Kellerei Bozen

Name

Kellerei Bozen

Legal name

Kellerei Bozen Gen. Landw. Ges.

Website

https://kellereibozen.com

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Winery

NAICS

Wineries (312130), Wineries (31213)

SIC

Beverages (2080)

akta.pro industry

PRIMARYCRADAIAB

Wine & Sparkling Wine Wineries & Brands

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Alcoholic Beverages (Beer, Wine, Spirits) Manufacturing & Brands

SECONDARYAFAFAAAB

Wine Production & Winemaking

Agriculture & Food Production/Beverage Production/Alcoholic Beverage Production (Beer, Wine, Spirits, Cider)

SECONDARYTHAFALAE

Wineries & Vineyards (Tasting Rooms)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

SECONDARYTHAJAGAD

Wine Tastings & Vineyard/Winery Tours

Travel & Hospitality/Tours, Attractions & Experiences/Food & Drink Experiences (Culinary Tours, Tastings, Cooking Classes)

SECONDARYCRANABAE

Fine Wine & Luxury Spirits Retail

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Beer, Wine & Spirits Specialty Retail

Keywords

• Wine production
• Wine cooperative
• Winery operations
• Wine distribution
• Wine tourism

Headquarters

HQ city

Bolzano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wine Sales (Direct-to-Consumer): Direct wine sales through physical Vinarius Wineshop at winery location and online e-commerce platform. Products sold across multiple tiers: Superior reserve wines, Riserva, Election, Classic, Bio organic, Collection, and Dessert wine categories.
2. Wine Tourism Experiences: Revenue from guided winery tours with wine tasting sessions offered Tuesday through Saturday. Includes events hosting and private tasting experiences at the winery.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Kellerei Bozen is a wine cooperative representing 224 member families in South Tyrol, Italy, producing quality wines across seven distinct lines: Superior, Riserva, Election, Classic, Bio, Collection, and Dessert wines spanning 15 grape varieties. The cooperative operates Italy's first CasaClima Wine certified winery, selling directly to consumers through the on-site Vinarius Wineshop, a proprietary online e-commerce platform, and guided winery tours with tastings.

Product overview

Kellerei Bozen is a wine cooperative representing 224 member families in South Tyrol, producing quality wines across six distinct lines: Superior (premium cuvées including TAL 1930), Election (single-vineyard selections), Riserva (reserve wines including Taber Lagrein and Mumelter Cabernet), Classic (everyday wines including St. Magdalener, Chardonnay, Sauvignon), Bio (organic wines including Laven), Collection (premium single-site wines including Graf Huyn Cabernet/Merlot and Baron Eyrl Lagrein), and Dessert wines (Vinalia Goldmuskateller and Rosis Rosenmuskateller). The company also operates the Vinarius Wineshop for direct sales and offers guided winery tours showcasing their CasaClima Wine certified architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• TAL 1930 Premium white wine cuvée composed of 80% Chardonnay, 10% Sauvignon, and 10% Pinot Grigio, produced from 30-year-old vines at 400-700m elevation and aged 12 months in oak barrels and 14 months in stainless steel. Part of the Superior line for discerning wine consumers.
• Laven Bio Organic white wine cuvée of Chardonnay, Pinot Blanc (Weissburgunder), and Pinot Grigio from porphyry soils around Bolzano and the Renon plateau at 600m elevation. IT BIO 013 certified. Part of the Bio organic line.
• Vinalia Goldmuskateller (Moscato Giallo) passito dessert wine from sun-blessed slopes at 300-400m elevation, with air-dried grapes fermented in French barriques. Part of the Dessert wine line.
• Rosis Moscato Rosa (Rosenmuskateller) dessert wine from alluvial soils at 250m elevation, a rare variety originating from Sicily and cultivated in South Tyrol since the mid-19th century. Part of the Dessert wine line.
• Baron Eyrl Lagrein from Gries, produced from vines in loose, warm, sandy alluvial soil at 250m elevation. Part of the Collection line featuring wines from highly vocated sites selected by the winemaker.
• Graf Huyn Merlot Merlot from weathered porphyry soils on warm sun-blessed sites at 250-300m elevation in the Settequerce area, featuring notes of blackberry, berries, and light spicy notes. Part of the Collection line.
• Graf Huyn Cabernet Cabernet Sauvignon-based reserve wine with Cabernet Franc, from weathered porphyry soils at 250-300m elevation, featuring notes of blackcurrant, blackberry, violet, and dark chocolate. Part of the Collection line.
• Taber Lagrein Riserva Lagrein Riserva from the Riserva line, awarded Gambero Rosso 3 Bicchieri for the 2020 vintage, recognized by Bibenda 5/5 Grappoli, Falstaff 93/100, and Gardini Notes 98/100.
• Mumelter Cabernet Riserva Cabernet Riserva from the Riserva line, recognized with Bibenda 5 Grappoli and I Vini di Veronelli 3 Stelle Oro awards.
• St. Magdalener Classic Classic red wine blend of Schiava and Lagrein from the Classici line, typical of the Bolzano area.
• Huck am Bach St. Magdalener St. Magdalener from the Election line, sourced from premium single vineyards and awarded Gambero Rosso 2023 – 2 Bicchieri Rossi.
• Kleinstein Chardonnay & Gewürztraminer Chardonnay and Gewürztraminer wines from the Election line, cultivated at high elevations. Awarded Gambero Rosso 2023 – 2 Bicchieri, Falstaff 93/100, and Vinibuoni d'Italia 2023 – 4 Stelle con stella d'oro.
• Vinarius Wineshop On-site wine shop and tasting room at the winery headquarters, open Monday to Saturday 9:30-18:30, offering wine tasting, wine education, and direct sales of the cooperative's wines to consumers.
• Winery Tours & Tastings Guided tours of the CasaClima Wine certified winery facilities with wine tasting experiences, available Tuesday to Saturday by advance reservation. Includes event hosting and private tasting experiences at the winery for tourists and food travelers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Gruppo Mezzacorona: Large cooperative group in Trentino producing both DOC and IGT wines at significant scale. Demonstrates how a regional Italian wine cooperative can scale through multiple brands and export channels — a relevant downstream trajectory benchmark for Kellerei Bozen.
• Marchesi Antinori: One of Italy's largest privately held wine groups with multi-regional portfolio. Useful for benchmarking what scaled Italian wine distribution, brand-building, and premium positioning looks like — but at vastly greater scale and geographic breadth than Kellerei Bozen.

Direct peers

• Cantina Produttori San Michele Appiano: St. Michael-Eppan cooperative winery in South Tyrol, ~340 member families producing Alto Adige wines. Mirrors Kellerei Bozen's cooperative governance and regional focus with comparable portfolio breadth and DTC infrastructure.
• Cantina Terlano: Cooperative winery in Terlano, South Tyrol, focused on white wines from Alto Adige. Same cooperative structure, same region, and overlapping premium-tier positioning with strong critic recognition.
• Abbazia di Novacella: Historic Augustinian abbey winery in Bressanone/Novacella, South Tyrol. Comparable regional heritage producer with white-wine focus and a strong cellar door/tourism operation.
• Franz Haas: Family-owned Alto Adige winery known for premium single-vineyard wines including Gewürztraminer and Pinot Noir. Comparable regional focus on terroir-driven premium wines with established international distribution.
• Elena Walch: Family-owned Alto Adige winery with two single-vineyard estates, focused on premium DOC wines. Comparable South Tyrol positioning with strong critic recognition and DTC infrastructure.
• Cantina Tramin: Cooperative winery in Tramin/South Tyrol producing Alto Adige DOC wines. Same cooperative model, same region, similar grape portfolio including Gewürztraminer — the most direct comparable peer in terms of structure and geography.
• Cantina Kaltern: Cooperative winery in Kaltern/Caldaro, South Tyrol, producing Alto Adige DOC wines from lake-area vineyards. Comparable cooperative model and premium red/white portfolio in the same region.
• Alois Lageder: Family-owned biodynamic Alto Adige winery based in Margreid. Comparable South Tyrol portfolio with strong sustainability positioning and premium-tier focus, though structured as a family estate rather than a cooperative.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/KellereiBozen
• LinkedInlinkedin.com/company/kellerei-bozen
• Instagraminstagram.com/kellereibozen

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kellerei Bozen