BidWrite
BidWrite is a Perth-headquartered professional bidding consultancy founded in 2008, serving 600+ Australian and New Zealand organisations with full-lifecycle tender consulting, training via Bid Academy, and the BidWriteGPT AI tool.
- Company typePrivate
- Founded2008
- HeadquartersPerth, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What BidWrite does
BidWrite is a Perth-headquartered, founder-led professional bidding consultancy founded in 2008 by David Lunn and Nigel Dennis. The firm provides full-lifecycle tender management services — bid support, readiness assessments, bid kickstarters, and long-term engagements — primarily to organisations pursuing government and enterprise tenders across Australia and New Zealand. The company operates from four offices (Perth, Melbourne, Brisbane, and New Zealand) with 31 staff and reports 1,900+ bids and tenders completed, $50bn in cumulative client contract value won, and 600+ organisations supported. Its client base spans six verticals: facilities management, construction & infrastructure, defence, IT & ICT, professional services, and human & health services, with named customers including Katherine Constructions, Aerotech Group, and Sea to Summit.
The firm's core differentiator is the ISBP (Issue, Solution, Benefit, Proof) framework — a registered Australian trademark owned by Bid Write Pty Ltd — supported by a team of APMP-certified consultants (CP APMP, CPP APMP, CF APMP Fellow). Training is delivered through the Bid Academy sub-brand (Bid Basics, Certified Bid Writer, Bid Accelerator), and the firm has launched BidWriteGPT, a generative-AI bidding tool for tender response drafting and bid-library knowledge retrieval. The business is privately held with no disclosed institutional funding, founder-owned, and headquartered at PO Box 8339, Perth, Western Australia.
Revenue is generated through three streams: professional services (consulting engagements), training subscriptions (Bid Academy), and partnership-bundled services (notably CreditSource financial risk assessments packaged with bid preparation). Distribution is sales-led across ANZ with a strong content marketing engine — Bid Talk newsletter, Bid Better Webinar Series, YouTube and LinkedIn presence, 6PR radio appearances, and thought-leadership articles in Bidding Quarterly magazine. The strategic posture is steady organic expansion within ANZ, with a particular focus on verticals with high public-sector procurement spend (defence, ICT, infrastructure tied to Brisbane 2032 Olympics).
BidWrite firmographics
Firmographics- Name
- BidWrite
- Legal name
- Bid Write Pty Ltd
- Website
- https://bidwrite.com.au
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BidWrite is a Perth-headquartered professional bidding consultancy founded in 2008, serving 600+ Australian and New Zealand organisations with full-lifecycle tender consulting, training via Bid Academy, and the BidWriteGPT AI tool.
- Ownership category
- akta.pro rank
BidWrite industry classification
Industry- Product category
- Bid Management Consulting
- NAICS
- Document Preparation Services (561410)
- SIC
- Services-Help Supply Services (7363)
- akta.pro primary industry
- Tender & Public Procurement Pricing (Hospital/Regional/National Tenders) (HLAIAKAJ)
- akta.pro secondary industry
- Procurement Helpdesk & Stakeholder Support (BPAAAJAD)
Keywords
Where BidWrite is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
BidWrite business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Consulting Services: Professional bid consulting services including bid support, readiness assessments, bid kickstarters, and long-term engagements. These services help clients plan, manage, design, write and produce tender responses.
- Training Programs (Bid Academy): Training courses including Bid Basics, Certified Bid Writer, and Bid Accelerator programs delivered over flexible timeframes.
- Financial Risk Assessment Partnership: Partnership with CreditSource offering financial risk assessment packages including reports and consultations for clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Tender training courses for various career stages |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
BidWrite product offering
Product offeringCore offering
BidWrite is a professional bidding consultancy that helps organisations plan, manage, design, write and produce tender responses across the full bid lifecycle. It delivers services through direct consulting engagements (Bid Support, Readiness Assessment, Bid Kickstarter, Long-term Engagements), training programs via its Bid Academy sub-brand, and technology solutions including the BidWriteGPT AI tool and Bidding Technology platform. Its work is anchored by the proprietary ISBP (Issue, Solution, Benefit, Proof) trademarked methodology.
Product overview
BidWrite is Australia’s largest and most awarded professional bidding consultancy offering a comprehensive portfolio of consulting, training, and technology services. The core consulting services include Bid Support (full bid lifecycle support), Readiness Assessment, Bid Kickstarter, and Long-term Engagements. Training is delivered through Bid Academy, a sub-brand offering courses including Bid Basics, Certified Bid Writer, and Bid Accelerator programs. Technology offerings include Bidding Technology and BidWriteGPT (an AI-powered tool for tender response generation and knowledge retrieval). The company also provides industry-specific services for ICT, Defence, and Brisbane Games (2032 Olympics) sectors. All services are focused on helping organizations win more tenders through strategic positioning, professional writing, and capability development.
Differentiator
Problem solved
Functional benefit
Products and services
- Bid Support Full bid lifecycle consulting support including planning, managing, designing, writing and producing tender responses for must-win tenders, delivered by APMP-certified bid consultants to enterprise and mid-market clients.
- Readiness Assessment
- Bid Kickstarter Pre-bid consulting engagement to help clients prepare winning tender strategies and positioning before pursuing specific opportunities.
- Long-term Engagements Ongoing consulting retainer arrangements for sustained bid support and capability development, providing continuous access to BidWrite's consulting team.
- Bid Academy Training division offering professional development courses for bid writers and tendering professionals, including Bid Basics (introductory), Certified Bid Writer (specialised), and Bid Accelerator (comprehensive) programs.
- BidWriteGPT AI-powered bidding tool providing generative AI assistance and knowledge retrieval for tender response creation, available via bidwritegpt.com.
- Bidding Technology Technology solutions and tools to support bidding processes and tender response management for clients seeking technology-enabled tendering workflows.
- ICT Tendering Specialised consulting services for information and communication technology providers to win government and enterprise ICT tenders, led by the ICT Tendering Lead.
- Defence Tendering
- Brisbane Games Tendering Support
Quantifiable outcome
- 1900+ bids and tenders completed for clients
- +3 more outcomes
Companies that use BidWrite
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles3 records
BidWrite technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature2 records
BidWrite partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- CreditSourcecorePartnership with CreditSource to offer financial risk assessment packages for tendering clients. The package includes a Financial Risk and Capacity Assessment Report followed by a 45-minute CreditSource Consultation to help organisations understand buyer perspectives on their financial capacity and identify improvement areas.
- KordaMenthaminorCo-authored research partnership on Defence tendering costs. Joint paper by BidWrite's Rodger Manning and KordaMentha's Mike Kalms examining the $1.4 billion cost of Defence bidding to industry.
- Bid SolutionsminorBid Solutions invites BidWrite team members to contribute articles to Bidding Quarterly magazine, sharing expertise on bidding best practices and thought leadership with the broader industry.
- Industry Capability Network (ICN)minorReference to Brisbane 2032 Games supplier portal managed by ICN, where suppliers can access Games procurement opportunities and submit Expressions of Interest.
- Association of Proposal Management Professionals (APMP)coreAPMP is the global industry body for proposal management professionals. BidWrite helped establish the APMP ANZ Chapter, which has grown to become the fourth largest of 28 chapters globally. Many BidWrite staff hold APMP certifications including CP APMP, CPP APMP, and CF APMP Fellow.
- Chartered Institute of Procurement & Supply (CIPS)coreCIPS is the global professional body for procurement and supply. Their presence in Australia provides frameworks and certifications relevant to BidWrite's work on both buying and selling sides of tendering.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
BidWrite competitors and assessment
Company assessmentEmerging players
- Bidhive: Bid management platform/consultancy serving ANZ and APAC markets with bid automation, training, and proposal services. Comparable as a regional competitor with both consulting and technology offerings.
Broad incumbents
- Loopio: Leading RFP automation and content library platform used by enterprises to streamline bid responses. Adjacent competitor to BidWrite's technology product and threat to human bid-writing demand.
- Proactis: Procurement and spend management software vendor with bid/RFP workflow capabilities. Broader incumbent operating across the procurement lifecycle that overlaps with BidWrite's buyer-side and supplier-side advisory.
- Responsive (formerly RFPIO): Established RFP response management SaaS platform with AI capabilities. Competes with BidWriteGPT on the technology layer and with BidWrite's consulting practice on overall RFP workflow tooling.
Direct peers
- Strategic Proposals: One of the world's largest dedicated bid/proposal consultancies, offering training, managed services, and APMP-aligned methodology. Direct competitor in the professional bidding services category with similar go-to-market.
- Bid Solutions: UK-headquartered bid and proposal management consultancy that publishes Bidding Quarterly magazine (BidWrite contributes to it). Directly comparable services including training, consultancy, and bidder events across multiple geographies.
- WinThatBid: UK-based bid management consultancy providing outsourced bid writing, training, and bid/no-bid advisory. Direct peer with similar professional services model focused on must-win tenders.
Regional players
- PM-Partners: Australian project management and procurement consultancy with bid/RFP training and consulting services. Regional player with overlapping APMP-aligned training offerings and similar customer base.
- Menessentials: Australian tender writing and bid management service provider offering consultancy and content support. Regional peer targeting similar SME and enterprise clients in the ANZ government market.
- Arithmos: ANZ-based bid and proposal management consultancy offering training, managed bid services, and software solutions. Comparable ANZ regional peer competing for similar government and enterprise clients.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
BidWrite social profiles
Digital presenceBidWrite financial estimates
Financial estimateRevenue estimate
Valuation estimate
BidWrite leadership team
Management profileNumber of profiles
Profiles11 records
BidWrite funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BidWrite M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BidWrite
What does BidWrite do?
BidWrite is a professional bidding consultancy that helps organisations plan, manage, design, write and produce tender responses across the full bid lifecycle. It delivers services through direct consulting engagements (Bid Support, Readiness Assessment, Bid Kickstarter, Long-term Engagements), training programs via its Bid Academy sub-brand, and technology solutions including the BidWriteGPT AI tool and Bidding Technology platform. Its work is anchored by the proprietary ISBP (Issue, Solution, Benefit, Proof) trademarked methodology.
Is BidWrite a public or private company?
BidWrite is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BidWrite founded?
BidWrite was founded in 2008. It employs 11 to 50 people.
Where is BidWrite based?
BidWrite is headquartered in Perth, Australia, in the Oceania region.
How does BidWrite make money?
Three revenue lines are on record. Consulting Services are the primary driver. The others are training Programs (Bid Academy) and financial Risk Assessment Partnership.
Who are BidWrite's main competitors?
Bidhive is listed as an emerging player. Broad incumbents are Loopio, Proactis and Responsive (formerly RFPIO). Direct peers are Strategic Proposals, Bid Solutions and WinThatBid. Regional players are PM-Partners, Menessentials and Arithmos.
Does BidWrite have an API?
No public API is recorded for BidWrite.
What industry is BidWrite in?
BidWrite's product category is Bid Management Consulting. Its primary akta.pro industry code is HLAIAKAJ, Tender & Public Procurement Pricing (Hospital/Regional/National Tenders), with a secondary code of BPAAAJAD, Procurement Helpdesk & Stakeholder Support. Its NAICS code is 561410 and its SIC code is 7363.