Rosen and Meents
Rosen and Meents (רוזן ומינץ) is Israel's largest specialty bicycle and water-sports retailer, operating 32 nationwide branches and an e-commerce channel serving Israeli consumers with multi-brand bikes, e-bikes, accessories, and surfing gear since 1993.
- Company typePrivate
- Founded1993
- HeadquartersTel Aviv-yafo, Israel
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Rosen and Meents does
Rosen and Meents (רוזן ומינץ) is an Israeli specialty retail chain founded in 1993 and headquartered in Tel Aviv-Yafo, focused on bicycles and water-sports equipment. The company operates 32 branches spanning Israel from Eilat in the south to Nahariya in the north, supported by an e-commerce channel and outlet stores, and is positioned in its own marketing as the largest bicycle importer in Israel. Its core product offering spans mountain bikes, road bikes, city bicycles, electric bikes, children's bicycles, and BMX, alongside surfing equipment and cycling accessories. Pricing ranges from entry-level bicycles at ILS 598 to high-end models at ILS 55,000.
Rosen and Meents firmographics
Firmographics- Name
- Rosen and Meents
- Legal name
- Rosen and Meents
- Website
- https://rosen-meents.co.il
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rosen and Meents (רוזן ומינץ) is Israel's largest specialty bicycle and water-sports retailer, operating 32 nationwide branches and an e-commerce channel serving Israeli consumers with multi-brand bikes, e-bikes, accessories, and surfing gear since 1993.
- Ownership category
- akta.pro rank
Rosen and Meents industry classification
Industry- Product category
- Bicycle and Watersports Retail
- NAICS
- Sporting Goods Retailers (459110), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459), Used Merchandise Retailers (459510)
- akta.pro primary industry
- Bicycle Retail (New Bikes) (CRAMAHAA)
- akta.pro secondary industries
- E-Bike Retail (CRAMAHAE), Bike Parts & Components Retail (CRAMAHAB), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Bike Online Retail & Omnichannel Specialists (CRAMAHAL), Kids’ & Family Bike Retail (Youth, Trailers, Seats) (CRAMAHAG)
Keywords
Where Rosen and Meents is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv-yafo
- HQ country
- Israel
- HQ region
- Middle East
Offices32 records
Markets served
Rosen and Meents business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Bicycle Sales: One-time sale of bicycles including mountain bikes, road bikes, city bikes, electric bikes (E-MTB, E-road, E-gravel), children's bikes, BMX, and folding bikes. High-ticket items with prices ranging from approximately ILS 598 to ILS 55,000+.
- Accessories and Parts Sales: Sale of cycling accessories, apparel, helmets, protective gear, tires, inner tubes, locks, lighting, water bottles, hydration systems, bike computers, GPS watches, trainers, maintenance tools, saddles, handlebars, drivetrain components, and brake pads.
- Electric Bikes and Scooters: Sale of electric bicycles and electric scooters, including models from VISION, BOLT, RAINBOW, MERIDA, ROCKY MOUNTAIN, and BMC. Prices ranging from approximately ILS 2,890 to ILS 55,000.
- Water Sports and Surfing Equipment: Sale of windsurfing, kitesurfing, SUP (stand-up paddle), surfboard, and foil equipment, including masts, sails, boards, kites, wings, harnesses, wetsuits, and accessories.
- Used / Secondhand Bikes: Sale of secondhand bicycles and equipment, organized by region (north, central, south) and type (E-MTB, road, mountain, gravel/city, electric/folding), as well as used surfboards and wind/kitesurf gear.
- Outlet / Discounted Products: Outlet section offering discounted items, individual units, and closeout products at special prices across bikes, accessories, and water sports categories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Full-price retail across all product categories |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Rosen and Meents product offering
Product offeringCore offering
Rosen and Meents is a nationwide Israeli bicycle and surfing retail chain operating 32 physical branches and an e-commerce storefront. It sells new bicycles (mountain, road, city, children's, BMX, electric including E-MTB, E-road, E-gravel), electric scooters, skateboards, water sports equipment (windsurfing, kitesurfing, SUP, foil, surfboards), cycling accessories, apparel, helmets, components, and parts from premium international brands. The chain also operates an outlet section, a secondhand bicycle and surf gear marketplace, and a member club with exclusive pricing.
Product overview
Rosen and Meents is a nationwide retail chain operating 32 branches across Israel, offering a comprehensive portfolio of bicycles and surfing equipment. The product lineup includes regular bicycles (mountain, road, city/urban, children's, BMX), electric bicycles (E-MTB, E-road, E-gravel, city electric), and a full range of surfing gear (wind surfing, kite surfing, SUP, foil surfing, surfboards). The company also sells accessories (clothing, helmets, parts, tools), operates an outlet section for discounted items, and provides second-hand bicycles. The core offering centers on the bicycle retail business with complementary surfing equipment and accessories.
Differentiator
Problem solved
Functional benefit
Products and services
- New Bicycles (Mountain, Road, City, Children's, BMX) Retail sale of new bicycles across hardtail, full-suspension, gravel, road, city/urban, children's, women's, and BMX categories for Israeli individual consumers seeking personal recreation, fitness, commuting, and competition use.
- Electric Bicycles (E-MTB, E-Road, E-Gravel, City, Folding) Retail sale of electric bicycles including E-MTB, E-road, E-gravel, city electric, and folding models with BOSCH, Dyname, and TQ motor systems for Israeli consumers seeking assisted cycling, urban commuting, and trail riding.
- Electric Scooters and Skateboards Retail sale of electric scooters and skateboards for urban mobility and personal recreation, targeting Israeli consumers seeking alternative short-distance transportation and action sports.
- Watersports Equipment (Windsurfing, Kitesurfing, SUP, Foil, Surfboards) Retail sale of windsurfing, kitesurfing, SUP (stand-up paddle), foil surfing, and surfboard equipment including boards, sails, kites, wings, masts, booms, harnesses, wetsuits, and board bags for Israeli watersports enthusiasts.
- Cycling and Watersports Accessories and Parts Retail sale of cycling and watersports accessories and parts including apparel, helmets, protective gear, tires, inner tubes, locks, lights, water bottles, hydration systems, bags, tools, bike computers, GPS watches, trainers, pedals, saddles, handlebars, drivetrain components, brake pads, and maintenance products from brands such as GIRO, BELL, WAHOO, MOTOREX, and LOOK.
- Secondhand Bicycles and Surf Gear Pre-owned bicycles and surfing equipment sold at discounted prices through a dedicated secondhand catalog organized by region and type, targeting Israeli consumers seeking value-priced used bikes and watersports gear.
- Outlet / Discounted Products Outlet section offering discounted, closeout, and individual-unit products across bicycles, accessories, and watersports categories at special prices for Israeli consumers seeking value purchases.
Companies that use Rosen and Meents
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles1 record
Rosen and Meents technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rosen and Meents partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- MERIDAcoreMERIDA is a core brand in Rosen and Meents' portfolio. The chain is the Israeli importer/retailer for MERIDA bicycles including road bikes (SCULTURA, REACTO, WARP, SPEEDER), mountain bikes (BIG.NINE, ONE-FORTY, NINETY-SIX), e-bikes (eONE-SIXTY, eBIG-NINE, e-SILEX), gravel bikes (SILEX), and city bikes (CROSSWAY). MERIDA sponsors Bahrain Victorious professional cycling team.
- ROCKY MOUNTAINcoreROCKY MOUNTAIN is a flagship brand in the chain's e-MTB and mountain bike offering. Rosen and Meents retails the full ROCKY MOUNTAIN lineup including INSTINCT, ALTITUDE, ELEMENT, FUSION, and GROWLER models with Dyname power play electric drive systems.
- BMCcoreBMC is a premium brand featured prominently, including electric mountain bikes (Fourstroke AMP), e-gravel (URS AMP), road bikes (Roadmachine), and timemachine. Special BMC launch events are held at branches.
- PINARELLOcorePINARELLO is a key premium brand in the road bike segment, including DOGMA, NYTRO (e-road), F-series, and RAZHA models. Special launch events held (e.g., Eilat launch).
- COLNAGOcoreCOLNAGO is a premium Italian road bike brand recently introduced to the chain, including Y1Rs, CLX, and GALLIUM models. A special launch event was held in Eilat.
- GTcoreGT is a core brand for mountain bikes and BMX, including ZASKAR, SENSOR, AVALANCHE, and FORCE models, as well as electric variants.
- WAHOOcoreRosen and Meents is the leading Israeli importer for WAHOO fitness products including KICKR trainers, SPEEDPLAY pedals, ELEMNT GPS computers, and the KICKR BIKE. The chain organizes WAHOO workshops and product training events.
- Bahrain Victorious (MERIDA-sponsored professional cycling team)minorThe professional cycling team Bahrain Victorious rides MERIDA bicycles. Rosen and Meents, as the MERIDA importer, features Bahrain Victorious news, race results, and team content prominently on its website and social media, strengthening brand positioning.
- xtra.co.il (Gift Card Platform)minorRosen and Meents gift cards are sold through the xtra.co.il platform, enabling gifting and customer acquisition through a third-party loyalty/gift card marketplace.
- GIROcoreGIRO is a core cycling helmet and gloves brand in the accessory lineup, including road helmets (Synthe, Eclipse, Aries), mountain helmets, women's-specific helmets, and cycling shoes.
- BELLcoreBELL is a core helmet brand covering road, mountain, urban, and full-face helmets including the SUPER DH MIPS, Falcon XR MIPS, and Segment models.
- RAINBOWcoreRAINBOW is an Israeli/local brand featured across city bikes, electric bikes (E-FREEWAY, VENICE), and BMX. The brand features local ambassadors including youth cyclists.
- VISIONcoreVISION is a brand for city bikes, electric bikes (A7, A9), and related accessories.
- BOLTcoreBOLT is a house/own-brand covering electric bikes, helmets (ELITE, GOLD, RAPPER), cycling jerseys, and footwear.
- LOOKminorLOOK is a French components brand for road bike pedals and related equipment, featured in the road bike and accessories catalog.
- Dan4run (Cycling Group)minorRosen and Meents partnered with Dan4run cycling group for a velodrome experience evening at the Tel Aviv velodrome branch, including training and practical riding sessions.
- MOTOREXminorMOTOREX is a Swiss brand for chain lubricants, degreasers, and bike maintenance products, featured in the accessories section with product reviews on bikepanel.com.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Rosen and Meents competitors and assessment
Company assessmentDirect peers
- Wiggle: Wiggle is a major online cycling and triathlon retailer selling bikes, components, apparel, and accessories globally. It competes head-on with Rosen and Meents on online cycling and watersports product, particularly on price transparency for international brands.
- Chain Reaction Cycles: Chain Reaction Cycles is one of the world's largest online bicycle and cycling accessories retailers, shipping globally including to Israel. It directly competes with Rosen and Meents' e-commerce channel on cycling parts, accessories, and bikes across entry-level to premium price points.
- Halfords: Halfords is a UK high-street bicycle and motoring retailer with hundreds of physical stores plus online and click-and-collect. Its omnichannel retail model — physical stores, in-store service, e-commerce, and trade-in — closely mirrors Rosen and Meents' strategy in a different geography.
- Probikekit / ProBikeShop: ProbikeShop is a major European online cycling retailer selling bikes, components, apparel, and accessories to a global audience including Israel. It competes with Rosen and Meents' online channel across premium and mid-range cycling brands.
- Bike24: Bike24 is a large European online bicycle and e-bike retailer shipping across Europe and internationally. It is a direct competitor to Rosen and Meents' e-commerce channel, particularly for premium road, MTB, and e-bike brands like those the chain carries.
Emerging players
- Specialized Bicycle Components: Specialized is a premium global bicycle and e-bike brand that sells through both DTC channels and an authorized retailer network. Its expanding DTC strategy is the type of brand-direct competition that multi-brand retailers like Rosen and Meents must navigate.
- Canyon Bicycles: Canyon is a direct-to-consumer premium bicycle brand selling road, mountain, gravel, and e-bikes online globally. It represents the brand-direct model that increasingly competes with multi-brand retailers like Rosen and Meents by bypassing physical retail.
Broad incumbents
- Trek Bicycle Corporation: Trek is a major bicycle manufacturer with both direct-to-consumer flagship stores and global dealer networks. As a global bike company that sells through independent retailers (similar to Rosen and Meents' relationship with MERIDA, BMC, etc.), it is a broad incumbent shaping the multi-brand retail model.
- Decathlon: Decathlon is a global sporting goods retailer with stores in Israel offering bicycles, watersports, and outdoor gear across price points. It is a broad incumbent that competes with Rosen and Meents on cycling assortment but operates across all sports categories rather than specializing in cycling and surf.
- REI Co-op: REI is a US consumer co-operative operating large-format sporting goods retail stores with strong cycling departments, plus an e-commerce platform. As a broad sporting goods incumbent with deep cycling assortment, content, and member benefits, it offers a useful benchmark for Rosen and Meents' member-club and content-driven retail model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Rosen and Meents social profiles
Digital presenceRosen and Meents financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rosen and Meents leadership team
Management profileNumber of profiles
Rosen and Meents funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rosen and Meents M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rosen and Meents
What does Rosen and Meents do?
Rosen and Meents is a nationwide Israeli bicycle and surfing retail chain operating 32 physical branches and an e-commerce storefront. It sells new bicycles (mountain, road, city, children's, BMX, electric including E-MTB, E-road, E-gravel), electric scooters, skateboards, water sports equipment (windsurfing, kitesurfing, SUP, foil, surfboards), cycling accessories, apparel, helmets, components, and parts from premium international brands. The chain also operates an outlet section, a secondhand bicycle and surf gear marketplace, and a member club with exclusive pricing.
Is Rosen and Meents a public or private company?
Rosen and Meents is a private company. It is classified as unknown and is currently operating.
When was Rosen and Meents founded?
Rosen and Meents was founded in 1993. It employs 11 to 50 people.
Where is Rosen and Meents based?
Rosen and Meents is headquartered in Tel Aviv-yafo, Israel, in the Middle East region.
How does Rosen and Meents make money?
Six revenue lines are on record. Retail Bicycle Sales are the primary driver. The others are accessories and Parts Sales, electric Bikes and Scooters, water Sports and Surfing Equipment, used / Secondhand Bikes and outlet / Discounted Products.
Who are Rosen and Meents's main competitors?
Direct peers on record are Wiggle, Chain Reaction Cycles, Halfords, Probikekit / ProBikeShop and Bike24. Emerging players are Specialized Bicycle Components and Canyon Bicycles. Broad incumbents are Trek Bicycle Corporation, Decathlon and REI Co-op.
Does Rosen and Meents have an API?
No public API is recorded for Rosen and Meents.
What industry is Rosen and Meents in?
Rosen and Meents's product category is Bicycle and Watersports Retail. Its primary akta.pro industry code is CRAMAHAA, Bicycle Retail (New Bikes), with a secondary code of CRAMAHAE, E-Bike Retail. Its NAICS code is 459110.