Spicebar

What Spicebar does

Spicebar GmbH is a Berlin-based direct-to-consumer e-commerce retailer of premium organic spices and creative spice mixtures, founded in 2015 and operated by Managing Director Kai Dräger. The company sources pepper, herbs, chili, and other botanicals directly from small-scale farmers in Cambodia (Kampot), India, Madagascar, and Sumatra, then processes and hand-blends them in its Berlin manufactory at Dock100 by Tegeler See. The catalog spans individual spices, signature blends (e.g., Whisky-Pfeffer, Zauberstaub/Magic Dust), co-branded lines with culinary personalities (Vera Int-Veen, Bobby von 030 BBQ, 2-star Michelin chef Hendrik Otto's "Sterne im Glas" collection), fruit powders, salts and sugars, and accessories such as aroma containers, mills, and walnut spice racks.

The business runs an exclusively owned-channel model: spicebar.de is the storefront, with orders fulfilled via DHL across Germany and Austria, payments accepted via PayPal, Amazon Pay, credit card, SEPA direct debit, bank transfer, and invoice, and ancillary revenue from gift sets, accessories, and paid in-person spice seminars at the Berlin location. Pricing is unit-based (€4.90–€12.90 per 65–400g spice unit; accessories up to €49.90), with €4.90 standard shipping and free shipping above €40. Marketing is content-led via an extensive recipe library on the website, plus an influencer and chef co-creation engine, supported by email (CleverReach), SEO/SEM, and paid social.

The core technical layer is craft-driven rather than software-driven: proprietary fermentation of Kampot pepper, whisky cask infusion for Whisky-Pfeffer, and a customer-facing Gewürzmixer configuration tool sit on top of standard e-commerce infrastructure (JTL-Software for order processing, SSL/TLS checkout). The company holds DE-ÖKO-003 bio certification and IFS-Broker food safety certification, and has won Monde Selection Gold (2021), Vinum Testsieger (2020), and the Healthy Living Award (2021). It is a privately held GmbH with no disclosed external institutional funding.

Name

Spicebar

Legal name

Spicebar GmbH

Website

https://spicebar.de

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Organic Spices

NAICS

Spice and Extract Manufacturing (311942), Seasoning and Dressing Manufacturing (31194)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Spice Blends & Seasoning Mixes (Dry Rubs, Marinade Mixes) (AFAJANAD)

akta.pro secondary industries

Ground & Powdered Spices (AFAJANAB), Specialty & Single-Origin Spices (Geographic/Varietal, Premium Grades) (AFAJANAK), Chili & Heat Ingredients (Chili Powders, Flakes, Paprika, Capsicum Extracts) (AFAJANAG)

Keywords

• Organic spices
• Spice blends
• Artisan seasonings
• Gourmet cooking
• BBQ rubs

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Spice Product Sales: Sale of individual spices (pepper, herbs, chili, paprika) and spice blends (curry, BBQ rubs, toppings) directly to consumers through their e-commerce platform. Products are sold in standard metal aroma cans (65g-110g) and XL doses (400g+).
2. Accessories and Hardware: Sale of spice-related accessories including spice racks (6er and 10er walnut wood shelves), empty aroma cans, spice mills, magnets for cans, and labeling sets.
3. Gift Sets: Pre-packaged gift sets (Geschenksets) combining spices with accessories for gifting occasions.
4. Spice Seminars: Paid in-person spice cooking seminars conducted by Patrick at their Dock100 location by Tegeler See.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

Spicebar is a Berlin-based direct-to-consumer e-commerce company that sells premium bio-certified organic spices, spice blends, fruit powders, salts, sugars, and related accessories. The company sources spices directly from small-scale farmers worldwide (Cambodia, India, Madagascar, Sumatra) and processes, blends, and packages them in its Berlin manufactory. It also offers spice workshops and co-branded product lines developed with celebrity chefs and food influencers.

Product overview

Spicebar is a Berlin-based e-commerce company specializing in premium bio-certified spices and spice accessories. The product portfolio centers on two main categories: spices (Einzelgewürze, Gewürzmischungen, Fruchtpulver, Salze & Zucker) and accessories (Gewürzdosen, Mühlen, Regale, Geschenksets, Gewürzworkshop). Key premium offerings include Kampot peppers from Cambodia and signature blends like Zauberstaub (Magic Dust) and Whisky-Pfeffer. The company also offers co-branded products with culinary influencers (Vera Int-Veen, Bobby von 030BBQ, Hendrik Otto). Products are sold through the Spicebar.de online shop with shipping primarily within Germany and Austria.

Differentiator

Problem solved

Functional benefit

Products and services

• Einzelgewürze (Single Spices)

Quantifiable outcome

• Supporting 27 children through farm-based afternoon school in Kampot, Cambodia since 2016

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Kampot Pepper Farms (Takeo, Cambodia)coreStrategic or Co-development Partner · 1 January 2015Direct partnership with pepper farms in Takeo region of Cambodia established in 2015. Spicebar supports farmers with bio-certification, fair pricing (buying entire harvest at fixed prices), social projects (afternoon school for 27 children), and technology (drip irrigation, drying facilities). Farmers use traditional Khmer methods.
• Old Sandhill Whisky (Brandenburgische Whiskybrennerei)coreStrategic or Co-development PartnerCollaboration with Bad Belzig, Brandenburg-based whisky distillery to create Whiskypfeffer (Whisky Pepper). Fass No. 45 contained Malabar peppercorns for 3 years, infusing them with Single Malt whisky aromas from American oak. Joint product development resulting in unique whisky-infused pepper product sold exclusively by Spicebar.
• Vera Int-VeencoreGTM or Marketing PartnerTV personality and cookbook author ('Vera macht Mittang') who has developed multiple co-branded spice products with Spicebar. Partnership includes product co-creation, recipe development, and social media promotion to her followers.
• Bobby von 030 BBQcoreGTM or Marketing PartnerBerlin-based BBQ YouTuber since 2016 with strong following who creates recipes and BBQ content featuring Spicebar products. Has co-developed multiple BBQ spice blends including Berliner Schnauze, Scharfe Keule, and other regional-themed products.
• Hendrik Otto (Sterne im Glas)coreStrategic or Co-development Partner2-star Michelin chef who partnered with Spicebar for his 'Sterne im Glas' (Stars in a Glass) exclusive premium product line. Hendrik Otto typically uses glass packaging but partnered with Spicebar because their aroma packaging better preserves quality. Joint product development for high-end culinary markets.
• DHL Paket GmbHminorChannel Partner/ Reseller/ DistributorShipping and logistics partner for order delivery. DHL handles package delivery within 1-3 business days after payment receipt.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• The Spice House: Long-running US premium spice retailer with wide assortment of spices, blends, and accessories sold online and via retail. Comparable category (spices, blends, accessories, gift sets) and premium positioning.
• Fuchs Gewürze: Major German spice and seasoning manufacturer with broad retail presence across Europe. Overlaps with Spicebar's blend/seasoning category but at mass-market scale with conventional (non-organic) positioning.
• Ostmann Gewürze: Established German spice brand owned by Fuchs, distributed through grocery retail. Comparable product family (single spices, blends, mills) at mainstream price points; represents the legacy retail alternative to Spicebar's premium DTC offer.

Emerging players

• GreenFairies (Faires Gemüse) / Foodist: German curated food discovery/subscription D2C operator with premium pantry items including spices and gift sets. Comparable curated-DTC food gifting motion, German market focus, and premium organic-leaning assortment.
• Burlap & Barrel: US-based direct-trade spice company sourcing unique varietals from small farmers worldwide. Comparable in supply-chain philosophy (single-origin, direct relationships) and specialty ingredient focus.
• Diaspora Co. US D2C single-origin spice brand working directly with farmers. Mirrors Spicebar's direct-trade sourcing model, bio/organic positioning and rare-variety peppers, and operates a similar content-driven DTC model.

Direct peers

• Ankerkraut: Hamburg-based premium spice and rub brand selling through D2C e-commerce and retail across Germany. Most direct match: shares Spicebar's artisan spice-blend positioning, influencer recipes, and D2C GTM, and serves the same home-cook and BBQ enthusiast segments.
• Just Spices: Düsseldorf-based D2C spice-blends brand with retail distribution and VC backing. Sells premium spice mixes and herb/spice combinations to home cooks, overlapping with Spicebar's Gewürzmischungen line and gift-set category.
• Gewürzhaus Nordheim: German artisanal spice merchant offering single-origin spices, blends and accessories via online and physical stores. Comparable product mix (whole/ground spices, blends, accessories) and emphasis on quality sourcing.

Regional players

• Pukka Herbs (Pukka): UK-based organic tea, herbs and spice brand with strong ethical-sourcing credentials and retail presence. Comparable via organic/bio positioning, fair trade farmer relationships, premium plant-based SKUs and accessory lines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/spicebar_de
• Facebookfacebook.com/spicebar
• LinkedInlinkedin.com/company/spicebar-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spicebar