GEAUX
GEAUX Experiential Marketing is an Atlanta-based B2B experiential marketing agency, founded in 2020, delivering sponsorship activations, mobile tours, VIP events, and B2B engagements to enterprise brand clients across beverage, sports, automotive, and media sectors.
- Company typePrivate
- Founded2020
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What GEAUX does
GEAUX Experiential Marketing (legal name: Geaux Experiential) is a privately held B2B experiential marketing agency headquartered in Atlanta, Georgia, founded on March 2, 2020, by industry veterans whose team collectively holds over 20 years of experiential marketing experience. The firm delivers four integrated service modules: sponsorship activation (elevating brand presence at events, festivals, games, and races beyond traditional signage), mobile tours/pop-ups and product sampling (bringing products directly to consumers via custom fabrication and on-site sampling), VIP events (ranging from intimate gatherings to 2,000-person after-parties and celebrity engagements), and B2B engagements (in-person training, sales activation, and trade-focused experiences). Founder Matt Black is identified as Founder and Co-Creator.
GEAUX firmographics
Firmographics- Name
- GEAUX
- Legal name
- Geaux Experiential
- Website
- https://herewegeaux.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GEAUX Experiential Marketing is an Atlanta-based B2B experiential marketing agency, founded in 2020, delivering sponsorship activations, mobile tours, VIP events, and B2B engagements to enterprise brand clients across beverage, sports, automotive, and media sectors.
- Ownership category
- akta.pro rank
GEAUX industry classification
Industry- Product category
- Experiential Marketing Services
- NAICS
- Advertising Agencies (541810), Convention and Trade Show Organizers (561920)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Brand Activations & Experiential Campaign Design (MPAAAGAA)
- akta.pro secondary industries
- Activation/Experiential Creative Agencies (MPAAAAAO), Sampling & Product Trial Programs (BPAFAMAH)
Keywords
Where GEAUX is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Markets served
GEAUX business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Experiential Marketing Services: GEAUX generates revenue through providing experiential marketing services including sponsorship activation, mobile tours/pop-ups, product sampling, VIP events, and B2B engagements. Services are delivered directly to brand clients seeking to elevate their presence at events, festivals, games, and races.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
GEAUX product offering
Product offeringCore offering
GEAUX is a B2B experiential marketing agency that delivers four core service modules to enterprise brands: Sponsorship Activation, Mobile Tours/Pop-ups & Product Sampling, VIP Events, and B2B Engagements. Services are delivered on-site at events, festivals, games, races, trade shows, and corporate venues through custom fabrication, sampling, event planning, and brand experience production. The agency sells these services directly to corporate brand clients seeking to convert sponsorship investments and event presence into tangible customer engagement.
Product overview
GEAUX is an experiential marketing agency offering four integrated service modules for brand activations: Sponsorship Activation transforms passive sponsorship investments into active engagement at events and festivals; Mobile Tours/Pop-ups & Product Sampling brings products directly to consumers through custom mobile retail experiences; VIP Events creates exclusive brand experiences from intimate gatherings to large-scale celebrity engagements; and B2B Engagements delivers in-person professional experiences for trade audiences. These services work together to help brands connect with customers through tangible, memorable real-world experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Sponsorship Activation Elevates brand presence at events, festivals, games, and races by creating tangible customer engagement beyond traditional signage, transforming passive sponsorship into active brand experiences that guarantee audience engagement. Designed for enterprise brands seeking to maximize the return on their existing event sponsorship investments.
- Mobile Tours/Pop-ups & Product Sampling Brings products directly to consumers through mobile retail experiences and on-site sampling, featuring custom fabrication, promotional giveaways, and brand expression to deliver unexpected convenience that converts trial into purchase. Designed for brands selling consumer products that benefit from physical sampling and pop-up retail experiences.
- VIP Events Creates exclusive brand experiences ranging from intimate 20-person gatherings to large-scale 2,000+ person after-parties and celebrity engagements, handling event planning, logistics coordination, and VIP experience design. Designed for premium and luxury brands seeking differentiated, high-end brand experiences that justify premium positioning.
- B2B Engagements Delivers in-person training, sales activation, and trade-focused brand experiences for business audiences, enabling brands to make statements among industry peers through hands-on demonstrations and immersive professional encounters. Designed for B2B companies whose products or services benefit from in-person training, sales demonstrations, or trade peer engagement.
Companies that use GEAUX
Customer profileNamed customers17 records
Segments3 records
Ideal customer profiles3 records
GEAUX technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GEAUX partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
GEAUX competitors and assessment
Company assessmentBroad incumbents
- Jack Morton Worldwide: Jack Morton is a large global brand experience agency (part of IPG) specializing in experiential campaigns, sponsorships and live events for major brands. It overlaps with GEAUX on sponsorship activation and VIP experiences but operates at significantly larger scale and budget.
- Freeman: Freeman is a large global experiential and events company handling trade shows, brand experiences, sponsorships and event logistics at scale. It competes with GEAUX for enterprise experiential and sponsorship activation work but operates with vastly greater infrastructure.
- George P. Johnson Experience Marketing: GPJ is one of the largest independently held experiential marketing agencies, running major brand experiences, sponsorship activations and trade events globally. It competes with GEAUX for enterprise sponsorship budgets but at materially greater scale and geographic reach.
Direct peers
- Sparks: Sparks is a global experiential marketing agency delivering brand experiences, sponsorship activation, sampling tours and live events to large enterprise clients. Its scale and integrated service portfolio make it a direct competitor in the same category as GEAUX.
- MKG: MKG is a New York-based creative experiential marketing agency that designs brand activations, mobile tours, sampling programs and VIP experiences for enterprise brands. Its service mix, delivery model and enterprise client base closely mirror GEAUX's offerings.
- MAS Event Design: MAS Event Design is an experiential marketing and event production agency that creates branded environments, activations and live events for enterprise clients. It competes with GEAUX in custom fabrication, brand experiences and on-site activation delivery.
- Mosaic: Mosaic is an experiential marketing agency building brand experiences, mobile tours, sampling campaigns and sponsorship activations for enterprise clients. Its service scope and client mix make it a closely comparable peer to GEAUX.
- Live Marketing: Live Marketing is an experiential agency producing brand activations, corporate events, trade shows and sponsorship experiences for B2B and consumer brands. Its end-to-end event execution model overlaps directly with GEAUX's core services.
- Shelton Group: Shelton Group is an experiential marketing agency that designs and executes brand activations, sponsorships and live event programs for enterprise clients. Its service mix and client type closely parallel GEAUX's offerings.
Emerging players
- PRA (PRA Business Events): PRA is a corporate events and experiential marketing agency focused on enterprise brand experiences, sponsorship activations and trade engagement programs. It competes in the same experiential category with a stronger corporate-event orientation than GEAUX.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
GEAUX social profiles
Digital presenceGEAUX financial estimates
Financial estimateRevenue estimate
Valuation estimate
GEAUX leadership team
Management profileNumber of profiles
Profiles1 record
GEAUX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GEAUX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GEAUX
What does GEAUX do?
GEAUX is a B2B experiential marketing agency that delivers four core service modules to enterprise brands: Sponsorship Activation, Mobile Tours/Pop-ups & Product Sampling, VIP Events, and B2B Engagements. Services are delivered on-site at events, festivals, games, races, trade shows, and corporate venues through custom fabrication, sampling, event planning, and brand experience production. The agency sells these services directly to corporate brand clients seeking to convert sponsorship investments and event presence into tangible customer engagement.
Is GEAUX a public or private company?
GEAUX is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GEAUX founded?
GEAUX was founded in 2020. It employs 11 to 50 people.
Where is GEAUX based?
GEAUX is headquartered in Atlanta, United States, in the North America region.
How does GEAUX make money?
One revenue line is on record: experiential Marketing Services.
Who are GEAUX's main competitors?
Broad incumbents on record are Jack Morton Worldwide, Freeman and George P. Johnson Experience Marketing. Direct peers are Sparks, MKG, MAS Event Design, Mosaic, Live Marketing and Shelton Group. PRA (PRA Business Events) is listed as an emerging player.
Does GEAUX have an API?
No public API is recorded for GEAUX.
What industry is GEAUX in?
GEAUX's product category is Experiential Marketing Services. Its primary akta.pro industry code is MPAAAGAA, Brand Activations & Experiential Campaign Design, with a secondary code of MPAAAAAO, Activation/Experiential Creative Agencies. Its NAICS code is 541810 and its SIC code is 7311.