Hillcrest Children & Family Center

What Hillcrest Children & Family Center does

Hillcrest Children & Family Center is a 501(c)(3) nonprofit behavioral health and social services organization founded in 1815 and headquartered in Washington, DC. It delivers a comprehensive suite of community-based programs including children and adolescent behavioral services, adult and senior services, a substance use intervention program using the Screening, Brief Intervention, and Referral to Treatment (SBIRT) framework, freestanding mental health services, supportive employment services, and food assistance through the UnitedHealthcare-sponsored Community Food Pantry Project. Hillcrest is acknowledged as the first Certified Community Behavioral Health Clinic (CCBHC) and the first Assisted Outpatient Treatment (AOT) site in the District of Columbia, and holds CARF and Joint Commission accreditations. It operates two physical clinic locations (Northwest and Southeast Washington) and embedded school-based programs across DC public schools, supported by a patient portal for scheduling and provider communication.

The organization's go-to-market is community-led, relying on direct service delivery through its clinics and school channels, supplemented by a network of 75+ community partners including the DC Department of Behavioral Health, SAMHSA, and UnitedHealthcare. Pricing is structured on an income-based sliding fee scale with a stated commitment that services will not be denied due to inability to pay, which means revenue is primarily a function of government reimbursement (Medicaid, CCBHC/AOT frameworks), government grants, and philanthropic/corporate sponsorship rather than direct client billing. Customer segments span children/adolescents, adults/seniors, substance use clients, and families in need, with no individual payer or client representing material share. Marketing channels include organic social media (Facebook, Instagram, LinkedIn), email newsletters, blog content, press releases, and community events such as monthly food distributions and therapeutic group sessions.

As of March 2025, leadership transitioned with Carroll D. Parks succeeding Juanita Price as CEO; Parks had served as Hillcrest's COO since 2015 and brings 35+ years of rehabilitation and recovery experience. The organization is independently governed with no parent company, no disclosed outside investment, and operates as a CFC-designated (CFC#14117) charitable entity eligible for workplace giving.

Name

Hillcrest Children & Family Center

Legal name

Hillcrest Children & Family Center

Website

https://hillcrest-dc.org

Company type

Private

Founded year

1815

Operating status

Operating

Headcount range

51–100 employees

Short description

Hillcrest Children & Family Center is a Washington, DC-based 501(c)(3) nonprofit founded in 1815 providing behavioral health, substance use, family support, employment, and food security services through two clinics and school-based programs, recognized as DC's first CCBHC and AOT site.

Ownership category

akta.pro rank

Product category

Behavioral Health Services

NAICS

Other Individual and Family Services (624190), Individual and Family Services (6241), Child and Youth Services (624110)

SIC

Services-Social Services (8300)

akta.pro primary industry

Family & Parenting Support Services (BPAGAEAC)

akta.pro secondary industries

Positive Discipline & Behavior Support Programs (EDACALAD), Parent Mental Health, Stress Management & Wellness Programs (EDACALAJ)

Keywords

• Behavioral health services
• Mental health support
• Substance abuse treatment
• Family counseling services
• Community social services

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Behavioral Health Services: Provides mental health, substance abuse, and family support services on an income-based sliding fee scale. Operates as a nonprofit 501(c)(3) organization with commitment to serve regardless of ability to pay.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Hillcrest Children & Family Center is a 501(c)(3) nonprofit behavioral health and social services agency providing mental health, substance abuse intervention, family support, supportive employment, and food pantry services to children, adolescents, adults, and seniors in Washington, DC. Services are delivered through two clinic locations (Northwest and Southeast), school-based programs, community partnerships, and a patient portal, on an income-based sliding fee scale that will not deny services due to inability to pay.

Product overview

Hillcrest Children & Family Center operates as a community behavioral health and social services organization providing a comprehensive suite of integrated programs. The organization offers children and adolescent services, adult and senior services, a substance use intervention program, freestanding mental health services, supportive employment services, and food services through its Food Pantry Project. Services are delivered through two clinic locations in Washington, DC (Northwest and Southeast) with a patient portal for client access. The organization is recognized as the first CCBHC and AOT site in DC.

Differentiator

Problem solved

Functional benefit

Products and services

• Children and Adolescent Services

Quantifiable outcome

• 100% Supported Employment referral placement rate within 30-60 days
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• SAMHSAcoreStrategic or Co-development PartnerSubstance Abuse and Mental Health Services Administration - Federal agency partner supporting mental health and substance abuse services
• UnitedHealthcarecoreStrategic or Co-development PartnerSponsor of the Hillcrest Community Food Pantry Project - supports food security initiatives for local families in need
• DC Community Partners (75+)coreStrategic or Co-development PartnerBusiness, community organizations, civic groups, and neighborhoods collaborating with Hillcrest for better community outcomes. Over 75 partners for service coordination and advocacy.
• DC Department of Behavioral HealthcoreStrategic or Co-development PartnerGovernment partner providing mental health services and supporting the public behavioral health system

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• SOME (So Others Might Eat): DC nonprofit providing integrated services including behavioral health, affordable housing, workforce development, and food to address poverty and homelessness. Comparable to Hillcrest in DC geographic focus, integration of mental health with employment and food services, and sliding-fee model.
• Community of Hope: DC-based nonprofit providing family housing, health care, and social services to low-income residents. Comparable to Hillcrest in DC geographic focus, family-centered service model, and reliance on government and philanthropic funding.
• Samaritan Ministry of Greater Washington: DC-area nonprofit providing case management, behavioral health support, and emergency assistance to individuals and families experiencing hardship. Comparable to Hillcrest in DC geographic focus, family and individual case management approach, and faith-inspired nonprofit model.
• Bread for the City: DC nonprofit providing food, clothing, medical care, and social services to low-income residents. Comparable to Hillcrest in DC-only footprint, sliding-fee/charity-care model, and integration of food security with health services.
• Catholic Charities of the Archdiocese of Washington: Large faith-based nonprofit serving DC and surrounding Maryland counties with behavioral health, family services, housing, and immigration services. Comparable to Hillcrest in DC regional scope, multi-service family support offering, and government-funded nonprofit structure.
• Whitman-Walker Health: DC community health center specializing in LGBTQ+ care, behavioral health, and primary care services. Comparable to Hillcrest in DC-only operations, integrated behavioral and primary care delivery, and community-based nonprofit structure.
• Mary's Center: Federally qualified health center serving the DC metro area with integrated medical, behavioral health, and social services for families. Highly comparable to Hillcrest in mission, target population (low-income families and children), service breadth, and sliding-fee model.
• Unity Health Care: Largest federally qualified health center in Washington, DC, delivering integrated primary care, behavioral health, and social services. Comparable to Hillcrest in mission, DC-only footprint, and integrated behavioral health delivery model.

Broad incumbents

• National Council for Mental Wellbeing: National membership and advocacy organization representing behavioral health providers, including CCBHC operators. Comparable to Hillcrest as a sector convener for the CCBHC model that Hillcrest operates under, though it serves providers rather than delivering direct services.
• Mental Health America: National nonprofit focused on mental health advocacy, education, and direct service affiliates. Comparable to Hillcrest as a behavioral health mission-driven organization, though at much broader national scale with a primarily advocacy/educational rather than clinical delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HillcrestDMV
• Facebookfacebook.com/hillcrestdmv
• LinkedInlinkedin.com/company/hillcrest-children-&-family-center
• Instagraminstagram.com/hillcrestdmv

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hillcrest Children & Family Center