Keldar Leadership

What Keldar Leadership does

Keldar Leadership is a privately held leadership development and talent assessment consultancy headquartered in St. Albert, Alberta, Canada, founded in 2003 by Darel Baker. The firm helps organizations address leadership, team, and employee challenges through hiring solutions, team building, coaching, strategic planning facilitation, and skill-building programs. Its customers are primarily mid-market and enterprise organizations across healthcare, government, environmental services, construction, real estate, and non-profit sectors in Canada, with several relationships exceeding 10-15 years in tenure.

The company's core technology stack is anchored by a certified partnership with Wiley, granting access to the Everything DiSC assessment suite (Workplace, Work of Leaders, Management, Sales, Agile EQ, Productive Conflict), the Five Behaviors of a Cohesive Team program, and the Catalyst personalized learning platform. It layers in PXT Select (cognitive/behavioral hiring), TalentClick (predictive safety/personality analytics), and CheckPoint 360° (multi-rater leadership feedback). Keldar adds its own branded methodologies — Customized Hiring System™, Strategic Talent Succession Game Plan™, and Magnetic Customer Service System™ — and delivers the bundle via certified facilitators including in-person workshops, virtual programs, and blended eLearning.

The business model is professional services plus assessment licensing: revenue is generated through program fees, coaching engagements, assessment sales (DiSC, PXT Select, TalentClick, CheckPoint 360°), and certification-course tuition. Pricing is quote-based and not publicly disclosed, with the Canada-Alberta Job Grant available to eligible private companies and non-profits to offset up to two-thirds of program costs. Go-to-market is sales-led and consultative, relying on direct engagement, client referrals, and a certification partner network that extends delivery reach beyond the small internal team.

Name

Keldar Leadership

Legal name

Keldar Leadership

Website

https://keldarleadership.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Keldar Leadership is a Canadian leadership development consultancy that delivers hiring, training, and team-building solutions to mid-market and enterprise organizations using Wiley's Everything DiSC suite and its own proprietary methodologies.

Ownership category

akta.pro rank

Product category

Leadership Development & Training

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro primary industry

Corporate & Leadership Development (BPACANAA)

akta.pro secondary industries

Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH), Leadership Assessment, 360 Feedback & Development Planning (EDABAAAK), Strategy, Decision-Making & Business Acumen Coaching (EDABANAH), Manager & Team Leader Onboarding (EDABAOAC)

Keywords

• Leadership development
• Employee assessments
• Team building
• Executive coaching
• Hiring solutions

Headquarters

HQ city

Saint Albert

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Professional Services - Training & Development Programs: Revenue generated through delivery of high-performance leadership programs, team building workshops, supervisory skills training, and facilitated sessions. Programs are delivered in-person or virtually and can be customized to client needs.
2. Assessment Solutions Partnership: Revenue through partnership with Wiley for Everything DiSC assessments, PXT Select, and TalentClick. These are sold as part of comprehensive hiring and development solutions.
3. Certification Programs: Everything DiSC Workplace Certification programs offered as instructor-led training with certification exams, generating revenue through course fees and materials.
4. Coaching Services: Confidential, ongoing coaching partnerships to help individuals reach their professional and personal goals, following ICF coaching principles.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Keldar Leadership is a consulting firm that delivers tailored hiring, training, and leadership development solutions to organizations. Its core offerings include science-backed assessment tools (Everything DiSC, PXT Select, TalentClick, CheckPoint 360), proprietary methodologies (Customized Hiring System, Strategic Talent Succession Game Plan, Magnetic Customer Service System), and facilitated training programs covering leadership, team building, supervisory skills, customer service, and coaching.

Product overview

Keldar Leadership offers a comprehensive portfolio of leadership development, team building, and talent assessment solutions. The core offerings include Everything DiSC assessment tools (covering Workplace, Work of Leaders, Management, Sales, Productive Conflict, and Agile EQ), The Five Behaviors of a Cohesive Team programs (from Wiley), PXT Select hiring assessments, and TalentClick risk assessments. These are delivered through tailored solutions including Customized Hiring System, Strategic Talent Succession Game Plan, Coaching, Team Building workshops, and Facilitated Sessions. The company also provides training programs such as High Performance Leadership, High Performance Supervisory Skills (HPSS), Skills for High Performance Teamwork, Magnetic Customer Service System, and Everything DiSC Workplace Certification. Everything DiSC on Catalyst serves as the primary learning platform tying together the DiSC-based assessments and programs. Founded in 2003 and headquartered in St. Albert, Alberta, the company operates as a service-based consultancy rather than a software platform.

Differentiator

Problem solved

Functional benefit

Brands

• Customized Hiring System™: A tailored hiring strategy ensuring consistency and efficiency in recruitment, incorporating personality assessments and situationally-based questions with objective scoring.
• The Strategic Talent Succession Game Plan™
• Magnetic Customer Service System™

Products and services

• Everything DiSC Workplace A workplace development assessment that helps employees build more productive relationships at work using the DiSC model to understand priorities, preferences, and values. Targeted at organizations seeking improved interpersonal dynamics.
• Everything DiSC Work of Leaders A leadership development assessment helping leaders connect their DiSC style to leadership effectiveness across Vision, Alignment, and Execution. Targeted at leaders at all levels within organizations.
• Everything DiSC Management Profile A customizable development solution for managers covering DiSC styles, directing and delegating, motivating environments, and developing others. Targeted at anyone in a management role.
• Everything DiSC Sales Profile A sales-focused assessment that equips salespeople with skills to adapt to customers' preferences using the DiSC model. Targeted at sales teams within client organizations.
• Everything DiSC Productive Conflict An assessment that improves self-awareness around conflict behaviors and provides techniques to curb destructive behaviors and effectively respond to conflict situations. Targeted at teams and managers.
• Everything DiSC Agile EQ A classroom training and personalized learning experience teaching participants to read the emotional and interpersonal needs of a situation and respond accordingly, developing emotional intelligence.
• The Five Behaviors of a Cohesive Team An assessment-based learning experience helping teams discover what it takes to build a high-performing team, focusing on Trust, Conflict, Commitment, Accountability, and Results. Targeted at intact teams.
• The Five Behaviors Personal Development

Quantifiable outcome

• Companies using TalentClick have experienced 39% decrease in lost-time injuries, 59% reduction in workplace incidents, and 94% decrease in property damage

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• Wiley (Everything DiSC)coreTechnology or IntegrationKeldar Leadership is a certified partner for Everything DiSC assessments, leveraging Wiley's research-validated learning model. They offer Everything DiSC Workplace Certification and multiple DiSC application solutions including Workplace, Management, Work of Leaders, Sales, Agile EQ, and Productive Conflict profiles.
• PXT SelectcoreTechnology or IntegrationPXT Select provides comprehensive selection and employee assessment tools including cognitive abilities, behavioral traits, and interests analysis to help organizations make smarter hiring decisions.
• TalentClicksupportingTechnology or IntegrationTalentClick offers predictive analytic tools for hiring, training, and developing top performers with risk-based personality assessments used in over 40 countries worldwide. Includes Safety Quotient and Driver Safety Quotient assessments.
• Wiley (The Five Behaviors of a Cohesive Team)coreTechnology or IntegrationThe Five Behaviors of a Cohesive Team is an assessment-based learning experience created by Wiley and best-selling author Patrick Lencioni, helping teams discover what it takes to build high-performing teams.
• CheckPoint 360 SystemsupportingTechnology or IntegrationThe CheckPoint 360 System provides 360-degree feedback for leadership development, identifying leadership effectiveness as viewed by Boss, Direct Reports, Peers, and Self.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Wilson Learning: Wilson Learning provides leadership, sales, and customer experience training with global delivery capabilities. Overlaps with Keldar on customized training programs and assessment-based leadership development, but at a larger enterprise scale.
• Development Dimensions International (DDI): DDI is a global leadership development firm offering leadership assessments, executive coaching, and selection systems. Comparable in service categories (assessment, leadership development, hiring) but operates as a much larger enterprise-focused consultancy.
• VitalSmarts (Crucial Learning): Crucial Learning (formerly VitalSmarts) offers courses like Crucial Conversations and Crucial Influence for leadership and team performance. Comparable in the team-effectiveness and leadership skills training space, with broader published curriculum and certification.
• Korn Ferry: Korn Ferry is a global organizational consulting firm with leadership development, talent assessment, and executive coaching practices. Overlaps with Keldar in leadership assessment and development but serves a much larger enterprise client base.
• Heidrick & Struggles: Heidrick & Struggles is a global executive search and leadership advisory firm. Comparable at the leadership advisory and talent management layer, though at the high end of the market relative to Keldar's mid-market focus.
• The Ken Blanchard Companies: Blanchard is a large, established leadership development and management training provider offering SLII, leadership programs, and DiSC-based content. Overlaps with Keldar in leadership development delivery but operates at significantly greater scale and brand recognition.
• Center for Creative Leadership: CCL is a globally recognized leadership education and research provider offering assessments, executive programs, and coaching. Overlaps with Keldar in leadership assessment and development but at significantly greater scale and academic orientation.

Emerging players

• TalentSmartEQ: TalentSmartEQ focuses on emotional intelligence training and assessments, an adjacent niche to Keldar's DiSC and Agile EQ offerings. Comparable in subject matter (people-skills development) and customer overlap, but with a more focused EQ angle.

Direct peers

• InsideOut Development: InsideOut Development is another Everything DiSC Authorized Partner offering DiSC-based workshops, certifications, and customized leadership development. Direct overlap with Keldar in both product (DiSC suite) and delivery model (facilitated workshops, certification programs).
• PD Learning: PD Learning is a Canada-based Everything DiSC partner delivering DiSC certification, leadership programs, and team-building workshops. Comparable in geography, partner status with Wiley, and focus on small-to-mid-market Canadian clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/keldar-leadership
• Xx.com/keldarleaders

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keldar Leadership