal entity is reported as 1-10, consistent with a lean subsidiary structure within the larger Bonial International Group rather than a standalone scaled organization.
MeinProspekt firmographics
Firmographics- Name
- MeinProspekt
- Legal name
- Bonial International GmbH
- Website
- https://meinprospekt.de
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MeinProspekt is a German digital platform that aggregates and distributes weekly retail brochures and offers from major German retailers (EDEKA, REWE, Lidl, Kaufland, dm, etc.) to deal-seeking consumers via web and free mobile apps. It operates as a portal under Bonial International GmbH, monetizing through retailer advertising fees for digital flyer distribution.
- Ownership category
- akta.pro rank
MeinProspekt industry classification
Industry- Product category
- Digital Retail Promotions
- NAICS
- Advertising Material Distribution Services (541870), Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI)
Keywords
Where MeinProspekt is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
MeinProspekt business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Retailer Advertising and Brochure Distribution: MeinProspekt aggregates retailer brochures and offers, likely monetizing through advertising fees paid by retailers (EDEKA, REWE, Lidl, etc.) to distribute their digital brochures on the platform and reach location-based consumers actively searching for deals.
- Digital Prospect Distribution Platform: Operates as a B2B2C platform where retailers pay to have their brochures distributed digitally, reaching consumers before they make purchasing decisions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free consumer access |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
MeinProspekt product offering
Product offeringCore offering
MeinProspekt is a German digital platform operated by Bonial International GmbH that aggregates retailer brochures and weekly offers from supermarkets, discounters, drugstores, electronics retailers, and home improvement stores. Consumers can browse, search, and compare deals online via the website and through free iOS and Android apps, with location-based filtering that surfaces only offers from nearby stores across more than 75 German cities.
Product overview
MeinProspekt operates as a digital advertising and catalog platform that aggregates promotional brochures, weekly deals, and store information from over 100+ German retailers in one centralized location. The platform consists of a web-based portal accessible at meinprospekt.de and dedicated mobile applications for iOS and Android. Users can browse flyers from major retailers including EDEKA, Lidl, REWE, Kaufland, dm-drogerie markt, and many others, with the ability to search for specific products, compare prices across retailers, and locate nearby stores with their opening hours.
Differentiator
Problem solved
Functional benefit
Products and services
- MeinProspekt Platform (Web) Free web-based platform at meinprospekt.de that aggregates brochures and weekly offers from supermarkets, discounters, drugstores, electronics retailers, and home improvement chains; lets consumers search by product or retailer, compare offers, and filter by city/location to find nearby stores. Targeted at German deal-seeking consumers.
- MeinProspekt Mobile App (iOS and Android)
Quantifiable outcome
- 29,000+ app ratings with 4.5/5 star average
Companies that use MeinProspekt
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
MeinProspekt technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
MeinProspekt partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and major.
- Bonial International GmbHflagshipMeinProspekt is a portal of Bonial International GmbH, which operates networks for location-based shopping information across multiple countries. Bonial International Group is the parent company and strategic backbone of MeinProspekt, providing the platform infrastructure, retailer relationships, and international network for digital brochure distribution. The partnership enables MeinProspekt to leverage Bonial's established relationships with major German retailers and its proven digital brochure platform technology.
- EDEKAcoreEDEKA, Germany's largest supermarket group, distributes its weekly brochures through MeinProspekt, reaching millions of deal-seeking consumers. EDEKA's multiple regional brands and 5+ active brochures on the platform demonstrate a core partnership where the retailer relies on MeinProspekt for digital brochure distribution.
- REWEcoreREWE, Germany's second-largest food retailer with approximately 3,600 stores, distributes weekly brochures through MeinProspekt. The partnership enables REWE to reach consumers actively searching for grocery deals, with MeinProspekt providing digital distribution for REWE's weekly prospectus.
- LidlcoreLidl, with approximately 3,000 stores across Germany, uses MeinProspekt to distribute its weekly 'LIDL LOHNT SICH' prospect featuring discounted products. The partnership provides Lidl with digital reach to mobile-first consumers seeking the best deals.
- KauflandcoreKaufland operates over 1,000 stores across Germany and Central/Eastern Europe, distributing weekly brochures through MeinProspekt. The partnership covers both Germany's hypermarket offerings and Kaufland's international store network.
- dm-drogerie marktcoredm-drogerie markt, Germany's largest drugstore chain with approximately 2,000 stores, distributes promotional offers through MeinProspekt. The partnership provides digital distribution for dm's extensive private label and branded product promotions.
- MediaMarkt SaturnmajorMediaMarkt Saturn, Germany's leading electronics retailer group, distributes technology product offers and seasonal promotions through MeinProspekt, reaching consumers looking for deals on electronics and appliances.
- OBImajorOBI, one of Germany's largest home improvement retailers, distributes seasonal home and garden product offers through MeinProspekt, targeting DIY enthusiasts and homeowners seeking deals on tools, materials, and home furnishings.
Scale indicators3 records
Recent moves6 records
Expansion highlights3 records
MeinProspekt competitors and assessment
Company assessmentBroad incumbents
- Google Shopping: Large tech-incumbent that increasingly overlaps with retailer offer discovery via product listings, local inventory, and price comparison. Represents both an indirect competitor for consumer attention and a potential partner for retailer distribution.
- RetailMeNot: Large US digital coupon and offer platform with broad retail category coverage. Provides a benchmark for category monetization at scale, though operating in a different geography and product mix than MeinProspekt.
Direct peers
- Kaufda (now integrated into Bonial): German digital circular platform that competed head-on with MeinProspekt before being folded into the Bonial network. Historically the closest direct rival, illustrating the consolidation dynamic in the category.
- Pepper Media Holding (Pepper.com): European operator of digital coupon and offer platforms across multiple countries. Competes with MeinProspekt for retailer marketing budgets and consumer engagement on digital deals across Europe.
- Flipp: North America's leading digital circular platform, distributing retailer weekly ads with location-based offer discovery. Closest non-European operational analog; demonstrates the category's monetization model and scale potential.
- Marktguru: German competitor offering digital supermarket brochures, weekly offers, and location-based deal discovery. Directly overlaps with MeinProspekt in the German grocery/discounter vertical and competes for the same retailer advertising budgets and consumer attention.
- Bonial International Group: Direct parent and global operator of location-based shopping networks. Bonial runs comparable digital circular portals across multiple European countries (e.g., Bonial in France, Ofertia in Spain, PromoFarma-adjacent local brands), making it the closest analog and internal benchmark for MeinProspekt's model.
- kaufDA / Scout (Bonial sibling brands): Sister Bonial network portals that operate comparable digital brochure and offer-discovery experiences for consumers, sharing technology and retailer relationships with MeinProspekt.
Emerging players
- Shopmium: Digital cashback and digital coupon platform active in Germany and other European markets. Adjacent to MeinProspekt's digital offer-discovery model with partial overlap on grocery FMCG campaigns.
Regional players
- Prospekt.euvendita / Prospekteチェック (and similar regional digital circular sites): Regional European digital circular aggregators that compete for retailer digital brochure distribution budgets in their respective geographies. Comparable in functionality but smaller in scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
MeinProspekt social profiles
Digital presenceMeinProspekt financial estimates
Financial estimateRevenue estimate
Valuation estimate
MeinProspekt leadership team
Management profileNumber of profiles
Profiles1 record
MeinProspekt funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MeinProspekt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MeinProspekt
What does MeinProspekt do?
MeinProspekt is a German digital platform operated by Bonial International GmbH that aggregates retailer brochures and weekly offers from supermarkets, discounters, drugstores, electronics retailers, and home improvement stores. Consumers can browse, search, and compare deals online via the website and through free iOS and Android apps, with location-based filtering that surfaces only offers from nearby stores across more than 75 German cities.
Is MeinProspekt a public or private company?
MeinProspekt is a private company. It is classified as corporate owned and is currently operating.
When was MeinProspekt founded?
MeinProspekt was founded in 2008. It employs 1 to 10 people.
Where is MeinProspekt based?
MeinProspekt is headquartered in Berlin, Germany, in the Europe region.
How does MeinProspekt make money?
Two revenue lines are on record. Retailer Advertising and Brochure Distribution is the primary driver. The others are digital Prospect Distribution Platform.
Who are MeinProspekt's main competitors?
Broad incumbents on record are Google Shopping and RetailMeNot. Direct peers are Kaufda (now integrated into Bonial), Pepper Media Holding (Pepper.com), Flipp, Marktguru, Bonial International Group and kaufDA / Scout (Bonial sibling brands). Shopmium is listed as an emerging player. Prospekt.euvendita / Prospekteチェック (and similar regional digital circular sites) is listed as a regional player.
Does MeinProspekt have an API?
No public API is recorded for MeinProspekt.
What industry is MeinProspekt in?
MeinProspekt's product category is Digital Retail Promotions. Its primary akta.pro industry code is BPAFAAAI, Out-of-Home (OOH), DOOH & Ambient Advertising. Its NAICS code is 541870 and its SIC code is 2721.