Manincor
Manincor is a family-owned, fully biodynamic South Tyrolean wine estate producing Hand, Heart, and Crown-tier wines from a 12-hectare vineyard on Lake Kaltern, selling direct via cellar-door, online shop, and Wine Club, and wholesaling through an international network across 20+ countries.
- Company typePrivate
- Founded1996
- HeadquartersCaldaro, Italy
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Manincor does
Manincor is a family-owned wine estate situated on the shores of Lake Kaltern (Kalterer See) in Caldaro, South Tyrol, Italy. The estate's buildings date to 1608, but commercial estate-bottling began in 1996 under Count Michael Goëss-Enzenberg, who took over from his uncle in 1991 and shifted the business away from grape supply to cooperatives. The estate comprises a 12-hectare contiguous vineyard surrounding the historic manor, with 270,000 individually hand-pruned vines and a ~3,000 sqm three-level underground 'Cellar in the Vineyard' (opened 2004) designed by Walter Angonese and Rainer Köberl that uses gravity flow and geothermal temperature regulation. Full biodynamic certification was achieved in 2009, and Manincor is a founding member of respekt-BIODYN (2007).
Manincor firmographics
Firmographics- Name
- Manincor
- Legal name
- Manincor
- Website
- https://manincor.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Manincor is a family-owned, fully biodynamic South Tyrolean wine estate producing Hand, Heart, and Crown-tier wines from a 12-hectare vineyard on Lake Kaltern, selling direct via cellar-door, online shop, and Wine Club, and wholesaling through an international network across 20+ countries.
- Ownership category
- akta.pro rank
Manincor industry classification
Industry- Product category
- Premium Wines
- NAICS
- Wineries (31213), Wineries (312130), Grape Vineyards (111332), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Production & Winemaking (AFAFAAAB), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Fine Wine & Luxury Spirits Retail (CRANABAE), Vineyard Certification & Sustainability Programs (Organic, Biodynamic, Regenerative, GAP) (AFAGAJAL)
Keywords
Where Manincor is headquartered
LocationHeadquarters
- HQ city
- Caldaro
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Manincor business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Wine Sales: Direct sales of wines through online shop and cellar-door. Wines are categorized into three quality tiers: Hand (entry-level, everyday wines), Heart (single vineyard and premium cuvées), and Crown (reserve wines from old vines in exceptional vintages).
- Wine Club Membership: Multi-level club with Basic, Hand, Heart, and Crown membership tiers. Members earn bonus points (1-4 points per euro spent depending on status) and receive benefits including discounts, free tastings, exclusive access to rarities, and invitations to events.
- Winery Tours and Tastings: Revenue from guided winery tours and wine tasting experiences at the estate. Tours available Monday to Friday with advance registration.
- Wholesale Distribution: Sales through network of international distributors and retailers including enotecas, wine shops, and restaurants across Europe, North America, and Asia.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Basic Membership - Free entry-level club tier |
| Subscription | Annual | Hand Status - 500 status points required |
| Subscription | Annual | Heart Status - 1,500 status points required |
| Subscription | Annual | Crown Status - 4,500 status points required |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Manincor product offering
Product offeringCore offering
Manincor is a family-owned biodynamic wine estate in Caldaro, South Tyrol that produces a tiered portfolio of wines (Hand for everyday entry-level, Heart for single-vineyard and family cuvées, and Crown for reserve wines from old vines) under the biodynamic respekt-BIODYN standard. It sells these wines through its own cellar-door shop at the Lake Kaltern estate, an online shop, a multi-tier Wine Club, and a broad international distributor and on-trade network. The estate also markets farmstead food products (organic apple juice, jams, liqueurs and chocolates) and offers paid guided winery tours and tastings at its underground "Cellar in the Vineyard."
Product overview
Manincor is a family-owned South Tyrolean wine estate producing a portfolio of wines across three named tiers — Hand (entry-level, everyday wines), Heart (mid-range single-vineyard wines and blends), and Crown (premium selections from old vines and limited productions) — complemented by food products and an apple juice from the estate's own orchards. The estate operates a direct-to-consumer online shop, a multi-tier loyalty wine club, and on-site wine tastings and guided winery tours at its historic property near Lake Kaltern.
Differentiator
Problem solved
Functional benefit
Brands
- HAND (Hand Weine): Entry-level wines for everyday drinking, produced with honest craftsmanship and biodynamic practices. Dark brown lettering symbolizes work rooted in the earth.
- HEART (Herz Weine)
- CROWN (Krone Weine)
- Manincor Club
Products and services
- La Manina Entry-level white wine from the Hand line: fresh, lively, easy-to-drink everyday wine for casual consumers.
- Moscato Giallo Aromatic Golden Muscat white wine from sun-drenched grapes; light, summery and joyful Hand-tier wine.
- Il Conte (Reserve del Conte) Estate red wine from the Hand line capturing the character of the hills around the winery and Lake Kaltern; full of vigour and warmth.
- La Contessa (Reserve della Contessa) Elegant, aristocratic white wine with subtlety and delicacy; pale in colour with delicate aromas, suited for festive occasions.
- La Rose de Manincor Spring and summer rosé blend combining Cabernet Franc, Merlot, Blauburgunder, Vernatsch, Tempranillo, Syrah and Petit Verdot; fruited, opulent and succulent.
- Eichhorn Single-vineyard Pinot Blanc (Weissburgunder) Heart-tier white combining Alpine and Mediterranean traits; vivid, flowery and long-lingering.
- Tannenberg Single-vineyard Heart-tier white wine; clear, fresh and complex with a challenging, sensitive character.
- Ebeneich Single-vineyard wine added to the Heart tier in 2024, expanding the Manincor vineyard range.
- Sophie Prestigious Heart-tier white blend of premium grape varieties; elegant, concentrated and cellar-worthy.
- Mason Single-vineyard Pinot Noir (Blauburgunder) Heart-tier red; silky-textured with cherry, blackberry and rose aromas.
- Lagrein Rubatsch Single-vineyard Lagrein Heart-tier red from a native South Tyrolean grape variety expressing dark berry, velvetiness and length.
- Cassiano Heart-tier red blend of six varieties (Cabernet Franc, Merlot, Syrah, Tempranillo, Petit Verdot, Cabernet Sauvignon); character and individuality with elegance.
- Lieben Aich Single-vineyard Sauvignon Blanc Crown-tier wine from the best plots of the Lieben Aich vineyard; wild, earthy and singular.
- Mason di Mason Selection of the best Pinot Noir lots from the oldest Mason vines; Crown-tier wine requiring attention and extended maturation time.
- Castel Campan Crown-tier blend of Cabernet Franc and Merlot from the Campan Castle vineyards; peak drinking after 10 years; consummate harmony and concentration.
- Le Petit Crown-tier sweet wine from botrytis-affected Petit Manseng grapes harvested at Mazzon; rare and precious; golden straw-yellow with intense botrytis aromatics.
- Organic Apple Juice Organic apple juice produced from Manincor's own orchards; available in the online shop and at the estate shop.
- Farmstead Food Products (Jams, Liqueurs, Chocolates) Farmstead food products including organic apple jams, liqueurs and fine wine chocolates offered at the estate shop.
- Manincor Wine Club (Loyalty Programme) Multi-tier wine club membership (Basic, Hand, Heart, Crown) offering bonus points, cellar-door pricing in the online shop, free tastings, winery tour access, special offers and exclusive invitations to purchase rarities based on tier.
- Winery Tours and Guided Wine Tastings On-site guided tours of the underground 'Cellar in the Vineyard', wine tastings and farmstead product sampling at the estate, available Monday to Friday with advance booking.
Quantifiable outcome
- Full biodynamic certification achieved by 2009 after initial conversion in 2006
- +1 more outcomes
Companies that use Manincor
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Manincor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Manincor partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- respekt-BIODYNcoreAlliance of biodynamic wineries established in 2007 with Manincor and kindred spirits. Currently 23 friends across four countries united by the goal of working biodynamically to find a sustainable path to authentic quality. Manincor was a founding member alongside other wineries committed to biodynamic principles.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Manincor competitors and assessment
Company assessmentBroad incumbents
- Tasca d'Almerita: Multi-generation Sicilian family wine estate with biodynamic vineyards, premium positioning, and strong international distribution. Comparable in family ownership, biodynamic philosophy, and heritage storytelling, though operates at larger scale and different region.
Direct peers
- Abbazia di Novacella: Historic South Tyrolean wine estate (abbey-owned) producing white and red wines with international distribution and on-site tasting experiences. Comparable in historic estate heritage, South Tyrolean origin, and cellar-door-plus-distribution model.
- Foradori: Family-owned biodynamic winery in Trentino producing terroir-driven premium wines with strong international following. Closely comparable in family ownership, biodynamic philosophy, premium positioning, and northern Italian regional proximity.
- Elena Walch: Family-run South Tyrolean premium winery with a portfolio of single-vineyard wines, international distribution, and an emphasis on terroir-driven quality. Comparable in scale, family ownership, premium positioning, and South Tyrolean origin.
- Ferrari Fratelli Lunelli: Historic Trentino-based premium sparkling and still wine producer with family ownership and strong international distribution. Comparable as a family-owned northern Italian premium wine house with global brand recognition.
- Tenuta San Leonardo: Family-owned premium wine estate in Trentino producing Bordeaux-style reds with strong collector following and international distribution. Comparable in family ownership, premium tier portfolio, and northern Italian terroir-driven positioning.
- Alois Lageder: Family-owned biodynamic estate in South Tyrol producing a tiered premium wine portfolio with strong international distribution and an emphasis on sustainability. Most direct comparable given shared region, biodynamic philosophy, family ownership structure, and DTC-plus-wholesale go-to-market.
Regional players
- Kellerei Bozen / Cantina Bolzano: South Tyrolean wine cooperative based in Bolzano producing a portfolio of regional varietals with international distribution. Comparable as a regional South Tyrolean producer but operates at substantially larger cooperative scale.
- St. Michael-Eppan / San Michele Appiano: Major South Tyrolean wine cooperative producing a portfolio spanning entry-level to premium wines with extensive international distribution. Comparable as a South Tyrolean producer operating at significantly larger scale through cooperative structure.
- Cantina Terlano / Kellerei Terlan: South Tyrolean wine cooperative located in Terlano, neighbouring Caldaro, producing premium white wines with strong international reputation. Comparable as a regional South Tyrolean producer, though operates at cooperative scale rather than family-estate model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Manincor social profiles
Digital presenceManincor compliance and trust
Trust signalCompliance3 records
Manincor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Manincor leadership team
Management profileNumber of profiles
Profiles3 records
Manincor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Manincor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Manincor
What does Manincor do?
Manincor is a family-owned biodynamic wine estate in Caldaro, South Tyrol that produces a tiered portfolio of wines (Hand for everyday entry-level, Heart for single-vineyard and family cuvées, and Crown for reserve wines from old vines) under the biodynamic respekt-BIODYN standard. It sells these wines through its own cellar-door shop at the Lake Kaltern estate, an online shop, a multi-tier Wine Club, and a broad international distributor and on-trade network. The estate also markets farmstead food products (organic apple juice, jams, liqueurs and chocolates) and offers paid guided winery tours and tastings at its underground "Cellar in the Vineyard."
Is Manincor a public or private company?
Manincor is a private company. It is classified as family owned and is currently operating.
When was Manincor founded?
Manincor was founded in 1996. It employs 11 to 50 people.
Where is Manincor based?
Manincor is headquartered in Caldaro, Italy, in the Europe region.
How does Manincor make money?
Four revenue lines are on record. Wine Sales are the primary driver. The others are wine Club Membership, winery Tours and Tastings and wholesale Distribution.
Who are Manincor's main competitors?
Tasca d'Almerita is listed as a broad incumbent. Direct peers are Abbazia di Novacella, Foradori, Elena Walch, Ferrari Fratelli Lunelli, Tenuta San Leonardo and Alois Lageder. Regional players are Kellerei Bozen / Cantina Bolzano, St. Michael-Eppan / San Michele Appiano and Cantina Terlano / Kellerei Terlan.
Does Manincor have an API?
No public API is recorded for Manincor.
What industry is Manincor in?
Manincor's product category is Premium Wines. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 31213 and its SIC code is 5180.