Senquip
Senquip is an Australian IoT company designing rugged, programmable telemetry devices (ORB, QUAD, UNI) and an AWS-backed cloud platform for remote monitoring and control of industrial machinery. It serves mining, agriculture, utilities, and industrial sectors globally through regional technical distributors.
- Company typePrivate
- Founded2018
- HeadquartersNewcastle, Australia
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Senquip does
Senquip is an Australian private company that designs and manufactures rugged, user-programmable IoT telemetry devices for industrial machine monitoring and remote asset automation in harsh environments. The company serves the mining, industrial, agriculture, and utilities sectors globally, with deployments across more than 30 countries organized through regional technical distributors covering Africa, Asia Pacific, Europe, the Middle East, North America, South America, and South Asia.
The product portfolio centers on three device families — ORB (IP67-rated, internal antennas for extreme environments), QUAD (dual CAN, expanded I/O for advanced machine integration), and UNI (compact, cost-effective, designed for OEM volume deployment) — alongside the AWS-hosted Senquip Portal cloud platform, the Senquip Connect iOS/Android commissioning app, and the on-device mJS JavaScript scripting engine that enables custom protocol decoding, edge data processing, complex alerting, and local control algorithms. Universal connectivity (4G/5G LTE CAT-M1, CAT-1, Wi-Fi, GPS, Bluetooth 4.2, CAN/J1939, Modbus, RS232/RS485) and documented integrations with more than 20 third-party IoT and SCADA platforms — including AWS, Azure IoT Hub, IBM Watson IoT, Google Cloud, Thingworx, OSIsoft PI, and Ignition — underpin the interoperability proposition. Next-generation ORB-C3, QUAD-C3, and UNI products are advancing through CE RED cybersecurity certification under EN 18031.
Revenue is generated primarily through hardware device sales distributed via the global technical distributor network, with direct sales in regions lacking channel coverage, and supplemented by a freemium-to-subscription cloud software layer (Senquip Portal Basic free plan and Hosted paid plan with API access, custom widgets, and alerting). Every device ships with a 90-day Hosted plan trial, and customers can route data to the Senquip Portal or any HTTP/MQTT endpoint without ongoing fees. Go-to-market combines channel-led distribution with content marketing (trade shows, application notes, quarterly executive updates) and sales-led engagement for complex industrial integrations requiring technical support.
Senquip firmographics
Firmographics- Name
- Senquip
- Legal name
- Senquip
- Website
- https://senquip.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Senquip is an Australian IoT company designing rugged, programmable telemetry devices (ORB, QUAD, UNI) and an AWS-backed cloud platform for remote monitoring and control of industrial machinery. It serves mining, agriculture, utilities, and industrial sectors globally through regional technical distributors.
- Ownership category
- akta.pro rank
Senquip industry classification
Industry- Product category
- Industrial IoT Telemetry Hardware
- NAICS
- Wired and Wireless Telecommunications (except Satellite) (5171), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Computer Communications Equipment (3576), Instruments For Meas & Testing Of Electricity & Elec Signals (3825)
- akta.pro primary industry
- Condition Monitoring Sensors & IoT (online/offline monitoring, edge devices) (EUADAJAD)
- akta.pro secondary industries
- Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF), Asset Tracking, RTLS & Equipment Monitoring (Facilities) (HSAPAPAJ), AMI Communications (RF Mesh, PLC, Cellular/NB-IoT, Private LTE) (EUADAFAD)
Keywords
Where Senquip is headquartered
LocationHeadquarters
- HQ city
- Newcastle
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Senquip business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure, Operations
Revenue model
- Hardware Device Sales: Senquip manufactures and sells rugged telemetry devices (ORB, QUAD, UNI product lines) through a global distributor network. Devices include cellular, Wi-Fi, GPS, Bluetooth connectivity with industrial-grade interfaces.
- Senquip Portal Cloud Services: The Senquip Portal offers Basic (free) and Hosted (subscription) plans. Hosted plans include data viewing, storage, remote configuration, OTA firmware updates, custom widgets, API access, email/SMS alerts, and user management for up to 50 users.
- Data Transmission Options: Senquip devices send data to the Senquip Portal or any HTTP/MQTT endpoint securely with no ongoing costs for direct transmission. Portal-based plans offer tiered access with varying feature sets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Basic Plan - Free tier for Senquip Portal access |
| Subscription | Monthly | Hosted Plan - Full-featured subscription for Senquip Portal |
| Usage-based | Monthly | API Rate Limits for Basic Plan |
| Usage-based | Monthly | API Rate Limits for Hosted Plan |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
Senquip product offering
Product offeringCore offering
Senquip designs and manufactures rugged, user-programmable IoT telemetry devices (ORB, QUAD, and UNI product lines) that connect industrial sensors, engines, and machines to the Senquip Portal cloud platform or directly to customer servers. Devices support multi-protocol industrial interfaces (CAN/J1939, Modbus, RS232/RS485, BLE, Wi-Fi, cellular) and run on-device JavaScript (mJS) for edge processing, custom alerting, and local control. The Senquip Portal, powered by AWS, provides cloud-based data viewing, storage, remote configuration, firmware updates, and integration with third-party IoT platforms and SCADA systems for mining, industrial, agricultural, and utilities customers globally.
Product overview
Senquip designs and manufactures a portfolio of rugged, user-programmable IoT telemetry devices — the ORB, QUAD, and UNI — that connect industrial sensors and machines to the cloud. The portfolio is anchored by the Senquip Portal (a cloud platform on AWS) for data viewing, storage, remote configuration, and firmware management. A companion mobile app (Senquip Connect) enables field commissioning and diagnostics. A JavaScript scripting environment (mJS) running on-device provides edge processing, custom protocol support, and local control capabilities. Data can be forwarded to a wide range of third-party IoT platforms and SCADA systems. The company targets harsh industrial, mining, agricultural, and utilities environments across global markets.
Differentiator
Problem solved
Functional benefit
Brands
- Senquip ORB: Rugged telemetry device designed for extreme environments with internal antennas, larger backup battery, and IP67 rating. Ideal for outdoor assets and remote infrastructure including solar-powered installations, environmental monitoring, tanks, and pumps.
- Senquip QUAD
- Senquip UNI
- Senquip Portal
- Senquip Connect App
Products and services
- Senquip ORB Rugged, user-programmable telemetry device with internal antennas designed for extreme environments where IP ratings are essential. Provides cellular, Wi-Fi, GPS, Bluetooth connectivity with industrial interfaces including RS232, RS485, CAN FD, and multipurpose I/O. Runs edge processing via JavaScript (mJS) scripting for custom data manipulation, alerts, and control. For industrial, mining, agricultural, and utilities customers monitoring outdoor and remote assets.
- Senquip QUAD Advanced rugged telemetry device with dual CAN interfaces, expanded flexible I/O, and multiple RS232/RS485 ports. Designed for advanced machine integration in electrical enclosures and operator cabs in harsh environments without clear sky view. Enables deep integration, control, and custom logic via on-device JavaScript scripting.
- Senquip UNI Compact, cost-effective telemetry device designed for OEM deployment at scale in generators, utility vehicles, forklifts, elevated work platforms, and other repeatable machine designs produced in larger volumes. Uses 4G Cat-1 bis modem with Direct-to-Cell satellite capability.
- Senquip Portal Secure cloud platform (powered by AWS) providing data viewing, storage, remote configuration, OTA firmware updates, event forwarding, and user account management. Available in Basic (free, 3 users, 5-min update rates) and Hosted (subscription, 50 users, 5-sec update rates, custom widgets, API access, AEMP API) tiers with a 90-day Hosted trial included with every device.
- Senquip Connect App Mobile application for iOS and Android enabling device commissioning, network testing, live data viewing, and Wi-Fi or cellular configuration of Senquip telemetry devices in the field.
- Senquip Scripting (mJS) User-programmable JavaScript (mJS) scripting environment running on Senquip devices for edge processing. Enables custom data manipulation, complex alert creation, local control algorithms, and protocol decoding for any data format beyond standard protocols like Modbus and J1939.
Quantifiable outcome
- Remote diagnostics reduces travel requirements for engineers to diagnose, configure, and support industrial equipment anywhere in the world
- +2 more outcomes
Companies that use Senquip
Customer profileNamed customers19 records
Segments6 records
Ideal customer profiles4 records
Senquip technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
AI capability2 records
Feature8 records
Senquip partnerships and signals
Strategic signalPartnerships
35 partnerships are on record, tiered core and flagship.
- AWS (Amazon Web Services)coreSenquip Portal is powered by AWS cloud infrastructure, providing secure, scalable cloud hosting for device data, configuration, and firmware updates.
- Azure IoT Hub (Microsoft)coreIntegration partner for Senquip devices to send telemetry data to Azure IoT Hub for enterprise cloud deployments.
- Cumulocity IoTcoreIoT platform integration partner for enterprise device management and data analytics.
- Eagle.iocoreCloud platform integration partner offering environmental monitoring and data visualization capabilities.
- UbidotscoreIoT cloud platform partner for data visualization and device management integration.
- Inductive Automation (Ignition)coreSCADA platform integration partner for industrial automation and control system connectivity.
- OSIsoft (PI System)coreEnterprise data infrastructure partner for operational technology data management.
- ThingsBoardcoreOpen-source IoT platform integration for device connectivity and data processing.
- Thingworx (PTC)coreIndustrial IoT platform partner for connected product and service innovation.
- LosantcoreEnterprise IoT platform integration partner for visualization and automation.
- Oracle IoTcoreEnterprise cloud integration partner for Oracle's IoT service ecosystem.
- IBM Watson IoTcoreEnterprise IoT and AI integration partner for cognitive connected operations.
- Google Cloud IoT CorecoreCloud platform integration partner for Google Cloud IoT services.
- Cisco Industrial IoTcoreNetworking infrastructure partner for industrial IoT connectivity solutions.
- Macquarrie CorporationflagshipAustralia's leading integrator of control, monitoring and protection solutions for engines and machinery. Provides machine monitoring and control distribution in Australia, New Zealand, Fiji, New Caledonia, Papua New Guinea, Samoa, and South Korea.
- Automation GroupflagshipExpert distribution and support of automation and remote monitoring technologies in Australia. Specializes in mining, oil and gas, power, rail, traffic, water and sewerage industries.
- ADR New ZealandcoreLong-standing partner since 1909 delivering reliable, locally supported solutions for meters, leak detection, SCADA, telemetry, calibration, and control in New Zealand.
- Techno GammaflagshipTechnical trading company with 45 years of expertise serving utilities, shipping, aviation, mobile equipment, agriculture, government, defense, energy generation and industry in Netherlands and Belgium.
- Hydrotechnik UKflagshipLeading UK test and measurement equipment distributor and manufacturer servicing construction equipment to Formula One since 1990.
- MurCalflagshipSmart solutions to optimize industrial equipment performance in USA, attending World Ag Expo with Senquip.
- GroundHogcoreWorld's most comprehensive Mine Digitization and Automation Platform used at sites across all over the world.
- InterlynxcoreAdvanced telemetry solutions provider in South Africa specializing in RTU Telemetry, Wireless Data Communication, Industrial IoT, Industrial Networking, Data Loggers, Virtual Wire, and Surge Protection.
- Engine Control SystemscoreDistributor of high-end quality products and services to industrial, automotive, and mining trades in South Africa, specializing in engine monitoring, instrumentation, and telemetry.
- Rajkot DieselcoreSales and support for industrial, off-highway, power-gen, oil and gas offshore and on-shore, and marine applications in Middle East region (UAE, Egypt, Kuwait, Oman, Qatar, Saudi).
- RekarmacoreRepresents leading industrial and safety brands in Turkey across automation, construction, steel, and pharmaceuticals industries.
- B-PluscoreTechnology drivers and engineering partners for development, testing, and validation of driver assistance systems and control units in Germany, Austria, and Switzerland.
- IPUcoreDesigns, manufactures and distributes high quality parts, services, and systems for critical diesel and gas engine applications in UK.
- Kaiser SozecoreImports, distributes, and offers engineering support for high quality products in industrial, automotive, and marine markets in Spain and Portugal.
- DaeSung SystechcoreControl/monitoring & instrumentation solution supply and integration for engines and machinery, specializing in power generation equipment in South Korea.
- WorkPointscoreCutting edge, innovative and value-engineered ICT solutions provider in Philippines.
- AssetFindrcoreRemote monitoring and control solutions provider for Indonesia, Fiji, New Caledonia, Papua New Guinea, and Samoa.
- ME TechcoreResearch, Development and Innovation company in Chile serving South American markets.
- InduscoreEngineering solutions in automation and control in Uruguay, Paraguay, and Peru.
- StarlinkcoreStarlink Mini provides high-bandwidth remote connectivity for Senquip deployments in areas with no mobile coverage, enabling fast telemetry and firmware updates.
- AST MobilecoreDirect-to-Cell satellite partner targeting Cat-1 devices for future satellite connectivity options.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Senquip competitors and assessment
Company assessmentDirect peers
- Digi International: Digi makes industrial cellular and edge IoT gateways (Digi IX, ConnectCore, Routers) used for remote machine monitoring. Senquip competes head-to-head on rugged cellular gateways with edge compute, multi-protocol I/O, and cloud integration, and Digi's brand is the most direct benchmark for Senquip's ORB/QUAD lines.
- Cradlepoint (Ericsson): Cradlepoint (now part of Ericsson) provides rugged 4G/5G wireless edge gateways (IBR, R-series) for industrial IoT, vehicle, and remote-site connectivity — directly competing with Senquip's cellular telemetry offering.
- MultiTech Systems: MultiTech builds industrial cellular gateways, routers, and LoRaWAN concentrators for M2M and IoT. Its product positioning in rugged industrial telemetry and SCADA integration overlaps directly with Senquip's ORB and QUAD.
- Teltonika Networks: Teltonika Networks produces rugged cellular routers and gateways (RUT, TRB series) widely used in industrial IoT, energy, and remote monitoring — directly comparable to Senquip on ruggedized cellular telemetry hardware for harsh sites.
- Moxa: Moxa provides industrial networking, cellular gateways, and edge connectivity for harsh environments in rail, mining, energy, and factory automation — a closely comparable rugged industrial telemetry peer where Senquip also sells (Queensland Rail is a Senquip customer).
- Sierra Wireless (Semtech): Sierra Wireless (now part of Semtech) is a long-standing leader in cellular IoT modules and gateways (FX30, Octave) targeting industrial telemetry, asset tracking, and remote machine monitoring — closely matching Senquip's value proposition of rugged hardware plus cloud connectivity.
- Red Lion Controls: Red Lion Controls delivers industrial protocol gateways, cellular RTUs, and edge controllers for harsh-environment automation and SCADA — highly comparable to Senquip's industrial telemetry focus with multi-protocol support (Modbus, CAN, RS232/485).
- Robustel: Robustel manufactures industrial-grade cellular routers and IoT gateways (R2000, R1520 series) for harsh-environment M2M/IoT deployments — a directly comparable rugged industrial telemetry hardware line to Senquip's.
Broad incumbents
- Advantech (B+B SmartWorx): Advantech, including its B+B SmartWorx industrial communication portfolio, sells rugged cellular gateways, protocol converters, and edge IoT nodes. While much broader in scope, its WiseAutomation/edge family overlaps with Senquip's rugged, multi-protocol industrial gateways.
Emerging players
- InHand Networks: InHand Networks produces rugged industrial cellular gateways and edge routers (IR, VG, IG series) for energy, industrial IoT, and remote monitoring — a closely comparable niche competitor to Senquip in ruggedized multi-protocol telemetry hardware.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Senquip social profiles
Digital presenceSenquip compliance and trust
Trust signalCompliance2 records
Senquip financial estimates
Financial estimateRevenue estimate
Valuation estimate
Senquip leadership team
Management profileNumber of profiles
Profiles1 record
Senquip funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Senquip M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Senquip
What does Senquip do?
Senquip designs and manufactures rugged, user-programmable IoT telemetry devices (ORB, QUAD, and UNI product lines) that connect industrial sensors, engines, and machines to the Senquip Portal cloud platform or directly to customer servers. Devices support multi-protocol industrial interfaces (CAN/J1939, Modbus, RS232/RS485, BLE, Wi-Fi, cellular) and run on-device JavaScript (mJS) for edge processing, custom alerting, and local control. The Senquip Portal, powered by AWS, provides cloud-based data viewing, storage, remote configuration, firmware updates, and integration with third-party IoT platforms and SCADA systems for mining, industrial, agricultural, and utilities customers globally.
Is Senquip a public or private company?
Senquip is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Senquip founded?
Senquip was founded in 2018. It employs 1 to 10 people.
Where is Senquip based?
Senquip is headquartered in Newcastle, Australia, in the Oceania region.
How does Senquip make money?
Three revenue lines are on record. Hardware Device Sales are the primary driver. The others are senquip Portal Cloud Services and data Transmission Options.
Who are Senquip's main competitors?
Direct peers on record are Digi International, Cradlepoint (Ericsson), MultiTech Systems, Teltonika Networks, Moxa, Sierra Wireless (Semtech), Red Lion Controls and Robustel. Advantech (B+B SmartWorx) is listed as a broad incumbent. InHand Networks is listed as an emerging player.
Does Senquip have an API?
Yes. Senquip provides a REST API for accessing device data, configuring devices, and managing accounts. API access is available on all plans: Basic plan devices receive 50 requests per device per month (for occasional configuration), while Hosted plan devices receive 1 request/second per device and 1000 requests/day per device. API rate limits update every 12 hours. Devices can also push data via HTTP(S) webhooks to customer-defined endpoints with optional custom headers for API key authentication. Data can be sent to third-party MQTT and HTTP endpoints with customized data packet formats. Developer documentation is at cloud-api-docs.v2.senquip.com.
What industry is Senquip in?
Senquip's product category is Industrial IoT Telemetry Hardware. Its primary akta.pro industry code is EUADAJAD, Condition Monitoring Sensors & IoT (online/offline monitoring, edge devices), with a secondary code of BPAMANAF, Fleet, Asset Tracking & Telematics Location Platforms. Its NAICS code is 5171 and its SIC code is 3576.