Elation Digital

What Elation Digital does

Elation Digital is a U.S.-headquartered experiential marketing agency founded in 2013 by Chris Rogne and based in the Charlotte, North Carolina region, with a development office in Latin America and global deployment reach. The company designs, develops, and operates interactive brand experiences for events, trade shows, mobile marketing tours, and retail or out-of-home activations. Its go-to-market is event-driven and direct: it serves both creative and media agencies as a technology and creative execution partner, and Fortune 500 brands directly, with a stated base of 200+ Fortune 500 clients and 1,000+ brand experiences developed over its lifetime.

The company's core offering is a productized catalog of approximately 50 interactive experience modules spanning VR/immersive 360° (VR Flight Simulator, VR Journey, VR Training, Immersive 360 Video), AR (Augmented Reality Mirror, AR Infotainment), motion-capture and Kinect-based games (Kick & Slice, Kinect Tennis, Dance Off, Dash Competition, Virtual Agility Challenge), sports-themed mechanics (Penalty Shot, Home Run Derby, Pop-A-Shot), arcade and trivia formats (Pac-Man Style, Whack-A-Mole, Branded Trivia, Quiz Show, Trivia Step), photo/video capture (Photobooth, Slow Motion, Greenscreen, Video 360), prize mechanics (custom claw machines, spin wheels, instant win), touch and kiosk solutions (Interactive Wall, Interactive Kiosk, Map Pinning), and a Smart Engagement Platform with lead-capture integration. Underlying technologies include camera-based full-body motion tracking without wearables, Microsoft Kinect, Leap Motion hand tracking, Oculus/VR headsets, RFID-based prize mechanics, greenscreen compositing, and touch-multitouch interfaces.

The business model is professional services: engagements are project-based, scoped to a brand campaign or event activation, and priced via quote. Elation bills itself as a single-vendor turnkey provider that bundles creative content, interactive technology, and logistics. Pricing is not publicly disclosed and no recurring SaaS or licensing revenue stream is evident. Named enterprise clients across healthcare/pharmaceutical (Bayer, Bayer Berocca), consumer goods (Colgate, Shea Moisture/Unilever, Mountain Dew, Pepsi, OFF!/SC Johnson), telecommunications (AT&T), consulting and technology (Capgemini), automotive (Chevrolet), and energy (YPF Brazil) demonstrate a concentrated enterprise customer profile with repeat and award-validated engagements (Best Use of Technology, 2018, Bayer Agricultural Expo).

Name

Elation Digital

Legal name

Elation Digital

Website

https://elationdigital.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Elation Digital is a U.S.-headquartered experiential marketing agency that designs and operates interactive brand experiences, including VR, AR, motion-capture, and touchscreen activations, for agencies and Fortune 500 brands at trade shows, mobile tours, and events worldwide.

Ownership category

akta.pro rank

Product category

Experiential Marketing Services

NAICS

Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

akta.pro secondary industries

Activation/Experiential Creative Agencies (MPAAAAAO), Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI), Product Launches & Brand Activations (Experiential Marketing) (MPAGAHAD)

Keywords

• Experiential marketing services
• Interactive brand activations
• Virtual reality experiences
• Augmented reality marketing
• Custom branded games

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Experiential Marketing Services: Custom interactive experience development and deployment for events, trade shows, and mobile marketing tours. Services include creative design, technology development, and logistics integration for turnkey branded activations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Elation Digital is a digital experiential marketing agency that designs, develops, and deploys custom interactive brand experiences for agencies and Fortune 500 brands. Its offerings span virtual reality, augmented reality, motion capture games, multitouch activations, photo/video capture, branded games, prize mechanics, and integrated data capture, delivered as turnkey solutions at events, trade shows, mobile marketing tours, retail activations, and corporate events.

Product overview

Elation Digital is a digital experiential marketing agency that provides a comprehensive portfolio of interactive brand experiences. The company operates as a service-based agency rather than a unified software platform, offering approximately 50+ distinct interactive products and experiences organized into several categories: VR/Immersive experiences (VR Flight Simulator, VR Journey, VR Training System, VR Games, Video 360, Immersive 360 Video), AR/Motion experiences (Augmented Reality Mirror, AR Infotainment, Motion Capture Games, Kinect-based games including Tennis, Dance Off, Dash Competition, and others), Arcade/Sports games (Pac-Man Style, Whack-A-Mole, Penalty Shot, Home Run Derby, Pop-A-Shot), Photo/Video activations (Custom Photobooth, Greenscreen, Slow Motion Capture), Prize/Engagement mechanics (Interactive Claw Games, Custom Spin Wheel, Instant Win), and Touch/Kiosk solutions (Interactive Wall, Interactive Kiosk, Touch Screens). The offerings are modular and customizable for brands, designed for deployment at trade shows, festivals, mobile tours, retail environments, and corporate events. The company also provides related services including experiential marketing strategy, branded games development, and turnkey event solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• VR Flight Simulator
• VR Journey
• VR Training System
• VR Games
• Augmented Reality Mirror
• Augmented Reality Infotainment
• Motion Capture Kick & Slice Game
• Kinect Catching Game
• Kinect Tennis Game
• Kinect Dance Off
• Interactive Claw Game
• Custom Spin Wheel
• Smartphone Instant Win
• Custom Photobooth
• Slow Motion Video Capture
• Greenscreen Video Experience
• Video 360 Experience
• Interactive Wall
• Touch Screens & Infotainment
• Interactive Kiosk
• Smart Engagement Platform
• Penalty Shot
• Home Run Derby
• Pop-A-Shot Competition
• PacMan Style Arcade Experience
• Branded Trivia
• Trivia Step
• Custom T-Shirt Maker
• Virtual DJ Booth
• Map Pinning Experience

Quantifiable outcome

• Over 10,000 photos taken and 15,000 email addresses collected at single Shea Moisture activation
• +3 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MAS Event Design: Experiential marketing agency specializing in trade show exhibits, brand activations, and event environments for Fortune 500 brands.
• Hill & Partners: Brand experience agency building custom trade show exhibits, event environments, and interactive brand activations for corporate clients.
• Groove Jones: AR/VR experiential studio building interactive brand experiences, games, and immersive activations — closely overlapping Elation's technology-led activation stack.
• Sparks (The Sparks Group): Long-standing experiential marketing agency delivering brand activations, trade show experiences, and event programs to Fortune 500 clients — directly competing with Elation's core offering.
• INVNT: Global brand live events agency producing trade show booths, mobile tours, and immersive brand experiences for enterprise clients with comparable activation offerings.
• XPLR Experiences: Experiential marketing and event production agency focused on brand activations, mobile tours, and immersive experiences for enterprise clients.

Broad incumbents

• Jack Morton Worldwide: Global brand experience agency with deep Fortune 500 relationships across events, exhibits, and digital experiences; broader portfolio but overlapping core service lines with Elation.
• GES (Global Experience Specialists): Large event and exhibition services provider offering design, fabrication, and on-site services for trade shows and experiential programs at global scale.
• George P. Johnson Experience Marketing: Large global experiential marketing firm delivering brand experiences, trade shows, and event programs; competes for the same brand activation mandates Elation serves.

Emerging players

• Eventbase: Event technology platform providing mobile apps, data capture, and engagement tools for trade shows and live events — complementary to Elation's data capture layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/elation-digital
• Xx.com/elationdigital

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elation Digital