College Dental Group and Orthodontics

What College Dental Group and Orthodontics does

College Dental Group and Orthodontics is a single-location, full-service dental practice based in Oceanside, California, operating since 1978 (per firmographic records; practice copyright dates to 2006). It is part of the Pacific Dental Services (PDS)-supported Smile Generation network, with PDS providing back-office, technology, marketing, HR, and financial infrastructure. The clinic is staffed by approximately 7 dentists covering general dentistry plus four specialties (periodontics, endodontics, oral surgery, orthodontics), 7 dental hygienists, an office manager, and supporting clinical staff — operating out of one location at 467 College Blvd, Ste 2.

The practice delivers a comprehensive service menu spanning preventive care (cleanings, fluoride, sealants, oral cancer screening, OralFitnessCheck® biomarker screening), restorative procedures (fillings, inlays/onlays, root canals, extractions, dentures, bridges, implants), cosmetic dentistry (veneers, whitening, bonding, CEREC® CAD/CAM same-day crowns), and specialty services (braces, clear aligners, periodontics including laser bacterial reduction, wisdom teeth removal). Underlying technology includes chairside CEREC CAD/CAM systems for same-day ceramic restorations, Cone Beam Computed Tomography (CBCT) for 3D imaging, digital X-rays, intraoral cameras, soft-tissue lasers, the aMMP-8 biomarker-based OralFitnessCheck screen, and the Curodont™ remineralization protocol. Patient interaction is supported by the SmileGeneration MyChart portal for scheduling, billing, and messaging.

The business is a consumer dental services practice monetized through fee-for-service payments, third-party dental insurance (nine major carriers including Delta Dental), an in-house subscription discount plan ($119–$169/year offering 20%–50% off most treatments), and patient financing up to $75,000 over 144 months through Comenity Capital Bank. Go-to-market is direct-to-consumer via Google Ads, Google Business Profile, Facebook, in-office referrals, and walk-ins on select Saturdays; the practice is multilingual (English, Farsi, Spanish). Primary customer segments are local families, orthodontic patients (braces and clear aligners), specialty patients requiring implants/perio/oral surgery, and uninsured patients accessing the discount plan. The practice operates under HIPAA, CCPA, CPA, MHMDA, and WCAG compliance frameworks inherited from PDS.

Name

College Dental Group and Orthodontics

Legal name

College Dental Group and Orthodontics

Website

https://collegedentalgroup.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Single-location dental practice in Oceanside, California, part of the Pacific Dental Services Smile Generation network, offering general, cosmetic, orthodontic, periodontal, endodontic, and oral surgery services to local families and individuals.

Ownership category

akta.pro rank

Product category

General Dentistry

NAICS

Offices of Dentists (62121), Offices of Dentists (621210), Offices of Dentists (6212)

akta.pro industry

PRIMARYHLABABAA

Comprehensive Orthodontic Clinics

Healthcare & Life Sciences/Dental Care Services/Orthodontics & Dentofacial Orthopedics

SECONDARYHLABABAD

Clear Aligner Orthodontics

Healthcare & Life Sciences/Dental Care Services/Orthodontics & Dentofacial Orthopedics

SECONDARYHLABABAB

Pediatric Orthodontics

Healthcare & Life Sciences/Dental Care Services/Orthodontics & Dentofacial Orthopedics

SECONDARYHLABABAC

Adult Orthodontics

Healthcare & Life Sciences/Dental Care Services/Orthodontics & Dentofacial Orthopedics

SECONDARYHLABAAAB

Restorative General Dentistry (Fillings/Crowns/Bridges)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

Keywords

• General dentistry services
• Cosmetic dentistry
• Orthodontic treatment
• Dental implants
• Specialty dental care

Headquarters

HQ city

Oceanside

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Dental Services: Fee-for-service dental care including preventive, restorative, cosmetic, and specialty services (orthodontics, periodontics, endodontics, oral surgery). Revenue generated through direct patient payments, insurance claims filed on behalf of patients, and out-of-pocket payments for uninsured services.
2. Smile Generation Dental Plan: In-house dental discount plan offering 20%-50% discounts on most treatments. Patients pay annual membership fee ($119 individual, $149 two-person, $169 three+ individuals) to access discounted dental services. No deductibles, copays, or annual maximums.
3. Smile Generation Financing: Third-party financing options through lending partners, enabling patients to finance dental treatments up to $75,000 for 144 months with 0% interest and low-interest plans. Practice facilitates financing but revenue comes from completed treatments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

College Dental Group and Orthodontics is a single-location dental practice in Oceanside, CA delivering comprehensive preventive, restorative, cosmetic, orthodontic, and specialty dental care. Services span routine cleanings, fillings, crowns, dental implants, braces, clear aligners, root canals, periodontics, oral surgery, and emergency dentistry, supported by advanced digital dental technology including CEREC CAD/CAM same-day crowns, CBCT 3D imaging, and intraoral cameras.

Product overview

College Dental Group and Orthodontics is a dental practice offering a comprehensive suite of dental services from a single Oceanside, CA location. The practice operates as a unified dental care provider with a full range of preventive, restorative, cosmetic, and orthodontic services. Core services include Digital X-Rays and CBCT Imaging, CEREC® CAD/CAM Same-Day Crowns, dental implants, root canals, oral surgery including wisdom teeth removal, and orthodontics (braces and clear aligners). Specialized offerings include OralFitnessCheck® for health screening and Curodont™ for early cavity treatment. The practice is supported by the SmileGeneration platform providing MyChart patient portal, dental discount plans, and financing options. Services are designed for patients of all ages requiring dental care.

Differentiator

Problem solved

Functional benefit

Brands

• OralFitnessCheck®: A screening service that measures aMMP-8 enzyme linked to gum disease and health risks.
• CEREC® CAD/CAM
• Mouth-Body Connection®
• Smile Generation Dental Plan
• Smile Generation Financing

Products and services

• Braces/Orthodontics
• Clear Aligners
• CEREC CAD/CAM Same-Day Crowns
• Dental Implants
• Root Canal/Endodontics
• Periodontics
• Wisdom Teeth Removal/Oral Surgery
• Teeth Cleaning
• Dental Fillings
• Veneers
• Teeth Whitening
• Dentures
• Dental Sealants
• Fluoride Treatment
• Emergency Dental Services
• Inlays and Onlays
• Mouth Guard
• Oral Cancer Screening
• OralFitnessCheck

Quantifiable outcome

• CEREC crowns last 10-15 years or more with proper maintenance
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Pacific Dental Services (PDS)coreStrategic or Co-development PartnerPDS provides comprehensive business support services including technology infrastructure, operational systems, marketing, HR, and financial services. College Dental Group and Orthodontics is one of many supported dental offices in the PDS network. PDS maintains the Smile Generation brand platform used by the practice.
• WellfitcoreTechnology or IntegrationWellfit powers the Smile Generation Dental Plan discount program, providing real-time visibility to treatment savings and costs through a mobile platform. Enables instant discount redemption at point of service.
• GoogleminorGTM or Marketing PartnerThird-party advertising partner displaying practice ads across the internet using Google Ads platform.
• Delta DentalminorChannel Partner/ Reseller/ DistributorMajor dental insurance provider accepted by the practice. Delta Dental is one of nine major insurance carriers accepted.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Smile Brands: DSO supporting hundreds of affiliated dental offices including general dentistry, orthodontics, and specialty services; directly comparable DSO-supported service model.
• Western Dental: California-focused DSO providing general dentistry, orthodontics, oral surgery, and specialty services at scale; competes in the same Southern California geography with similar multi-specialty, insurance-driven model.
• Comfort Dental: Largest dental franchise in the U.S. offering general dentistry, orthodontics, and specialty services with a similar multi-provider, single-location group practice model.
• Bright Now! Dental: DSO-backed multi-specialty dental practice network with significant California presence, offering general, orthodontic, oral surgery, and cosmetic services — directly comparable service mix and patient demographic to College Dental Group.
• Gentle Dental: Multi-location DSO offering comprehensive family and specialty dental care including orthodontics, endodontics, and oral surgery; comparable service suite and patient demographic to College Dental Group.

Broad incumbents

• Heartland Dental: Largest dental support organization in the U.S., supporting thousands of doctors across general and specialty practices — comparable DSO-supported multi-specialty model at much larger scale.
• Sonrava Health: National dental and orthodontic support organization (parent of Western Dental, Brident, and other brands) — broader incumbent operating in the same DSO-supported multi-specialty dental space.
• Pacific Dental Services: Parent DSO of the Smile Generation platform that supports College Dental Group; provides operational infrastructure, technology, and marketing to affiliated practices nationwide — directly comparable as the supporting organization.
• Aspen Dental: One of the largest DSOs in the U.S., offering general dentistry, dentures, implants, and clear aligners across hundreds of locations — comparable multi-specialty model with broader geographic reach.

Emerging players

• Affordable Dentures & Implants: DSO-affiliated network specializing in dentures, extractions, and implants — partial overlap with College Dental's implant and oral surgery service lines, focused on a narrower use case.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/161734073855445

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about College Dental Group and Orthodontics