American Paper & Supply Company

What American Paper & Supply Company does

American Paper & Supply Company is a regional janitorial and maintenance supply distributor founded in 1928 and headquartered at 10 Industrial Road, Carlstadt, New Jersey. Operating since 1928, the company serves the tri-state area of New York, New Jersey, and Connecticut, distributing a catalog of more than 10,000 SKUs that includes cleaning chemicals, restroom solutions, tissues, towels, wipes, can liners, receptacles, personal hygiene products, sanitizers, cleaning equipment, floorcare systems, and maintenance tools. Its customer base is organized across four primary verticals: healthcare facilities, commercial real estate, educational institutions, and building service contractors.

The company is now positioned as a regional brand within BradyPLUS, a privately held parent distributor spanning JanSan, Foodservice, and Packaging. Its core go-to-market is a direct sales model augmented by an account-based eCommerce platform powered by BradyPLUS, which provides online catalog access and account ordering, with direct phone sales support at 201-939-4200. Revenue is generated through transactional product distribution with account-level (not publicly disclosed) pricing; there is no transparent public pricing model, and orders are placed either online through the BradyPLUS storefront or via direct sales contact. The company also participates in BradyPLUS-wide initiatives including the OMNIA Partners public-sector purchasing program and the broader portfolio of Foodservice (commercial kitchen design and build, food processing solutions) and Packaging offerings, positioning it as a regional distribution node within a larger multi-vertical distributor.

Name

American Paper & Supply Company

Legal name

American Paper & Supply Company

Website

https://americanpapertowel.com

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

11–50 employees

Short description

American Paper & Supply Company is a regional janitorial and maintenance supply distributor founded in 1928, operating as a BradyPLUS regional brand serving the NY/NJ/CT tri-state area with 10,000+ SKUs across healthcare, commercial real estate, education, and building service contractor verticals.

Ownership category

akta.pro rank

Product category

Janitorial and Maintenance Supply Distribution

NAICS

Professional and Commercial Equipment and Supplies Merchant Wholesalers (4234), Industrial and Personal Service Paper Merchant Wholesalers (424130), Industrial and Personal Service Paper Merchant Wholesalers (42413)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Paper & Paper Products (5110)

akta.pro primary industry

Industrial & Facility Maintenance (MRO) Cleaning Supplies Distribution (CRAOAGAJ)

akta.pro secondary industries

Paper, Tissue, Wipers & Dispensers Distribution (CRAOAGAC), Cleaning Chemicals & Disinfectants Distribution (CRAOAGAB), Restroom Hygiene & Odor Control Distribution (CRAOAGAF)

Keywords

• Janitorial supply distribution
• Maintenance supplies
• Cleaning chemicals
• Floorcare systems
• Restroom care solutions

Headquarters

HQ city

Carlstadt

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Janitorial and Maintenance Supply Distribution: American Paper & Supply generates revenue through the distribution of comprehensive janitorial and maintenance supplies including cleaning chemicals, cleaning supplies, restroom solutions, tissues, towels, wipes, can liners, receptacles, personal hygiene products, sanitizers, cleaning equipment, floorcare systems, and maintenance supplies and tools. The company operates with over 10,000 products in inventory serving healthcare, commercial real estate, education, and building service contractors.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

American Paper & Supply Company distributes a comprehensive line of janitorial and maintenance supplies, including cleaning chemicals, restroom solutions, tissues, towels, wipes, can liners, receptacles, personal hygiene products, sanitizers, cleaning equipment, floorcare systems, and maintenance tools. The company maintains an inventory exceeding 10,000 products and serves customers in the tri-state area of New York, New Jersey, and Connecticut through a BradyPLUS-powered eCommerce platform and direct sales support.

Product overview

American Paper & Supply Company is a comprehensive janitorial and maintenance supply distributor operating as a BradyPLUS regional brand since 1928. The company offers a unified product portfolio centered on Janitorial + Maintenance Supply (over 10,000 products including cleaning chemicals, restroom solutions, floorcare systems, and maintenance tools) complemented by an eCommerce ordering platform, Commercial Kitchen Design + Build services, Food Processing Solutions, and Packaging Supplies. The company serves the tri-state area of New York, New Jersey, and Connecticut across healthcare, commercial real estate, education, and building service contractor sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Janitorial + Maintenance Supply Comprehensive janitorial and maintenance supplies including cleaning chemicals, restroom solutions, tissues, towels, wipes, can liners, receptacles, personal hygiene products, sanitizers, cleaning equipment, floorcare systems, and maintenance tools, distributed to facility operators and contractors.
• BradyPLUS eCommerce Ordering Platform Online ordering platform powered by BradyPLUS enabling account-based browsing and ordering of thousands of janitorial and maintenance products, with delivery scheduling capabilities for enhanced efficiency and convenience.
• Commercial Kitchen Design + Build Design and build services for commercial kitchens offered as part of the BradyPLUS Foodservice division.
• Food Processing Solutions Solutions for food processing operations within the BradyPLUS Foodservice division.
• Packaging Supplies Packaging supplies including equipment, automation solutions, and services for industrial packaging needs.
• Sustainability Solutions Sustainable product solutions spanning JanSan, Foodservice, and Packaging divisions including waste diversion and eco-friendly disposables.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Bunzl USA: Global distribution powerhouse operating across JanSan, foodservice, and packaging in the U.S. and internationally. Directly comparable in product categories and end-market verticals, but operates at far greater geographic scale and revenue base than the regional American Paper & Supply.
• Veritiv Corporation: North American distribution company serving JanSan, packaging, and print/producer markets with a broad product portfolio. Comparable business model and customer verticals, though much larger in scale and with a heavier packaging orientation than American Paper & Supply.
• MSC Industrial Direct: Large U.S. distributor of metalworking and maintenance, repair, and operating (MRO) products to industrial customers. Comparable in distributing tools, cleaning supplies, and maintenance consumables to commercial/industrial accounts, though skewed toward metalworking and industrial customers.
• Grainger: Major MRO and facility maintenance products distributor serving industrial and commercial customers across the U.S. with a strong digital procurement platform. Overlaps in cleaning supplies, tools, and maintenance categories, though Grainger is much broader in industrial MRO scope.
• White Cap (formerly HD Supply Construction Solutions): Distributor of specialty construction and industrial maintenance supplies, including cleaning and janitorial products for commercial contractors. Overlaps in tools, supplies, and maintenance categories sold to commercial and institutional customers.
• Sysco Corporation: Largest U.S. foodservice distributor with a growing JanSan and facility supplies portfolio serving the same institutional end markets (healthcare, education, hospitality). Comparable in institutional GTM and customer overlap, though foodservice is its dominant line.

Direct peers

• Acorn Paper Products: Regional distributor of janitorial, sanitation, and foodservice supplies serving commercial and institutional customers. Direct peer as a regional JanSan distributor with comparable product categories and customer verticals.
• Imperial Dade: One of the largest privately held JanSan and foodservice distribution companies in North America, serving institutional and foodservice customers with a broad multi-category product portfolio — directly comparable to American Paper & Supply's janitorial/maintenance distribution model across multiple verticals.
• BradyPLUS: The parent company of American Paper & Supply, itself a major JanSan, foodservice, and packaging distributor across the western and central U.S. Same business model, product portfolio, and verticals; included because American Paper & Supply operates as a regional brand under this network.
• Waxman Industries: Distributor of janitorial, hardware, and plumbing products with strong Northeast U.S. presence. Directly comparable as a regional JanSan and maintenance supply distributor competing in overlapping territories and verticals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Paper & Supply Company