Macquarrie
- Company typePrivate
- Founded1950
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Macquarrie firmographics
Firmographics- Name
- Macquarrie
- Legal name
- Macquarrie Corporation
- Website
- https://macquarrie.com.au
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Macquarrie is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Macquarrie business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Engine & Machinery Control Products: Sale of controllers, displays, sensors, I/O modules, and related components for engine and machinery applications. Products include J1939 I/O controllers, hydraulic controllers, protocol converters, battery chargers, and monitoring instrumentation.
- Telemetry & IoT Solutions: Senquip telemetry devices (ORB series, QUAD) for remote monitoring with cellular/Wi-Fi connectivity, GPS tracking, and cloud-based data access.
- VK Debarkers & Parts: Sale of Valon Kone log debarkers and spare parts/service for Australian sawmills. Exclusive Australian agents for over 60 years.
- Engineering & Integration Services: Custom software programming, on-site commissioning, up-fit services, and after-sales technical support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Watchdog Panel Pricing |
| Unit Pricing | Pay-as-you-go | Pressure Transducer Pricing |
| Unit Pricing | Pay-as-you-go | Temperature Sender Pricing |
| Unit Pricing | Pay-as-you-go | PowerView Display Pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Macquarrie product offering
Product offeringCore offering
Macquarrie distributes and integrates engine control, monitoring, and protection solutions for industrial machinery, diesel engines, and mobile equipment across Australia and New Zealand. The company resells and integrates products from global brands (Murphy, FW Murphy, Axiomatic, Chalwyn, Blink Marine, Senquip, Scanreco, Calypso, Faria Beede, Valon Kone) and offers its own proprietary Macquarrie Solutions products, supported by custom software programming, on-site commissioning, and after-sales technical services.
Product overview
Macquarrie is Australia's leading integrator of control, monitoring, and protection solutions for engines and machinery, operating for over 70 years. The company distributes and integrates a comprehensive portfolio of products from multiple branded partners, organized into distinct sub-brands. Core offerings include: Axiomatic I/O controllers, J1939 controllers, hydraulic controllers, protocol converters, and sensors/inclinometers for industrial automation; Blink Marine CAN keypads for operator interface; Calypso wind sensors (ultrasonic, portable, wired, and LoRa) for environmental monitoring; Chalwyn engine safety products (D valves, butterfly valves, flameproof alternators, spark arrestors) for hazardous areas; Faria Beede instrumentation and FW Murphy Production Controls for oil and gas; Macquarrie's own solutions including Marine/Road Sight Displays, Angle Sight Inclinometers, Engine Sight J1939 monitoring, Level Sight Pro, Battery Monitoring, Tyre Pressure Monitoring, Multiplexing, and Mining Spec Control Panels; Murphy by Enovation Controls including Powerview displays (PV101 through PV1200, U-series, S-series), Machine/Hydraulic Controllers (UCONTROL MC series, HCM series), Auto-Start/Stop Controllers (PowerCore TEC/MPC/ML series), Watchdog Panels, Gauges & Instrumentation, and CAN I/O Devices; Scanreco radio remote control systems (Pocket, Rocket, Handy, Mini, Maxi transmitters with G2-G6 receivers); Senquip telemetry devices (ORB-C1-G/W, ORB-X1-G/W, QUAD-C2-G) for remote monitoring with GPS, CAN, RS485, WiFi, 4G connectivity; VK Debarkers from Valon Kone for sawmill applications; and various senders, accessories, and sensors. The portfolio serves industries including mining, industrial, defense, emergency services, marine, agriculture, on-highway, and electric/hydrogen vehicles.
Differentiator
Problem solved
Functional benefit
Products and services
- Engine & Machinery Solutions Portfolio of engine control, monitoring, and protection components including controllers, displays, sensors, I/O modules, and related equipment for industrial, mining, marine, and on-highway applications.
- Axiomatic I/O Controllers Analog, digital, and PWM signal I/O modules with CAN bus communications for system expansion and repair in rugged applications.
- Axiomatic Hydraulic Controllers Valve controllers, connector amplifiers for proportional valves, soft shift controllers, and solenoid drivers for hydraulic system control in mobile and industrial machinery.
- Axiomatic Protocol Converters Protocol conversion devices supporting SAE J1939, Modbus RTU, CANopen, J1587, Ethernet/CAN, CAN-Bluetooth, and LIN-CAN conversions for industrial communication integration.
- Murphy Powerview Displays HMI displays and machine control systems including PV101, PV101-R2, PV380, PV450, PV485, PV500, PV700, PV780, PV1100, PV1200, U-series, P70, S-series, and OpenView models for diesel engine control and equipment monitoring.
- Murphy Machine & Hydraulic Controllers UCONTROL MC2, MC3, MC4 machine controllers and HCM series hydraulic controllers for engine and equipment automation with IP67 rated designs and J1939 CAN connectivity.
- Murphy Auto-Start/Stop Controllers PowerCore TEC-10, MPC-10, MPC-20, ML1000-4X, ML2000-4X, and CASCADE CD101 controllers for automatic and manual engine start/stop operations with Tier 4/Stage IV compliance.
- Murphy Watchdog Panels PWP and PNP series control panels for monitoring and controlling compressors, pumps, generators, and industrial equipment with pressure, temperature, liquid level, overspeed, time and vibration monitoring.
- FW Murphy Production Controls Oil and gas production controls for natural gas compression markets including pressure gauges, temperature gauges, pyrometers, thermocouples, level maintainers, scrubber switches, vibration switches, and shutoff/dampener valves.
- Chalwyn Engine Safety Products Diesel engine safety products including D Valves, butterfly valves, flameproof alternators, spark arrestors, and accessories for hazardous area applications where combustible gas, vapors, or dust may exist.
- VK Debarkers Industrial log debarkers from Valon Kone Oy of Finland for Australian sawmills, including VK26MX Series, VK450 Series, VK90(110) Series, VK5000 Series, and VK8000 Series.
- Senquip ORB-C1-G Telemetry Device IP67 rated telemetry device with GSM/WiFi connectivity, CANBUS and RS485 communication, built-in GPS, digital output, and analog/digital inputs for remote asset monitoring and data acquisition.
- Senquip QUAD-C2-G Telemetry Device Advanced telemetry device for harsh environments with built-in sensors for GNSS, temperature, pressure, pitch/roll, vibration, and tamper detection. Supports RS232, RS485, MODBUS, CAN Bus, Bluetooth, 4-20mA, pulse, frequency, and voltage interfaces with WiFi or 4G LTE data transmission.
- Macquarrie Marine Sight Display Marine-specific sight display for engine and vessel monitoring applications.
- Macquarrie Road Sight Display Road vehicle sight display for engine monitoring and diagnostics.
- Macquarrie Angle Sight Inclinometer Tilt sensing device to protect machinery from rolling or overturning, providing angle monitoring for mobile equipment safety.
- Macquarrie Level Sight Pro Tank level monitoring kit for fuel, fluid, and liquid level tracking in remote or stationary applications.
- Macquarrie Mining Spec Control Panels Custom control panels designed to mining specifications for harsh industrial environments.
- Macquarrie Auto-Start Kits Automatic engine start/stop control kits including ML1000-4X for automated machinery operation.
- Macquarrie Software Macquarrie proprietary software for configuration, programming, and system integration of engine and machinery control solutions, complemented by custom programming, on-site commissioning, up-fit services, and after-sales technical support.
- Scanreco Radio Remote Controls Professional radio remote control systems including Pocket (3-8 button), Rocket (14 pushbuttons with display), Handy (proportional pushbuttons), Mini (compact modular), Maxi (advanced versatile) transmitters, and G2-G6 receivers for industrial applications.
- Calypso Wind Sensors Portable, wired, and LoRa ultrasonic wind meters designed for low power consumption, small size, and affordability. Includes solar-powered portable sensors, ultra-low-power wired sensors, and wireless LoRa sensors with up to 3km range, compatible with iOS, Android, and Garmin watches.
Companies that use Macquarrie
Customer profileNamed customers8 records
Segments7 records
Ideal customer profiles5 records
Macquarrie technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature3 records
Macquarrie partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Murphy by Enovation ControlscoreExclusive Australian and New Zealand distributor of Murphy by Enovation Controls products including PowerView displays, machine controllers, auto-start/stop controllers, CAN I/O devices, and gauges. Partnership spans over 50 years, representing over 75 years of Murphy brand innovation for engine monitoring and control.
- FW Murphy Production ControlscoreExclusive Australian and New Zealand distributor of FW Murphy Production Controls for Oil & Gas Production and Natural Gas Compression markets. Products include watchdog panels, pressure gauges, temperature gauges, level maintainers, and control valves. Partnership established over 48 years.
- Valon Kone (VK)coreExclusive long-standing Australian agent of Valon Kone Oy of Finland (VK), the world's largest manufacturer of log debarkers and best choice for Australian sawmills for over 60 years. Provides local technical support, service, and spare parts access.
- AxiomaticcoreExclusive Australian distributor of Axiomatic products including I/O controllers, J1939 controllers, battery chargers, hydraulic controllers, protocol converters, sensors, and DC/DC converters with IP65/IP67 rated enclosures for rugged applications.
- Calypso InstrumentsminorAustralian distributor of Calypso wind meters and environmental sensors. Products include portable, wired, and LoRa ultrasonic wind sensors designed for low power, small size, and affordability. Macquarrie programs, supplies, and integrates Calypso products for Australian market.
- ChalwyncoreAustralian distributor of Chalwyn safety products for diesel engines including D Valves, butterfly valves, flameproof alternators, spark arrestors, and accessories. Products designed for hazardous areas where combustible gas, vapors, or dust may exist.
- Faria Beede InstrumentsminorAustralian distributor of Faria Beede Instruments, Inc., a USA manufacturer with 60+ years of experience producing tachometers and engine monitoring instrumentation for marine and automotive industries.
- ScanrecocoreAustralian distributor of Scanreco professional radio remote control systems. Global leader in radio remote control for industrial applications with rugged transmitters. Macquarrie programs, integrates, and tailors Scanreco solutions for Australian market needs. Product range includes Pocket, Rocket, Handy, Mini, and Maxi transmitters.
- SenquipcoreAustralian distributor of Senquip telemetry and IoT solutions including ORB series (ORB-C1-G, ORB-C1-W, ORB-X1-G, ORB-X1-W) and QUAD devices. IP67 rated rugged enclosures with GPS, 4G/Wi-Fi connectivity for remote asset monitoring.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Macquarrie competitors and assessment
Company assessmentDirect peers
- Pacific Automation: Australian specialist distributor of industrial automation, sensors, and control components. Closely comparable to Macquarrie as a regional value-added distributor of branded industrial controls serving similar ANZ end markets including mining and heavy industry.
- IPD Group: Australian distributor of industrial electrical and automation products serving mining, infrastructure, and OEMs. Comparable to Macquarrie in its regional exclusive-agency distribution model across multiple global principals.
- John Morris Group (JMG): Australian industrial supply distributor with broad automation and electrical product lines. Comparable to Macquarrie as an ANZ regional industrial distributor with a multi-brand portfolio and technical sales focus.
- Control Logic: Australian distributor of industrial automation products, sensors, and safety equipment. Directly comparable to Macquarrie as an ANZ-based value-added distributor serving industrial OEMs and machine builders with similar branded product lines.
Broad incumbents
- Enovation Controls: US-based manufacturer of Murphy-brand engine instrumentation, displays, and controls. Comparable to Macquarrie as the principal of its Murphy distribution line; sells into the same engine monitoring end markets but as a manufacturer rather than distributor.
- CSE Global: Asia-Pacific industrial automation systems integrator and equipment provider. Comparable to Macquarrie in delivering industrial automation solutions but operating at much larger scale with global project delivery capabilities.
- Rexel Australia & New Zealand: Large multinational electrical and industrial distribution group operating in ANZ. Comparable to Macquarrie in distributing industrial equipment and controls but at significantly larger scale and broader scope across many product categories.
Others
- Senquip: Canadian manufacturer of rugged telemetry and IoT devices for industrial remote monitoring. Not a competing distributor, but a key product principal whose ORB and QUAD telemetry family Macquarrie distributes into ANZ.
- Axiomatic Technologies: Canadian manufacturer of rugged electronic controls, I/O modules, and J1939 controllers. Not a peer in distribution but a principal whose product line Macquarrie distributes exclusively into the ANZ industrial and mobile machinery market.
- Valon Kone (VK): Finnish manufacturer of industrial log debarkers and sawmill equipment. Not a peer in distribution, but a key supplier principal to Macquarrie; comparable as the upstream producer of the VK debarker product line Macquarrie distributes exclusively in Australia.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Macquarrie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Macquarrie leadership team
Management profileNumber of profiles
Macquarrie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Macquarrie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Macquarrie
What does Macquarrie do?
Macquarrie distributes and integrates engine control, monitoring, and protection solutions for industrial machinery, diesel engines, and mobile equipment across Australia and New Zealand. The company resells and integrates products from global brands (Murphy, FW Murphy, Axiomatic, Chalwyn, Blink Marine, Senquip, Scanreco, Calypso, Faria Beede, Valon Kone) and offers its own proprietary Macquarrie Solutions products, supported by custom software programming, on-site commissioning, and after-sales technical services.
Is Macquarrie a public or private company?
Macquarrie is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Macquarrie founded?
Macquarrie was founded in 1950. It employs 11 to 50 people.
Where is Macquarrie based?
Macquarrie is headquartered in Melbourne, Australia, in the Oceania region.
How does Macquarrie make money?
Four revenue lines are on record. Engine & Machinery Control Products are the primary driver. The others are telemetry & IoT Solutions, VK Debarkers & Parts and engineering & Integration Services.
Who are Macquarrie's main competitors?
Direct peers on record are Pacific Automation, IPD Group, John Morris Group (JMG) and Control Logic. Broad incumbents are Enovation Controls, CSE Global and Rexel Australia & New Zealand. Others are Senquip, Axiomatic Technologies and Valon Kone (VK).
Does Macquarrie have an API?
No public API is recorded for Macquarrie.