Broadway Travel
Broadway Travel is a UK-based online travel agency founded in 1948 that sells package holidays, flights, hotels and transfers to individual consumers via its website and telephone sales channel, acting as an agent for major airlines and accommodation suppliers under ABTA and ATOL protection.
- Company typePrivate
- Founded1948
- HeadquartersLuton, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Broadway Travel does
Broadway Travel (legal entity: Broadway Travel Limited) is a privately held UK online travel agency founded in 1948 and operating from Newcastle upon Tyne. The company sells package holidays, individual flights, hotel accommodation, airport transfers and travel insurance to UK consumers through a direct-to-consumer website and an inside-sales telephone team. Its product architecture centres on a self-service booking platform supplemented by a "My Booking" customer portal with two-factor authentication for managing documents, balances and amendments, and a 24/7 in-resort telephone support line. Compliance with the Package Travel and Linked Travel Arrangements Regulations 2018, ABTA membership (17088 and V917X) and an ATOL licence (3634) underpin the offering and provide statutory financial protection for flight-inclusive packages.
Broadway Travel operates primarily as an agent/intermediary rather than a principal: it does not own aircraft, hotels or transfer fleets, and customer monies are held on behalf of suppliers (or in the Air Travel Trust for ATOL-covered bookings). The company aggregates inventory from a broad supplier ecosystem including British Airways, EasyJet, Ryanair, TUI, Jet2, Wizz Air, Vueling and Aegean on the airline side; Hotelbeds, Jumbo Tours, Sun Hotels and World2Meet for accommodation; and Holiday Taxis, HoppaGo and Sun Transfers for ground transport. When multiple components are bundled into a Multi-Contract Package under PTRs 2018, Broadway Travel assumes regulatory responsibility for the package.
Revenue is generated through commissions paid by travel suppliers on bookings transacted through the platform, supplemented by transaction and administrative fees including a £2.99 per-payment admin charge, £80 per-person cancellation fees, £30 per-person amendment fees, and document-mailing fees of £7.50 (Silver) and £12.50 (Gold). The firm offers interest-free monthly instalment plans for bookings made more than 90 days in advance, with an explicit £2.50 per-person ATOL Protection Contribution included in advertised prices. End customers are exclusively individual consumers (no enterprise or B2B segment disclosed), reached through the website, email newsletter and telephone sales, with 51–100 employees and no disclosed funding, parent company or institutional investors.
Broadway Travel firmographics
Firmographics- Name
- Broadway Travel
- Legal name
- Broadway Travel Limited
- Website
- https://broadwaytravel.com
- Company type
- Private
- Founded year
- 1948
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Broadway Travel is a UK-based online travel agency founded in 1948 that sells package holidays, flights, hotels and transfers to individual consumers via its website and telephone sales channel, acting as an agent for major airlines and accommodation suppliers under ABTA and ATOL protection.
- Ownership category
- akta.pro rank
Broadway Travel industry classification
Industry- Product category
- Online Travel Agency
- NAICS
- Travel Agencies (561510)
- akta.pro primary industry
- Leisure & Generalist Retail Travel Agencies (THAKABAA)
- akta.pro secondary industry
- Retail Cruise-Only Travel Agencies (Leisure) (THAKAKAA)
Keywords
Where Broadway Travel is headquartered
LocationHeadquarters
- HQ city
- Luton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Broadway Travel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain
Revenue model
- Travel Agency Commission: As a travel agent, Broadway Travel acts as an intermediary between customers and travel suppliers (airlines, hotels, transfer services). They earn commissions on bookings made through their platform. They primarily act as an agent, with money held on behalf of Supplier/Principals.
- Booking and Service Fees: The company charges various administrative fees including £2.99 per payment transaction, £80 per person cancellation fees, £30 per person amendment fees, and document mailing fees (£7.50 Silver, £12.50 Gold package).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Low deposit option with monthly instalments |
| Other | Pay-as-you-go | Service charges |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Broadway Travel product offering
Product offeringCore offering
Broadway Travel is a UK-based online travel agency that retails package holidays (flights plus accommodation plus transfers combined as Multi-Contract Packages) along with standalone flight, hotel, and airport transfer bookings sourced from third-party travel suppliers. Customers transact directly through the Broadway Travel website or by telephone, with bookings financially protected under ABTA membership and ATOL licensing. Revenue is earned primarily through commissions paid by supplier partners and per-transaction service charges.
Product overview
Broadway Travel operates as an online travel agency offering a unified booking platform that enables customers to search, compare, and book travel services. The core offering consists of their holiday package products (Multi-Contract Packages) combining flights, accommodation, and transfers, alongside individual component bookings for flights, hotels, and transfers. Supporting services include the My Booking customer portal for managing reservations, travel insurance products, and low deposit payment plans. The company acts as an agent for third-party suppliers including airlines (British Airways, EasyJet, Ryanair, TUI, Jet2, Wizz Air, Vueling), accommodation providers (Hotelbeds, Jumbo Tours, Sun Hotels, World2Meet), and transfer services (Holiday Taxis, HoppaGo, Sun Transfers). Founded in 1948, the company holds ABTA membership and ATOL protection for financial security.
Differentiator
Problem solved
Functional benefit
Products and services
- Holiday Packages (Multi-Contract Packages) Combined travel arrangements featuring flights, accommodation, and airport transfers sold as Multi-Contract Packages regulated under the Package Travel and Linked Travel Arrangements Regulations 2018. Targeted at UK consumers seeking one-stop affordable holiday bookings with ATOL financial protection.
- Flight Bookings Individual flight-only bookings across multiple airline carriers including British Airways, EasyJet, Ryanair, TUI, Jet2, Wizz Air, Vueling, and other international carriers. Available to UK consumers booking via the website or telephone.
- Hotel Accommodations Hotel and accommodation bookings available individually or as part of package holidays, sourced through supplier partners including Hotelbeds, Jumbo Tours, Sun Hotels, World2Meet, and other bed-bank providers. Targeted at UK consumers.
- Airport Transfers Ground transportation bookings through transfer suppliers including Holiday Taxis, HoppaGo, and Sun Transfers for airport-to-hotel and resort transfers. Bookable standalone or as part of holiday packages for UK consumers.
Quantifiable outcome
- Financial protection through ATOL scheme for flight-inclusive packages
Companies that use Broadway Travel
Customer profileSegments1 record
Ideal customer profiles1 record
Broadway Travel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Broadway Travel partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- Aegean AirlinescoreAirline partner providing flight services for package holidays and individual flight bookings through Broadway Travel's platform
- British AirwayscoreMajor airline partner offering flights as part of package holidays and standalone bookings
- RyanaircoreBudget airline partner providing low-cost flight options for holiday packages
- EasyjetcoreBudget airline partner for package holidays and flight-only bookings
- TUIcoreMajor travel company partner providing flight and accommodation services
- HotelbedscoreAccommodation supplier partner providing hotel inventory for bookings
- Jet2coreLeisure airline partner providing flights and package holiday options
- Wizz AircoreBudget airline partner for European and international flight services
- ABTAcoreTrade association membership providing consumer protection, code of conduct standards, and Alternative Dispute Resolution scheme. Membership numbers 17088 and V917X.
- Civil Aviation Authority (ATOL)coreRegulatory body providing financial protection scheme for flight-inclusive holidays. ATOL number 3634 issued by CAA, Gatwick Airport South.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Broadway Travel competitors and assessment
Company assessmentDirect peers
- Jet2holidays: UK package holiday specialist combining Jet2 flights with third-party accommodation and transfers. Overlaps Broadway Travel's core product (package holidays), primary customer base (UK leisure families) and supplier/agent economics.
- Iglu Cruise: UK cruise-focused online travel agency selling ocean, river and expedition cruises. Comparable as a UK ABTA-protected leisure agent with overlapping cruise-merchandising focus and similar e-commerce + call-centre GTM.
- Hays Travel: UK's largest independent retail travel agency, headquartered in the North East and operating a hybrid high-street + online model selling packages, flights, hotels and cruises. Directly comparable in customer base (UK leisure travellers), product mix, ABTA/ATOL-protected model, and heritage-led positioning.
- Travel Republic: UK online travel agency offering package holidays, flights, hotels and transfers to UK consumers. Overlaps Broadway Travel on product, channel mix (online-led) and supplier relationships.
- loveholidays: UK online travel agency focused on package holidays to beach and city destinations. Competes head-to-head for the same price-sensitive UK leisure customer, with a similar mix of flights, hotels and transfers sourced from overlapping supplier partners.
- On the Beach: UK-listed online travel agency selling beach and city package holidays and standalone flights and hotels. Directly comparable product mix, customer demographic, and ABTA/ATOL-protected agent model.
Broad incumbents
- TUI UK: UK arm of TUI Group, one of the world's largest integrated leisure travel companies with own airline, hotel brands and high-street retail. Overlaps Broadway Travel on package holidays, customer demographic and ATOL-protected distribution, but operates at vastly greater scale and with vertical integration.
- Expedia Group: Global OTA group operating Expedia, Hotels.com and Vrbo in the UK. Directly competes on flights, hotels and package products, with much larger marketing and technology investment.
- Booking.com: Global online travel agency leader in hotel and ancillary bookings. Competes for the same UK leisure traveller, particularly on accommodation-led searches, and sets the price-UX benchmark that traditional agents like Broadway Travel must match.
Others
- Holiday Extras: UK specialist in airport transfers, parking, lounges and travel insurance — overlapping Broadway Travel's add-on categories (transfers and insurance) and used by similar UK leisure customers, often as a partner rather than competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Broadway Travel social profiles
Digital presenceBroadway Travel compliance and trust
Trust signalCompliance3 records
Broadway Travel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Broadway Travel leadership team
Management profileNumber of profiles
Broadway Travel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Broadway Travel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Broadway Travel
What does Broadway Travel do?
Broadway Travel is a UK-based online travel agency that retails package holidays (flights plus accommodation plus transfers combined as Multi-Contract Packages) along with standalone flight, hotel, and airport transfer bookings sourced from third-party travel suppliers. Customers transact directly through the Broadway Travel website or by telephone, with bookings financially protected under ABTA membership and ATOL licensing. Revenue is earned primarily through commissions paid by supplier partners and per-transaction service charges.
Is Broadway Travel a public or private company?
Broadway Travel is a private company. It is classified as unknown and is currently operating.
When was Broadway Travel founded?
Broadway Travel was founded in 1948. It employs 51 to 100 people.
Where is Broadway Travel based?
Broadway Travel is headquartered in Luton, United Kingdom, in the Europe region.
How does Broadway Travel make money?
Two revenue lines are on record. Travel Agency Commission is the primary driver. The others are booking and Service Fees.
Who are Broadway Travel's main competitors?
Direct peers on record are Jet2holidays, Iglu Cruise, Hays Travel, Travel Republic, loveholidays and On the Beach. Broad incumbents are TUI UK, Expedia Group and Booking.com. Holiday Extras is listed as an others.
Does Broadway Travel have an API?
No public API is recorded for Broadway Travel.
What industry is Broadway Travel in?
Broadway Travel's product category is Online Travel Agency. Its primary akta.pro industry code is THAKABAA, Leisure & Generalist Retail Travel Agencies, with a secondary code of THAKAKAA, Retail Cruise-Only Travel Agencies (Leisure). Its NAICS code is 561510.